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Due to ValuesDissonance, many anime and manga are aimed at older audiences in dubs and translations. This causes fans [[WhatDoYouMeanItsForKids to mistake them]] for being aimed at more mature viewers/readers than they really are.



* Joining the ranks of ''Digimon'' and ''Sailor Moon'', ''Anime/OjamajoDoremi'' is a show targeted towards young girls. After nearly 7 years after the original series' end, a light novel series titled ''Ojamajo Doremi 16'' was released, taking place when the characters are in high school. Since the 15th anniversary of the series' first release, products for adult women, such as makeup and jewelry accessories, were being released for the audience that grew up with the show.

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* Joining the ranks of ''Digimon'' and ''Sailor Moon'', ''Anime/OjamajoDoremi'' ''Anime/MagicalDoremi'' is a show targeted towards young girls. After nearly 7 years after the original series' end, a light novel series titled ''Ojamajo Doremi 16'' was released, taking place when the characters are in high school. Since the 15th anniversary of the series' first release, products for adult women, such as makeup and jewelry accessories, were being released for the audience that grew up with the show.



** Due to ValuesDissonance, many anime and manga are aimed at older audiences in dubs and translations. This causes fans [[WhatDoYouMeanItsForKids to mistake them]] for being aimed at more mature viewers/readers than they really are. For example ''Manga/{{Naruto}}'' is aimed at elementary and middle schoolers in Japan, even with all the blood and violence. For the English dub, when it began airing in the 2000s, Creator/CartoonNetwork would air a "family friendly" version that censored some of that stuff, while the "uncut" version was aimed at teenagers and adults. Since the show was ScrewedByTheNetwork and mainly regulated to home releases until the Toonami relaunch, the series has mostly done away with the "family friendly" version and focuses on the "uncut" one.

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** Due to ValuesDissonance, many anime and manga are aimed at older audiences in dubs and translations. This causes fans [[WhatDoYouMeanItsForKids to mistake them]] for being aimed at more mature viewers/readers than they really are. For example ''Manga/{{Naruto}}'' is aimed at elementary and middle schoolers in Japan, even with all the blood and violence. For the English dub, when it began airing in the 2000s, Creator/CartoonNetwork would air a "family friendly" version that censored some of that stuff, while the "uncut" version was aimed at teenagers and adults. Since the show was ScrewedByTheNetwork and mainly regulated to home releases until the Toonami relaunch, the series has mostly done away with the "family friendly" version and focuses on the "uncut" one.


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* ''Series/TheBananasSplits'' was a 1960s kid's show. The 2019 film ''Film/TheBananaSplits'' is a horror film where the animatronics on the kid's show start murdering.


Sometimes, this is a result of a long-since-discontinued series being revived years after the fact. Technically, it's aimed at the same demographic as before--they're just older and can handle more adult things now. Of course, remember that TropesAreTools; it can be hard for less experienced writers to work more mature material into the aforementioned series without coming off as pandering, and even if the transition is handled relatively well, it can still be disconcerting to see characters the audience has treasured since childhood suddenly start making sex jokes.

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Sometimes, this is a result of a long-since-discontinued series being revived years after the fact. Technically, it's aimed at the same demographic as before--they're just older and can handle more adult things now. Of course, remember that TropesAreTools; Administrivia/TropesAreTools; it can be hard for less experienced writers to work more mature material into the aforementioned series without coming off as pandering, and even if the transition is handled relatively well, it can still be disconcerting to see characters the audience has treasured since childhood suddenly start making sex jokes.


** When introduced in the 1990s, ''Pokémon'' was strictly marketed at children. After "Poké Mania" died down, and especially when the original ''VideoGame/PokemonRedAndBlue'' fans begin growing into teens and adults, the marketing switched. While the games are still geared at general audiences and all media (ranging from the various manga and anime to the games themselves) are family-friendly, there's plenty of merch for adults as well as kids,

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** When introduced in the 1990s, ''Pokémon'' was strictly marketed at children. After "Poké Mania" died down, and especially when the original ''VideoGame/PokemonRedAndBlue'' fans begin growing into teens and adults, the marketing switched. While the games are still geared at general audiences and all media (ranging from the various manga and anime to the games themselves) are family-friendly, there's plenty of merch for adults as well as kids,kids.
** The mobile game ''VideoGame/PokemonMasters'' is aimed at older fans. It has a focus on trainers from throughout the game's history and it has a Loot Box mechanic that uses real money.


