History Advertising / SegataSanshiro

* CompleteImmortality: He can survive in the vacuum of space, and ''[[VideoGame/SegaSuperstars Sonic & All-Stars Racing Transformed]]'' shows [[spoiler:he survived his seeming HeroicSacrifice and has been riding the same missile to keep it from crashing into Sega HQ for 14 years, presumably without taking a break to eat, drink or sleep]]. One issue of ''ComicBook/SonicTheHedgehogArchieComics'' shows Segata living on Mobius, which is/was Earth 3000 years in the future, after a bunch of aliens attacked and left the planet a wasteland ''and'' a soft ContinuityReboot resulting from a crossover with ''Mega Man'' imploded the universe, making him effectively unkillable.

->'''Segata:''' ''[brandishing Sega Saturn]'' Sega Saturn, shiro! [[TranslationConvention <You must play the Sega Saturn!>]]

His [[GrandFinale last commercial]] consisted of him [[HeroicSacrifice bravely sacrificing himself]] to ensure the Dreamcast's release, and his exploits were immortalized in Sega's last first-party Saturn game, ''Segata Sanshiro Shinkenyugi''. In modern days, Segata's exploits have given him a MemeticBadass status comparable to Creator/ChuckNorris, except this guy has video footage to back the claims up.

Outside of Sega's products, ''WebAnimation/DeathBattle'' deemed Segata Sanshiro enough of a MemeticBadass to pit him against Creator/ChuckNorris.

Outside of Sega's products, ''WebAnimation/DeathBattle'' deemed Segata Sanchiro enough of a MemeticBadass to pit him against Creator/ChuckNorris.

* CharlesAtlasSuperpower: Strong enough to catch a cruise missile. With his bare hands. In mid-air. ''[[UpToEleven Then force it into space.]]''

* GracefulLoser: His appearance in the Archie Sonic comics has him lose to Sonic offscreen. He declares there's no shame in losing to him. He also is defeated by [[VideoGame/TalesOfVesperia Yuri and Flynn]] in Project X Zone 2 no worse for wear, [[DefeatMeansFriendship and befriending them immediately after]].

* MadeOfIron: A baseball-pitching machine shoots close to 100 baseballs at him, and they harmlessly bounce off his chest.

** The ''House of the Dead'' commercial has Segata imperiled by zombies, which are immune to his judo throws, impervious to the Sega Saturn's awesomeness, and swarm and overwhelm him as the commercial ends.

** Unless, perhaps, you're gaming on a Dreamcast

* DoItYourselfThemeTune: Sings his own LeitMotif.

* FormulaBreakingEpisode: The only commercial that does not show him beating people up or doing badass things has him frolicking in a field of cherry blossoms with [[VideoGame/SakuraWars Sakura Shinguji]]. This was alluded to in ''Videogame/ProjectXZone 2'' , where the exact same thing happens.

* MesACrowd: When the other army looks like [[https://www.youtube.com/watch?v=9TLkdLqmxuk this]], ''you should be retreating''. Although it won't help.

* SomethingCompletelyDifferent: The only commercial that does not show him beating people up or doing badass things has him frolicking in a field of cherry blossoms with [[VideoGame/SakuraWars Sakura Shinguji]]. This was alluded to in ''Videogame/ProjectXZone 2'' , where the exact same thing happens.

* ThemeMusicPowerUp: His theme song always plays right when he's about to beat someone up.

* SayMyName: Standard procedure of seeing him, accompanied with OhCrap.
* SeriousBusiness: Sega Saturn. ''Serious Business.''
** Sega in general is this to Segata. He made it clear to his son Sega Shiro that Sega is more than just gaming and it's in Sega Shiro's hands to protect the company and its legacy.

* DiscoDan: In his ''Project X Zone 2'' appearance he continues to promote the greatness of the Saturn despite the console having been long discontinued and Sega no longer making hardware. Of course, since he was ''created'' to pitch the Saturn....
* DisproportionateRetribution: Playing outside? Going clubbing? When you should be playing a Sega Saturn?! You deserve to be judo flipped, applied a rear-naked choke, and left in a pile of bodies with your friends!

