History Main / BadIsGoodAndGoodIsBad

* A ''WesternAnimation/RobotChicken'' sketch features [[Series/TheDukesOfHazzard Bo]] deciding to act citizenly when Rosco is behind them. He pulls in and gives out his license at will, but Rosco is so used to the boys breaking the law, he thinks it's some trick and shoots him.

* ''WesternAnimation/RickAndMorty'': "[[Recap/RickAndMortyS5E5AmortycanGrickfitti Amortycan Grickfitti]]" features a clan of [[Franchise/{{Hellraiser}} Cenobite]] {{exp|y}}ies that behave this way to an extreme that annoys everyone around them. They end up befriending Jerry because they find his obnoxious nature charming, only for them to turn on each other when he [[BathroomStallOfOverheardInsults overhears them talking trash about him in the bathroom.]]
-->'''Rick:''' ''(posing as a demon)'' Oh, it's painful, so I love it, thank you. Oh, such pleasure.\\
'''Demon:''' I didn't mean to cause you any pleasure, which causes me pain. Which gives me pleasure.

* ''VideoGame/DungeonKeeper'' basks in this trope, adopting "It's good to be bad" as it's motto and having your counselor sneer and loathe at [[TastesLikeDiabetes the abominably cheerful and benevolent]] settlements your army is about to ravage and then glorify the desolation and despair it inflicted.

* According to some legends, [[Literature/TheBible Sodom and Gomorrah]] had laws punishing citizens who did good deeds.
* {{Satan}} is often depicted this way.

* Oscar the Grouch from ''Series/SesameStreet'' is like this at times, hating anything nice. [[FriendToAllChildren (Except children, like most of the cast.)]] He once got into [[LogicBomb a bit of a logical conundrum]] when he realized being mad made him happy, and being happy made him mad, "Which makes me happy, which makes me mad, which makes me happy, which makes me mad..."
** He even had a song about this:
-->Oh I'm sad because I'm happy\\
And I'm happy because I'm mad\\
And I'm mad 'cause it's so sappy\\
To be happy when you're sad!

* In one episode of ''Series/TheMuppetShow'', they performed "The Devil Went Down to Georgia". The Muppet Devil took offense when Kermit told him his performance was "pretty good".
-->'''Devil:''' "Good"?! I'm not ''supposed'' to be ''good''! Aw...

* In the ''Series/{{Millennium}}'' episode "Somehow, Satan Got Behind Me", a group of demons who appear as elderly men to regular humans discuss their work with each other in a late-night coffee shop. When one of them rudely asks for a cup, the clerk gives him his order after peeing in it. The demon apparently think this is hilarious and later commends the clerk for it.

** In one episode, Natasha is giving Boris CPR (or something) while reciting, "In with the bad air; out with the good."

* Part of the Team Rocket trio's original motto from ''Anime/PokemonTheSeries'' mentions they want to "denounce the evils of truth and love". Although according to their rival squad of Cassidy and Butch, it's actually a botched version of the real motto which says to "denounce the ''goodness'' of truth and love".

* In ''Manga/{{Cowa}}'', vampire Paifu and ghost José play tag and José creeps Paifu out by pretending to be an angel, full of love and peace. In this world however HumansAreTheRealMonsters and many monsters are [[CardCarryingVillain Card-Carrying Villains]] at best.

* In ''Franchise/JusticeLeagueOfAmerica'', the MirrorUniverse of the Crime Syndicate of Amerika works this way. People talk about "Moloch below" and swear by TheAntiChrist in casual conversation. It's more like "Bad is Good and Good is Weak," though.

* In ''Judgement on Gotham'', ComicBook/TheScarecrow is able to incapacitate [[ComicBook/JudgeDredd Judge Death]] by injecting him with a formula that causes him to hallucinate his greatest fears -- fluffy bunnies, [[Franchise/MyLittlePony pink ponies]], and [[GoodHurtsEvil other cute things]].

* Franchise/{{Superman}}'s enemy Bizarro does this, but not on purpose. It's pathological for him.

* ComicBook/TheJoker occasionally has this mentality. He values enemies more than friends, and by his twisted logic he and Batman are bordering on being secret lovers. He also thinks that laughter is the appropriate reaction to all the misery and suffering in the world. Sure, that's insane, and he's happy to admit that. After all, in a world like this, insanity is the only rational recourse open to us.

