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- Marvel Comics published Darkhold: Pages From the Book of Sin in which a group of heroes tried to find the lost pages of the eponymous Darkhold. (The Drakhold is basically the Marvel Universe's equivalent of the Necronomicon.)
- The Krypton Chronicles was DC Comics' mini-series exploring Superman's ancestry. In it, Clark kent is commissioned to write a book about Superman's ancestors called The Krypton Chronicles.
- Marvels is about a Muggle Daily Bugle photographer named Phil Sheldon, who documents the activities and reputations of the Marvel Universe's superheroes. Near the end, he publishes a book called Marvels.
- Lex Luthor: The Unauthorized Biography is a graphic novel about a reporter trying to write an unauthorized biography about Lex Luthor.
- The Life Story of The Flash is based on the book that Iris West will write about The Flash in the future.
- The Evil Dead (1981) was originally named Book of the Dead after the book of the same name, which appears in the movie. The name was changed because the executives didn't want people to think it was a movie about a book.
- Raising Cain gets its name from the book that main character's father wrote while experimenting on him.
- Death Trap the film is about two guys writing a murdery mystery called Death Trap who indulge in some murder themselves.
- Seven Psychopaths is about a guy trying to write a screenplay called Seven Psychopaths, and how he gets involved with several himself.
- Argo is based on a true story. However, the title refers to the fake film script that is used as a cover to get American hostages out of Iran.
- íThree Amigos! is about a trio of actors who star in short silent films with that title.
- The Purple Rose of Cairo is about characters in the titular film and how they interact with their viewers.
- A Face in the Crowd is a backstage drama about a fictional radio and television show of the same name.
- The title of The Hills Run Red comes from the lost eighties Slasher Movie that the cast is looking for. Little do they know that it is still being filmed, with them being the next unwilling participants.
- The Book of Three: A magical book that serves as a MacGuffin for the story.
- The City & the City
- Cryptonomicon: Inside the story, the Cryptonomicon is a comprehensive study of cryptology, both for making and breaking codes.
- The Hitchhiker's Guide to the Galaxy: The most important reference work for any hoopy galactic traveller. The entry for Earth consists of "Mostly Harmless".
- House of Leaves
- Infinite Jest: The Fictional Document is, in this case, a film so mesmerizing that the U.S. government is interested in weaponizing it.
- The King in Yellow: A play that when read or performed, drives the audience violently insane.
- The Manual of Detection: The book in question is a handbook for the detectives of The Agency. Almost all extant editions appear to be missing a chapter.
- The Neverending Story: Not only does the whole premise revolve around Bastian reading a book called "The Neverending Story", but even within that book is another book called "The Neverending Story", which has the same exact words as the book that the audience is holding in their very hands. Later Bastian even lampshades this, as he ponders the possibility that everything he is doing now might be read by somebody else reading "The Neverending Story".
- Pale Fire
- So You Want to Be a Wizard is the first book in the Young Wizards series, and also a title of the main character's wizards' manual that appears in it. Later books in the series imply that the fictional book looks like a real-world book to anyone unauthorized tries to read it. In the same series, Book Of Night With Moon.
- The Robert Rankin novel The Suburban Book of the Dead: Armageddon III: The Remake is named after The Suburban Book of the Dead, a religious tome within the book ... but which turns out not to be the same Suburban Book of the Dead that appeared in Armageddon: The Musical.
- Also by Rankin, The Book of Ultimate Truths, the first novel in the Hugo Rune/Cornelius Murphy saga, is named after Rune's greatest work.
- The Twilight of the Vilp by Paul Ableson is about the surreal misadventures of a novelist attempting to write a novel titled The Twilight of the Vilp.
- The Way of Kings: The book is something between a holy book, philosophy, and a chivalric code.
- The Malazan Book of the Fallen which the Crippled God writes in tribute to all those who died in the course of his healing and liberation.
- The Myst novel The Book of Atrus is named for the journal of Atrus that is found near the end of the story.
- 36 Arguments for the Existence of God refers to an appendix within the protagonist's book within a book The Varieties of Religious Illusion. However, self-referentially, the novel itself appends the (or a) similar list after the last chapter of fiction.
- The Discworld picture book Where's My Cow?? is about Sam Vimes reading his son a book called Where's My Cow?
Live Action TV
- Pulaski (a.k.a. Pulaski: The TV Detective) was series about Larry Summers, an actor who plays the title character (a former priest turned PI) on the Show Within a Show Pulaski, and who keeps getting caught up in adventures that would be more appropriate for the character he plays.
- Cult is about a cult which follows the TV show within a show called Cult, which features a cult. To pile on top of that, the show within a show was based on a cult within the main show. One only wonders what would have happened if the show had been a hit and developed a fanatical cult following.
- The Elder Scrolls series gets its name from the Elder Scrolls, a form of Tome of Eldritch Lore referred to as "fragments of creation." They're indisputable recordings of what happens, what could have happened, and what may happen, being heavily associated with prophecy. Reading them also usually comes with a heavy dose of blindness and madness. They're also known to have some Reality Warping powers.
- Uriel's Chasm's story is told through cutscenes of the video team Shovelware Queens making commentary on the game Uriel's Chasm.
- Marble Hornets is named after the unfinished student film project Marble Hornets.