Two co-owners of an advertising firm have a hit on their hands when they recycle old Western film shorts for a newer television audience. When they try to make new episodes, they find no one has heard from the star, "Smoky" Callaway, for a decade. After they come across a real cowboy, "Stretch" Barnes, that looks a lot like the missing Smoky, they convince him to try and play the part by saying the real Smoky is dead. Too bad "Smoky" Callaway is still alive, now an alcoholic womanizer living in Mexico.
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