History Film / No

* PlayingAgainstType: Pedro Peirano, the screenwriter, is mostly known for his previous work on 31Minutos

* PlayingAgainstType: Pedro Peirano, the screenwriter, is mostly known for his previous work on [[31Minutos]]

* AmicablyDivorced: Rene and his wife. They get along together pretty well, and Rene seems to have some hope of them getting back together. Those hopes are dashed when he goes over to her apartment late in the film and finds a man there.

--> '''Alberto Arancibia''': I don't want to lose any clients, and I don't want to be hurt.
--> '''René Saavedra''': No one is going to know it.
--> '''Alberto Arancibia''': I am not here.

* VideoCredits: Sort of; actually pictures of the main cast appear with their names as the credits roll.

* StreisandEffect: Exploited by the No campaign when the government censors a portion of a campaign ad that was due to air with a judge reporting on torture cases he knew about as part of his job; the ad that does air is about said case of censorship.

* AttackOfThePoliticalAd: A plot point. The opposition comes up with a commercial that is all anti-Pinochet, showing horrifying clips from the 1973 coup and citing the thousands that Pinochet has tortured, imprisoned, and killed. Rene doesn't think that will sell, and instead comes up with a much happier, upbeat commercial for No.

Enter Rene (Creator/GaelGarciaBernal) an advertising man who makes TV commercials for stuff like Pepsi Free diet soda and microwave ovens. Rene is hired by the opposition to make commercials urging Chileans to vote "No". Rene is conflicted about it but eventually accepts the job, despite the danger it could pose to his cushy lifestyle. The leaders of the opposition, for their part, are none too thrilled when Rene reveals his strategy of advertising the "No" campaign just like he advertises diet soda and kitchen appliances, as an attractive product. And looming over everything is the threat that Pinochet will crack down brutally on the opposition, as he has so many times before.

''No'' is a 2012 film directed by Creator/PabloLarrain, based on the unpublished play ''El Plebiscito'', written by Antonio Skármeta.

* CreatorCameo: Screenwriter Pedro Peirano appears at least two times, as different minor characters.

* IWasNeverHere: When Alberto Arancibia, a Rene's friend, arrives to be part of a meeting of the "No" campaign, this exchange happens:

* StylisticSuck: The entire film is shot on old-timey videotape similar to what would have been used for broadcast television in the 1980s.

''No'' is a 2012 film directed by Creator/PabloLarrain.

* PluckyComicRelief: Sergio Fernandez, the Pinochet's interior ministry.

* ThinkOfTheChildren: A "Yes" commercial says that "in the country of the No" there's no respect for possessions; this is demonstrated by a steamroller crushing things like TV sets and electric lamps. The voiceover says "Think about what you value most. Think of your loved ones," as the steamroller bears down on a little girl holding a teddy bear.

* AdvertisingCampaign: The whole movie, as Rene has to come up with a campaign that will motivate Chileans to go to the polls and vote No.

* StylisticSuck: The entire film is shot on old-timey videotape similar to what would have been used for broadcast television in the 1980s.

* EverybodyHatesMimes: Rene's boss is not happy with his inclusion of a mime in the Pepsi Free commercial. When Rene uses the clip of the mime in his first "No" commercial, all the old communists who watch it aren't happy either.