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The Scrappy: Advertising

Adman: Of course I can save your business, Homer! You know those obnoxious commercials with two guys talking back and forth? I invented them! [Homer punches him in the face] (unfazed) Happens all the time.
The Simpsons, "Mr. Plow"

The point of advertising is to try to sell you something, but these ways are so annoying, that they are much hated by viewers.

  • A general example is internet video ads that appear on non-video sites. They're expected when you watch a video, but not when you're reading something, and the unexpected sound is really annoying, especially when it can't be turned off.
  • Insurance ads in general (especially auto-insurance) because they say the same thing over and over again and they show one after another 24/7. If they'd stop with the ads we wouldn't have to pay so much.
  • Chad, The Altell Wireless guy, is often criticized for seeming like a smug jerk while his competitors (personas of competing phone companies) seem like incompetent yet harmless nerds in comparison.
  • The guy from the commercials for the Amazon Kindle. He's supposed to make you want a Kindle, but he just makes you want to hit him over the head with a book.
  • The infamously evil Arby's Oven Mitt. Apparently so many people hated the thing because of how Uncanny Valley it looked, Arby's actually got rid of it.
    • Unfortunately the guy they replaced him with is no better. Does anyone honestly believe you can just give a bank robber an Arby's sandwich and he'll just leave?
  • AT&T's ads for their 'lightning-fast 4G network' feature a variety of smugly satisfied customers who tell anyone who dares try to update them about anything that it's "so Xsty seconds ago." Because if you're not the absolute first to know, you're an under-informed moron who deserves to be crudely dismissed.
  • The kids in the AT&T wireless TV commercials who complain about how "back in their day" they couldn't watch TV wherever they could. It was funny at first, but they've been overplayed so much that they just come across as spoiled brats now.
  • There was an Audi advert in the United Kingdom where an arrogant yuppie driving an Audi, while talking about looking after number one, and how your car makes a statement about you and you want that statement to be that you're a winner, and so on. And just when the audience completely hates him and, by extension, the car, he drives it back to the showroom, gets out and says to the dealer, "Nah, not my style, mate." Message - Buy our car and you won't be this guy. Pretty clever, actually...
  • The AXE Black Chill commercial gets hate from both men and women, more so from women. Women hate it because the commercial states that women have gotten "hotter" over the years because they have been dressing in less clothing. Men hate the commercial because it stereotypes men as being unable to control themselves when seeing a gorgeous woman (e.g. bumping into people, causing explosions in chemistry experiements, crashing into cars, etc.)
  • Any product pusher who uses NO INDOOR VOICE is prone to Scrappyhood, BILLY MAYS for one. Badass Decay was setting in on him, especially with his ads' overuse of Too Incompetent to Operate a Blanket. In a reality show, Mays admitted to hating his own commercials when he was laid up in bed and watching TV. Of course, he doesn't get as much hatred since his death.
  • In the UK, pharmacy/beauty chain Boots made a Christmas advertisement using Ernie K Doe's "Here Come the Girls." It was so successful that from then on, the song and slogan were used in most of the chain's advertising; but became unpopular when the original song was replaced with a new, upbeat pop version by girl band Sugababes and the adverts reworked to focus on a recurring group of "girls" in sitcom-style sketches. The adverts were accused of being annoying, unfunny and sexist towards both men and women; and the actresses who appeared in them became Scrappies nationwide, particularly comedienne Barunka O'Shaughnessy, who was usually the leading figure in most of the ads. In 2011 they were voted among the top 20 most annoying commercials in an annual market research study of the advertising industry, and despite Boots' then head of advertising stating that the campaign had a lot more "creative potential", it was dropped and the chain completely re-branded less than a year later.
  • The nagging wife in a commercial for Bosch spark plugs, who chews out her husband in a shrill and terribly acted manner for the hideous crime of trying to save the family some money on auto maintenance. (On the other hand, from what the wife is saying, the husband spends more time with his car than with his actual family and treats his CAR better than he does his family.)
  • Burger King has had a few over the years. The current mascot, The King, certainly has his fair share of haters. The company probably thought he was charming due to the Uncanny Valley, but he's basically annoying. Being in at least one crappy video game and starring in banner ads that show him almost naked don't help his popularity.
    • Readers of a certain age may remember their infamous "Where's Herb?" campaign of the mid-1980s. A kind of advertising Anti-Sue (Herb was a stereotypical nerd, the only man in the U.S. — maybe the world — who hadn't eaten a Whopper), his campaign was never very successful and issues with a contest where a person who spotted Herb visiting a Burger King would win $5,000 didn't help. (A 16-year old Alabama boy won; BK denied him the prize since he was not the minimum age to participate; his parents complained to their state representative, eventually causing the Alabama State Senate to pass a resolution condemning BK's action.)