* WouldHitAGirl: In the ''VideoGame/ShiningForceIII'' ad, [[https://www.youtube.com/watch?v=obLniZJF1H0 here.]]

[[caption-width-right:263:You'd better run, boy.[[note]]Unless you have a UsefulNotes/SegaSaturn and still play it.[[/note]]]]

''Sega Saturn!''

* KarmaHoudini: Whoever it was that launched the missle at Sega headquarters, prompting Segata to make his HeroicSacrifice, never got punished.

* KarmaHoudini: Whoever it was that launched the missle at Sega headquarters, prompting Segata to make his HeroicSacrifice never got punished.

* ShoutOut: In one commercial, Segata Sanshiro wins a fight by magically creating 100 smaller clones of himself to help him, a tactic often used by Sun Wukong in ''Literature/JourneyToTheWest''.
* SomethingCompletelyDifferent: The only commercial that does not show him beating people up or doing badass things has him frolicking in a field of cherry blossoms with [[VideoGame/SakuraWars Sakura Shinguji]]. This was alluded to in ''Videogame/ProjectXZone 2'' , where the exact same thing happens.
* SpiritualSuccessor: 2017 ''Advertising/UFOKamenYakisoban'' ads have their mascot mentored by a man played by Hiroshi Fujioka, who wears power armor and is known only as The Legend. These ads often knock The Legend out of his armor, showing that he wears a white Judo uniform beneath, implying that The Legend actually ''is'' Segata Sanshiro.
* ThemeMusicPowerUp: His theme song always plays right when he's about to beat someone up.

* RealityEnsues: Mostly PlayedForLaughs:

On March 25, 2020, in celebration of Sega's 60th anniversary, Segata Sanshiro's successor was revealed: [[https://finalweapon.net/2020/03/25/segas-60th-anniversary-website-is-now-live-sega-shiro-revealed-as-the-son-of-segata-sanshiro/ Sega Shiro, the son of Segata Sanshiro]] (portrayed by Maito Fujioka, Hiroshi's [[RealLifeRelative eldest son]]).

Despite his supposed death in his last commercial, not even a nuclear missile could kill Segata for good. He made his first American comic appearance in ''ComicBook/ArchieComicsSonicTheHedgehog'' issue #269, was one of the three winners for the voting of DLC characters in ''[[VideoGame/SegaSuperstars Sonic & All Stars Racing Transformed]]'', and made an appearance in ''VideoGame/ProjectXZone 2'' as a boss fight and support character. He also reappeared in person for Sega's March 2019 Sega Fes to celebrate 25 years of Sega Saturn.

* CompleteImmortality: He can survive in the vacuum of space, and ''[[VideoGame/SegaSuperstars Sonic & All-Stars Racing Transformed]]'' shows [[spoiler:he survived his seeming HeroicSacrifice and has been riding the same missile to keep it from crashing into Sega HQ for 14 years, presumably without taking a break to eat, drink or sleep]]. One issue of ''ComicBook/ArchieComicsSonicTheHedgehog'' shows Segata living on Mobius, which is/was Earth 3000 years in the future, after a bunch of aliens attacked and left the planet a wasteland ''and'' a soft ContinuityReboot resulting from a crossover with ''Mega Man'' imploded the universe, making him effectively unkillable.

** He appeared in ''ComicBook/ArchieComicsSonicTheHedgehog'' series, losing to the Blue Blur in a martial arts contest.

* FamedInStory: In ''VideoGame/MegadimensionNeptuniaVII'', Segata Sanshiro is known as one of Planeptune's (the nation that embodies Creator/{{Sega}}) greatest heroes (though ironically, the current CPU [[BrilliantButLazy Neptune]] didn't know this) and even had an important device named after him by the first [[PhysicalGod Planeptune CPU]] called the "Sanshiro Soulful Patch", which looks vaguely like a Sega Saturn game cartridge and "revives with sheer willpower".

* FamedInStory: In ''VideoGame/MegadimensionNeptuniaVII'', Segata Sanshiro is known as one of Planeptune's (the nation that embodies Creator/Sega) greatest heroes and even had an important device named after him by the first [[PhysicalGod Planeptune CPU]] called the "Sanshiro Soulful Patch", which looks vaguely like a Sega Saturn game cartridge and "revives with sheer willpower".