Western Animation: The Incredibles
Helen: Everyone's special, Dash.
Dash: Which is another way of saying no one is.
Following a Super Registration Act
and consequent court ruling, all superheroes have been forced into retirement. Superstrong
Mr. Incredible and the stretching
Elastigirl are now just Bob and Helen Parr. They have a quiet life in the suburbs with an ordinary house, a normal job and 2.4 children
: disruptive and superfast
Violet (who can turn invisible
and project force fields
), and baby Jack-Jack, who seems to have no powers. In other words, they are a very
rough equivalent of the Fantastic Four
. They're not really happy with the situation but they don't have a choice.
When Bob gets an offer from a mysterious woman named Mirage to relive his Glory Days
and help out a high-tech facility gone wrong, he Jumps at the Call
without telling his family. Soon, though, he gets in trouble, and finds he needs all the help his family can offer to help him save the day from a Diabolical Mastermind
with an Evil Plan
and a Killer Robot
's sixth film (and the first with humans as the main characters, as well as their first to be helmed by an out-of-studio filmmaker
) was released in 2004. It's an affectionately parodic Decon-Recon Switch
of the Superhero genre, happily hanging lampshades
on many conventions. Its plot
bears a resemblance to Watchmen
, although the tone is nowhere near as dark. That said, it's easily in the running for the darkest film Disney's ever been involved with — surpassed in number of onscreen deaths only by Pirates of the Caribbean
— with tons of Black Comedy
Like other Pixar movies, there was a comic book series
being published by Boom! Studios written by Mark Waid
that has the continued adventures of the family. With the Superhero ban lifted, the Incredibles have to deal with a lot of old villains crawling out of the woodwork, and after taking out a decaying villain team, a new one rises out of the ashes, gathering power and planning on turning the citizens of Metroville against the supers using hypnosis and mecha, led by Xerek, the villain of early scripts for the film. The ending to this ongoing villain conspiracy arc, however, has been delayed from various internal problems at Boom. Despite Marvel picking up the Pixar license, nothing has materialized, with a reprint attempt of the series being cancelled a few story arcs in.
In late March 2014, Pixar announced a sequel, with Brad Bird
helming once again as director. What thrilling adventures await the Incredibles
next? Tune in... Sometime in the future!
For information on the DVD shorts Jack-Jack Attack
and Mr. Incredible and Pals
, see the Pixar Shorts
The Incredibles provides examples of:
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- Action Dad: Mr. Incredible is a superhero father.
- Action Mom: Helen, in the second half, where she reminds her children to get to bed on time before suiting up and going off to save her husband.
- Adrenaline Makeover: Violet, who puts her hair back out of necessity. The new look suits her and she keeps it.
- Adult Fear:
- "There are children aboard! Say again, there are children aboard..." Helen grows steadily more desperate through that scene, and only pulls out the "children" card as a last resort.
- There are several scenes which imply that Helen has a growing fear that Bob is cheating on her, including the classic "find a hair on his clothing" bit. When she actually speaks to E, E is also surprised that Helen doesn't know where her husband is, which increases her fear.
- As far as Bob knew, his entire family was killed when the plane was shot down.
- Syndrome's goons aren't your generic Punch Clock Villains. They will kill your kids
- Advertised Extra: Jack-Jack doesn't feature nearly as much in the film as you'd be inclined to think by the promotional material. In fact, he doesn't even wear his full Incredible outfit until literally the last fifteen seconds of the film.
- Affair Hair: Played with. The first time around we have the classic setup... except she finds building debris and correctly deduces Bob's moonlight activities.
- Played straight later when Helen finds a long white hair on Mr. Incredible's suit. This along with several other clues leads her to believe that he's cheating on her, although he isn't.
- A.I. Is a Crapshoot:
- The Omnidroid that Mr. Incredible is sent to fight midway through the film is said to have become so intelligent that eventually "it started wondering why it had to take orders". However, this was a lie and the Omnidroid was under control the entire time.
- The climax features a variation, in which the actual purpose of the A.I. (analysis of enemy strategies and problem solving skills) has unforeseen consequences (the Omnidroid connects Syndrome's remote to its own failings, and so tries to remove it).
- All There in the Manual: Detailed profiles of other Supers that are only briefly mentioned in the movie (if at all) in the Extras section of the DVD. The comic book also fills in some holes the movie may have left open.
- Alternate DVD Commentary: An in-universe version. The poorly-done Mr. Incredible animated episode extra can be played with Mr. Incredible and Frozone riffing on it. It's a Crowning Moment of Funny for DVD extras (especially their vitrol for Mr. Skipperdoo).
- And the Adventure Continues: The ending ends with the arrival of another supervillain (a drilling... underground hobo.) It's continued in the video game sequel.
- And Your Little Dog Too: Syndrome attempts to kidnap Jack-Jack when his plans fail. When that in turn fails, he continues threatening Jack-Jack, before Bob throws a car at his jet, his cape gets stuck in the engine turbine, and he gets sucked in.
Syndrome: [after losing Jack-Jack] This isn't the end of it! I'll get your son eventually!
- Annoying Younger Sibling: Initially, Dash is so annoying Violet traps him in a force field to get away from him. This changes.
- Arson, Murder, and Jaywalking: When Edna shows Helen the supersuits:
[on Jack-Jack's suit] I cut it a little roomy for the free movement, the fabric is comfortable for sensitive skin... [a sheet of flame erupts in front of the suit] and
it can also withstand a temperature of over 1000 degrees! Completely bulletproof... [four heavy machine guns appear and open fire on the suit, without effect] and machine washable, darling, that's a new feature.
(later, when showing Helen's new suit)
Edna: Your suit can stretch as far as you can without injuring yourself, and still retain its shape. Virtually indestructible, yet it breathes like Egyptian cotton.
- Art Shift: Invoked. The opening and closing themes are animated in a shiny 60s and 70s deco art.
- Are We There Yet?: Dash.
Mr. Incredible: We get there when we get there!
- Ascended Fanboy: Syndrome was a fan of Mr. Incredible.
- Asskicking Pose: Fun for the whole family!
- Awesome but Impractical: One of the more well known lines from the movie: "NO CAPES!"
- Baby Carriage: During the killer robot's attack.
- Badass Cape: Deconstructed. In real life, these things are cumbersome at best and dangerous to the wearer at worst.
- Badass Family: The Parrs. They're a family of superheroes, so what do you expect?
- Badass Normal: Syndrome has no powers, yet his technical skills and smarts allow him to create a robot powerful enough to eliminate dozens of supers. His primary weapon is an energy beam that allows him to move anything, regardless of its size, almost exactly like the Gravity Gun from Half-Life 2. It may be that he has the one power of the Fantastic Four that no member of the Parr family has: His ability to invent things.
- Badly Battered Babysitter: Poor Kari. (Mostly seen in Jack-Jack Attack.) She becomes increasingly frantic on the phone to Helen, indicating that Jack-Jack has powers too. She also gladly takes Syndrome's offer to babysit for her.
- Barrier Warrior: Violet can generate force fields.
- Bathos: There's a dramatic moment where the family is racing to save the city in a rocket. Along the way, they do what any family does on a long "car" trip - they bicker.
Dash: Are we there yet?
Bob: We'll get there when we get there!
- Batman Gambit: A minor one, but Bomb Voyage sticks a bomb to Buddy's cape as he leaves the crime scene, knowing the Mr Incredible would rather save an innocent child than capture a criminal. Actually worked better than expected, though; not only did it draw Mr Incredible away, the ensuing chaos made an even bigger diversion that let Bomb Voyage escape scot free. Not only that, but almost immediately after, the Super Registration Act was passed, forcing any significant threats into retirement.
- Another minor example is when Syndrome calls Mr. Incredible's bluff when he tries taking Mirage hostage, knowing that he wouldn't have the guts to go through with it. It later comes back to bite him in the ass for his Jerk Ass attitude in the situation.
- Battle Discretion Shot: Just before escaping Syndrome's base in a rocket, Mr. Incredible confronts a van full of Mooks. Cue an outside shot of the van rocking and shaking as he takes them out. They were lucky he was in too much of a hurry to make them suffer. They were playing a drinking game based on the carnage Syndrome was inflicting.
- Be Careful What You Wish For: In the superhero interviews in the film's opening, Mr. Incredible claims he wants to settle down, but then yearns for the Glory Days when he's forced to do just that by the Super Registration Act.
- Also, in somewhat of an inversion, Elastigirl gets the opposite of what she wishes for, but actually prefers that - in her interview, she says she doesn't want to retire because she's at the top of her game, but she is the one who is trying to establish a normal life after the government makes her.
- Beehive Barrier: Violet, again. Her force fields look like this.
- Beneath the Earth: The Underminer as seen at the film's conclusion.
- Berserk Button:
- Mr. Incredible has a few. If you stop him from saving someone who needs help, he'll get angry. If you hurt his family, he'll get really angry. And if you try to kill them... God help you.
- This trope is lampshaded by Syndrome, who does in fact call him on it.
Mr. Incredible: "RELEASE ME! NOW"
Syndrome: "Or what?"
Mr. Incredible: "I'll crush her!"
Syndrome: "That sounds a little dark for you..."
Edna: November 15th of '58! All was well, another day saved, when... his cape snagged on a missile fin!
Bob/Mr. Incredible: Thunderhead was not the brightest bulb in the bo-
Edna: Stratogale! April 23rd, '57! Cape caught in a jet turbine!
Bob/Mr. Incredible: E, you can't generalize about these things-
- Attempting to kill Violet is Dash's.
- It's particularly obvious that being kidnapped by some creepy villain who obviously doesn't care for him, is Jack-Jack's.
- Best For Last: Jack-Jack's superpowers; plural.
- Big Bad: Syndrome is responsible for the all the danger in this plot and stopping his Evil Plan is the Parr family's first family mission.