** Due to ValuesDissonance, many anime and manga are aimed at older audiences in dubs and translations. This causes fans [[WhatDoYouMeanItsForKids to mistake them]] for being aimed at more mature viewers/readers than they really are. For example ''Manga/{{Naruto}}'' is aimed at elementary and middle schoolers in Japan, even with all the blood and le. For the English dub, when it began airing in the 2000s, Creator/CartoonNetwork would air a "family friendly" version that censored some of that stuff, while the "uncut" version was aimed at teenagers and adults. Since the show was ScrewedByTheNetwork and mainly regulated to home releases until the Toonami relaunch, the series has mostly done away with the "family friendly" version and focuses on the "uncut" one.

to:

** Due to ValuesDissonance, many anime and manga are aimed at older audiences in dubs and translations. This causes fans [[WhatDoYouMeanItsForKids to mistake them]] for being aimed at more mature viewers/readers than they really are. For example ''Manga/{{Naruto}}'' is aimed at elementary and middle schoolers in Japan, even with all the blood and le.violence. For the English dub, when it began airing in the 2000s, Creator/CartoonNetwork would air a "family friendly" version that censored some of that stuff, while the "uncut" version was aimed at teenagers and adults. Since the show was ScrewedByTheNetwork and mainly regulated to home releases until the Toonami relaunch, the series has mostly done away with the "family friendly" version and focuses on the "uncut" one.



* ''Anime/NeonGenesisEvangelion'' is, according to the creator, intended to be [[WhatDoYouMeanItsForKids for children]]. However, it's treated as a {{seinen}} series by most marketing and is targeted at adults (or at least, older teens). And the movie ''End of Evangelion'' is very much an R rated affair.

to:

* ''Anime/NeonGenesisEvangelion'' is, according to the creator, intended to be [[WhatDoYouMeanItsForKids for children]]. However, it's treated as a {{seinen}} series by most marketing and is targeted at adults (or at least, older teens). And the The movie ''End of Evangelion'' is also very much an R rated affair.



* ''ComicBook/ArchieComics'':

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* ''ComicBook/ArchieComics'':''Franchise/ArchieComics'':



* The ''WesternAnimation/{{Jem}}'' cartoon was aimed at girls twelve and under. The ''ComicBook/JemAndTheHolograms'' comic reboot is aimed at an older audience, though not much is actually above PG rating aside from mild swearing and slight sexuality.

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* The ''WesternAnimation/{{Jem}}'' cartoon was aimed at girls twelve and under. The IDW ''ComicBook/JemAndTheHolograms'' comic reboot is aimed at an older audience, though not much is actually above PG rating aside from mild swearing and slight sexuality.



* ''Literature/AlicesAdventuresInWonderland'' was designed as a kid's book but it's usually marketed in modern times for teens and adults. In American schools, it's also compulsory reading for high schoolers.



* ''WesternAnimation/SpongeBobSquarePants'' changed noticeably when [[WhatDoYouMeanItsForKids teens and grownups started watching it]] and the kids who were around during its inception grew up.

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* ''WesternAnimation/SpongeBobSquarePants'' ''WesternAnimation/SpongeBobSquarePants'':
** The show
changed noticeably when [[WhatDoYouMeanItsForKids teens and grownups started watching it]] and the kids who were around during its inception grew up.up.
** After TheMovie, ''[=SpongeBob=]'' began aiming itself more at a younger audience. ArtEvolution lead to cuter, more expressive and brightly coloured characters while {{flanderization}} made [=SpongeBob=] and Patrick into even bigger {{man child}}ren. Nick pushed the show earlier into their timeslots until it became one of the most popular cartoons amongst preschoolers.



* ''WesternAnimation/ThePowerpuffGirls'' was not aimed at only girls. It was aimed at a unisex audience, though merchandise was mainly female aimed. The [[WesternAnimation/ThePowerpuffGirls2016 reboot]] seems to be aimed much more at girls than the original, focusing less on the superhero spectacle and more on the story and interactions between characters.
* The 2002 ''WesternAnimation/TeenTitans'' cartoon was aimed toward older kids and teens. The new incarnation, called ''WesternAnimation/TeenTitansGo'', is clearly aimed toward very young kids.

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* ''WesternAnimation/ThePowerpuffGirls'' was not aimed at only girls. It was aimed at a unisex audience, though merchandise was mainly female aimed. The [[WesternAnimation/ThePowerpuffGirls2016 reboot]] seems to be is aimed much more at girls than the original, focusing less on the superhero spectacle and more on the story and interactions between characters.
* The 2002 ''WesternAnimation/TeenTitans'' cartoon was aimed toward older kids and teens. The new incarnation, called ''WesternAnimation/TeenTitansGo'', is clearly aimed toward very young kids. Despite this, the original is TV-Y7 while ''Go'' is TV-PG.


