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- Was used in a newspaper advert for a UK internet provider, showing a screen with the top of the image loaded (appearing to be a pair of female buttocks) and then contrasting it with their allegedly faster image loading, in which it was revealed to be a photo of two bald men standing close together.
- A Swedish ISP used this to promote their faster service. In their ad, a girl just met a guy over the internet, so she tries going to his website to get an idea of what he looks like just before going out to their first date. The page's main image of the guy loads so slowly that it's only reached his beautiful eyes before she has to leave, but it's clear that he's a handsome guy. Once she gets out the door, the picture finishes, and it's revealed that the beautiful eyes belong to a wall poster, while the page's owner (the guy she's dating) is the morbidly obese slob sitting on the couch under it.
- An American commercial for faster internet service from the late 90s/early 00s showed a man's computer slowly loading an image of a snail, a girl in the same room then picks up the phone which interferes with the dial-up connection. Cue a Big "NO!" from the man on the computer.
- The IT Crowd did this offscreen with a photograph of Roy's new online date, with Moss and Roy commenting on each new feature of her face as the slow-loading image revealed it. It does load downwards, and the slowness is lampshaded with a mention that there's something wrong with the routers and everyone's back to "pre-broadband speeds".
"Do you remember the internet at this speed? You'd be up all night and you'd see eight women"
- Used in Queer as Folk (the UK version): Stuart clicks on the online profile of a guy on a gay dating site. All we see is half of the guy's body (you can guess which half) and the picture hasn't even fully loaded before Stuart is out of the room, off to find the guy...
- A video variation: In The Big Bang Theory, Leonard and Priya are communicating through teleconferencing and are attempting to have a long-distance intimate date. Leonard takes off his clothes, but when Priya starts to take off hers, the signal freezes just as she's taking off her bra.
- On How I Met Your Mother, Barney begs Ted to "date" a twenty-something college student for him, since he can't after getting engaged to Robin. Afterwards, Ted shows him a picture of the girl, starting from the feet and panning up. Barney is all excited until they get up to her face, and he realizes that it's his half-sister. He doesn't take it well.
- Sauron at the end of the One Ring To Rule Them All 2 flash cartoon is loading a picture of Arwen, first showing her face and then loading down to see two round parts of her body that turn out to be her knees. "I need to get broadband."
- An April Fool's day comic on the webcomic Sluggy Freelance made good use of this trope here.
- Used to good effect in this Ghastly's Ghastly Comic. That image is not work-safe, due to nudity. Consider yourself warned.
- Famously averted with VG Cats' flash-animated anniversary special - a mistake in the programming caused it to load in the wrong direction.
- Discussed in this xkcd comic.
- While there's no punchline, and the image is non-pornographic and just a Garfield comic, the spirit is certainly there in this Square Root of Minus Garfield strip.
- In one Homestuck panel, the S command is used, but the loading time seems curiously slow... Eventually the reader will scroll down to the text part of the page, which mocks them for spending so much time looking at the gif, thinking it's a movie.
- In The Simpsons, Comic Book Guy is seen downloading a nude image of Captain Janeway. Just as it gets revealing, a popup for Homer's internet service appears, leading Comic Book Guy to remark: "Hmm... the Internet King. I wonder if he can provide faster nudity."
- In the first webisode of The Critic, Jay brags about "coming at you at the speed of light!" Pull back to show his legs still downloading.
- Used in Monkey Dust, when a pervert was trying to get an image to masturbate to, but it turned out that the young girl he was talking to had just sent a picture of her pet rabbit.
- In The Amazing World of Gumball, this is what caused Richard Watterson to throw away most of his money on an online scam ("better future for your children" turned out to be "better future for your children of your children's children's great-grandchildren"). To be fair, this happened back in the 90's.
- While most computer graphic formats are stored top-down, the uncompressed Windows bitmap format, while rare on the net due to its size, is in fact, stored bottom-up by default. The large filesize will also make it quite slow to load even on broadband connections. Perhaps Magical Computers require Windows Bitmap files.
- It also means producers can use Windows Bitmap files on a slow device or connection to induce slow-loading images when the plot requires one.
- Truth in Television: a handful shock sites have images that appear innocuous as they're loading, but are really disturbing when completed. Many of them include unexpected nakedness, just to give you an idea. Another common trick is attractive naked people with genitals that don't match their top halves.
- More Truth in Television: Dial-up. Enough said.
- The late Richard Jeni once joked about loading pornography on dial-up: "All right, all right, good boobs, all right, come on- PENIS! Oh, God!"
- On a less shocking level, it was frustrating in the early days of dialup when a large image of a woman would sloooowly looooad uuuuup and the file would freeze up right before the breasts were shown.
- This is one theory of where the term "spam" comes from - supposedly, in the early days of the internet, it was a common tactic of trolls to claim that they were posting a link to porn...only for, after god knows how much time it spent loading, the image to turn out to be a can of spam. Later, the same setup combined with slow-loading Internet video to create the Rick Roll.
- Can happen today with images with resolutions far larger than the average monitor. And can be faked with animated GIFs, although if seen in a browser with a different icon the discerning will be able to catch on.
- GIF Videos are slow loading. You see them load frame by frame, then get to see it in real time. Note that GIF compression is less efficient (and reduces color) compared to the associated original video.
- The DASH script currently used on YouTube can be this for people who don't have fast enough Internet: rather than loading while the video is paused like it used to be (allowing you to come back later and watch a good portion, if not all of it, in one sitting), it only loads a few seconds ahead of the point in which you are, meaning it continuously load as you watch. And if you try to backtrack for something you missed, tough luck: it will just reload again from that point, rather than having it already loaded. Assuming it doesn't outright crash.
- One approach to sending images over slow connections is called interlacing or interleaving. Instead of loading every pixel in sequence, left to right, top to bottom, you load every, say, eighth pixel on every eighth row, then every fourth, and so on. What you get at first is a low quality image, but still identifiable as a naked person or a can of something, which gets progressively clearer as the computer fills in the gaps. Anything about that sound familiar?