    • The "BK TV" commercials from the early 1990s starring Dan Cortese (an MTV host at the time) are memorable for their Totally Radical tendencies.
    • The Burger King Kid's Club was this due to its blatant Totally Radical tone.
  • Camel Cigarettes' "Joe Camel" character, whose face, plastered on the walls of gas stations everywhere, was specifically designed to subconsciously grab attention by looking like "sausage and eggs".
  • For Canadians, the infamous "Canadian Tire Guy" became so widely reviled and mocked by such satire shows as This Hour Has 22 Minutes that he was replaced in 2006 by different ads. He was intended to be a friendly, helpful "everyman" character, but he was interpreted as smug and intrusive by the general public.
  • "Cara Confused", a cartoon character who was the face of car insurance comparison website Viewers mocked the bizarre appearance of the character and the way the adverts appeared to show her pulling out random items (from microphones to cars to a HOUSE) from under her skirt - not helped by the way the company tried to excuse this by saying the objects came from her "magic pocket." Viewers also disliked her singing voice, performed by professional West End singer Louise Dearman. One of Cara's adverts featuring a cover of "Somebody to Love" by Queen was eventually pulled when it emerged that the commercial was leading people to think was a dating site. The campaign was finally dropped and Cara was replaced with a new mascot.
  • Russel Oliver. The Cash-Man.
  • There's a Cheerios commercial which has a Bratty Half-Pint going around snarking at everything that isn't the aforementioned cereal with "That's for babies". The commercial in-and-of itself is supposed to imply that you never outgrow loving Cheerios. But, the girl in that commercial reacts to everything else with such condescending disdain that she comes off as a Spoiled Brat more than anything else.
  • The Howie Long Chevrolet commercials that ran from late 2008 through 2009 fit this trope. In the ads, Long simply came off as a jerkass talking down to the viewers. The most famous are a trio of ads where Long mocks the drivers of competitive pickup trucks because they are driving trucks that offer features and equipment that the Chevrolet does not. The reactions to these ads (and the whole campaign) in general was so overwhelmingly negative that Long was quickly dismissed, replaced by Tim Allen for the new "Chevy Runs Deep" campaign that is currently in use.
  • Perhaps an inversion would be the Chrysler Cordoba ads from the 1980s? Riiiiiich Corinthian leather...
  • UK Tropers will probably remember adverts for Cillit Bang:
      • Even his co-host hates him, notice the contempt in her voice when she says "You love that one... *hateful look* Barry"
  • Coupon Suzy (aka Shannon Moore) — the curious bit here is if she's an aversion (she's not really all that bad, just an irritatingly perky Stepford Smiler) or a disturbingly, freakishly literal example of the trope.
  • Those Country Crock commercials about "family living", which always featured a close-up of a container of Country Crock with two people reaching otu at it with their hands talking about some extremely saccharine family living.
  • The woman from the Culligan water commercials. Aside from screaming "Heeeeeey, Culligan Man!" in an extremely annoying voice and being poorly animated, she seems completely unnecessary because she is telling the Culligan Man about his own product, and to top it off each commercial ends with her repeating the same scream, only it makes even less sense at that point.
  • Dee Lincoln, founder of the Del Frisco Double Eagle steakhouse chain in Dallas, did her own radio ads - much to the chagrin of radio listeners due to her Fran Drescher-like voice. (Like Drescher, she wasn't a bad-looking woman in person, but that sadly doesn't translate over radio.)
  • Steven (played by Benjamin Curtis), the "Dude, you're getting a Dell!" guy.
  • Welsh pop singer Duffy became Scrappy to viewers all over Britain when she appeared in an infamous and widely mocked advert for Diet Coke. The ad showed her stealing a bicycle and riding through a supermarket while singing a horrible tuneless version of a Sammy Davis Jr hit. Duffy was meant to have been the face of Diet Coke throughout its "Hello You" campaign, but the advert was so poorly received that she was dropped.
  • DirectTV has gotten a lot of flak for its condescending ad campaign, with their Insane Troll Logic of what happens to Cable Customers, but their very worst is the 'Become The Most Powerful Fan'. Basically Testosterone Poisoning Up to Eleven, they show a Jerkass 'Most Powerful Fan' routinely causing property damage and basically insulting Cable Customers. Never once does the bastard say 'sorry about that' or 'crap did I do that'? Its a Scrappy that crosses over God-Mode Sue since according to DirectTV, these 'Most Powerful Fans' can do no wrong.