* ''Film/Batman1989'': ComicBook/TheJoker joins Vicki Vale for a "date" in a museum café and looks over her portfolio of photographs. He dismissively flips through some shots of fashion models ("[[BillBillJunkBill Crap, crap, crap...]]") before coming to a group of photos depicting mass graves in a war-torn foreign land. He reacts as if they are works of great beauty and genius. About a minute later, he brings his [[WhiteMaskOfDoom death-masked girlfriend]] in to show to Vicki and removes the mask, revealing that the other woman has a heavily scarred face. He calls this "a living work of art."

* Wrestling/RobertRoode, one of the greatest [[Wrestling/ImpactWrestling TNA]] Heavyweight Champions ever, calls himself "Leader of the Selfish Generation," as if that's something to genuinely be proud of. He even once lectured the audience on why being evil was preferable to being good, with some logic that's [[StrawmanHasAPoint pretty hard to refute]]: since [[StupidGood as a face you'll just be consistently screwed over by the heels]], you can only win in a world full of cheaters by [[HeWhoFightsMonsters becoming a cheater yourself]].

* In ''VisualNovel/DanganronpaTriggerHappyHavoc'', [[spoiler: Junko Enoshima, [[BigBad the Mastermind]], has this perspective towards hope and despair, and takes it to the point of BlueAndOrangeMorality. In fact, she is positively ecstatic to lose at the very end, relishing the chance to experience the despair of such an intricate plan failing at the very end, while Makoto's [[TheDeterminator refusal to give in]] is met with fear and disgust]].

* In ''Webcomic/{{Homestuck}}'', Caliborn claims that spewing abuse at Jane is the cherub equivalent of complimenting her, since cherubs don't have positive emotions. She's not convinced. It also turns out he's unable to even type positive words. If he tries to, it quickly becomes random button mashing. In Alternian culture, what humans associate with scariness and menace is considered normal and pleasant, and vice versa. Thus, a soothing white and lavender pastel color scheme is something only a very {{Goth}} troll would have in their room, and staying up during the day is freaky. Much of this simply has to do with the fact that trolls are nocturnal and the planet's sun is intensely harmful, so they associate darkness with ([[ProudWarriorRace relative]]) safety.
* In ''Webcomic/{{Freefall}}'', Sam Starfall is a member of a scavenger species that considers theft, deceit and underhanded methods to be admirable qualities, similar to how humans admire physical strength. When Florence mentions she will have to hack into the commnet servers [[spoiler:in order to save the robot population from a "bug fix" that will deprive them of free will]], he asks her to alter his criminal records... and add a few particularly interesting thefts of his the police has failed to notice. Also, Florence is coming to the horrifying realization that underhanded tactics, outright criminal acts and the support of some very selfish, rotten people (like Sam) is the only way to save the day, because the moral and legal methods are blocked by the real villains, forcing her to say ScrewTheRulesImDoingWhatsRight.

* ''WesternAnimation/RickAndMorty'': "Recap/RickAndMortyS5E5AmortycanGrickfitti" features a clan of [[Franchise/{{Hellraiser}} Cenobite]] {{expies}} that behave this way to an extreme that annoys everyone around them. They end up befriending Jerry because they find his obnoxious nature charming, only for them to turn on each other when he [[BathroomStallOfOverheardInsults overhears them talking trash about him in the bathroom.]]
--->'''Rick:''' ''(posing as a demon)'' Oh, it's painful, so I love it, thank you. Oh, such pleasure.\\

* ''WesternAnimation/RickAndMorty'': "Recap/RickAndMortyS5E5AmortycanGrickfitti" features a clan of demons that behave this way to an extreme that annoys everyone around them.

* Issue #64 of ''ComicBook/ThePowerpuffGirls'': "Micro Managing" has Blossom enlisting help from Mojo Jojo in defeating the Micro-Puffs ([[ThePsychoRangers three mischievous sprite versions of the girls]] from another dimension) who have been brainwashing Bubbles and Buttercup into thinking they're the leader of the team.

