These are what we call the 'YMMV items.' Things that some people find in this work. We call them 'your mileage might vary' because not everyone sees these things in the same way. This starts discussions in the trope lists, a thing we don't want. Please use the discussion page if you'd like to discuss any of these items.
YMMV: Michael Cole
Arc Fatigue: Jerry Lawler vs. Michael Cole, which lasted half a-year; the feud started when Cole cost Jerry his victory against The Miz in a TLC Match all the way back in November 2010 and more or less ended at Over The Limit 2011. And unlike most wrestling feuds, because it was between commentators it was present pretty much all the time throughout the whole program.
As interesting as his current heel run may be, the fact WWE keep pushing him despite the X-Pac Heat he receives makes him this. Simultaneously, his segments with Jerry Lawler were also some of the most watched parts of the shows.
They seem to be making him a deliberate Creator's Pet in-universe as well. They're piling a bunch of different awards and things on him. Winning several matches in a row, one at Wrestlemania, giving him multiple Slammy Awards (possibly three in a row,) etc. If it is something he can win and crow about for months after, he'll get it.
WWE 12 addresses this trope. Two number one contender matches for Cole in the same episode of Raw. Two, no joke, which is a nice change from constant main event title matches.
Twice in a recent episode. Cole comments that Sheamus's kick was to R-Truth's gold teeth ... even though R-Truth rapped on his way to the ring, so we all know he doesn't have any and the replay shows his rows of white teeth(he did get golds in the future). Later in the show Cole calls one of John Morrison capoeira kicks a "parkour move" (which is understandable, since Morrison does also perform Le Parkour).
He has also referred to Dolph Ziggler's Leg Lariat/Legdrop Bulldog as the 'Zig Zag' on multiple occasions. Matt Striker even corrected him the second time during Ziggler's match against Kaval in Survivor Series. And yet he still did it. Finally he seemed to make the distinction and now excitedly calls it the famouser whenever he sees it. (He claimed it was formerly the finishing move of Billy Gunn, which it was not but is similar enough to the flame asser to be more forgivable)
Similarly, Cole has referred to multiple submission maneuvers that CM Punk uses (the Koji Clutch and the Leg Choke for examples) as the Anaconda Vise despite that being a completely different submission move. Whether he does this as part of his character or genuinely screws it up is unknown.
He calls a crippler cross face applied by John Cena to Lord Tensai an STF. Besides that, the moved branded STS in the so called PG era but seems to have just become the STF due to Cole's frequent miscalls.(for the record, the STFU was never a true stepoverfacelock, which makes confusing it with an actual crossface that much more annoying).
His Heel/Troll gimmic managed to win over Cole some fans. On the other hand, some believe this is the point where he becameThe Scrappy.
It's generally considered to have been awesome until around the build up to TLC, where Cole's gimmick became less of him fanboying over the Heel and more fanboying over himself. This is where it got bad.
After Jerry Lawler suffered a (real) heart attack on the September 10th 2012 episode of Raw, Cole actually received a lot of praise for first managing to aid his friend whilst simultaneously continuing his job, and then electing not to continue with commentary for the remaining hour of the show out of respect to Lawler, only giving sporadic updates on his colleague's condition to the viewers at home.
During the Kane and Edge feud, where Edge abducted Paul Bearer and kept him strapped to a wheel chair for nearly a whole month, Cole saying that Edge had taken it too far is probably what a face commentator would say if Kane were a face.
After Christian won the WHC at Extreme Rules, Cole pointed out that the only reason why Christian was in the match in the first place was because of Edge's forced retirement. This was technically true, and the fact that Christian would go on to lose the title two days later makes it Harsher in Hindsight.
Called out Daniel Bryan as being a Hypocrite for cashing in his MITB briefcase on the most recent Smackdown against a KO'd Mark Henry, when Bryan made it clear from the outset of winning MITB that he would cash it in at WM 28. Some of the IWC, while they may despise Cole, agreed with him. It does make sense to test the waters with Bryan as a potential champion, but under the context of him waiting until WM 28, it paints him as a desperate opportunist to do what he did.
Cole turned out to be somewhat correct in a way. Not only did Bryan admit it (as well as explain that plans changed when Henry tried to take him out and make WrestleMania a moot point), but he later went on to cash in on Henry again (successfully this time) and turn heel from the Acquired Situational Narcissism and the pressure of trying to keep the belt away from two hungry giants.
Tear Jerker: When Jerry Lawler suffered a (real) heart attack on the 09/10/2012 edition of RAW, Cole breaks character to address the audience. Michael actually sounds like he's on the verge of tears explaining everything.
Unfortunate Implications: For all of his trolling, the only matches he actually buries/interrupts are Diva matches, making it seem as if he's telling the Divas to Stay in the Kitchen. Fortunately, this stopped after his storyline with King was done.
His Face-Heel Turn coupled with his hatred of Jim Ross is Fridge Brilliance if you remember back to 1999 when J.R. was antagonizing Cole (which was an ultimately futile effort to make Jim Ross a heel).
And on the June 4th Raw, after calling John Cena out about the whole situation with The Big Show and John Laurinaitis (in which Cole actually did raise a few good points), Cena managed to earn a match against Cole in the main event of the night, which consisted of Cole getting the snot beaten out of him, being covered in barbecue sauce and blasted with a fire extinguisher. While to many casual fans it may have come across as a Kick the Son of a Bitch moment, many others are calling hypocrisy on Cena's part, given that Cole is a defenseless man in his forties and Cena is supposed to be the face of WWE's anti-bullying campaign.