History Main / CelebrityEndorsement

* VictoriaJustice for Build-A-Bear Workshop, since she's their recent spokesperson. Before her, [[Film/CampRock Meghan Martin]] was their spokesperson.

* {{Lights}} lent some of her songs to (and even appeared in) an Old Navy TV ad campaign in early 2008. Inverted since these commercials actually introduced her to many of her fans.

* KennyRogers endorsed Dole pineapples, until his contract was canceled after some extra-marital shenanigans came into the public eye.

* ''Blog/TheIslandOfMisfitChristmasSpecials'' has a running gag in which Peter Paltridge sometimes ends reviews by asking, "Does Mary Lou Retton like it?", then presenting a picture of the gymnast expressing either displeasure or enjoyment of the special. (The pictures consist of screenshots of advertisements she did in TheEighties, Photoshopped to include characters from the specials.)

* Jay Leno in the Doritos ads during the 80's. "Crunch all you want, we'll make more."

* Music/{{Cimorelli}} at one point actually endorsed for Subway, one for singing about the [[https://youtu.be/wcAXkD9DjD8 Fritos Chicken Enchilada Melt]] (Yes they sang the whole jingle for it) and one about piling up your veggie options at your local Subway, complete with singing about it. In return, Subway sponsored their short web series "Summer With Cimorelli".
--> '''Christina''': (After the voiceover narration) You are so not helping!

* Poor, poor OrsonWelles... Mrs. Paul's Fishsticks.

The use of celebrities in product advertising seems to appear more in TV than in older media, such as radio, print and even cinema. Actors, athletes, musicians and other notables have lent their talents to TV commercials. Some, like PaulNewman, have gone so far as to ''create'' the products they sell.

* VictoriaJustice for Build-A-Bear Workshop, since she's currently their spokesperson.
** Before that, [[Film/CampRock Meghan Martin]] was their spokesperson.

** Lampshaded by Creator/JohnHodgman at a press dinner, in which he referred to the President's "smartphone whose brand name I am contractually obligated not to mention".

* Boxer Manny Pacquiao and TeenIdol Creator/MirandaCosgrove for HP Veer 4G smartphone. Lampshaded that neither one of them use it in real life, although for the latter, it's currently the sponsor for iCarly.com.

* Boxer Manny Pacquiao and TeenIdol MirandaCosgrove for HP Veer 4G smartphone. Lampshaded that neither one of them use it in real life, although for the latter, it's currently the sponsor for iCarly.com.

* {{Whitney Houston}} endorsed Diet Coke in {{The Eighties}}. In the 2010s, {{Taylor Swift}} is Diet Coke's big female musical star. (Interestingly, the renowned British absurdist cartoonist Tom Gauld [whose works feature in ''The Guardian'', amongst other publications] has had some of his illustrations featured on cans of Diet Coke, though only in conjunction with their The Heart Truth [women's heart health awareness] campaign.)

* Johnny Rotten is advertising Country Life butter.

** Parodied by ''WesternAnimation/TheSimpsons'': "You see, jazz is like the Jello Pudding Pop -- no, actually, it's more like Kodak film -- no, actually, jazz is like the New Coke: [[DeaderThanDisco it'll be around forever]], heh heh heh."

* ''Blog/TheIslandOfMisfitChristmasSpecials'' has a running gag in which Peter Paltridge sometimes ends reviews by asking, "Does Mary Lou Retton like it?", then presenting a picture of the gymnast expressing either displeasure or enjoyment of the special (the pictures consist of screenshots of commercials she did in TheEighties, Photoshopped to include characters from the specials).

* ''Blog/TheIslandOfMisfitChristmasSpecials'' had a running gag in which Peter Paltridge would end reviews by asking, "Does Mary Lou Retton like it?", then presenting a picture of the gymnast expressing either displeasure or enjoyment of the special (the pictures consist of screenshots of commercials she did in TheEighties, Photoshopped to include characters from the specials).

** Before that, [[CampRock Meghan Martin]] was their spokesperson.

Due perhaps to its prevalence, at some point it became required to indicate in a caption or subtitle if the celebrity endorser was compensated for the endorsement. That is to say, if you paid the celebrity to endorse your product, you had to mention that on the screen somewhere.

* Several New Zealand medal-winning female Olympians (and the occasional Paralympian) have endorsed New Zealand beef and lamb. The latest post-Rio group is sprint kayaker Lisa Carrington, pole vaulter Eliza McCartney, para-swimmer Sophie Pascoe, and BMX rider Sarah Walker.

* Several New Zealand medal-winning female Olympians (and the occasional Paralympian) have endorsed New Zealand beef and lamb. The latest post-London group is BMX rider Sarah Walker, sprint kayaker Lisa Carrington, and Paralympic swimmer Sophie Pascoe.

[[AC:VideoGames]]
* ''VideoGame/WorldOfWarcraft'' has used quite a few celebrities, such as Creator/MrT and Creator/ChuckNorris, in its advertising. The Norris commercial openly plays with the Website/ChuckNorrisFacts meme.
* ''VideoGame/GameOfWarFireAge'' uses supermodel Kate Upton as its spokesperson and LadyNotAppearingInThisGame.
* One of the most popular commercials of UsefulNotes/SuperBowl XLIX in 2015 was for ''VideoGame/ClashOfClans'', with Creator/LiamNeeson channeling his character from the ''Film/{{Taken}}'' film series.

* One of the most popular commercials of UsefulNotes/SuperBowl XLIX in 2015 was for ''VideoGame/ClashOfClans'', with Creator/LiamNeeson channeling his character from the ''Film/Taken'' film series.

* Wrestling/{{Místico}} does commercials for Nestle... and the Mexican National Action Party.

* Infamously, Wrestling/GenichiroTenryu left Wrestling/AllJapanProWrestling to become a spokesman for eye glass company Megane Super. Then Megane executive Hachiro Tanaka turned around and launched his own pro wrestling promotion, Super World Of Sports, built around Tenryu. It wasn't until All Japan absolutely needed him after the [[Wrestling/ProWrestlingNOAH NOAH exodus]] that they let Tenryu return and Wrestling/{{New Japan|ProWrestling}} smartly kept Wrestling/HiroshiTanahashi around when he promoted [=McDonalds=].