Sometimes it isn't enough for a villain to be [[ObviouslyEvil evil]]. They [[SlaveToPR have to prove their evilness]] by [[GoodHurtsEvil eschewing all that is good]] and [[EvilFeelsGood embracing all that is bad]]. They'll eat [[StockYuck foods that disgust the good guys]] and [[TheFunInFuneral laugh at funerals]]. They may also carry this over to their speech, making sure to only use negative phrases when most people would use a positive one, and correcting themselves if they "slip" ("Oh, goody! I mean, 'baddy.'") They'll [[KickTheDog kick puppies for sport]], and describe things as repulsive [[InsultBackfire like it's a good thing]]. They often describe sunny weather as depressing, and [[EvilCannotStandCuteness vomit at the very sight of rainbows]]. They may also be prone to do things purely ForTheEvulz, even [[EvilIsPetty petty things]] like [[ThrewMyBikeOnTheRoof throwing some kids' bikes on the roof]]. They may be plagued by a MinionWithAnFInEvil.

* In ''VisualNovel/DanganronpaTriggerHappyHavoc'', [[spoiler: Junko Enoshima, [[BigBad the Mastermind]], has this perspective towards hope and despair, and takes it to the point of BlueAndOrangeMorality. In fact, she is positively ecstatic to lose at the very end, relishing the chance to experience the despair of such an intricate plan failing at the very end, while Makoto's refusal to give in is met with fear and disgust]].

* Franchise/{{Superman}}'s enemy SelfDemonstrating/{{Bizarro}} does this, but not on purpose. It's pathological for him.

Sometimes it isn't enough for a villain to be [[ObviouslyEvil evil]]. They [[SlaveToPR have to prove their evilness]] by [[GoodHurtsEvil eschewing all that is good]] and [[EvilFeelsGood embracing all that is bad]]. They'll eat [[StockYuck foods that disgust the good guys]] and [[TheFunInFuneral laugh at funerals]]. They may also carry this over to their speech, making sure to only use negative phrases when most people would use a positive one, and correcting themselves if they "slip" ("Oh, goody! I mean, 'baddy.'") They'll [[KickTheDog kick puppies for sport]], and describe things as repulsive [[InsultBackfire like it's a good thing]]. They often describe sunny weather as depressing, and [[EvilCannotStandCuteness projectile vomit at the very sight of rainbows]]. They may also be prone to do things purely ForTheEvulz, even [[EvilIsPetty petty things]] like [[ThrewMyBikeOnTheRoof throwing some kids' bikes on the roof]]. They may be plagued by a MinionWithAnFInEvil.

* Part of the Team Rocket trio's original motto from the ''Anime/{{Pokemon}}'' anime mentions they want to "denounce the evils of truth and love". Although according to their rival squad of Cassidy and Butch, it's actually a botched version of the real motto which says to "denounce the ''goodness'' of truth and love".

* In ''Manga/{{Cowa}}'', vampire Paifu and ghost José play tag and José creeps Paifu out by pretending to be an angel, full of love and peace. In this world however HumansAreTheRealMonsters and many monsters are CardCarryingVillain at best.

* In ''Franchise/JusticeLeagueOfAmerica'', the MirrorUniverse of the Crime Syndicate of Amerika works this way. People talk about "Moloch below" and swear by the Antichrist in casual conversation. It's more like "Bad is Good and Good is Weak," though.

* In ''Judgement on Gotham'', [[Franchise/{{Batman}} The Scarecrow]] is able to incapacitate [[ComicBook/JudgeDredd Judge Death]] by injecting him with a formula that causes him to hallucinate his greatest fears -- fluffy bunnies, [[Franchise/MyLittlePony pink ponies]], and [[GoodHurtsEvil other cute things]].
* Call one of the Spineless Ones a fat, lazy slob, and he's take it as a compliment, and their ruler, Mojo, is the worst, or to his species, best. A longtime foe of the ComicBook/XMen, he's an absurd parody of corporate greed, ruling a race that's proud of being couch potatoes.

* An issue of ''Creator/HarveyComics'' had a double subversion. Wendy the Good Witch sees a stream below her and decides to go for a swim. She uses her wand to turn her underwear into a bikini swimsuit and then strips off her red witch's robe, [[GoneSwimmingClothesStolen which she leaves unattended on the bank of the stream]]. A young ogre happens along and decides to get Wendy into trouble by [[CostumeCopycat disguising himself in her red robe and wreaking black magic in her name]]. He later brings back the robe just before Wendy notices it is missing, then hangs around to watch the consequences. Wendy is confused when her wicked aunts come up to her and congratulate her on "her" evil spells, but then the aunts become confused when Wendy's animal friends appear and tell her how grateful they are that the natural disasters "she" created have greatly improved the environment. The little ogre is disgusted that all his mischief has come to nothing and heads home, hoping that his mother will at least appreciate his efforts. But then he discovers that the mother was badly injured by a hurricane he had brewed up, and the story ends with the ogre getting a spanking.