- Big Damn Kiss: Bob and Helen share three of these. The first at their wedding, the second when Bob reunited with Helen in Syndrome's building, and the third when they are in the city when it is on a rampage.
- Big Red Button: Syndrome gets to press several over the course of the film. One of the DVD Easter Eggs is a compilation sequence showing "every door, button and explosion in the movie". The fact that it has nearly the whole of the Anvil Chorus as its soundtrack shows just how many there are.
- Black Best Friend: Lucius, aka Frozone is Bob's partner, best man, and best friend. He's the only friend of the Incredibles that is shown.
- Blunt "Yes": When Dash, Violet, and Helen are in the ocean after Syndrome shot down their plane, and Helen suggests swimming toward the ground-to-air missiles' contrails.
Dash: You wanna go toward the people that tried to kill us?
Helen: If it means land? Yes.
- Bothering by the Book: Bob tells his insurance clients exactly how to satisfy all the bureaucratic requirements for getting their claims paid, much to the chagrin of his boss.
- A Boy, a Girl, and a Baby Family: Violet, Dash and Jack-Jack; all ages and genders represented.
- Brainy Brunette: Edna Mode. You've got to have brains to make all those incredible costumes.
- Brick Joke:
- Syndrome's death by cape in a jet turbine. When was this Foreshadowed? During Mr. Incredible's conversation with Edna Mode on the danger of capes and one of the deaths mentioned is the cape caught in a jet turbine.
- Bob's rage over a broken car is seen by a kid on a bike, and later the kid shows up expecting something amazing but being disappointed. Guess who shows up at the climax of the film and is thrilled at last?
- Brought To You By The Letter I: Lampshaded during the "Jack-Jack Attack!" short, when Syndrome shows up at the Parr's residence.
- Broken Aesop: Spoofed in the bonus features on the DVD. One feature had one of the superheroes who was a Friend to All Children and worked regularly to keep them safe and educated give a speech about how important it is to stay in school, since the superhero in question dropped out. However, he quickly realizes he is mangling the aesop with him saying things like "stay in school, or you'll end up like me," since he is famous and well-beloved and has superpowers. He does not quite know how to proceed once he figures out that this is not sending the correct message.
- Bullet-Proof Fashion Plate: Edna Mode, fashion designer for Supers, creates costumes that are bullet-proof, fire-proof, and rocket-proof, and which can adapt to the powers of their wearers.
- But Not Too Black: An in-universe example, where Frozone compains about the old TV show "making him a white guy".
- Byronic Hero: Lampshaded but never actually used. One of the former superheros Syndrome killed (and Syndrome was later initially mistaken for by the townspeople) was named "Fironic", but his name comes up in contexts that would fit perfectly if it was changed to "Byronic".
- Callousness Towards Emergency: "Let's hope we don't cover him!" Real classy, Mr. Huph.
- The Cameo: A particularly awesome one for anyone who is into animation history. Those two old men who praise the heroes after the climax ("That's the way to do it" - "No school like the old school") are Frank Thomas and Ollie Johnston...Not ringing a bell? They were the last surviving two of Disney's "Nine Old Men", legendary animators who had been in the business since the beginning. For example, they were both animators on Snow White and the Seven Dwarfs, and were involved in nearly every animated Disney project up to The Fox and the Hound. (Sadly, Thomas didn't live to see The Incredibles finished, and Johnston died in 2008.)
- Camera Abuse: A neat little effect aboard Mrs. Parr's jet.
- Cape Busters : Syndrome's evil organization is oriented to fight and kill Supers; from making powerful-enough weapons to employing mooks that pose a credible threat to low to medium-powered heroes.
- Cape Snag: Several instances in the backstory lead to Edna (who is completely justified in her thinking by such stories) now refusing to include capes in her costume designs.
Edna: Metaman, express elevator! Dynaguy, snagged on takeoff! Splashdown, sucked into a vortex! NO CAPES!
- This later invokes the Ironic Echo trope seeing as Syndrome is sucked into his own plane's jets and brutally killed because of his cape!
- Captain Ersatz:
- The family is very nearly the Fantastic Four: Mr. Incredible is the Thing, Elastigirl is Mr. Fantastic, and Violet is the Invisible Woman. Only Dash lacks a direct parallel, though he's certainly Hot-Blooded enough to be a match for the Human Torch. The ending shows Jack-Jack has highly variable superpowers (among these, setting himself on fire like the Human Torch), and Franklin Richards, the child of Mr. Fantastic and the Invisible Woman had very ill-defined but vast superpowers. Even their costumes and name (Fantastic/Incredible) are similar. Their villain, Syndrome, is a more rotund Doctor Doom, a villain whose primary superpowers are simply being so good at super-technology that his super-suit is more powerful than the family combined. Syndrome also has Doctor Doom's 'petty grudge blown WAY out of proportion' motivation for his enmity as well.
- Dash is The Flash and even calls himself "The Dash" when he gets his suit.
- Frozone is Iceman from the X-Men comics as played by Samuel L. Jackson. They even have the same way of getting from place to place: creating ramps of ice to skate everywhere.
- In a more extreme example, Gazerbeam and The Underminer basically are Cyclops and the Mole Man in all but name. The DVD special features on the minor heroes in the movie even parodies Cyclops' infamously bland personality by having Gazerbeam be an incredibly dull person.
- It even extends to the comic, which has featured among the expanded rogues gallery a Gorilla Grodd expy and aliens resembling the tentacles.
- And the Humongous Mecha piloted by the Underminer in an effort to frame the Incredibles resembles The Iron Giant with a red paint job.
- Car Cushion: Frozone lands on one during the killer robot battle.
- Car Fu: Mr. Incredible throws his car at Syndrome when the latter tries to escape.
- Catch Phrase: Bob has one. One word. "Uh-oh."
- Cat Up a Tree: During the opening car chase sequence. Mr Incredible takes the extreme solution of uprooting the tree.
- Catch a Falling Star: At the end, Helen catches a falling Jack-Jack. Justified more than most examples because Helen used her elastic powers to slow down Jack-Jack's fall for several feet before actually stopping it.
- Cave Behind the Falls: Syndrome's lair.
- Chekhov's Gun:
- Edna fires two missiles into Helen's suit to showcase its invulnerability. This probably explains why Helen was able to protect her kids when her plane took those anti-air missiles.
- Also, Edna regarding Superheroes with capes, one of the cases of death included the cape being snagged in a jet turbine. At the end of the movie, the Big Bad gets his cape caught on the turbine of his own plane, making the plane explode with him
- Also, the Omnidroid: "The only thing that can pierce it is... itself".
- Also, Dash and Mr. Incredible playing football. Comes back when Mr. Incredible throws the remote to Dash.
- Chekhov's Skill: Helen's parachute ability and Dash's ability to run across water.
- Chekhov's Volcano: Averted. Syndrome's base is built in and around a volcano, but it erupting is never brought up.
- Chew Out Fake Out: Dash gets in trouble for placing a tack on the teacher's chair. Bob, rather than being angry about the prank, is impressed by the fact that Dash managed to avoid being caught on a hidden camera. Helen is not amused.
- Clark Kenting: Bob gets away with disguising his new job working on Nomanisan Island for some time to his whole family, particularly his wife—another super. When Helen fears Bob is having an affair, the effect is too good, right down to Bob's use of sunglasses as he says goodbye on his last trip. She really does fear that Bob has changed into some other man.
- Chronic Hero Syndrome: The Supers in general are quick to spring into action against big threats, but Mr. Incredible in particular needs to help other people. He doesn't adapt well to civilian life.
- City of Adventure: Municiberg, in the intro sequence.
- Cloudcuckoolander: KARI...THE BAAAAYBEEEESITTEEEER! *eyetwitch*. Then again, after what she had to put up with in babysitting Jack Jack, most people would be a tad deranged.
- Context-Sensitive Button : Syndrome's remote only has four buttons, yet they vary between doing nothing, activating individual limbs, controlling a specific detached claw, and so forth.
- Convection Schmonvection: Taken to serious and seriously impractical extremes in Syndrome's lair, when Bob has to run and eventually shimmy between two closing walls that are made of lava. Also seen in the initial fight with the Omnidroid, in which Bob gets within inches of lava without getting burned. A justified trope in the case of Mr. Incredible, however; he's a super and thus resistant to heat damage, and also wearing his brand new super suit.
- Cool Car: In the intro, the Incredimobile.
- Could Say It But:
- Bob does this with a woman trying to claim her insurance, when his boss wants him to reject as many claims as possible. He even whispers "Pretend to be upset!" before she walks away, turning on the water works flawlessly.
- For the boss's part, when Bob is being dressed down and asks his boss if he's saying that they shouldn't help people, he answers "The law requires that I say 'no'."
- Close on Title: Although with such artistic end credits, it doesn't feel like the end.
- Crack! Oh My Back!: Played straight at first, invoked by Bob to the letter when he throws his back out in the volcano. Hilariously inverted seconds later when the Omnidroid attempts to tear Bob apart... and pulls his spine back into alignment.
- Crazy-Prepared: After Helen sees Jack-Jack's supersuit.
Helen: What on Earth do you think the baby will be doing?!
Edna: Well, I'm sure I don't know, darling. Luck favors the prepared. I didn't know the baby's powers, so I covered the basics.
Helen: Jack-Jack doesn't have any powers!
Edna: Oh? Well, he'll look fabulous anyway.
- Create Your Own Villain: Syndrome was born the day Mr.Incredible refused to allow Buddy to be his sidekick and sent him home to his parent, forcing him to tear apart every fan art he had of Mr. Incredible.
- Creative Closing Credits: The various action vignettes surrounding the closing credits are related to the role of the person following each. The title of the Story Supervisor is kept constantly spinning, then is chopped up and reassembled to form the name of the film editor. The name of the Shading Supervisor has a shimmery shadow on the ground.
- Cruel and Unusual Death: Syndrome. Who honestly wants to be run through a jet turbine? Feet first!
