One of the first Pokémon you'll likely encounter while surfing is the Commando Pokémon Ramboyant, who play war with their beloved machine gun-like sticks.
Swazzage is confirmed to be a nod to Punch and Judy, with its overly violent slapstick and the mixed reactions it garners referencing the Values Dissonance arising from the show's surprisingly violent subject matter.
latenight has described Crustazer as "a blatant ripoff/loving homage to Ebirah".
Lamyglama has several references packed into it; its design is confirmed to be inspired by Dr. Seuss's art style, its front sprite pose is modeled after the infamous photo of John Lennon strutting, and the fact that it's inexplicably able to Soar is a reference to the song "Lucy in the Sky with Diamonds".
In addition to being based on Kaiju suits, Casanocte is designed after the KaijuDestoroyah. Its category is even "Destroyer".
There's also a King Ghidorah-based Pokémon in the form of the secretMist Stone evolution to Ganzerker, Ganzorah. Its shiny form is even a hue of gold.
Both Slowhog and the Happig line have green shinies, which when combined with their porcine designs reference Green Eggs and Ham. The Happig line's shiny palette is also based on the Game Boy's iconic green monochrome screen.
Among the newly introduced moves is Bibbidi-Bop, a Fairy-type multi-hit move.
Route 34 adds a Mini-Boss trainer in the form of Hunk Chad, whose name and design are a reference to the infamous Chad meme.
If you surf far enough north of Cianwood, you can find and battle the game’s Superboss, who is none other than Yotsuba&!.
Examining the Moperdor on Route 39's farm has the player refer to it as "Good dog. Best friend."
With the exception of Saturdays, the Actor in Lavender Town's TV Tower will dress up as different movie characters, many of which are Captain Ersatzes of iconic movie and TV characters. These include the T-800 Model 101 Version 2.4, a Xenomorph, Sadako Yamamura, and on Sundays, straight-up ALF, complete with a team of cat-like Pokémon.
Speaking of the Lavender TV Tower, one of the trainers in Lavender Town's Gym is dressed in a suit that looks near-identical to Showa-era Godzilla.