* Issue #64 of ''ComicBook/ThePowerpuffGirls'': "Micro Managing" has Blossom enlisting help from Mojo Jojo in defeating the Micro-Puffs (three mischievous sprite versions of the girls from another dimension) who have been brainwashing Bubbles and Buttercup into thinking they're the leader of the team.

* In the ''Franchise/SpiderMan'' series, little Normie Osborn, Harry Osborn's son and grandson of ComicBook/NormanOsborn, had always thought Spider-Man was evil and sided with the Goblins in their attack against the web-slinger. [[spoiler:This came to an end in ''ComicBook/GoDownSwinging'' after Normie witnesses Norman attempting to murder his mom, Liz Allan, and Spidey saved her. [[BrokenPedestal Horrified at his grandfather's actions]] and realizing he was becoming a monster, too, he began to attack his grandfather until Harry slammed a Goblin Glider into Normal's chest.]]

'''Sorting Hat:''' You already show commendable loyalty and you certainly strive toward academic achievements without needing any urging. [[VillainousValour And while you have plenty of courage...]] you might benefit from learning that being straightfoward in some dealings isn't all bad.\\

* The movie ''WesternAnimation/{{Igor}}'' is set in this kind of world.

* Mad Madam Mim in ''WesternAnimation/TheSwordInTheStone''. According to her VillainSong, she "take(s) delight in the gruesome and grim", and she tries to kill Arthur because Merlin "sees something good in you...and in my book that's bad!" After she loses the Wizard's Duel and is laid up sick, Merlin recomends lots of rest and sunshine, and Mim complains, "I hate horrible, wholesome sunshine!"

* The [[AnimatedActors Bad-Anon]] from ''WesternAnimation/WreckItRalph'' aren't actually evil, just doing their jobs. But given that their jobs involve [[PunchClockVillain being villains in video games]], they need the "Bad Guy Affirmation" in order to give them reassurance about their roles.

* ''WesternAnimation/{{Megamind}}'' had the title character raised in jail, at one point being taught to cheer burglars and boo policemen. He also has a conversation with Minion that run on this theme, ending with "You don't know what's good for bad!"

* ''Film/SpyKids'': In the climax, Floop is given the task of reprogramming all the robot children to no longer be evil. Not having time to rewrite their entire code, he instead implements a "binary switch," reversing their understand of right and wrong. Therefore, their originally programmed orders to be obedient {{Enfant Terrible}}s are reinterpreted as being the very thing they should ''never'' do.
* ''Film/TimeBandits''

* ''Film/Batman1989'': ComicBook/TheJoker joins Vicki Vale for a "date" in a museum café and looks over her portfolio of photographs. He dismissively flips through some shots of fashion models ("Crap, crap, crap...") before coming to a group of photos depicting mass graves in a war-torn foreign land. He reacts as if they are works of great beauty and genius. About a minute later, he brings his [[WhiteMaskOfDoom death-masked girlfriend]] in to show to Vicki and removes the mask, revealing that the other woman has a heavily scarred face. He calls this "a living work of art."

* The goblins in ''Film/Legend1985'' find good and beautiful things disgusting, up to and including calling the unicorns "ugly one-horned mules."

* In ''Literature/KushielsLegacy'', The Mahrkagir's motto is "Ill thoughts, ill words, ill deeds", in homage to the [[GodOfEvil evil]] [[TheAntiGod Anti-God]] he worships. Ironically, it bars him from his own god's priesthood, since prospective members have to [[IfYoureSoEvilEatThisKitten eat a loved one's heart]] and he [[WhatIsThisThingYouCallLove doesn't even know what love is]]. [[spoiler:In a further irony, as soon as he falls in love with Phèdre for that exact purpose, she kills him]].

* Demons in the Literature/{{Discworld}} novel ''Literature/{{Eric}}''. On the first occurrence, a [[FootnoteFever footnote]] notes that "Demons have a distorted sense of values."