- Crush. Kill. Destroy!: All of the Omnidroids as they tore through the heroes of yesterday and the city.
- Cut Lex Luthor a Check: Syndrome made a fortune out of military inventions. The last part of Syndrome's plan is to sell his inventions to normal people to get rid of the "special people with special powers" meaning of superhero.
- Dangerously Genre Savvy:
- This, more than any of his weapons, was the secret to Syndrome's success - but would eventually be his undoing as well.
You sly dog! You got me monologuing
! I can't believe it.
- And rather than assume No One Could Survive That, as one might do after your enemy falls hundreds of his feet into the water, he then throws a grenade, and even after that he sends a probe to search for him in the nearby caves.
- This even extends to some of his mooks. Within seconds of seeing that unarmed children have superpowers, they start reacting to it appropriately, flanking, separating them, and responding to their powers. For example, when Violet turns invisible and hides in water, one mook throws dirt into it to watch for currents revealing her position. They probably have a lot of practice thanks to all the other supers Syndrome hunted down.
- Darker and Edgier: With gun violence, electric torture, suicide attempts, large-scale destruction, bad guys who would hurt a child, and "good guys" who run from the police and lie to their own families, all in the same film, The Incredibles may very well be the darkest Pixar movie yet. It also uses language that pushes it out of the little-kid category, like "My God", and in the bonus short with Frozone and Mr. Incredible, race is brought up, and the short is described as "crappy".Brad's history of working on The Simpsons really comes through here.
"Really, really little kids should not see this movie. They should wait till they get older. We're getting some reactions from people who were disappointed that their four-year-old was a little freaked out by it. Well, I don't want to compromise the intensity in order to please a four-year-old."
- Deadly Dodging: About half of the death toll racked up throughout the movie is Dash of all people getting mooks to blow themselves up on scenery.
- Dead Man's Trigger Finger: Elastigirl kicks one of Syndrome's mooks in the face, and he fires off a few semi-auto rounds as he falls to the floor. One of the bullets hits the control panel for the door that Elastigirl is stuck in, freeing her.
- Death by Secret Identity: Syndrome learns not only their real identities, but knows where they all live by the end of the movie.
- Death Montage:
- Edna's montage of superheroes killed by their capes.
- The screens showing the results of the superheroes versus the Omnidroid serves the same purpose as a dramatic Death Montage.
- Deconstruction: Near the start of the movie, many superheroes get into legal trouble because of the collateral damage they cause. However, the guy that sued for a "Ruined suicide" falls under Artistic License – Law because of real life Good Samaritan Laws.
- To be fair, it isn't specified that he won. His lawsuit just "opened the floodgates" for others to sue.
- Description Porn: Edna's presentation of the costumes she makes for the Parr family. She seems rather down about no longer being able to make super suits, so presumably Edna was very excited to be showing off her work. Also makes for cool visual effects.
Edna: Supermodels. Heh! Nothing super about them... spoiled, stupid little stick figures with poofy lips who think only about themselves. Feh! I used to design for GODS!
- Desk Jockey: Mr. Incredible is forced to become one to support his family's normal middle class life and hates it so much he sneaks a little vigilantism on the side.
- Despair Event Horizon: Mr. Incredible is in a dark place after his family's apparent death.
: (As he's choking Mirage)
Why are you here? How can you possibly
bring me lower? What more can you take away from me!?
- Desperately Looking for a Purpose in Life: Mr.Incredible after the super hero ban.
- Die or Fly: Violet finally learns to create large forcefields when jumping at her brother to save him, and Dash is desperately running from guards in flying machines when he finds that he can run on water.
- Disproportionate Retribution: Syndrome was just a geeky kid who wanted to be a super-sidekick using his gadgetry. After he's rather roughly dismissed by his hero, Mr. Incredible (who was trying to deal with multiple disasters at that particular moment, one of which had been caused by the kid's clumsy attempt to help, and was also on the verge of being late to his own wedding), he goes to the dark side and spends his life designing technology so he can 'kill superheroes, take their place, and then eventually sell his inventions so that everyone can be super, depriving everyone of their uniqueness. He takes special glee in his attempts to kill/abduct Mr. Incredible's wife and kids.
- Diving Save: When Mr Incredible looks about to attack Syndrome in a fit of rage, Mirage shoves him aside and gets caught in Incredible's grip instead. This likely fuels her anger when Syndrome is willing to risk her death to call Incredible's bluff.
- Do Not Call Me Paul: 'My name is NOT BUDDY!'
- Does Not Know His Own Strength: Mr. Incredible, but only when he's really stressed. Most of the time he's a complete aversion to this trope, even going so far as to perform delicate tasks and super-strength ones simultaneously.
- Does This Remind You of Anything?:
- "It's time for their secret identity to become their only identity. Time for them to join us or go away."
- Violet's dialogue during the dinner scene: "Normal? What do you know about normal? What does anyone in this family know about normal?! We act normal, I want to be normal!"
- "Your identity is your most valuable possession. Protect it."
- A giant robot crash-landing and quickly becoming surrounded by tanks. Said robot idles for a few seconds, then sports bloodshot eye(s), extends tentacles and blasts said tanks with cosmic rays, immediately totaling them. No military firepower can penetrate it.
- Although Brad Bird says he never read Watchmen there are a few plot points that are reminiscent of plots in Watchmen
- The Government relocating heroes and forcing them into retirement is reminiscent of The Keene Act outlawing vigilantes.
- Heroes going missing is very reminiscent of Rorschach's theory that masks are being targeted.
- Edna's exclamation on the dangers of capes is best highlighted in Watchmen by Dollar Bill who gets his stuck in a revolving door and is shot and killed.
- Do Wrong, Right: Dash gets sent to the principal's office for using his Super Speed to put a tack on the teacher's chair during class. His father is genuinely impressed, especially about how Dash went too fast to be picked up on video. At least as far as the others in the room were concerned, it was also an example of Comically Missing the Point — primarily because it's clear that Bob's just living vicariously through his son's use of his powers.
- Drill Tank: The Underminer rides one of these.
- Drinking Game: The Incredibles stumble upon some Mooks having one:
Mook: Every time they run, ya take a shot.
- Drop Pod: Mr. Incredible is launched out of one of these at one point. Later, the Incredibles improvise one together using an RV and a rocket.
- Early-Bird Cameo: As is standard for Pixar films. Doc Hudson from Cars appears in one shot.
- Electric Torture: Syndrome does this jollies.
- Elemental Baggage: Frozone gets his ice by sucking moisture from the air and his body and multiplies it exponentially. A single sip of water lets him put a fridge-sized block around a guard.
- Emo Teen: Violet, with the hair over her face and the shy, withdrawn attitude.
- Enemy Mime: Bomb Voyage, the French Mad Bomber from the prologue.
- Even Evil Has Standards:
- It's one thing to lure adult superheroes to their deaths but killing children? Even for a Femme Fatale like Mirage, that's a step too far — and it contributes to her Heel-Face Turn a few scenes later.
- Discussed earlier in the film by Helen's warning to her children, when she says that, unlike the villains on TV, these bad guys have no standards.
- Everyone Is a Super: When Syndrome is discussing his plan with a captive Mr. Incredible, he almost names the trope. See Evil Plan below.
- Evil Gloating: Parodied, discussed, and lampshaded as the heroes mock the villainous habit of 'monologuing'. Syndrome even calls out Bob for nearly tricking him into a dangerous monologue. This ultimately turns out to be his undoing, however - after failing to steal Jack-Jack, he takes a moment to gloat about how "this isn't over" and how he will get Incredible's son already, giving Bob enough time to throw a car at him.
- Evil Laugh: Done by Syndrome after he thinks he's killed Bob's family. Lampshaded, but not as blatantly as the "hangings" so as not to distract from the seriousness of the scene. However, in the background, Bob is moving and it's only Mirage's quick action that saves Syndrome. Syndrome gives another one after revealing his full plan to the Parr family.
- Dash gives a rather evil-sounding chuckle when he realizes he can run on water.
- Evil Plan: Syndrome's in three steps: Lure the supers to their doom, pretend to be a super with technology and evil robots, profit by selling the technology to everyone and thereby making it impossible to be a super.
- Expressive Mask: The Parr family and Syndrome have a wide range despite their domino masks.
- Edna is based on a real-life costume designer for Paramount, Edith Head. Compare Edna◊ and Edith◊. Many say she was based on Linda Hunt's character Regina Krumm in Altman's 1994 film Pret-a-Porter. There is a serious resemblance, down to her size, her hairstyle, her black dress and her circular glasses!
- If a place can be an expy, than the middle school that Violet attends is one for Corvallis High School in Corvallis, Oregon, where Brad Bird went to high school. This is down to them having the same mascot (the Spartans). However, since the high school building was torn down in 2005 and rebuilt, it's a little hard to see it now.
- The Underminer is almost definitely based on Marvel's the Mole Man, an enemy of the Fantastic Four. Rumor has it that the film version of Fantastic Four was going to end in a similar way but it was changed when this movie came out.
- Rick Dicker's look and voice is based on Richard Nixon.
- Face-Heel Turn: Buddy wanted to be a super hero sidkick but became a villain after he was rejected.
- Faceless Goons: Though not voiceless. "Okay, every time one of them runs, take a shot." Not entirely faceless, either: Dash knocks the visor off of one in a fight. We even get a Reaction Shot of his face before he hits a cliff wall.
- Family Title/Team Title: The Parrs are known as the Incredibles in their superhero ensemble.
- Family-Unfriendly Death: Mr. Incredible tosses a car at Syndrome causing him to go flying into the engine of his jet plane where his cape gets caught in a propeller and he is slowly pulled into the engine and chopped to pieces (granted the moment of death was off-screen it was still pretty gruesome to think about). Earlier in the film, Edna Mode listed a number of superheroes who had met their untimely demise on account of their capes getting hung, one of which just so happened to get sucked into a jet engine. Even more so when you realise that it means that little bits of flesh and blood and bone would be raining down over the neighbourhood for a few minutes afterwards. Also, every time a hovercraft exploded with a Mook inside.