    • But, DirectTV then topped themselves with their advertisment campaign for their wireless Genie service featuring a man whose wife and son are marionettes, which features both Nightmare Fuel and the Uncanny Valley at its worst.
    • DirectTV's insulting ad's as well as its practices have reduced his consumer base big time. Yet the CEO's are so stupid they can't see that they need to improve their service instead of making inane features that, guess what, Cable Customers don't care about.
  • Dish Network has a ton of hated commercials, including ones which consist of people yelling "HOPPER" to each other (one of them even being in a shower), where everyone in the commercial is a Scrappy. There are also those commercials that show two TVs. One of them represents Direc TV and the other one represents Dish. They both are Scrappies. They always are Jerkasses to each other and they say stuff that is often one-sided, generalized, and untrue. Thankfully, those commercials are over.
    • Nowadays their commercials have a weird, creepy, and annoying puppet-kangaroo thing that's Dish's new Scrappy.
  • From Domino's there was Andy. A weird puppet-bear thing who totally gained potential consumer's confidence by slacking off at work and yet returning for several more commercials. At least Domino's showed mercy and stopped.
    • For Domino's in the 80's this was the Noid.
    • Kenneth Lamar Noid, a mentally-disturbed man, convinced that the character was an attack on him, held the staff of a Domino's in the Atlanta area hostage for five hours on January 30, 1989, but finally surrendered to police.
  • Esurance's Frank The Saver, an arrogant Jerkass who brags about how great he is at saving people money and belittles his coworkers' efforts to do the same thing. Judging from some of their other commercials, that attitude is catching; even when he doesn't show up, inevitably somebody's going to try and hog the glory.
  • Some people consider the man from the Fiber One commercial to be one.
  • First National Bank (FNB) from South Africa had a series of radio adverts starring 'Steve', a constantly flustered call-centre agent who worked for the woe-fully inept BLEEP! Bank (name is bleeped out like its a curse word, as it's illegal to defame another product in advertising in South Africa). It should be noted that the character did not start out as a scrappy. The adverts were fairly clever in that they had a Myth Arc of sorts with Steve, at first, calling random customers to get them to join Bleep! Bank, only to have them tell him how awesome FNB is, and him eventually secretly going over to FNB while still working at Bleep! Bank and trying to keep it secret from his superiors. Though Steve could reasonably be considered a small pop-culture figure he eventually became The Scrappy for non-FNB clients who found the later adverts extremely condescending towards them. Others were put off by his constant use in radio adverts. When FNB took a break from Steve they had a condescending American narrator extol the virtues of FNB and why clients for other banks foolishly are losing out, which which arguably irritated non-FNB clients even more. Later they tried to revive Steve by making him a flustered call-centre agent again, but that only annoyed FNB clients and fans, who felt that the character had grown and taking him back to square one was stupid. Eventually FNB stopped using him completely.
  • The Frosties kid. An irritating teenage boy singing a song about Frosties (what Frosted Flakes are known as in the UK) which makes very little sense overall and has hamfisted attempts at forcing a rhyme (pie-rate?). There was a time when nearly every commercial break on British telly had this commercial in it.
  • The Fucillo Kia dealers who haunt Southwest Florida airwaves. Not only does the above No Indoor Voice apply, but these dealers apparently have nothing better to do than constantly film themselves, to the point that an entirely new commercial will air every two days, a plague that's been going on for almost a year now. The commercials are always the same. The man, Billy, is shouting at the camera, while the woman who's name he MAKES SURE you hear every other sentence, Caroline, is trying to talk over him. Neither come out coherently. Each commercial always ends with their signature catch phrase. "It's gonna be Yuuuuuuge!"
  • The Metrosexual cavemen from the Geico commercials started as a moderately amusing gimmick in their first commercial, but now are an increasingly dreary and repetitive joke that seems to have forgotten its own punch line.
  • Maxwell the GEICO pig that goes whee deserves a mention. The fact that he was brought back for several commercials that had nothing to do with the company is irritating.
    • No one in the commercials themselves seem to really like him either.
    • Mind you, some people love him because he's just adorable.
    • For some people, every Geico advertising campaign, due to their endless quest to find endless ways to say the exact same thing over and over again, and the haunting suspicion that if they didn't spend so damn much on ads, they could afford to spend more liberally on their consumers, and none of their commercials really have anything at all to do with insurance, but the Caveman deserves special mention for being a spoof of justifiably offended victims of prejudice; something many feel is no laughing matter, and for briefly getting his own sitcom; the point at which people dreaded Geico's trend towards omnipresence truly had no limits.