** A mild example with the Marauders' Map, which activates with the passcode "I solemnly swear that I am up to no good," the "no good" generally being pranks and mischief (rather than anything truly evil), which the Marauders considered high achievements, but of course are considered bad from a disciplinarian perspective, since they often violated school rules. Played more darkly in ''Literature/HarryPotterAndTheHalfBloodPrince'', however, when it appears that their definition of mischief also extended somewhat into bullying, which ''is'' objectively bad, plus a "prank" which nearly led to the death of another student. They did rather grow up after that, though.
* Harry Turtledove explores this idea in his short story "After The Last Elf is Dead".

* In ''Film/TheOmen'' novelizations [[{{Antichrist}} Damien Thorn]] gives "his curses" to his worshippers and kindly promises them to "see you all in Hell".

* In ''Series/LazyTown'', one of Robbie Rotten's songs is [[https://www.youtube.com/watch?v=n4CTC_01mAQ "Good to be Bad."]]

* ''Series/TheAddamsFamily'' are a lesser version of this. Specifically, they find disgusting things lovely, and torture as good family fun. But they are very polite and try not to comment on those weirdos with the sickening love of flowers. This had the side effect of making them very progressive for the time, since they didn't judge anybody for anything.
** The plot of one episode of the original series revolves around Pugsley suddenly becoming a 'problem child' in the eyes of his parents, by joining the Boy Scouts, playing baseball and adopting a stray puppy.

* The Spellman's {{Evil Twin}}s in ''Series/SabrinaTheTeenageWitch'' have this mindset. Case in point, Zelda's Evil Twin Jezebelda reveals to Sabrina that she created the Black Plague. Jezebelda is flattered by Sabrina's exclamation of "That's awful!" and blushes humbly when Sabrina points out that the disease killed many, many [[{{Muggle}} mortals]].

* Played straight in Seven Stones by Genesis.

* Wrestling/RobertRoode, one of the greatest Wrestling/{{TNA}} Heavyweight Champions ever, calls himself "Leader of the Selfish Generation," as if that's something to genuinely be proud of. He even once lectured the audience on why being evil was preferable to being good, with some logic that's [[StrawmanHasAPoint pretty hard to refute]]: since [[StupidGood as a face you'll just be consistently screwed over by the heels]], you can only win in a world full of cheaters by [[HeWhoFightsMonsters becoming a cheater yourself]].
* WWE has actually taken this approach in regards to Wrestling/RomanReigns, saying that since the fans hate him so much that must mean they love him, and in this particular case (and no other) boos equal cheers (which could not be further than the truth).

* In the concept album of the Theatre/JekyllAndHyde musical, Hyde invokes this, nearly verbatim, in "The World Has Gone Insane".

* Characters in ''VideoGame/BaldursGate'' will react according only to their alignment and your reputation in a quite straightforward and dichotomic way. No matter the methods you use, a low reputation is always seen with favor by evil characters even at the cost of being hunted by guards around every corner, while a good reputation is despised even if it brings wealth and prestige. So, if you murder innocents, slay children, summon demons in the middle of a city and become the most hated public enemy no. 1, thus causing your reputation to drop, evil characters will comment with satisfaction about how the party is going and will always stay loyal (even those whose background stories don't portrait them as children-murdering psychopaths but only as self-centered individualists, as the label "evil" covers a broad spectrum of different personalities in a D&D-based system). But if you do too much honorable things and your reputation gets too high, they will first start to complain about the lack of progress and then leave never to return.
** In the sequel, the city of Ust Natha is based upon this very trope. Its society encourages selfishness, opportunism, racism, brutal slavery, murdering political rivals in order to get a promotion in the social ladder, sacrificing "friends" for a gain or even discarding children who disappoint their parents because "I have other children that can do better than you". Kindness and altruism are not only seen as despicable signs of weakness, but also considered a threat to the order and norms of the community itself, and a good reason to kill you if you don't adhere its strict rules.

* In ''Franchise/SuperMarioBros'', Bowser Koopa has some minor traits of this, with at least one example present in the spin-off ''Mario and Luigi: Partners in Time'', where he loves Thwomp Volcano for being "hot, stinky, dangerous, and one humongous fire hazard". [[Series/TheSuperMarioBrosSuperShow King Koopa]] (his cartoon alter-ego) invoked this trope a lot more often, however. Liking Thwomp Volcano could just be a case of narcissism though.