- Fastball Special: Bob with Helen towards the end.
- Femme Fatale: Mirage, a mysterious and alluring woman who draws Bob into an undercover hero mission.
- The entire "NO CAPES" sequence, which demonstrates the dangers of having a cape as part of the costume, specifically "Stratogale! April 23rd, '57! Cape caught in a jet turbine!" Syndrome didn't listen.
- Helen's supersuit being able to withstand missiles being fired upon it.
- After Mirage tells Mr. incredible about the Omnidroid, he remarks that it had gotten smart enough to wonder why it had to take orders.
- The newspaper article in the dinner scene about Simon J. Paladino having gone missing.
- Dash's line in the page quotation above foreshadows Syndrome's plan.
- Freeze-Frame Bonus:
- One can see the attendees of Bob and Helen's wedding in the church pews at the beginning of the movie — Edna, Rick Dicker, Gazerbeam, Dynaguy, Stratogale, and Thunderhead.
- You can see Dash move on the video tape if you keep a keen eye.
- Frivolous Lawsuit: A ridiculous number of these force all superheroes into hiding.
- From My Own Personal Garden: Mr. Incredible eats with Mirage, who points out how everything was grown on the island, thanks to the volcanic soil. This is before Mr. Incredible encounters Syndrome.
- From Nobody to Nightmare: Buddy, geeky kid, to Syndrome, CapeBuster and Hero Killer.
- Funny Background Event:
- During the climactic fight against the Omnidroid, the family gets a hold of Syndrome's remote. After the Omnidroid uses a Rocket Punch to grab Mr. Incredible...
Dash: (pushes button)
Mr. Incredible: (gets tossed into the air by the claw opening) Huuwaaugh!
- After Lucius comes and gets Mr. Incredible, Jack-Jack can be seen in the back trying to eat the spit that Lucius froze.
- The argument between Lucius and Honey as the former tries to find his supersuit, with the chaos the Omnidroid is inflicting in the background.
- Gadgeteer Genius:
- Syndrome. There seems to be no limit to what he can build; moving walls made of lava.
- Edna is focused exclusively on clothing. Making a onesie that is bulletproof, fireproof and machine washable? That's just warmup for her.
- Gendered Outfit: While all four Incredibles wear similar one piece outfits with a contrasting "gloves, boots and briefs" motif, Helen and Violet's outfits have opera "gloves", thigh-high "boots" and bikini-shaped "briefs".
- Genius Bruiser: Not explicit, but Mr. Incredible must be very intelligent to master the subtle ins-and-outs of Insuricare, which we see even before he outwits Syndrome's Omnidroid and goes for a delve in the computer network. This fact helps him just as often as his strength does.
- Genre-Busting: It's a thriller/horror/action/sci-fi family dramedy satire with explosions.
- Get A Hold Of Yourself Man / Quit Your Whining: Edna, when Helen / Elastigirl breaks down after discovering her husband is on a tropical island in the middle of the ocean, assuming he's having an affair. Edna essentially tells her to go get him and kick his ass. (But it ends well.)
Edna: And call me when you get back, darling - I enjoy our visits.
- Getting Crap Past the Radar:
- "Every time they run, take a shot."
Syndrome: Elastigirl? You married Elastigirl? [Sees Violet and Dash] ...and got busy!
- Syndrome claims the "S" on his outfit stands for sitter, because if if stood for babysitter it would say "BS".
- For a while, Helen thinks Bob is having an affair.
- Glory Days: There's even a magazine cover in Bob's memory room with this as the title.
- And the soundtrack's track for the flashback opener of the film is even named "Glory Days".
- Edna is disdainful of her current job as a fashion designer and is clearly delighted at the prospect of doing more work for Supers:
Edna: I used to design for gods!
- Glory Hound: Syndrome's plan is certainly reckless with people and property and all to gratify his ego.
- Gloved Fist of Doom: Syndrome's gravity rays are stored in one and he likes to gesture with it.
- Good People Have Good Sex: Strongly implied.
Syndrome: You married Elastigirl? ... And got biz-zay!
- Gone Horribly Right: The final version of Syndrome's Omni-Droid is so intelligent that it even recognizes its own remote control as a threat to be destroyed.
- Goo Goo God Like: Jack-Jack has half a dozen superpowers.
- Got the Whole World in My Hand: Insuricare's Logo.
- Gratuitous French: Monsieur Incroyable!
- Grievous Harm with a Body: During the family's first fight as a team they use mooks as weapons against other mooks.
- The Guards Must Be Crazy: Played straight (usually for laughs) but also averted with some mooks being Dangerously Genre Savvy.
- Happily Married: Bob and Helen. They love each other and support each other through underground living, superhero withdrawl and a new villain.
- Harmless Freezing: During the jewelry store scene, Frozone encases a cop in a shroud of ice after the officer mistakes him and Mr. Incredible for burglars. When the cop's friends come in to check on him, he is frozen in place, but his eyes can still be seen moving around freely within the ice.
- Hartman Hips: Elastigirl seems to dislike hers. Violet has a more teen-size version.
- Heel-Face Turn: Mirage.
- Held Gaze: Elastigirl and Mr Incredible share a rather long seductive one right after they capture a thief together during the Cold Open at the beginning of the movie.
- Heroes Want Redheads: Helen/Elastigirl had long, bright red hair when young. Now that she's older, she keeps it short and auburn.
- Hero Harasses Helpers: Mr. Incredible to "Incrediboy" because the latter is distracting the former from a bomber villain.
- Heroic BSOD: Mr. Incredible has a brief one when he thinks his family is dead.
- Hero Insurance: See Hilarity Sues, below.
- Hero-Worshipper: Buddy created his own suit based on Mr.Incredible so he could be the guy's sidekick.
- He's a Friend: When Edna goes through her security system's identity check, a gun drops down in front of Helen, prompting Edna to quickly assure the system that Helen's a guest.
- Hilarity Sues/Hero Insurance: One of the main causes for heroes hiding is the damage their battles caused to their surroundings. The immense destruction in the end battle is hardly mentioned because all of it was caused by the Omnidroid itself. The only damages that could be reasonably pinned on the heroes were the office building Mr. Incredible was thrown through, the car Frozone was chucked onto, and the manhole cover Elastigirl pulled up.
- Hoist by His Own Petard: Bob knocks Syndrome into his jet's intake by hurling a car at him — the one he bought when he was on Syndrome's payroll. Syndrome also got hoisted by making the Omnidroid smart enough to outwit him by destroying his controls.
- Also worth mentioning is Syndrome's disregard for Mirage's life when Bob threatens to crush her to death; feeling understandably betrayed, this prompts her to aid the Incredibles in their escape from the island and their pursuit of Syndrome.
- Hollywood Genetics: It's not explained how a blond and a redhead give birth to a child with black hair, although it's possible Violet just dyed hers.
- Hollywood Law: In actuality, 'Good Samaritan' laws have been passed which specifically protect people from prosecution or lawsuits for damages or injuries that occur when responding to a crime or disaster. In cases like those which open the film, the judge will dismiss the case on the pleadings for failure to state a claim (that is, telling the guy "This isn't something you can sue about") before a jury is even selected.
- Justified in that the opening portion of the movie takes place in the late 1950s. Good Samaritan laws weren't widely adopted until the 1990s. Even today, in many states Good Samaritan laws only cover credentialed medical professionals and first responders, and the exemption from liability they give is limited to very specific scenarios.
- Not to mention that this is an alternate universe where Supers are well-known and relatively common. Good Samaritan laws might not have existed at all in their version of reality, perhaps even because Supers existed and were expected to take care of everything.
- Hollywood Mid Life Crisis: Bob's character arc is essentially taking him through the superhero version of this. He even buys an impractically flashy new sports car at one point.
- Huge Guy, Tiny Girl: Played with when the Parrs are arguing. Worried that the hulking Bob yelling at his much smaller wife might lead to Unfortunate Implications, the writers realized that Helen can even the playing field by growing taller than Bob.
- Human Popsicle: The police officer from the jewelry store. Of course, he did tell Frozone to "freeze".
- Humongous Mecha: Syndrome's Omnidroids are several times taller and more times wider than a big man like Bob Parr.
- Hyper Awareness:
- Stretching doesn't seem to be Helen's only power; she has super-vision as well, as she notices an incredibly tiny piece of rubble on Bob's clothes and the detailed stitching on Bob's old super-suit.
- Though not foolproof, Bob's "danger sense" (mentioned in his profile in the DVD extras) lets him anticipate imminent danger... including an angry wife!
- An Ice Person: Frozone can generate ice: ice prisons, ice projectiles, ice slides, etc.
- Ignored Enamored Underling: Mirage to Syndrome, who not only ignores her affection but feels she is ultimately expendable.
- I Just Want to Be Normal: Violet can't stand having powers and wants to be a muggle like her classmates. Then the Adrenaline Makeover makes her realize how awesome she is when she has confidence and uses her powers to help and protect her family.
- I Just Want to Be Special: Syndrome, despite the fact that, through use of his incredible intelligence and advanced technology, could make himself a super without having to go into villainy.
- I'm Your Biggest Fan: Buddy to Mr. Incredible, word for word.
- Impairment Shot: Mr. Incredible's POV: Mirage walks in on him as his vision and consciousness are taken out by the squishy black things that hit him upon setting off Syndrome's intruder alert.
- Impossibly Cool Clothes: Edna makes bullet proof clothing stylzed heroic red with a tracking device.
- Impractically Fancy Outfit: Defied by Edna Mode, a superhero costume designer who refuses to include capes for safety reasons.
- Improbable Hairstyle: Syndrome's onion head.
