History Advertising / PopTarts

*** [[CrossesTheLineTwice The toasting and eating went to the song "Hot Stuff"]] by Music/DonnaSummer.

* LetsMeetTheMeat: The "I Want to Live!" variant frequently occurs in the "Crazy Good" commercials, where the large anthropomorphic Pop-Tarts desperately try to escape the hungry kids.

** The ice cream based flavors have their own slogans. The first was "Best eaten frozen!", and later on, "Chewy, Chocolatey, Frozen Pop-tarts, Freeze 'em and Eat 'em!".

* SignsOfDisrepair: The "Pop the Vote" ad started as a "MEET THE CANDIDATES" debate between various Pop-Tarts. Once the moderator (the pink poodle) sends the candidates into a toaster beneath the stage, the "M" on the sign flickers out, so it reads, "EET THE CANDIDATES."

** The ice cream based flavors have their own slogans. The first was "Best eaten frozen!", and later on, "Freeze 'em and Eat 'em!".

%%* BaritoneOfStrength: The Lizard.

* GenderFlip: When the poodle was first introduced to advertise French Toast Pop-Tarts, they were female with a {{French|Jerk}} accent. After being reintroduced following the hiatus, however, they became male with a BaritoneOfStrength.

Pop Tarts are a brand of toaster pastries from Kellogg's that first emerged in 1964. The main appeal of Pop Tarts is the ability to heat the pastries quickly and conveniently in a toaster, a feature prominently advertised in the first Pop Tart commercials, starring an [[AnimateInanimateObject anthropomorphic toaster]] named Milton. Since then, Pop Tarts have become quite popular, and gone through several commercials that show off the efficiency of eating Pop Tarts toasted, untoasted, or even frozen.

Their most successful advertising campaign, "Crazy Good," began in 2004 as a result of [[https://web.archive.org/web/20120330230548/http://www.consumer-knowledge.com/pdf/Pop_Tarts_2007_Ogilvy_Case_Study.pdf an effort to revitalize the Pop Tarts brand by focusing more on children]]. The Pop Tarts marketing team held workshops in schools where they collected children's artistic renditions of a "Pop Tart kid world," which appeared to be an inventive, cartoonish world where Pop Tarts had individual personalities. There are two kinds of characters featured in the "Crazy Good" advertisements: the [[LetsMeetTheMeat anthropomorphic Pop Tarts]], and the ravenously hungry "Crazy Good Kids". Most of the ads have the Pop Tarts characters get eaten one way or another -- usually by the kids, but occasionally by an animal or even [[ImAHumanitarian each other]]. Other characters pop up in the ads as well, the most prominent ones being the singing lizard who first appeared in the "Popartica" commercial and the pink poodle from the French Toast Pop Tarts commercial. They enjoy snacking on the poor Pop Tarts as well.

* AccordionToMostSailors: In a commercial from the 2000s, an anthropomorphic Toaster Strudel Pop Tart sails on a ship playing an accordion.

** A series of 1996 commercials featured a talking CGI toaster (presumably different from Milton) voiced by Creator/GilbertGottfried, demanding more appreciation for making Pop Tarts hot. It's implied in another commercial that the talking got the toaster sent to a repair shop.
--->'''Toaster:''' "Toaster makes funny noises?" ''What?!'' I'm just telling people what makes Kellogg's Pop Tarts good!

** A commercial campaign in UsefulNotes/TheNineties depicted boxes of Wild Berry Pop Tarts, as well as the fruits of which they're made, as if they were feral animals. "You may want to bite them before they bite ''you''!"
** The "Crazy Good" commercials star giant sentient Pop Tarts.
* BabysitterFromHell: One advert has a babysitter [[OffingTheOffspring (or worse)]] feeding a baby Pop Tart peanut butter and jelly, then walking of with it in her arms and coming back with the jelly smeared all over her face.

* BellyMouth: One of the kids has a mouth ''on'' his stomach, allowing him to eat Pop Tarts in one gulp.