    • The Geico Gecko himself has reached this level for many. Before, he was a Not-Mascot, seemingly annoyed by everyone for the close pronunciation/wrong number calling of his name/species and spoke as so. At some point, with no segue, he suddenly became much more docile and soft spoken, as well as outright becoming the mascot for the company.
      • AND keep in mind, when he first premiered, he spoke with a British accent. Somehow over time for some reason or another, he began to speak with a Australian accent. Hell, it was even lampshaded in one commercial and then cut off (intentionally) before he could explain the change. I mean, do they really think of us as such huge morons that we wouldn't notice the difference?
  • The General, from General Car Insurance. He's a crusty old man spouting his wares. Plus, he always ends his commercials screaming the same song again and again.
  • GO COMPAAARE! GO COMPAAAARE! Do nothing rash, conserve your cash at GO COMPAAARE! Everyone in the U.K. cheered when Jimmy Carr gave him quite the nutshot in this video. It was bad enough when Gio Compario was just singing in people's houses; then he was doing it in the Stone Ages, in various countries, in the sky, as a woman... Go Compare actually got the hint about this one, however, so their "Saving the Nation" follow-up campaign has him blown up, tortured, punched or otherwise abused by various celebrities. For instance, Stephen Hawking created a black hole just to suck the spokesperson out of existence. One of these gave him a Sympathy for the Devil moment, portraying him as an Iron Buttmonkey subjected to a ton of physical abuse for just trying to tell people about car insurance. However, much like the audience, the woman he's talking to has clearly lost all sympathy for him.
    • And in the latest ads, he's made into an annoying joke character who fails miserably at coming up with new ideas and tries to flog action figures based on himself. Because having the scrappy of British advertising hawking fictional figures of himself with a six pack and badly digitised singing voice is such an improvement...
    • In addition to this, he's managed to not only become the most hated character in recent advertising history, but also end up with his ads being the most complained about of 2012. Then a site based around bad ads had a poll for 'best car insurance mascot', and he somehow lost even THAT category, coming dead last and even after the '''write in' votes... Or heck, just look at what people searched for to find said site and count how many are variants of 'I hate this guy'.
    • Parodied by Horrible Histories with "GOOODDD COMPARE! GODDDD COMPARE! When blood must flood, we're in the know with GODDD COMPARE!"
  • There are also the spokespeople from the commercials for Golden Corral (the buffet chain, similar to Hometown Buffet). They always come off as smug and arrogant, and the Golden Corral server even looks and sounds like... Jared Fogle.
  • The rather distinctive-looking Howard Brown used to be the face of the advertising for Halifax (a major UK bank.) He appeared in a series of commercials singing various pop hits with new lyrics about banking. The ads became wildly popular but also attracted a ton of anti-fans who became sick of Brown's face and the awful music. Brown then started taking lesser roles in the ads and the main song was performed by someone else; particular loathing was directed at an ad that featured a fat woman instead. In 2008 it was decided to drop the musical adverts because of the recession, and the Hatedom breathed a sigh of relief. And then they go and make new adverts with particularly loathsome employees "rapping" along to Vanilla Ice. If this is the price of scraping out of recession, well...
  • The Hardee's Star. It's like they took that creepy Marshie from Homestar Runner, then made him into a canon attempt to sell fries... Maaaaade from the best stufffffff.
    • Marshie was actually made as a parody of this creep, but based on a brand of marshmallows available in Georgia grocery stores.
    • When Norm MacDonald started voicing him, well... it didn't make that star any more popular.
  • The man coming into the parties in those Heineken commercials enters by greeting foreigners in condescendingly westernized gestures and shows up everyone he sees at whatever they're most talented in. In one commercial, he jumps onstage and decides to show up the band playing the music. In the other, he leaps through a Japanese-style paper door (essentially property damage to the high-class establishment) like it was designed for that. Essentially, he's being as smug as smug can get in front of a number of wealthy and/or important looking people and becomes the center of the party thanks to it.
  • The kid in ad. Basically, he stands there teaching a class of adults about how to make savings on their mortgage protection in an extremely condescending manner. Many viewers wanted to punch him through the screen.
  • Honeycomb's furry "Me Want Honeycomb" monsters were the bane of any child growing up in The Nineties; coming close to the Trix Kids in Jerk Sue territory due to their propensity for yelling, stereotypical rebelliousness, and breaking things.