- Improbable Parking Skills: Mr. Incredible first lands a falling van right on the highway, then proceeds to veer so sharply that it rolls over several times before stopping perfectly in a parking space.
- Indy Escape: When Mr. Incredible fights the Omnidroid for the first time on the island, the robot shortly tries to crush him by retracting its members into a perfect sphere and rolling through the jungle. Mr. Incredible does the sensible thing and jumps out of the way, but the Omnidroid is a learning robot, and so somehow steers its sphere form towards him.
- Indy Ploy:
- Helen is able to do this very well. It helps that besides being the mother that needs to balance, control, and maintain her family, she can adjust herself in various ways to accommodate her own plans.
- Bob is a straighter example of this. His own experiences as a hero aside, working with and being married to Helen probably contributed to his ability to think fast and adapt to situations quickly.
- Infant Immortality: Noted with Helen giving her children the cold facts that the bad guys WILL kill them if given the chance.
- In Harm's Way: Bob loves the dangerous superhero life so much he buys a police scanner and lies to his wife so he can look for baddies to beat up.
- Injury Bookend: The out-of-shape Mr. I hurts his back while laughing about his easy defeat of the first OmniDroid. When it immediately comes back for round two, he can't fight properly, and it grabs him and tries to pull him in half. Instead it fixes his back, at which point he curbstomps the thing.
- Ink-Suit Actor:
- Samuel L. Jackson animated as-is to create Lucius/Frozone.
- Mr. Incredible/Bob Parr's facial features are based on a cross between Craig T. Nelson's face and a greek hoplite's helmet.
- Helen/Elastigirl isn't too far off from Holly Hunter.
- Gilbert Huph and actor Wallace Shawn look fairly similar, too.
- An unintentional, yet hilarious example: Gilbert Huph also looks a lot like German comedian Herbert Feuerstein - who was promptly hired as his voice actor in the German dub.
- Inspiration Nod: While the powers parallel with the Fantastic Four came about accidentally from the Personality Powers and the "superhero-as-family" parallel was inevitable since the FF codified it, they still gave it a nod by having the final villain The Underminer be a Captain Ersatz of the Fantastic Four's first villain The Mole Man.
- Instant A.I., Just Add Water: The cover story for Mr. Incredible's first mission is that this had happened to the Omnidroid.
- Invisibility: Violet's can vanish without a trace.
Edna: Your daughter's suit will disappear as completely as she does.
- Ironic Echo:
- "I work alone." In a visual echo, the first time we see the family using their powers together, they are fighting with each other until interrupted by Frozone. The next time, they are fighting with Syndrome's goons until interrupted by Syndrome.
- Elastigirl telling Dash the quote on the top of this page. Syndrome says the same thing when telling Mr. Incredible of his plan to sell his tech to the people.
- "I am your biggest fan."
- Ironic Name: Parr means "average" which is Something the Parrs definitely are not.
- Island Base: Nomanisan Island.
- It's All About Me: As a boy, Syndrome constantly pesters Mr. Incredible and implores him to let him be his sidekick. When he tries to show his skills, and almost gets killed doing so, the resulting damage leads to a widespread Super Registration Act which forces Mr. Incredible into retirement and hiding. Yet years later, Syndrome still has the gall to say he got the short end of the stick.
- I Work Alone: Bob, before raising a family that also had superpowers.
- Jaded Washout: Bob Parr, after being forced into retirement.
- Jumped at the Call: Mr. Incredible just can't give up superheroing, even when he's supposed to be retired, so naturally he's going to jump at a chance to mangle a rogue robot.
- Just Between You and Me: Lampshaded. Both the heroes and villains dub it "monologuing".
- Just Plane Wrong: Averted, as Helen's radio dialog is accurate.note
- Karma Houdini: Despite helping track down and murder dozens of superheroes, absolutely nothing happens to Mirage in the end. Slightly justified when she helps the Incredibles get back to the mainland.
- Kick the Dog:
- Mr. Huph sees a man being beaten and mugged right outside his office window, then smiles and says "Let's hope we don't cover him!" And threatens to fire Bob if he tries to help.
- Syndrome was willing to call Mr. Incredible's bluff, with Mirage's life on the line, effectively turning her against him.
- Killer Robots: The Omnidrones are Hero killers.
- Kubrick Stare: Attempted a few times by Syndrome, but it's nothing compared to Bob maintaining the look for the entire sequence with Mr. Huph and the robbery outside the building.
- Lampshade Hanging: Much of it.
- How villains love to monologue.
- How The Cape style heroes don't like killing.
- Evil people won't hesitate to kill children.
- Et cetera.
- Lantern Jaw of Justice:
- There's nothing we can say about Mr. Incredible's chin that the picture at the top of the page doesn't.
- Syndrome has one as well, but he's evil.
- Large Ham:
- "I am Syndrome, your nemesis! And... [inadvertently throws Mr. Incredible out of sight] oh, brilliant."
- The Underminer shows signs of this as well.
"I am beneath you! But NOTHING is beneath ME!!!"
"I hereby declare war on PEACE and HAPPINESS!"
- Dash's teacher is a less super-villainous example:
"Coincidence? I think NOT!!!!
- Wallace Shawn, as per usual.
- Larynx Dissonance:
- Director Brad Bird voices Edna. This wasn't originally intended, but producers thought his "scratch", or guidance performance, was good enough. This happens frequently at Pixar. According to commentary, Brad Bird initially wanted someone else (Lily Tomlin) to voice Edna Mode. When he called her and gave a demonstration of what he wanted the voice to sound like, she laughed and asked him what he needed her for. He already had the voice down!
- Played with in the Italian dub (and the French dub as well), where the voice actor is a woman (Amanda Lear) known for her distinctly deep and masculine voice.
- Laser-Guided Karma: Thanks to his Kick the Dog, Mirage does a Mook-Face Turn in favor of the merciful Mr. Incredible.
- Lava Adds Awesome: Syndrome's island base includes a dining room with walls of flowing lava for decoration.
- Left Stuck After Attack: The Omni Droid pulls a very temporary version. It misses a strike at Mr. Incredible and drives its claw into a cliff, and immediately yanks it out and flexes the claw to burst the chunk of rock that came with.
- Licensed Game: There are two: The one that is an action-adventure adaptation of the movie suitably stretched out on Nomanisan Island and starring the whole family, and a sequel beat-em-up game called Rise of the Underminer starring Mr. Incredible and Frozone.
- Line-of-Sight Name: According to Dynaguy, one of the heroes killed by their cape, he got his name while eating at a diner and sounding out words.
- Little Stowaway: Dash and Violet sneak aboard their mother's plan whens he flies to Syndrome's Evil Lair.
- Living Legend: At the start of the story, the supers are all Golden Age heroes and perfectly happy to be celebrities. This quickly bites them in the tush when normals start suing them.
- Look Ma, No Plane!: The folly of doing this is shown during the "no capes" montage in which a female hero flying by a jetliner and waving at a kid is sucked into the engine when her cape gets caught.
- Loony Fan: Buddy is hyperactive and over-eager and generally in competent. Mr.Incredible would much prefer his "Biggest Fan" to go somewhere else.
- Lord Error-Prone: Syndrome when he's trying to be a superhero.
- Mad Bomber: Bomb Voyage.
- Magic Pants: Jack-Jack's diaper does not travel with him when he teleports.
- Manly Tears: Mr. Incredible holds up fine under torture, but breaks down and sobs like a baby when he is led to believe that Syndrome killed Helen and the children. (They turn out to be all right.)
- Meaningful Echo:
- The page quotes, as paraphrased by Syndrome later on:
And when I'm old and I've had my fun, I'll sell my inventions so that everyone can have powers! Everyone can be super! And when everyone's super, (Evil Laugh) no one will be.
- Meaningful Name: Many.
- The Parr family. "Par" means average or adequate, contrasting with "Incredible".
- Violet can be taken to refer to ultraviolet light (which is beyond normal human visual acuity and is therefore invisible). Also, a "Shrinking Violet" refers to someone who is very shy or timid, which Violet tends to be until she Takes A Level In Badass.
- Dash, dashes about.
- Jack-Jack can be read as a reference to a jack of all trades, which he certainly appears to be.
- Syndrome is Buddy "Pine", as in "I cry because I can't be your friend". In addition, he has the same initials as Mr. Incredible: Bob Parr and Buddy Pine. He also has a bad case of hero's syndrome.
- Edna Mode: 'Mode' means 'fashion' in several languages.
- Mirage is not what she appears to be at first glance.
- Nomanisan Island (No man is an island), which ties into the film's themes of teamwork and family. Attempted in the Spanish translation, where the island is known as Isla Palos Locos ("Crazy Sticks Island", but can also be read as Isla Pa'los Locos, "Island For The Crazy").
- The Men in Black/Memory Wiping Crew. Rick Dicker of the National Supers Agency is a world-weary version.
- Mid Life Crisis Car: It's no coincidence that one of the first thing Bob does when he starts earning more money through covert superhero work is buy himself a flashy and impractical new sports car.
- Militaries Are Useless: At the end, when the Giant Omnidroid attacks some random cities, the army's response is basically "send some guys attack it with tanks and submachine-guns, then run!"
- Milking the Giant Cow:
- Syndrome does this with hilarious results as he wears an Arm Cannon shooting a beam of energy that suspends his target in mid-air.
"I am Syndrome! Your nemesis! And... (throws his arms up, hurling Mr. Incredible out of sight) Oh, brilliant."
- Later Syndrome stops a fuel truck falling on a woman and her child. Once again he does his dramatic introduction, sending the fuel truck flying over his shoulder where it explodes in a ball of flame.
- A Million Is a Statistic: Averted. The scene when Mr. Incredible learns that Syndrome has killed dozens of supers. Most of them aren't established characters, but the scene is treated as appropriately horrific.
- Misfit Mobilization Moment: When the Parrs fight together against Syndrome's Mooks.