* ''VideoGame/PokemonSunAndMoon'' is meant to appeal to the older teens and fans as the 20th anniversary, and [[DarkerAndEdgier it shows]]. [[ScrewedByTheNetwork Many]] [[MisaimedFandom fans were surprised it]] [[GettingCrapPastTheRadar didn't get]] [[WhatDoYouMeanItsForKids the E10+ rating]]. It includes adult themes such as heavy parental abuse (worse than in ''VideoGame/PokemonBlackAndWhite''), an AlienInvasion and the world turning [[CrapsaccharineWorld Crapsaccharine]] as well as lots of NightmareFuel. And [[SequelDifficultySpike it's much harder than previous games, too]].

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* ''Franchise/{{Pokemon}}'':
**
''VideoGame/PokemonSunAndMoon'' is meant to appeal to the older teens and fans as the 20th anniversary, and [[DarkerAndEdgier it shows]]. [[ScrewedByTheNetwork Many]] [[MisaimedFandom fans were surprised it]] [[GettingCrapPastTheRadar didn't get]] [[WhatDoYouMeanItsForKids the E10+ rating]]. It includes adult themes such as heavy parental abuse (worse than in ''VideoGame/PokemonBlackAndWhite''), an AlienInvasion and the world turning [[CrapsaccharineWorld Crapsaccharine]] as well as lots of NightmareFuel. And [[SequelDifficultySpike it's much harder than previous games, too]].too]].
** When introduced in the 1990s, ''Pokémon'' was strictly marketed at children. After "Poké Mania" died down, and especially when the original ''VideoGame/PokemonRedAndBlue'' fans begin growing into teens and adults, the marketing switched. While the games are still geared at general audiences and all media (ranging from the various manga and anime to the games themselves) are family-friendly, there's plenty of merch for adults as well as kids,


* The ''Marvel Cinematic Universe''. The first film, ''Film/IronMan'', was originally targeted for pre-teens/younger teens and older due to having not-so-bad violence and mild mature content. However by Act Three, the films are more suitable for older teens and young adults due to adding [[ClusterFBomb strong profane language]] [[SirSwearsALot scattered thoughout]], [[VulgarHumor vulgar humor]], darker themes, and drug usage by teens, especially in the shows ''Series/{{Runaways}}'' and ''Series/CloakAndDagger''. And it got even [[DarkerAndEdgier worse]] in Act Four. Wow, [[WhatDoYouMeanItsForKids still family-friendly]], [[SarcasmMode indeed]].

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* The ''Marvel Cinematic Universe''. The first film, ''Film/IronMan'', ''Film/IronMan1'', was originally targeted for pre-teens/younger teens and older due to having not-so-bad violence and mild mature content. However by Act Three, the films are more suitable for older teens and young adults due to adding [[ClusterFBomb strong profane language]] [[SirSwearsALot scattered thoughout]], throughout]], [[VulgarHumor vulgar humor]], darker themes, and drug usage by teens, especially in the shows ''Series/{{Runaways}}'' ''Series/Runaways2017'' and ''Series/CloakAndDagger''. And it got even [[DarkerAndEdgier worse]] in Act Four. Wow, [[WhatDoYouMeanItsForKids still family-friendly]], [[SarcasmMode indeed]].

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* ''Manga/CellsAtWorkCodeBlack'' is a {{seinen}} {{spinoff}} of ''Manga/CellsAtWork'', although the similarity ends at the usage of AnthropomorphizedAnatomy and basic character designs. The content shifts from body functions to ''diseases'' in ''CODE BLACK'', and is DarkerAndEgier, HotterAndSexier, and BloodierAndGorier than the original, to the point that its creators are {{ecchi}} artists. It get surprisingly good reception to get UnCancelled, and Creator/KodanshaComics considers it appropriate to license it in the US, despite having a 18+ rating.

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* ''Film/TheFlyII'' experienced this due to a new studio head at 20th Century Fox. He hadn't seen [[Film/TheFly1986 its predecessor]] according to producer Stuart Cornfeld, and co-writer Mick Garris says "The studio wanted a teenage monster movie". Instead of the BTeamSequel further exploring such concepts as "insect politics" in an adults-only manner, the film -- while still ''extremely'' gory -- is a thematically LighterAndSofter story of the first film's SpinOffspring with clear-cut heroes and villains and a MookHorrorShow RoaringRampageOfRevenge climax that encourages the audience to root for the monster.