  • The Honey Nut Cheerios bee (known informally as Buzz Bee) was this in the early-mid 90's. He was given a Totally Radical makeover: his voice changed to sound like Roger Klotz and he was made into an arrogant Jerk Ass, taunting and then challenging people (including Sonic the Hedgehog!) to races, with Honey Nut Cheerios naturally being the prize. Needless to say, by about 1997, this makeover was completely abandoned and the character returned to his original friendly/relaxed form.
    • Now he was turned back into a Scrappy by becoming a rapper. Yes, you heard right.
  • An ad for Invisilign (transparent alternative to braces) features twin teenagers. One gets to wear Invisilign while the other is stuck with regular braces. While The Unfavorite laments her lot in life, her sister gleefully rubs it in, and is shown taking unflattering pictures, stealing her snacks and generally being an unpleasant little monster.
  • Cell-phone ringtone company Jamster, for foisting the horrible creature known as "Crazy Frog" on the world. Their ads were practically all over syndicated television in the mid-2000s. "Axel F" by Harold Faltermeyer was never the same again.
    • The song parody "Annoying Sound" sums it up.
      And the frog comes making that annoying sound/If you hear it, then you'll understand...
  • The Jell-O Temptations commericals for playing Abusive Parents for laughs, and being Dude, Not Funny! in general. There are groups out there who are calling for boycotts of Kraft products because of how disgusting the commericals are.
  • Keith Stone from the Keystone Light beer commercials. The ads play him up as being every bit as smooth as the beer he's shilling, but he looks and sounds like the sort of dude whose last words will surely be "Hey, hold my beer and watch this!"
  • The Luna Mattress commercials start with the parents of the home talking with a representative. Then, out of nowhere, and since no one in the room asked their daughter comes in and says "I'm going to be a tap dancer when I grow up!" She then taps off... leaving an annoying sound behind. See why it sounds more annoying than cute?
  • The "Mac" of Apple's "Mac and PC" ads, largely due to the Strawman Product nature of the ads. In the early ads, the Mac guy came across as such a smug and arrogant jerk that it was actually turning people away from Apple computers. Apple responded by attempting to make the Mac guy more likable and the PC guy more of a jerk, but people still find the PC guy to be a lot more tolerable than the Mac guy.
    • Funnily, some people see a similarity between "Mac" and the personalities of real-life Mac users.
    • The "I'm a Mac" ad campaign also got skewered when several fan-made counter-attack ads were posted on YouTube and went viral. One particularly funny response was to Apple's "PC upgrade = major surgery" spot. It featured PC walking back from surgery, refreshed and ready to work while Mac—who was boasting that he never needs an upgrade—gets jerked off the screen and replaced with a new Mac.
    • The UK version of the ads especially made the Mac guy look like a jerk as they starred the comedy duo Mitchell and Webb, who are known for starring in Peep Show. In the words of Charlie Brooker, "Mitchell plays a repressed, neurotic underdog, and Webb plays a selfish, self-regarding poseur... So when you see the ads, you think, 'PCs are a bit rubbish yet ultimately lovable, whereas Macs are just smug, preening tossers.'"
  • Marlboro's famous icon "The Marlboro Man": He was one of the most successful mascots in advertising history, making him very much this to anti-tobacco advocates and others who detested cigarettes through the 1960s, '70s and early '80s.
  • We have Ronald McDonald from McDonald's, who acts babyish and stupidly and is generally considered to be as bad as, if not worse, than Burger King's current mascot. But he is nothing compared to the characters from the "Funky Farm", who try to convince you that McDonald's food is healthy by using corny songs.
  • Metro PCS has commercials starring a stereotypical Indian guy, who's best described as an Ethnic Scrappy.
    • It also doesn't help that one Metro PCS ad continually states "Period Power"
  • The Miller Lite commercials with the "Man Up" slogan. Basically, the commercials are supposed to indicate that drinking the beer indicates manliness and drinking any other light beer means you're an unmanly wimp. In reality, however, the Miller drinkers come off as smug jerks and the "other" brand drinkers come off as Camp Gay stereotypes.
  • Jeff, Dave and especially Brian representing Following a campaign with vague similarities to the aforementioned Go Compare adverts, the three have been able to pull off anything they want purely because they used the site and "feel epic". Brian is the worst, strutting around Vegas and tossing a coin into a slot machine which spills out winnings, entering backstage to a performance, which he then hijacks, completely ignoring his family. The hammy voiceover doesn't help at all.
  • Ms. Brown from the M&M commercials, an annoying Smug Snake who has willingly gotten the Red M&M eaten in a way that is very reminiscent of a rape.
  • Halloooo! Frank Walker from National Tiiiiles wants to know why he's hated by every Australian with a radio and is still somehow in business.