- Mistaken for Cheating: Helen believes Bob is cheating on her with Mirage. He isn't.
- Mistreatment-Induced Betrayal: Syndrome does a great deal to push Mirage along.
- Monster Protection Racket: Syndrome's original plan.
- Mood Whiplash: It's a funny movie about superheroes... until you see the dead one.
- Mooks: Syndrome has a bunch on them on his island and they're more competent than the standard because they were trained to kill supers.
- Mook-Face Turn: Mirage switches sides after Syndrome shows his little he values her life.
- Multiple Demographic Appeal: As expected from a Pixar film; superhero fun action for the kids and stuff that their parents would get.
- Mundane Utility:
- The Parr's homelife in a nutshell — Helen finds a way to apply her superpowers to nearly every household chore despite her oft-expressed desire to live a normal life. Related to Power Perversion Potential, having an elastic body probably came in very handy during the pregnancies. (For that matter, a rubbery woman is the least likely for Bob to accidentally crush with his strength).
- Inverted in one brief scene, when Helen realizes (much to her chagrin) that in spite all the cool stuff that she can do with her stretching powers...she can't control the size of her butt.
- The Napoleon: Mr. Huph, Bob's boss at Insuracare. He clearly gets a buzz out of humiliating the extremely tall Bob and forcing him to comply with his authority.
- Narrating the Obvious: "The remote controls the robot!" Justified in that the audience knows it but Violet and Dash did not know about the remote and she was telling him.
- Neck Lift: Bob uses it often.
- Never Heard That One Before:
- Never Be a Hero: What Buddy thinks Mr. Incredible is telling him.
- Never Say "Die": Averted. Helen is very clear to her children about what will happen if the bad guys catch them.
- Never Trust a Trailer: Like other trailers for Pixar films, the trailer is basically a sketch that doesn't appear in the film, but the trailer is also deliberately misleading in that it changes all the memorabilia in Bob's office to indicate that he has always worn the red Mr. Incredible suit, as opposed to the blue one.
- Never My Fault: Syndrome's motivation falls kind of flat when you realize that even though Mr. Incredible told him he worked alone, Buddy had distracted him repeatedly, let Bomb Voyage escape, and had nearly gotten killed because he repeatedly tried to "help".
- Nice Job Fixing It, Villain: After Mr. Incredible throws out his back in his first fight against Syndrome's Omnidroid, the robot's attempt to pull him apart straightens his back right back out. Curb-Stomp Battle ensues. Syndrome's whole plan, to bring Mr. Incredible out of retirement in order to kill him, makes him a better superhero now then he was in his prime, and bringing his whole family together makes them a formidable group.
- No Doubt The Years Have Changed Me: Syndrome reveals himself to be an old fan of Mr. Incredible turned supervillain.
- No Flow in CGI:
- With one exception particular to this film: Violet's long hair required Pixar's engineers to write advanced custom software to get it right, and was one of the first challenges they tackled when making the film, since they knew they would need as much time as they could get to cope with unforeseen problems.
- The commentary discusses a scene where Edna reaches her hand through Incredible's old super suit and out the hole in the sleeve. It was not an easy task for the animators.
- The creators also expressed their exasperation in the commentary for the scene where Elastigirl and the kids fall into the ocean.
- No Plans, No Prototype, No Backup: Averted; it is explicitly shown that Syndrome put his Omnidroid through many prototypes so each new version could kill whichever superhero beat the old version. By the time he got to Mr. Incredible, its only true flaw was one he couldn't correct for: its alloy was invulnerable to everything but itself. Syndrome instead compensated by making the next version significantly stronger and faster so Mr. Incredible wouldn't have a chance to exploit that flaw, and he scaled it up again for the final battle. Even with four other supers as backup, the only reason they were able to beat it is because they had a remote that could (unreliably) control its limbs.
- No Sell: A quick moment when Mr. Incredible throws a rock at the Omnidroid, and it doesn't do anything. It promptly begins chucking boulders at him.
- No Such Thing as H.R.: While Bob gets in trouble for punching his boss through a wall, it's for using superpowers rather than punching his boss through a wall. Presumably the government had a hand in smoothing things over.
- Not a Game
- Not Good with Rejection: Buddy Pine makes this absolutely clear to Mr. Incredible after being refused by him as his sidekick, Incrediboy, and changed into Syndrome.
- Not Now, Kiddo: Not now Dash and Violet, you can set us free after Dad has his epiphany.
- Not the Fall That Kills You: Averted. At the beginning, Mr. Incredible's attempt to stop a would-be jumper (when he's already fallen a good ten stories) is to stop his fall, hard. The jumper's neck ends up broken, and he sues Mr. Incredible for it. At the end: when catching a falling Jack-Jack, Elastigirl stretches her arms out to slow down his velocity, before turning into a parachute.
- Not Using the Z Word: The word "superhero" is hardly used, but instead they're called "supers". Possibly because Marvel and DC claim a joint trademark (not copyright) on the former.
- Not What It Looks Like: Mirage tells Bob his family survived Syndrome's missiles, and Bob is so grateful for the news that he gives Mirage a great big hug — and right at that moment, Helen, who fears Bob was having an affair, walks in to rescue him.
- Nuclear Family: The protagonists; two parents, two kids (boy and girl) and a new baby.
- Obstructive Bureaucrat: Mr. Huph.
Bob Parr: Are you saying we shouldn't help our customers?!
Mr. Huph: The law requires that I answer "No."
- Oh, Crap:
- The Mook in the trailer gets a good one right before Mr. Incredible goes to town on his whole squad.
- Mr. Incredible gets one of his own in the film when the Omnidroid notices him with Syndrome's remote and promptly stomps on him.
- Also Bob's reaction just after he loses his temper and punches Mr. Huph through the wall— he realizes he's just blown his superhero cover and he's going to get fired. Also, Huph's reaction when Bob grabs him around the throat right before that happens.
- Bob had another reaction when a transmission of Helen requesting landing at Nomanisan plays and Syndrome orders missiles to be fired at the plane. Then again by Bob in the same scene, when Helen mentions that there are children on board the plane. Mirage shares this reaction.
- Bob gives this reaction when he gives Helen the slip of doing some heroic action under the guise of bowling with Lucius.
- Dash and mook: Dash sees they're going to hit a wall and leaps for his life... the mook realises seconds later but is just not quick enough.
- Syndrome has one when he's about to be sliced by the rotor blades.
- Older Hero vs. Younger Villain: Bob Parr, father of a teenager, and Syndrome, still a young man.
- Old Superhero: As a minor theme: Both Elastigirl and Mr. Incredible notice themselves getting out of shape, and Mr. Incredible puts himself through personal training to become physically fit again.
- One-Book Author: This is Sarah Vowell's only film role.
- One Dialogue, Two Conversations: Briefly before fighting the Omnidroid, Bob tells Helen to stay back to protect the kids. She thinks he's trying to prove something, when really he's still reeling from their near deaths earlier and is simply scared for their safety.
- Only One Female Mold: A subtle background example. Edna Mode's design studio has three body type mannequins to model her clothes on: huge buff dude, medium-sized buff dude, and Impossible Hourglass Figure.
- Our Demons Are Different: Okay, it's not really a demon, but at the end of the movie Jack Jack's powers include setting himself on fire, turning into heavy brimstone, and transforming into the freaking baby devil. It's likely they are homages to a famous superhero with similar powers, i.e., The Human Torch, Silver Surfer, and The Demon. Or he could just be an Expy of the Super-Skrull.
- Outrun the Fireball: Dash had to use his Super Speed to get himself and Violet safely out of the cave when Syndrome launched his rocket.
- Papa Wolf: Bob Parr, despite being The Cape, just might kill you if you threaten his family.
- Parental Bonus: Every single instance of Helen dragging Robert back into the house after he shaped up. Most obvious one, the scene where only her arms are to be seen...
Syndrome: You married Elastigirl? ... And got (shakes hips) BI-ZAY!
Frozone: (while Syndrome's robot is attacking the city) We are talking about the greater good!
Honey: I am your WIFE! I am the greatest GOOD you're EVER going to get!"
- Peek-A-Boo Corpse: Mr. Incredible unexpectedly comes face-to-face with the mortal remains of Gazerbeam while on the run from Syndrome.
- Peek-a-Bangs: Violet hides behind her hair due to a Shrinking Violet nature. At the end of the movie, she's wearing a bandanda to keep it out of her eyes.
- Personality Powers: Violet, the shy and insecure teenager, can become invisible and project shields. Hot-headed and high-spirited Dash has super speed. Nigh Invulnerable Bob has immense stubbornness and a big heart to go with his Super Strength. Helen is a partial aversion of this — she's capable of great multitasking and organization, but she's not nearly as "flexible" as her husband would like.
- Post-Climax Confrontation: The family defeats Syndrome and they are heading home; when they arrive, they find out that Syndrome has abducted their youngest son Jack-Jack, so they must rescue him and defeat Syndrome again.
- Posters Always Lie: Contrary to the poster above, Jack-Jack is never shown in the super suit designed by Edna Mode.
- Power Perversion Potential: See Parental Bonus above and explicitly shown in one scene, where Helen uses her elastic arms to pinch her husband's butt from across the room.
- Product Placement: Frozone uses Hai Karate aftershave — a real-life 1960s brand.
- Prophetic Names: Dashiell Robert Parr, nicknamed "Dash." A speedster. Somebody really shoulda seen that coming.
- Punched Across the Room: Mr. Huph kind of deserved it, but Bob still gets fired for punching him across his office and through a wall.
- Punch! Punch! Punch! Uh Oh...: Dash uses speed to get a lot of blows on a Mook, who shrugs them off and punches Dash off of his glider with one blow. This turns out to be a good thing, as the glider then crashes. However, the "uh oh" part didn't come from Dash realizing the mook was shrugging off the punches — he was distracted by the cliff face the glider was on a collision course with.
