"Never underestimate your audience. They're generally sensitive, intelligent people who respond positively to quality entertainment."
—Cameron Mitchell, Stargate SG-1, episode 200
"It's not our job to appeal to the lowest common denominator, Doug - it's our job to raise it."
—President Jed Bartlet, The West Wing
"Listen. The yucks who look at television don't know the difference between Ernest Hemingway and Huntz Hall. What do they care about important writers? What they want is shows where one guy kicks another guy in the belly while a dame leans over 'em with her cakes falling out of her negligee. Or domestic comedies where the whole family gets together to screw gruff old Dad. Or quiz shows where people get put in isolation booths and develop coronary occlusion before your very eyes ... Important writers! Remember when NBC tried to beef up their Sunday nights with important writers? Plays by Robert Sherwood—Thornton Wilder—Ferenc Molnar. Important enough for you? ... So what happened? I'll tell you what: forty million people nearly broke off their dials turning back to Ed Sullivan to watch a dog fart 'The Star-Spangled Banner!'"
—Oscar Hoffa, Rally Round the Flag, Boys!
"I don't care how many people actually likes this. The [assholes] who are saying 'check your brain in at the door' checked their brains as soon as they were given birth to."
—Co-Host 3000, Spill
It is the present, and I find myself sitting in an office. At first, I think that somebody is making a shopping list. But then, I realize that I am in the production office of That's Life! The liver and kidneys referred to are this week's star organ transplant. And as for the vegetables, [...] they are this week's audience.
Earlier in the video of... Times Square at 1:30 in the morning with thousands of people waiting to see if we could successfully land. And although we go there for the science questions, I don't think they were there at 1:30 in the morning because they're dying to know about the pH and salinity of the ancient aqueous environmental stability of Mars.
—Adam Steltzner, Mars Science Laboratory lead engineer for Entry, Decent and Landing on why the Curiosity Rover Landing was so popular.
[Slitscan's audience] is best visualized as a vicious, lazy, profoundly ignorant, perpetually hungry organism craving the warm god-flesh of the anointed. Personally I like to imagine something the size of a baby hippo, the color of a week-old boiled potato, that lives by itself, in the dark, in a double-wide on the outskirts of Topeka. It's covered with eyes and it sweats constantly. The sweat runs into those eyes and makes them sting. It has no mouth, Laney, no genitals, and can only express its mute extremes of murderous rage and infantile desire by changing the channels on a universal remote. Or by voting in presidential elections.
— Kathy Torrance, Idoru.