  • Nationwide Insurance has "The World's Greatest Spokesperson In The World", a guy wearing a telephone on his jacket who is literally able to do anything. He is totally aware of how awesome he is (or how awesome he is supposed to be, at least) and is not afraid to brag about it.
    • Strangely, the customers he addresses are only impressed by his gimmicks (Impossible Shadow Puppets to represent bundling, disappearing into thin air to demonstrate "vanishing deductible", etc) and are never shown actually buying the insurance.
  • What about that unsettlingly happy family from the Netflix commercials when first introducing the Instant Queue? How many Netflix customers wanted to switch to Block Buster Total Access after seeing one or two of those commercials?
  • Hallie Eisenberg — or, as people liked to call her at the end of The Nineties, the Pepsi Girl. The primary gimmick of her ads was her extreme little-girl cuteness being undercut by her suddenly speaking in a tough guy voice (Joe Pesci's in the original ad) when she couldn't get a Pepsi. Not bad once, but as with most ads in which kids doing benignly unkiddy things is the gimmick, it got old fast.
  • The children in pretty much any of the Pillsbury Toaster Strudel commercials. They pretty much act like smug brats while going about bragging how superior their toaster pastries are to Kellog's Pop Tarts.
    • The worst has to be the little brother who once convinced of how great the strudel is...takes his sister's entire breakfast after she said she'd share with him.
  • Currently in northeastern New Jersey (particularly in Hudson County) there are endless ads for the "Planet Honda" car dealership in Jersey City, featuring the most stereotypically annoying, loudmouthed car dealer guy, who MUST SCREAM EVERY WORD LIKE THIS!!!
    • Kia has the similarly loudmouthed Jim Sipala, who ends every radio commercial with how he wants to see ya in a Kia.
  • Old Navy's long-running advertisment campaign with the "talking" mannequins was a common irritant.
  • Progressive's Flo. She's on constantly, and her voice is very grating on the ears. She started off being rather popular, to the point of becoming the company's mascot. However, she quickly began to grate on people's nerves.
    • A large part of it too is the audience's annoyance to her unending perkiness at all times, having literally no life outside of Progressive (as we see inside her home), and "perfect hair every time".
    • The fact that her hair, makeup, and even expression hardly ever change, also puts her in the Uncanny Valley, so that doesn't help.
    • It doesn't help that the Progressive commercials are everywhere and are always playing.
    • This Scrappiness reached absolutely BIZARRE levels when a small contingency of Tumblr users (who will apparently ship anything and everything) started shipping Flo and Mayhem together. Yes, that Mayhem, as in the highly popular Smug Snake from the Allstate commercials who takes absolute glee in destroying your uninsured/poorly insured property. Fans of Mayhem who hated Flo were appalled and vice-versa.
    • Actually, there's a number of people who like her, as shown by the likes on a Facebook page that was created for her. Perhaps it's a matter of Love It or Hate It.
    • Also on Progressive's rap sheet is the Progressive box who's turned up, most of it just being his incredibly douchey attitude.
  • Marcus Rivers, the Ps P Spokesman. Given he was dropped about a month after he was introduced, clearly Sony got the message.
  • ANY political ad. SPARE NONE.
    • For Americans, during any presidential election and you live in a "Swing state" (Namely Ohio, Colorado, Pennsylvania, or Virginia), then you will want to really hurt both parties for clogging the TV and radio airwaves during election season. Especially since they are exempt from the Do Not Call list.
  • Windowman from Safe Style Windows "YE BAAAAH WUN!!!!!!!!!! YE GET WUN FREE!!!!!!!!!! AH SEZ YE BAAAAH WUN!!!!!!!!!! YE GET WUN FREE!!!!!!!!!!!!!" using some bloke from Coronation Street and some comedy duo not seen on TV since The Eighties is less annoying, but only slightly.
  • Scion released a series of commercials where Zeus praised its upcoming lineup of cars. Unfortunately, they decided to portray Zeus as a lazy slacker straight out of a Seth Rogen movie who refers to himself as "the god of awesome" and sings using AutoTuning. This turned what was obviously an attempt at creating a new Memetic Badass into an obnoxious and self-obsessed jerk.
  • The Sham Wow guy. It's like they genetically engineered someone for the sole purpose of being piss boiling annoying and then gave him a job hocking fancy towels. His name is Vince Offer, and his ads are So Bad, It's Good. This would continue with the Slap Chop ads where "you're gonna love my [Vince's] nuts."
  • The Six Flags Great America old guy midget as explained here.