- Punctuated! For! Emphasis!
Helen: THIS IS NOT! ABOUT! YOU!
Dash: DON'T! TOUCH! MY! SISTER!
Lucius: WHERE! IS! MY! SUPER! SUIT?!
- Punny Name:
- Nomanisan Island.
- Also, the now-deceased hero Fironic.
- Psychopathic Manchild: Although dangerous and murderous, Syndrome is a very childish man; he's immature, excitable, petulant, irresponsible, prone to mood swings, obsessed with gadgets and 'toys', and spiteful. His entire motivation stems from an admittedly wounding and hurtful but still relatively minor slight he suffered when he was a child.
- Race Lift: Frozone in the special features' Clutch Cargo knockoff cartoon. He is furious about it.
Wait a second, what's this? Is that me?... I'm white! They made me a white guy? Mr. Incredible:
You're... You're... black...ish... Frozone:
They made me a white guy! Mr. Incredible:
Well... Maybe the print's faded. You're tan. ...-ish? Frozone:
Wait, wait, wait. Is that supposed to be me? I sound like a, a... A what? A beatnik! Yeah, that's it, I sound like a beatnik! Mr. Incredible:
It was meant to sound cool! Frozone:
Well, it doesn't sound cool, and it doesn't sound like me. I sound cool. And if it sounded like me, it would sound cool
- Rapid-Fire Fisticuffs: Dash is surprised (and delighted) when he discovers he can use superspeed for machine gun punching.
- Reasonable Authority Figure: Rick Dicker is supremely competent at his job, genuinely cares about Bob and his family, and is willing to use his bureaucratic powers on their behalf.
- Reckless Sidekick: Incrediboy could have picked a different day to make his pitch; when there wasn't a mad bomber and a suicide around.
- Reconstruction: While it has Deconstructive elements, it also turns the Tropes around, such as switching traits with heroes and villains, as well as correcting past mistakes.
- Red Is Heroic: The family's new costumes, by Edna Mode, are red.
- Refused by the Call: Buddy wants to step up as "Incrediboy"! but Mr.Incredible is not interested.
- Repetitive Name: Jack-Jack. (Well, he is a toddler, it's probably not his real name).
- Required Secondary Powers: Violet can't make her clothes invisible so needs a special suit, and Dash's suit is made to be friction-resistant, suggesting he can't run quite as fast in ordinary clothes without destroying them.
- Retired Badass:
- Elastigirl and Mr. Incredible. For a while. She adapts pretty well, he's not so happy about it.
- Edna, who is apparently doing ordinary fashion design with shows in Milan when Bob comes to see her. She leaps at the chance to design for "gods" again.
- Retraux: The interviews at the beginning are on a smaller screen with various artefacts, designed to make the footage look older. This contrasts with the smooth "15 years later" look of most of the film.
- Rewind, Replay, Repeat: Bernie, the teacher, does it with a video in an attempt to prove Dash is putting tacks in his chair.
- Rubber Man: Elastigirl, with some heavily implied Power Perversion Potential. How else do you think she can... *ahem* "HANDLE"... Mr. Incredible?
- Running Gag: Averted. This is the only Pixar movie to date not to feature the Pizza Planet Truck.
- Sassy Black Woman: Frozone's wife sasses him about his super suit.
- Screams Like a Little Girl: Syndrome when Jack-Jack goes demon-baby, pulls out his hair. Also, just as he's about to die. Foreshadowed when Syndrome is taunting Mr. Incredible at his island base.
- Self-Serving Memory: When Syndrome guilts Mr. Incredible into thinking he was wrong to have rejected him as a sidekick, his memory of the event differs from the actual one. As he remembers it, Mr. Incredible flat-out rejected him. In the actual event, said rejection took place when he was busy with Bomb Voyage, and Mr. Incredible had made it clear before then that Buddy had gone too far in his fanboying.
- Sequel Hook: The Underminer rises from below the city streets at the end of the film; the Parr family reacts by all masking up. Even Jack-Jack. Ultimately, The Incredibles: Rise of the Underminer was made into a video game.
- Satellite Love Interest: Violet's crush Tony only appears in two scenes, and mainly exists to demonstrate her character development over the course of the movie.
- Shoot Out the Lock: When her body is trapped between several doors, Helen kicks a mook, causing him to spray bullets everywhere. A couple hit the locking mechanism and release it.
- Short Lived Aerial Escape: Jet explosion, actually.
- Bob is held in room A113.
- Dash vs. the speeders calls back the Star Wars Endor speeder bike chase. He also uses some "swing on a vine" tricks similar to what the Ewoks pulled off against the Empire. Speaking of Star Wars, the scene where Mr. Incredible chokes Mirage for betraying him and having him locked up by Syndrome can be seen as a reference to Chewbaca choking Lando for betraying the Rebels to Darth Vader.
- The call-sign of Helen's plane is "India Golf Niner-Niner", or "IG 99", referencing The Iron Giant, director Brad Bird's previous film. The Iron Giant — "I.G." — came out in '99.
- During Bob's first visit to the island, as he runs through the jungle searching for the "escaped" robot, there's a shot-for-shot from Predator of him stepping off a ledge and descending into a valley, and many of the other scenes during that segment are also at least highly similar to ones from that same movie.
- Syndrome entitled his project "Kronos", which is the name of a 1957 film featuring a giant killer robot. In Greek Myth, it's titled the 'all devouring' and eats his children, the Olympians (except for Zeus, of course), and in other words, killing. What do those Omnidroids (the all devouring,) do to the superheroes (the Olympians)? So, Kronos=Omnidroid, Olympians=Supers, and (in a way,) Zeus=Bob.
- The interiors of Syndrome's base look like those of the "Liparus" and "Atlantis" in The Spy Who Loved Me, as well as Blofeld's volcano base in You Only Live Twice. The scene of Mr. Incredible leaning on the balcony railing is from Dr. No. Furthermore, Michael Giacchino's soundtrack would have fit perfectly in a James Bond film — the opening fanfare is a Suspiciously Similar Song to the theme from On Her Majesty's Secret Service. (Brad Bird initially wanted John Barry himself to do the score, but he was unavailable.) note
- Syndrome goes the same way as Gustav Graves from Die Another Day: pulled into a jet intake because of something dangling from his back pulling him in. In Graves' case, though, it was a parachute, not a cape.
- Many of the costumes on display in Edna Mode's studio are shout outs to Marvel super heroes, including Captain America, the Fantastic Four, and Crystal of The Inhumans.
- The Omnidroid's vizor and rotating blade-hands makes it bare a striking resemblance to Maximillian from The Black Hole.
- Frozone's power set and method of locomotion is based on Iceman of the X-Men.
- Jack-Jack Parr — get it? Jack Parr.
- The rolling giant robot-ball and the closing flame curtains both recall Indiana Jones.
- The mascot of the middle school that Violet attends — a Spartan — is the same as Brad Bird's high school, Corvallis High School. The design of the high school is also what CHS used to look like (it was bulldozed and rebuilt in 2005)
- Syndrome's submarine resembles Black Manta.
- Elastigirl finds out her husband has been keeping secrets from her, doing hero-work behind her back, and follows him into enemy territory, determined to find him no matter what the obstacles or dangers involved, requiring her to stealthily sneak among troops of Mooks like a ninja — exactly what Marguerite Blakeney does in the Super Hero Trope Codifier The Scarlet Pimpernel. Marguerite and Elastigirl also both have a daughter named Violet.
- The ship that Syndrome's robot flies into the city in (and, to an extent, the robot itself) is modeled on Dr. Zin's "The Robot Spy" on Jonny Quest.
- Also, Dash channels Little Mac in a fistfight with one of the goons on their speeder.
- "You are my greatest adventure..." My Greatest Adventure was the DC comic that introduced the Doom Patrol.
- Someone on Youtube commented to Mr. Incredible that "Freakazoid! wants his costume design back". note
- The Underminer, the villain that appears at the very end of the movie, is extremely similar to the first villain another certain superhero family fight on their very first published comic.
- The Parr family is itself a homage to the Fantastic Four: Bob has the Thing's strength minus his stone-like appearance, Helen has Mr. Fantastic's stretching ability, Violet can turn invisible and generate forcefields like the Invisible Woman, and Dash has the Human Torch's arrogantly cocky personality. And baby Jack-Jack can set himself on fire like the Torch. Jack-Jack also seems to be based off Franklin Richards, son of Reed and Susan Richards of the Fantastic Four, whose powers basically extend to whatever he likes. Also, Mrs. Incredible? Elastic? It's an obvious shout-out to the name and powers of Mister Fantastic. And the shout-out is reciprocated in LEGO Marvel Super Heroes, in which Richards turns himself into a parachute to catch his partners and says, "I saw this in a movie once."
- In the end, the shot of Mr. Incredible pulling his shirt apart, revealing his superhero emblem, is exactly like Superman.
- The end when Jack-Jack manifests powers for the first time in the movie pays homage to the Human Torch (someone becoming a human fireball), Colossus (someone turning his skin to super-dense metal at will) and The Incredible Hulk (someone turning into a monstrous alter-ego when angry).
- The TV/VCR in the principal's office of Dash's school strongly resembles a Philco Predicta. John Lasseter has one in his office.
- The entire "No capes!" policy seems to be a nod to a minor occurrence in Comicbook/Watchmen, where a character got shot after his cape got stuck in a revolving door during a bank robbery.
- Shown Their Work: Helen's radio-speak is realistic. In the commentary Brad Bird points out how Mark Andrews wrote the script using military language used in emergencies, and that Helen's voice actor (Holly Hunter) insisted on knowing exactly what everything she was saying meant. "VFR on top" indicates she is flying in the regime of Visual Flight Rules 'on top' of a cloud cover. She then requests vectors to the "initial", the initial landing approach. "Angels 10" is her altitude call - ten thousand feet. "Track east" is her current direction of travel from her current position. Her "buddy-spiked" mayday is US Air Force code, as a warning not to fire, given to an aircraft who has radar lock on a friendly - in this case, Helen was referring to the missiles she thought were fired by friendlies. "Transmitting in the Blind Guard" is a call on the emergency frequency where 2-way communication has not been established.