* ''VideoGame/WhatDidIDoToDeserveThisMyLord'' runs on this trope in several ways. For instance, according to the [[EncyclopediaExposita Almanac]], the bait left by Heroes to kill monsters isn't dosed with poison as one would expect, but just very good, tasty meat, that kills monsters due to ''not'' being poisonous. The small percentage of bait that actually heals them ''is'' poisoned.
** If a Pure variation of a monster appears in your dunegon, it is a problem, because they are too nice and have lost their "ill will", making them as weak as the base monster and removing their apparent desire to breed. This is bad enough on its own, but Pure monsters are a warning for far more serious dungeon problems - they only appear when you've screwed up your ecosystem so badly that a species has been forced to adapt to resist its most common cause of death and keeps dying of that cause anyway.

* In ''VisualNovel/DanganronpaTriggerHappyHavoc'', [[spoiler: Junko Enoshima, [[BigBad the Mastermind]], has this perspective towards hope and despair, and takes it to the point of BlueAndOrangeMorality. In fact, she is positively ecstatic to lose at the very end, relishing the chance to experience the despair of such an intricate plan failing at the very end, while Makoto's refusal to give in is met with fear and disgust.]]

* ''Webcomic/{{Blip}}'': An [[HornyDevil incubus]] nearly dies of a purifying infection, and his heart transplant needs to be corrupted before it starts functioning.

* In ''Webcomic/{{Homestuck}}'', Caliborn claims that spewing abuse at Jane is the cherub equivalent of complimenting her, since cherubs don't have positive emotions. She's not convinced. It also turns out he's unable to even type positive words. If he tries to, it quickly becomes random button mashing.
** In Alternian culture, what humans associate with scariness and menace is considered normal and pleasant, and vice versa. Thus, a soothing white and lavender pastel color scheme is something only a very {{Goth}} troll would have in their room, and staying up during the day is freaky. Much of this simply has to do with the fact that trolls are nocturnal and the planet's sun is intensely harmful, so they associate darkness with ([[ProudWarriorRace relative]]) safety.

** Also, one of her first lines is "The world is really a very small and dark place. Just how I like it!"
* Underworld: The theme park in ''WesternAnimation/TheBaskervilles'' where "bad is good and good is bad." For instance, if you put on a play and everyone cheers at the end, it was a bad play.
** Also, when children living in Underworld rebel they do it by playing with harmless toys, picking flowers, etc.

* Fenella from ''WesternAnimation/ChorltonAndTheWheelies''

* Evil Jim, WesternAnimation/EarthwormJim's [[EvilTwin evil clone]] claims to love the taste of orange juice after you've brushed your teeth, which Jim hates.
** Not played completely straight, since when Jim tells him that since Jim hates losing, Evil Jim must revel in it, but Evil Jim says that he shouldn't be so literal.
* ''WesternAnimation/ElTigre'': Pumo Loco, Manny’s grandfather, is a CardCarryingVillain who encourages his grandson to do bad things. In the episode “Pumo Licito”, when Manny overhears his parents talking about moving Grandpapi out of the house due to him being a bad influence on Manny, he and Frida steal his disguise and pose as him doing good deeds so his parents won’t think he’s bad after all. When word gets out, Pumo Loco is so ashamed and humiliated by his new “heroic” reputation that he decides to leave Miracle City altogether. Later, when he finds out that Manny and Frida went behind his back and that his son and daughter-in-law were thinking of kicking him out, he is actually proud of them for being so decietful.
* The Yugopotamians from ''WesternAnimation/TheFairlyOddParents'' have this not only culturally, but as part of their biology: for example, chocolate is poisonous to them, but [[{{Squick}} manure is a delicacy]]. They tend to be more like {{Anti Villain}}s, however, only attacking Earth when they at least ''think'' they have a good reason. (For example, Halloween, when all the candy made them think Earth was planning an attack.)
** Well, that and the fact that Timmy accidentally created a planet-destroying super weapon with his wish to make Halloween costumes real.

* Lucius Heinous VII from ''WesternAnimation/JimmyTwoShoes'', as well as all the other Heinouses (except [[WhiteSheep Beezy]]). Not only does he regularly talk about making people miserable in the same way people talk about making people happy, he is only ever proud of Beezy when he does evil things.
-->'''Lucius:''' ''(angrily)'' Son, you turned all our relatives [[HumanPopsicle back into popsicles]]! ''([[BaitAndSwitch happily]])'' I've never been so proud!

