Oh crud, it's quarter past zeppelin already!?
Type 1: In comedies, clock dials are occasionally seen with one or more of the numbers replaced by a non-numerical word or picture telling what will happen on the hour.
Type 2: A slight variation of this is when a character creates a fictional time based upon the actions of one or more other characters.
- In the House episode 'Simple Explanation' Kutner does not turn up for work and Taub puts forward an obviously fictitious cover story for him, saying that his dog is sick and he will be there by lunch. At lunchtime House looks at his watch and says "Look at the time. It's half past Taub-was-lying-about-Kutner."
- "Sounds like Pimms o'clock!"
- The Adventures of Dr. McNinja: "We are on Eastern Pain Time, and it is Dan O' Clock."
- Shirtless O'Clock
- In the song "Party on Fountain":
What time's it at?
It's at Party O'Clock
- A magazine article from the 1920s said that it was "Sex O'Clock in America".
- Good heavens, just look at the◊ time!◊
- An ATC Tower relaying local time to an inbound aircraft, "...If you're a civilian, it's 3:00; if you're Air Force, it's 1500; if you're Navy, it's Six-Bells, if you're Army, the big hand is on '3' and little hand is on '12'; if you're Marine, it's 2 hours until the bar opens!
- Variant from the 1980s: If you're American airlines, it's 3:15 pm, if you're Pan Am, it's 1515 hours, and if you're Delta, it's Tuesday.
- The description for one of the watches you can put on your Rock Band character claims it to be "rock o'clock".
- The term "beer thirty".
- In Kingdom of Loathing, one of the hit messages when being bitten by a "toothy pirate" combines this with a pun: "What time is it? Tooth hurty."
- Military personnel often gripe about exercises scheduled for "oh-dark-thirty."
- Borderlands 2: "AT THE SOUND OF THE EXPLOSION IT WILL NOW BE TORGUE O'CLOCK" *makes explosion sounds*
- An almost standard joke when asked the time when not wearing a watch at all is to say "It's about a hair past."
- On That '70s Show, the employees of a cheesy amusement park (at least, this particular feature is cheesy) will answer the question "What time is it?" by announcing that "It's always fun o'clock." And breaking into song.
- In the poem/picture book "I Like You" by Sandol Stoddard Warburg, "time to stop being silly" is "a quarter past silly".
- On Corner Gas, Oscar and Emma quickly make a bet that, if Oscar can't start their car so they can get to the hockey game on time, Emma will choke him with an extension cord, but if he can, she has to shut up about it. After a tense situation, Oscar gets the car to start. Emma tells him to go, so he glances at his watch and smugly says "Oh that's right, it's almost... Shut-Up-O'Clock."