- The only snag was substituting the aircraft's tail number from the "proper" N-number so that it could be a Shout-Out.
- She also makes the common mistake of saying "repeat" over the radio, when proper protocol is "say again." This is DOUBLY true when broadcasting over military channels, where "repeat" is a call for indirect fire, which is exactly what Helen is trying to call OFF in her mayday.
- Shrinking Violet: Violet, who else?
- Shut Up, Hannibal!: Mr. Incredible cuts off Syndrome's We Will Meet Again speech by throwing a car at him.
- "Shut Up" Kiss: Mr. Incredible gives this to Elastigirl.
- Sinister Geometry: The Omnidroid.
- Slapstick Knows No Gender: When Helen walks in on Bob and Mirage hugging.
Mirage: (politely) Oh, hello! You must be Mrs. Incre- (Gets sucker punched out)
- Slasher Smile: The look on Syndrome's face when he◊ abducts Jack-Jack.
- Sleep Cute: Non-romantic version, with bickering siblings Violet and Dash.
- Slow Electricity Invoked by Syndrome, who designed his office to light up dramatically in this very way.
- Small Annoying Creature: Mr. Skipperdoo, the rabbit sidekick from the in-universe cartoon "Mr. Incredible and Friends" included as a DVD extra.
- Smug Super:
- Handsome Jack in the DVD bonus material.
- Bob pre-Super Registration Act has shades of this but ultimately is benevolent.
- Syndrome would be one if his plan succeeded.
- The Smurfette Principle: The movie averts this by being demographically balanced (main cast: two female, two male; supporting cast: one each; villains: one each). Also, each of the adult females are shown to be independently competent, and the main villain finds out that treating his female ally like an expendable resource will have consequences.
- Snow Means Cold: Averted; Frozone can't use his powers when the air is too arid. The same scene establishes that he can use his powers provided he's getting moisture from somewhere; either the air around him, or his body's own reserves (except that there in that burning building, well, all the heat was making him dehydrated).
- The Resenter: Buddy aka Syndrome against Mr. Incredible because the former lacks superpowers.
- They Really Do Love Each Other: Violet and Dash argue with each other almost all the time throughout the film, but when it comes to it, they do love each other - Dash pulls Violet to safety from a Rocket blast that utter fills the cave they were in an would have fried her to death and later violently punches one of Syndrome's mooks for trying to attack her, while Violet leaps in front of bullets - yes, you read that right - to save Dash. She also protects Dash - as best she can - when the Omnidriod 10 almost flattens him.
- This Is Gonna Suck: Mr. Incredible's expression just before stopping a train early in the movie. Even for superstrength, that is tough.
- Thou Shalt Not Kill: Completely averted. None of the Incredibles have any problem using deadly force in self-defense, and a lot of mooks die as a result.
- Throwing the Distraction: Played with. Mr. Incredible picks up a rock, and you think he's going to throw it to cause a sound that will distract the guards, and indeed he does throw it... to knock out another nearby guard, who promptly (and loudly) falls to the ground. Which is also an acceptable way to distract the guards.
- Thumbtack on the Chair: One way Dash abuses his super-speed and messes with his teacher at school. He does it often enough that the teacher tries to video-tape Dash to catch him in the act.
- Top-Heavy Guy: Mr. Incredible has a big and broud chest that dwarfs his legs.
- Turbine Blender: This trope is why Edna says NO CAPES!
- Training Montage: Bob lifting train cars at the rail yard. Intercut with a lot of Crap Getting Past The Radar.
- Trainstopping: Mr. Incredible does this in the opening. He winces before the hit; despite being super-tough and strong, it's still going to hurt.
- Trope Overdosed: In fact, by the time we stopped keeping track, it was the most trope overdosed stand-alone film, narrowly edging out The Princess Bride. "Monologuing" is the grab-all term covering Evil Gloating, Just Between You and Me, "The Reason You Suck" Speech, Breaking Speech, etc...
- Try Not to Die: Mirage to Mr. Incredible, while sending him after the Omnidroid.
- Tuck and Cover: Helen uses this to shield the kids with her explosive proof suit.
- Tunnel King: The Underminer with his drills and indicative name.
- Two-Person Love Triangle: Subverted where Bob, as Mr. Incredible, flirts with Helen, in her Elastigirl outfit, before being distracted while on his way to his wedding. However, as it turns out Bob is marrying Helen and both of them already know the other's superhero identity. They just flirt in costume as if they don't know each other because they like it. It's also probably to help preserve the Secret Identity of both heroes by making sure they don't slip up and reveal something they shouldn't around a bad guy.
- Tykebomb: It thankfully never happens, but Syndrome expresses interest in turning Jack-Jack into one.
- Underwear of Power: The super suits usually come with these. Edna even puts these on the new red suits.
- Ungrateful Bastard: The citizens saved by supers sue over minor injuries incurred while saving their lives. Regardless of colateral damage, they could at least say "thank you" before suing them.
- Unwanted Rescue: Mr. Incredible gets sued for saving the life of a guy who was trying to commit suicide.
"You didn't save my life, you ruined my death!"
- Unwitting Instigator of Doom: Buddy Pine, who is arguably to blame for the Frivolous Lawsuit, Super Registration Act and everyone being forced into hiding. In the end, he makes the Supers re-emerge and held as heroes again, thanks to his failed scheme.
- Unreliable Narrator: Syndrome's flashback to the moment when he lost faith in Mr. Incredible ("Go home, Buddy. I work alone.") is significantly different from the actual moment the audience saw, in order to demonstrate Syndrome's unreliable and skewed perspective on events.
- Used to Be a Sweet Kid: One misunderstanding with Mr. Incredible is what makes Buddy into a supervillain called Syndrome.
- Vague Age: Mirage. She has the body of a young woman but all her hair is grey.
- Villain Exit Stage Left: Syndrome attempts a variation of this at the end of The Incredibles. It doesn't work, mostly because the hero isn't in the mood to just let him get away.
- Visual Pun: The computer containing information about Omnibot's goals is protected by a trap which is basically a wall made of lava. In other words, it's a firewall.
- The Voice: Frozone's wife is made of sass for all we know because we never see her.
- Walk on Water: Dash is quite surprised to discover his Super Speed enables this. How does he stop and turn the other way? Super Reflexes. When he's surrounded by two flying Mooks? He stops in a panic, and instantly sinks.
- The Walls Are Closing In: There's a visually similar scene, as Mr. Incredible races to get out from between two closing walls of lava.
- Wasn't That Fun?: Invoked after their winnebago drops from a crushing altitude, lands on a crowded interstate, takes out half a dozen other cars, somersaults down the road, and stops in a vacant parking spot...
Mr. Incredible: Everyone okay back there?
Violet: Super-duper, dad!
Dash: Let's do that again!
- We Will Meet Again: "This isn't the end of it! I will get your son eventually! I'll get your son!" Bob promptly throws his car at Syndrome's plane.
- Weight Woe: Elastigirl isn't a big fan of her butt. Also, Mr. Incredible works off his gut after his first battle with the Omnidroid.
- Welcomed To The Masquerade: Bob Parr, a superhero who went incognito after a scandal, was recruited by Femme Fatale Mirage to work for her boss to do Superhero work in secret. Leading to Bob's wife suspecting he's cheating on her.
- Wham Line:
- What Happened to the Mouse?:
- When the supers are forced into retirement, the existing villains seem to disappear as well, and it's never explained what happened to them. It may be that the government did keep some of the supers fighting the good fight without the flashy codenames and costumes... just not the easily recognizable headliners like Mr. Incredible or the military could take over. There was at least one fan fiction that explored that mouse, suggesting that at least some of the old villains joined the private sector.
- Mirage disappears from the story after helping the family escape from Syndrome's lair. An issue of the comic book reveals she's working with the Agency that monitors the superheroes.
- Where Does He Get All Those Wonderful Toys?: He invents them, and makes the money to build more by selling superweapons. The Incredimobile was given to Mr. Incredible by the Agency.
- Women Are Wiser: On the whole, Helen acclimatises to civilian life much better than Bob does. She's also more concerned for her family overall, while Bob's yearning for the Glory Days — although understandable — leads him to act in a rather isolated, neglectful and self-centred fashion at times.
- World of Badass: Zig-Zagged. The world is indeed full of badass superheroes, but it turns out that ordinary people don't want them around, leading to the Super Registration Act. All the main characters are supers, but the point is made a few times, "If everyone is super, then no one is."
- Would Hurt a Child:
- Helen isn't exaggerating here. The only reason Syndrome's mooks didn't immediately kill Violet and Dash is because they didn't know the two were Supers. They went to lethal force the second it was apparent the two had powers.
- In the commentary, Brad Bird explicitly expresses that it was averted due to the prevalence of this trope in media set for kids by the Media Watchdogs, saying that he felt that such an attitude is more damaging to kids than helpful.
- Syndrome has no qualms about shooting Mr. Incredible's children out of the sky along with his wife when he believes that he sent for reinforcements.
- From the beginning of the movie, Bomb Voyage sticks a bomb to an oblivious Buddy's costume as he's flying off to make Mr. Incredible try and save Buddy instead of stopping him. He pretty clearly didn't care if the kid got blown up.
- Wronski Feint: Dash, when the mooks are chasing him through the jungle in their killer flying saucers. Dash is quick enough to dodge the trees; the mooks, not so much.
- Xanatos Gambit: Syndrome's Omnidroids. He pits them against Supers and benefits no matter what happens. If they get killed by the Omnidroid, then he moves onto the next Super. If the Super wins, he simply revises the design, calls the Super back for a rematch, and repeats the process.