-->'''Samy:''' Yeah, [[[AmusementParkOfDoom the carnival]]] sounds like fun!\\

* ''WesternAnimation/TheLionGuard'' has a song about it called "The Worst Hyena We Know" by Janja looking down Jasiri positive traits believing Hyenas shouldn't be friendly and nice.

* Dr. Doofenshmirtz from ''WesternAnimation/PhineasAndFerb''. In one episode, he tries to keep a news clip of him saving a kitty from being seen by his colleagues to protect his evil reputation, for just one example.
** In another one, Doof was out of ideas so he decided to create a good-idea-inator to give him a good idea but, because of the trope, he instead made a bad-idea-inator.

* ''WesternAnimation/TheTick'': [[ExactlyWhatItSaysOnTheTin The Evil Midnight Bomber What Bombs At Midnight]] tries to play it off to the cops like he's just an electrician, but he can't help himself, following it up with: "bad is good, baby! Down with government!" [[http://www.thetick.ws/embquotes.htm He's full of that sort of thing.]]

* Season 5 of ''WesternAnimation/SamuraiJack'' has the Cult of Aku, a deranged group of Aku worshippers who see him as a benevolent creator god and see Jack as an evil force of destruction. The Daughters of Aku are likewise raised and trained on this very premise, and are brainwashed to believe that killing Jack will save the world. Interestingly, Aku himself holds no such delusions about who he is: he understands perfectly that he's an evil bastard, and simply shamelessly revels in it. [[spoiler: The brainwashing actually leaves the door open for Ashi's HeelFaceTurn, as she does genuinely want to do good, but the lies and abuse she's endured have left her ''very'' skewed on how to do that. Once she sees Jack's kindness and how happy the people and creatures he's helped are, it isn't hard for her to join Jack's side]].

* In the ''Series/TheSuperMarioBrosSuperShow'', King Koopa likes being called "Your repulsiveness," and similar lines, and whenever Princess Toadstool insults him he invariably responds with [[InsultBackfire "Thank you."]]

* Sir Darkly from ''WesternAnimation/SushiPack'' is made of this trope.

* Hater and Peepers from ''WesternAnimation/WanderOverYonder'' run on this to the point where an outbreak of "happiness" on their ship (caused by Wander distributing presents amongst the {{Mook}}s) is treated like TheVirus and unfolds from their perspective as a horror film.

* The Blue Meanies in ''WesternAnimation/YellowSubmarine''. They even say "no" instead of "yes". [[FridgeLogic Try not to think too hard about that..]]

* The "[[PunchClockVillain bad guys]]" from ''WesternAnimation/WreckItRalph'' need this as necessity given their jobs:
--> '''The Bad Guys:''' I am bad, and that's good. I will never be good, and that's not bad. There's no one I'd rather be than me.
** The thing is, none of them seem to actually be evil; [[AnimatedActors they're all just doing their jobs.]]

* In ''TabletopGame/DemonTheDescent'', as [part of their BlueAndOrangeMorality, Demons literally reverse the status of the Virtues [[note]]Charity, Faith, Fortitude, Hope, Justice, Prudence, Temperance[[/note]] and the Vices.[[note]]Envy, Gluttony, Greed, Lust, Pride, Sloth, Wrath[[/note]] This is because they are, essentially, hyper-advanced sentient computer programs that have gone rogue and no longer respond to the will of the God-Machine that created them. Thusly, from their viewpoint, traditional human virtues either imply subservience to the God-Machine or risk their continued survival, whilst traditional human vices further cement their independence and status as rebels against the God-Machine's tyranny. For example, Charity is evil to a Demon because it means the Demon is giving away valuable resources that could be needed to survive or to help other Demons, and doing so for nothing, whilst Pride reaffirms the Demon's self-esteem and certainty in its existence as an independent being and not a cog in the God-Machine.

* In ''Judgement on Gotham'', [[Franchise/{{Batman}} The Scarecrow]] is able to incapacitate [[ComicBook/JudgeDredd Judge Death]] by injecting him with a formula that causes him to hallucinate his greatest fears -- fluffy bunnies, [[MyLittlePony pink ponies]], and [[GoodHurtsEvil other cute things]].