* ''Franchise/ArchieComics'':

to:

* ''Franchise/ArchieComics'':''ComicBook/ArchieComics'':


* ''Anime/NeonGenesisEvangelion'' is, according to the creator, intended to be [[WhatDoYouMeanForKids for children]]. However, it's treated as a {{seinen}} series by most marketing and is targeted at adults (or at least, older teens). And the movie ''End of Evangelion'' is very much an R rated affair.

to:

* ''Anime/NeonGenesisEvangelion'' is, according to the creator, intended to be [[WhatDoYouMeanForKids [[WhatDoYouMeanItsForKids for children]]. However, it's treated as a {{seinen}} series by most marketing and is targeted at adults (or at least, older teens). And the movie ''End of Evangelion'' is very much an R rated affair.


* The ''Marvel Cinematic Universe''. The first film, ''Film/IronMan'', was originally targeted for pre-teens/younger teens and older due to having not-so-bad violence and mild mature content. However by Act Three, the films are more suitable for older teens and young adults due to adding [[ClusterFBomb strong profane language]] [[SirSwearsALot scattered thoughout]], [[VulgarHumor vulgar humor]], darker themes, and drug usage by teens, especially in the shows ''Series/{{Runaways}}'' and ''Series/CloakAndDagger''. And it got even [[DarkerAndEdgier worse]] in Act Four.

to:

* The ''Marvel Cinematic Universe''. The first film, ''Film/IronMan'', was originally targeted for pre-teens/younger teens and older due to having not-so-bad violence and mild mature content. However by Act Three, the films are more suitable for older teens and young adults due to adding [[ClusterFBomb strong profane language]] [[SirSwearsALot scattered thoughout]], [[VulgarHumor vulgar humor]], darker themes, and drug usage by teens, especially in the shows ''Series/{{Runaways}}'' and ''Series/CloakAndDagger''. And it got even [[DarkerAndEdgier worse]] in Act Four. Wow, [[WhatDoYouMeanItsForKids still family-friendly]], [[SarcasmMode indeed]].


%% * The ''Marvel Cinematic Universe''. The first film, ''Film/IronMan'', was originally targeted for pre-teens/younger teens and older due to having not-so-bad violence and mild mature content. However by Act Three, the films are more suitable for older teens and young adults due to adding strong profane language, [[VulgarHumor vulgar humor]], darker themes, and drug usage by teens, especially in the shows ''Series/{{Runaways}}'' and ''Series/CloakAndDagger''.

to:

%% * The ''Marvel Cinematic Universe''. The first film, ''Film/IronMan'', was originally targeted for pre-teens/younger teens and older due to having not-so-bad violence and mild mature content. However by Act Three, the films are more suitable for older teens and young adults due to adding [[ClusterFBomb strong profane language, language]] [[SirSwearsALot scattered thoughout]], [[VulgarHumor vulgar humor]], darker themes, and drug usage by teens, especially in the shows ''Series/{{Runaways}}'' and ''Series/CloakAndDagger''.''Series/CloakAndDagger''. And it got even [[DarkerAndEdgier worse]] in Act Four.

Added DiffLines:

* The 2002 ''WesternAnimation/TeenTitans'' cartoon was aimed toward older kids and teens. The new incarnation, called ''WesternAnimation/TeenTitansGo'', is clearly aimed toward very young kids.


* ''Anime/NeonGenesisEvangelion'' is, according to the creator, intended to be [[WhatDoYouMeanForKids for children]]. However, it's treated as a {{seinen}} series by most marketing and is targeted at adults (or at least, older teens).

to:

* ''Anime/NeonGenesisEvangelion'' is, according to the creator, intended to be [[WhatDoYouMeanForKids for children]]. However, it's treated as a {{seinen}} series by most marketing and is targeted at adults (or at least, older teens). And the movie ''End of Evangelion'' is very much an R rated affair.

Added DiffLines:

* ZigZagged with ''Manga/CrayonShinChan''. In Japan, the manga was published in a seinen magazine but the anime version is more aimed at kids and families with its marketing and timeslot ([[ValuesDissonance Yes, really]]). Then Creator/{{Funimation}} made a more vulgar English GagDub, making it for adults again.
* Similar to ''Shin-Chan'', ''Anime/GhostStories'' is a kids show, but licensor Creator/ADVFilms figured it would sell better if they gave it a crass GagDub and aimed it at adults. It worked, as the gag dub is pretty much the only reason the show is even remembered in the states.

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