  • Citizens of the greater Los Angeles area may be familiar with a certain mattress salesman for Sleep Train Mattress Center that screams, in the most annoying voice possible, the phrases "You're killing me, Larry!" and "We'll beat anyone's advertised price or YOUR mattress is FREEEEEEEE!!!111!", the latter being particularly stupid because the emphasis is on "free" but why would they EVER give it to you for free if the advertised price is more than 0?
  • The guys in the Staples commercials that yells "WOW! THAT'S A LOW PRICE!"
  • From State Farm, there's this creepy looking mix of Tom Cruise and a mannequin whose only purpose is to follow a group of people around in hopes that they do something sweet, charming or wholesome so that he can pull a Fourth Wall Greeting and talk about how great State Farm is, all the while implying that using State Farm is the cause of all the good things that happened to this group. This guy always comes off as a annoying, arrogant, Jerkass. Thankfully, these ads have stopped airing.
    • There was another State Farm ad that no one seemed to like. The ad opens with a guy and his girlfriend, standing by his crashed car, with her endlessly bitching in his ear. He drops the "Like a good neighbor, State Farm is there!" jingle, and the agent pops in. His girlfriend chimes in, "... with a new boyfriend." The guy turns into a slightly taller, shirtless, allegedly hotter guy. He then does the same thing, "... with a new girlfriend," and she turns into a slightly taller, slightly skinnier, slightly sluttier girl. She then starts to bitch about how "I was perfect the way I was." The Double Standard of her complaining about being "upgraded," right after she did the same thing, had everybody complaining about The Unfair Sex.
    • State Farm's most recent is the Cheesehead kid who follows Aaron Rodgers to "Discount Doublecheck" including On the wing of a moving airplane
  • The Talking Hat in the Steak N' Shake ads, along with the H.H. Gregg Ad (as in, the character is ACTUALLY a rolled up advertisement) are both characters who try to be lovable, friendly, and witty. They tend to get on peoples nerves with their fast paced talking style, however. Not surprisingly, both companies use the same ad agency, and one of them, if not both, is changing over to a new agency based on how ill-received the ads have been.
  • Jared Fogle from the Subway ads always gave off this vibe. While it is pretty remarkable that he lost a ton of weight while eating their sandwiches (in addition to the actual dieting and exercising he was no doubt also doing), some appreciable level of charisma and appeal is needed to make an effective pitchman, and those were qualities Mr. Fogle unfortunately simply did not possess. Subway even had Peter Griffin issue a Take That to Jared after he stopped plugging for them.
  • The monkey from Subway Canada deserves a mention, mainly because it has nothing to do with the company, and it's very ugly.
  • Carly Foulkes, also known as the "T-Mobile Girl" comes off as a Purity Sue in most of her commercials, paired up with an incompetent owner of an inferior phone service, before they're informed of the superiority of T-Mobile.
    • More recent commercials abandon this and simply have Foulks in a more Ms. Fanservice role clad in skin tight leather riding a motorcycle.
  • Riley Thomas Stewart's character in the 2010 Toyota Highlander ad campaign. To some (like this Cracked article's writer) he's a smug Spoiled Brat.
  • The Trix Rabbit tends to come across as The Woobie. It's the kids who become The Scrappy due to the severe Moral Dissonance of them never letting him have any Trix. It's not just them not letting him have any; at least once, they outright stole cereal from him that he bought for himself legitimately, as in with his own money. Similarly, they've been known to seek him out to rub it in his face he can't have any Trix.
    • The kids from the Lucky Charms commercials are the exact same thing, trying to steal Lucky the Leprechaun's cereal. But at least Lucky gets the Lucky Charms occasionally.
  • The recent "Pick A Side" Twix campaign is generally despised for taking what was already considered a bad joke (that both sides are the exact same but act as if they're totally different) and running it into the ground as much as possible.
    • A recent (Summer 2014) campaign has capitalized on the fact that people who complain about the Twix pick-a-side commercials as if they're the first person who has ever realized how stupid it is are even more annoying than the commercials themselves. They feature a smart-aleck kid who points out that everything they're seeing in the factory tour is exactly the same as what they just saw in the other side, culminating with the tour guide taping his mouth shut and asking if they had packing tape over on the other side too.
  • Aaron Priceman a.k.a. "Mr. Caffeine", who hosted Ubisoft's press conference at E3 2011. Virtually everyone hated his schtick and considered it the low point of the entire expo.
  • The redheaded woman from the Wendy's "Now That's Better" campaign. Everything to her centers around Wendy's to the point where she seems to have an unhealthy obsession with the restaurant. There's a difference, after all, between having a favorite place to eat and obsessing over a single fast food chain.
