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1[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/callaway_went_thataway_movie_poster.jpg]] ˛˛''Callaway Went Thataway'' (also called ''The Star Said No'') is a comedy film from 1951, written and directed by Norman Panama and Melvin Frank and starring Creator/FredMacMurray, Dorothy [=McGuire=], and Howard Keel. It spoofs the TV cowboy craze of the era. ˛˛Mike Frye ([=MacMurray=]) and Deborah Patterson ([=McGuire=]), co-owners of an advertising firm, have a hit on their hands when they recycle old Western film shorts for a newer television audience. But when the sponsor wants to make new episodes, they find that nobody has heard from the star, "Smoky" Callaway, for a decade. After they come across a real cowboy, "Stretch" Barnes (Keel), who looks a lot like the missing Smoky, they convince him to try and play the part by saying the real Smoky is dead. Too bad "Smoky" Callaway (also Keel) is still alive, now an alcoholic womanizer living in Mexico.˛˛-----˛!!This film provides examples of:˛˛* TheAlcoholic: Smoky is a drunkard. Once he turns back up in Hollywood, he's sent away to get clean but still manages to hide alcohol.˛* DeadPersonImpersonation: Subverted. Barnes only pretends to be Smoky Callaway because he's told that the actual Smoky died years ago. That was a lie and Callaway later meets Barnes face-to-face.˛* OnlyKnownByTheirNickname: The actual given names of Barnes and Callaway are never mentioned.˛----

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