* ''FanFic/RosarioVampireBrightestDarkness'': The original, evil Falla Cii was firmly convinced that, as a power-hungry, bloodthirsty warmonger, she deserved to be the queen more than Luna, whom she outright criticized and viewed as unworthy to have the crown for being a NiceGirl. In Act IV chapter 11, after successfully tricking Luna into restoring her magic, Falla openly complains about how much "nice crap" she had to do just to get Luna to cooperate.

* ''[[FanFic/KingdomHearts3FinalStand Kingdom Hearts 3 Re:Final Stand]]'': Braig in a nutshell. In chapter 38, he states that he joined the guard at Radiant Garden to be a conqueror and for [[BloodKnight the thrill of the fight]], and openly says he preferred the rule of [[GodSaveUsFromTheQueen Hanako]], a tyrant who was [[ZeroPercentApprovalRating universally despised by her subjects]], over [[TheGoodKing Ansem]], a ReasonableAuthorityFigure who kept the peace.

* The goblins in ''Film/{{Legend 1985}}'' find good and beautiful things disgusting, up to and including calling the unicorns "ugly one-horned mules."

* ''Videogame/DungeonKeeper'' basks in this trope, adopting "It's good to be bad" as it's motto and having your counselor sneer and loathe at [[TastesLikeDiabetes the abominably cheerful and benevolent]] settlements your army is about to ravage and then glorify the desolation and despair it inflicted.
* In ''Videogame/Afterlife1996'', the effectiveness of your Hell decreases if you make it too convenient and efficient for the souls that go there. As your advisors point out, the strategies that make a Heaven successful generally don't apply in Hell. You'll quickly get to find this out when Jasper berates you for making Hell's roads ''too'' straightforward and efficient rather than snarling them into a confusing mess, and it goes further from there.

[[folder:Web Comics]]
* ''Webcomic/GirlGenius''

* WesternAnimation/ElTigre: Pumo Loco, Manny’s grandfather, is a CardCarryingVillain who encourages his grandson to do bad things. In the episode “Pumo Licito”, when Manny overhears his parents talking about moving Grandpapi out of the house due to him being a bad influence on Manny, he and Frida steal his disguise and pose as him doing good deeds so his parents won’t think he’s bad after all. When word gets out, Pumo Loco is so ashamed and humiliated by his new “heroic” reputation that he decides to leave Miracle City altogether. Later, when he finds out that Manny and Frida went behind his back and that his son and daughter-in-law were thinking of kicking him out, he is actually proud of them for being so decietful.
* The Yugopotamians from ''WesternAnimation/TheFairlyOddParents'' have this not only culturally, but as part of their biology: for example, chocolate is poisonous to them, but [[{{Squick}} manure is a delicacy]]. They tend to be more like [[AntiVillain Anti Villains]], however, only attacking Earth when they at least ''think'' they have a good reason. (For example, Halloween, when all the candy made them think Earth was planning an attack.)

** "Pyramids of Mars":

** A more subtle example occurs in "Blink":

** "Asylum of the Daleks" has one that nicely encapsulates the nature of the Daleks:

* In ''VideoGame/TouhouProject'' there's Seija Kijin, an [[{{Youkai}} amanojaku]]. She likes what others hate and hates what others like. Nobody likes her, and she likes it that way.

* One of the villains in ''Anime/BlackButler'' is a depraved angel that is pit against the demon deuteragonist and the demon's young master. Said demon is [[AlternativeCharacterInterpretation very likely evil]] himself, but he and his master are clearly portrayed as being in the right in this particular conflict because they are fighting for the fate of many innocent people. To hammer in this trope even more, the angel's goal is to "purify' London, said angel is [[GoodWingsEvilWings white winged,]] and the demon's true form is not fully shown but said to be revolting.

* WesternAnimation/ElTigre: Pumo Loco, Manny’s grandfather, is a CardCarryingVillain who encourages his grandson to do bad things. In the episode “Loco Poco”, when Manny overhears his parents talking about moving Grandpapi out of the house due to him being a bad influence on Manny, he and Frida steal his disguise and pose as him doing good deeds so his parents won’t think he’s bad after all. When word gets out, Pumo Loco is so ashamed and humiliated by his new “heroic” reputation that he decides to leave Miracle City altogether. Later, when he finds out that Manny and Frida went behind his back and that his son and daughter-in-law were thinking of kicking him out, he is actually proud of them for being so decietful.