    • Since late 2012, the woman interrupts completely unrelated activities just to push Wendy's food on others. In one ad, instead of helping her friends pick out a movie to watch, she decides they should go out and get burgers instead. The Christmas season 2012 ad in which she swapped out a school pageant director's lunch for a Wendy's sandwich came complete with her annoyingly trilling "Mozzerella-la-la-la-la-la." Not helped by how absolutely smug and condescending she is to everyone around her, acting like her obsession with Wendy's makes her better than everyone else.
    • It even doesn't help when there's a fansite dedicated to her.
  • Also from Wendy's came the two guys eating Frosties, who suddenly take note of its texture and declare "something that's not a solid or a liquid can only be a soquid!" (apparently they never heard of the word "semisolid") along with dubbing the spoon the frosty spoon, or "fpoon" and acting like this was a huge discovery on par with the cure for cancer. Mercifully, Wendy's got the memo and these guys vanished without a trace after only two ads.
  • A girl named Jurema from this canned peas commercial featuring characters from Monica's Gang.
  • The beer commercials featuring the super-snarky female bartender mocking patrons for their skinny jeans, man-bags and tramp-stamp tattoos. Maybe she's on to something about these things being undignified, but she should have the sense to know that acting like a condescending bitch to her customers - whose tips she depends on for her livelihood - is not a very smart thing to do.
  • EVERY SINGLE baby that talks like a grown man.
    • And the reverse, the adults in Subway commercials who have irritating little kid voices.
  • Loud commercials. They tend to be about 5 points louder than actual shows (ie, the thing you want to hear) causing many to turn down their tv or just mute it. It got so bad that Congress-and this is true- actually passed a law (called, no joke, the CALM Act) that said companies had to make their commercials quieter. It passed essentially unanimously (it was unanimous in the Senate, and it passed by voice vote in the House, so we don't know who if anyone voted no).
  • Several columns by Dave Barry concern the ads he hates the most, and later the ads his readers hate the most. Some examples:
    • "The Absolut woman, who looks at you as though you are the world's largest ball of underarm hair, and says, "When I said vodka, I meant Absolut". I bet she must be real fun at parties. "Psst! Come on, we're all going to spit into that Absolut woman's drink!"
    • "Those ads in which two incredibly smug 11-year-old girls urge you not to smoke, making you want to inhale a pack of unfiltered Camels out of spite."
    • "Radio car commercials wherein the dealer SHOUTS AT YOU AS THOUGH YOU ARE AN IDIOT and then reads, in very muted tones, what sounds like the entire U.S. tax code."
      • There is also an annoying trend where the Spokes Sue lampshades that a boring lawyer will be reciting said tax code before passing it on to him.
    • Another unpopular spokesman brought up in these early-1990s columns was referred to as "the Infiniti snot". Actor Jonathan Pryce's snooty demeanor in a series of car commercials was parodied by Mike Myers in an episode of Saturday Night Live, with Myers-as-Pryce shilling a high-tech Infiniti toilet.
  • Perhaps a more obscure example would be Dr. Rabbit, an anthropomorphic rabbit dentist appearing in several animated educational children's videos on oral hygiene released by Colgate to advertise their products to younger audiences. Albeit he isn't as egregious or notorious an example as others listed, Dr. Rabbit is infamous for his overblown obsession with cavity prevention and the campiness of his movies, mainly with older viewers, ascending to notoriety as a popular YouTube Poop meme.
  • The Spongmonkeys from the Quiznos commercials. The horrifyingly ugly (and NOT the Ugly Cute kind, AT ALL) offspring of the Klasky-Csupo "SSF" logo and deformed, radiated rats, they also sing a HORRIBLE song about how much they like Quizno's subs.
  • Around 2010-2011, Toyota made a set of adverts for the Highlander which basically consisted of an exceptionally shallow Spoiled Brat calling people/his parents "lame", "dorky" or a "geek family" on the horrendous basis that they're driving older or not as "classy" cars like the Toyota Highlander, and ending the commercial with the phrase, "Just because you're a parent doesn't mean you have to be lame". Needless to say, most people couldn't stand the spoiled, materialistic, entitled twerp's attitude towards his parents or shallow way of judging people.
  • In this advert for Gordon's Gin the character played by Philip Glenister basically trades off his most famous role as the tough cop Gene Hunt from Life on Mars - he is meant to come across as a plain-spoken rough diamond, puncturing the pretensions of the wine conoisseur. Instead to many viewers he comes across as a bully, verbally slapping down someone who had done nothing to him.
  • "1-877-KARS-4-KIDS." Please refrain from stabbing yourself.

    The ScrappyAnime & Manga

alternative title(s): Spokes Sue
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