** Pretty much everyone who wants to eat the Pop Tarts is this but special mention goes to the dark-haired girl, not only dose she usually [[InterspeciesRomance flirt with the Pop Tarts]] before eating them, she's willing to get employed as a babysitter or a maternity nurse to [[EatsBabies be left alone with Pop Tart children]].
** In one advert the poodle pretended to be a normal non-anthropomorphic dog so a Pop Tart would go over to stroke it, then ran around him in circles to tie him in his collar and got up, removed the collar and calmly told him it's NothingPersonal.
* BlackComedy: The main joke of the "Crazy Good" commercials is seeing Pop Tarts get eaten. One commercial has a ''baby Pop Tart'' get eaten shortly after his birth.

* EarlyInstallmentWeirdness: The first "Crazy Good" commercial features no anthropomorphic Pop Tarts at all, and instead consists of a kid in a hat trying to get his Pop Tart back from a kangaroo who ate it.
* GenderFlip: When the poodle was first introduced to advertise French Toast Pop Tarts, they were female with a {{French|Jerk}} accent. After being reintroduced following the hiatus, however, they became male with a BaritoneOfStrength.
* GenieInABottle: Parodied in the "Popartica" ad, where a Pop Tart genie emerges from a toaster.

** A fangirl Pop Tart approaches what she believes is her favorite band's tour bus. The lizard directs her to stand on top to meet them. In reality, it's a toaster.

** In another ad, a woman pretends to be one of these in order to get close enough to eat a celebrity Pop Tart.

* HopeSpot: One commercial had a Pop Tart pop himself out of the toaster and briefly enjoy freedom...before flying right into the freezer.
* ImAHumanitarian: Implied in the commercial for Printed Fun Pop Tarts. A couple of Pop Tarts eat pictures that show up on their frosting. Then another Pop Tart walks up, and the picture on its icing is...a screaming Pop Tart. The other two tarts slowly back away as the cannibalistic Pop Tart approaches them menacingly.
* InconsistentColoring: In real life, Blueberry Pop Tarts are nearly indistinguishable from Strawberry, having white frosting with rainbow sprinkles. In the ads, however, possibly to distinguish the two, Blueberry Pop Tarts instead have light blue frosting with dark blue sprinkles.
* LetsMeetTheMeat: The "I Want to Live!" variant frequently occurs in the "Crazy Good" commercials, where the large anthropomorphic Pop Tarts desperately try to escape the hungry kids.

* NoPartyLikeADonnerParty: One ad has two Pop Tarts stuck in a freezer, trying to figure out how to escape. One tart declares that they need food, then eyes the other. Then it cuts to the first tart alone in the freezer with a BalloonBelly.

* SignsOfDisrepair: The "Pop the Vote" ad started as a "MEET THE CANDIDATES" debate between various Pop Tarts. Once the moderator (the pink poodle) sends the candidates into a toaster beneath the stage, the "M" on the sign flickers out, so it reads, "EET THE CANDIDATES."

* TheTease: The dark-haired girl has a tendency of flirting with the Pop Tarts to lull them into a false sense of security, [[BitchInSheepsClothing and then eating them]]. "Yummy" even makes it sound like she's '''''having sex''''' with Blue Raspberry, before [[BaitAndSwitch it's revealed]] that she was [[PainMistakenForSex just eating him]].
* ThreeWishes: When a kid releases a Pop Tart genie from a toaster, he gets three wishes. His first wish is for a singing lizard, and his second is for the biggest box of Pop Tarts in the world. His lizard says his third wish should be a bigger toaster.
* TongueOnTheFlagpole: Exploited when a Strawberry Milkshake Pop Tart sees the North Pole, clumsily edited to say "Lick This Pole", and licks it. This traps the tart in the snow, so a nearby girl can eat it frozen.

* TooDumbToLive: The "Cinnamon Buns Are Easy" commercial (later redone with a Strawberry tart) features a Pop Tart desperately looking for a hiding place away from the kids. The lizard directs the tart to hide in a ''giant toaster''. The tart jumps in, and once the kids are gone, the lizard activates the toaster to cook the tart.

* WouldHurtAChild: The doctor in the PB&J ad eats a newborn PB&J Pop Tart. In front of the parents, no less.
** In another one she's a BabysitterFromHell.
* YodelLand: The Toaster Strudel Pop Tart speaks with a German accent, wears lederhosen, and is so obsessed with yodeling, [[spoiler:the Crazy Good Kids yodeling easily lures him out of his hiding place]].