History Advertising / MetLife

* RogerRabbitEffect: Some spots blend the cartoon ''Peanuts'' characters with live action settings and actors, such as a spot where Snoopy saves a live-action rock climber from falling down a live-action mountain.

In 2016, as part of a shift away from consumer insurance in favor of corporate clients, [=MetLife=] ended its partnership with ''Peanuts'' and rebranded to remove ''Peanuts'' imagery. Fortunately, Snoopy returned in 2023 to promote MetLife's new Pet Insurance plans.

In 2016, as part of a shift away from consumer insurance in favor of corporate clients, [=MetLife=] ended its partnership with ''Peanuts'' and rebranded to remove ''Peanuts'' imagery.

[[quoteright:342:https://static.tvtropes.org/pmwiki/pub/images/cdnihaymarketmediaasia.png]][[caption-width-right:350:Get Met. It pays.]]

[[quoteright:342:https://static.tvtropes.org/pmwiki/pub/images/cdnihaymarketmediaasia.png]][[caption-width-
right:350:Get Met. It pays.]]

[[quoteright:342:https://static.tvtropes.org/pmwiki/pub/images/cdnihaymarketmediaasia.png]]

->''"Get Met. It pays."''

Most of these ads featured Snoopy in the role of the "world-famous [=MetLife=] representative," helping the other characters with various insurance-related needs. The commercials played off several iconic {{Running Gag}}s from the comic strip and its adaptations, such as Lucy pulling away the football, Snoopy opposing the Red Baron, or Linus' dependency on his SecurityBlanket. Later commercials had the characters discuss healthy living to promote [=MetLife=]'s health education programs.

* HighDiveHijinks: In one spot, Woodstock plunges into Snoopy's water dish from the high dive. Three nearby birds [[HoldUpYourScore hold up cards with very high scores.]]

* MassiveMultiplayerCrossover: One commercial started with the ''Peanuts'' cast as usual, walking through a forest... then brought in WesternAnimation/{{He Man|AndTheMastersOfTheUniverse1983}}, WesternAnimation/PepeLePew and Penelope Pussycat, [[WesternAnimation/TheAtomAntShow Atom Ant]], WesternAnimation/SpeedyGonzales, Franchise/ScoobyDoo and his gang, WesternAnimation/MrMagoo, WesternAnimation/CasperTheFriendlyGhost, WesternAnimation/FatAlbertAndTheCosbyKids, [[Literature/WheresWaldo Waldo]] (far in the background, naturally), and various other iconic cartoon characters.

* WingdingEyes: When Lucy hears that Linus could make thousands of dollars with a mutual fund, she gets dollar signs in her eyes.

* AnthropomorphicTypography: A MetLife campaign from the early 2000s discussed the various "if"s in life, which were represented by the word "if" appearing in various life situations. In some situations, the word was anthropomorphized, like when one "if" slams into another "if" during a football game, causing an injury.

** The company advertised a prepaid [=MetLife=] card that could be bought exclusively at UsefulNotes/WalMart. In the ad, Lucy hosted a life insurance stand inside a Wal-Mart.

* MassiveMultiplayerCrossover: One commercial started with the ''Peanuts'' cast as usual, walking through a forest... then introduced various other recognizable cartoon characters, such as WesternAnimation/{{He Man|AndTheMastersOfTheUniverse1983}}, WesternAnimation/PepeLePew and Penelope Pussycat, [[WesternAnimation/TheAtomAntShow Atom Ant]], WesternAnimation/SpeedyGonzales, Franchise/ScoobyDoo and his gang, WesternAnimation/MrMagoo, WesternAnimation/CasperTheFriendlyGhost, WesternAnimation/FatAlbertAndTheCosbyKids, [[Literature/WheresWaldo Waldo]] (far in the background, naturally), and various other iconic cartoon characters.

* BouquetToss: A pair of birds get married in one stock and throw Snoopy the tiny bouquet, causing him to gulp nervously.

** One spot promoted Colgate, Chevrolet, and Crayola because the companies use [=MetLife], with the ''Peanuts'' characters visiting each company.

In 2016, as part of a shift away from consumer insurance in favor of corporate clients, [=MetLife=] ended its partnership with ''Peanuts'' and rebranded to remove ''Peanuts'' imagery from their brand.

* {{Slogan}}: Early commercials all end with, "Get Met. It pays."

In 1985, the insurance company Metropolitan Life, often shortened to either Met Life or [=MetLife=], began featuring the characters from ''Franchise/{{Peanuts}} in a series of commercials in an effort to appear more approachable during a time when insurance companies were thought to be "cold and distant."

Most of these ads featured Snoopy in the role of the "world-famous [=MetLife=] representative," helping the other characters with various insurance-related needs. The commercials played off several iconic {{Running Gag}}s from the comic strip and its adaptations, such as Lucy pulling away the football, Snoopy flying the Red Baron, or Linus' dependency on his SecurityBlanket. Later commercials had the characters discuss healthy living to promote [=MetLife=]'s health education programs.

* BirthdayEpisode: One ad takes place on Linus's birthday. Lucy tries to convince him to use his birthday money on a big party, but Linus wants to put it into a mutual fund. Lucy gets hot with anger until she hears about the potential for Linus to make ''more'' money.

* SesquipedalianLoquaciousness: In one spot, Sally Brown gives a soapbox speech about the insurance company, using a lot of flowy complicated language. Snoopy [[TalkingWithSigns chimes in with signs]] reminding her, "Keep it simple, sweetie," since [=MetLife=] tries to make things simple to understand. Sally even turns the "Get Met, it pays" slogan into, "Acquire Met, it remunerates!"

Most of these ads featured Snoopy in the role of the "world-famous [=MetLife=] representative," helping the other characters with various insurance-related needs. The commercials played off several iconic {{Running Gag}}s from the comic strip and its adaptations, such as Lucy pulling away the football, Snoopy flying the Red Baron, or Linus' dependency on his SecurityBlanket.

* SesquipedalianLoquaciousness: In one spot, Sally Brown gives a soapbox speech about the insurance company, using a lot of flowy complicated language. Snoopy [[TalkingWithSigns chimes in with signs]] reminding her, "Keep it simple, sweetie," since MetLife tries to make things simple to understand. Sally even turns the "Get Met, it pays" slogan into, "Acquire Met, it remunerates!"