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Characters introduced in Goosebumps Horrorland:
Arc 1
Robby Schwartz
Debut: Goosebumps Horrorland #5: Dr. Maniac Vs. Robby Schwartz
The protagonist of Dr. Maniac Vs. Robby Schwartz. A young webcomic artist who likes to draw supervillains - all of which suddenly start showing up in the real world.
- Cain and Abel: It turns out Dr. Maniac is Robby's brother (within the comic) Sam, who hates him for being the more accomplished and popular older brother.
- Crouching Moron, Hidden Badass: Although usually absent-minded, he becomes much braver and more competent when facing Dr. Maniac (and the various other enemies he encounters in Horrorland.)
- Imaginary Friend: He has one named Brooke that he created for himself in his comic. She, like his fictional brother, ultimately betrays him and turns out to be evil.
- Messy Hair: Described as having very long and untidy hair.
- Mr. Imagination: He spends pretty much all his free time daydreaming, making up stories, and creating webcomics.
- Nice Job Breaking It, Hero: He creates a fictional brother and friend to keep him company, and both turn into supervillains and try to kill him. Furthermore, the qualities he chose to give Sam (a chubby, awkward kid who looks up to his cool older brother) are exactly the qualities that lead to Sam becoming Dr. Maniac.
- No Social Skills: Averted. He says that a lot of people assume this about him because he spends so much time on his computer; in reality, he just really likes making webcomics.
- Playing Possum: When trapped by Dr. Maniac in Horrorland, Robby pretended to be dead in order to distract Maniac and escape.
- Rooting for the Empire: Robby's comics are usually based around villains, who he thinks are more fun to tell stories about than heroes.
- Siblings Wanted: He dislikes being an only child, and has made up two fictional siblings for himself in his comics.
- Two Guys and a Girl: Within his comic strips, he goes on adventures with his (fictional) brother Sam and sister Taylor.
Doctor Maniac
Debut: Goosebumps Horrorland #5: Dr. Maniac Vs. Robby Schwartz
Later series appearances: Goosebumps Most Wanted #5: Dr. Maniac Will See You Now, Goosebumps Slappyworld #11: They Call Me The Night Howler
An insane supervillain created by Robby Schwartz. Maniac frequently professes how crazy he is and works alongside a villainess called the Scarlet Starlet. His archenemy is another villain called the Purple Rage. His backstory in Robby's webcomics is that he's Robby's fictional brother Sam, who became a supervillain because he felt overshadowed by Robby's achievements.
- Card-Carrying Villain: He never lets people forget that he's a MANIAC!
- Character Catchphrase: "I'm not (insert word), I'm a MANIAC!" As well "More (insert verb) than a (insert noun) in a (insert noun)." It's usually something completely stupid.
- Clothes Make the Superman: They Call me the Night Howler reveals his powers come from his costume, which also makes this a literal example of Clothes Make the Maniac.
- Evil Plan: Making all the kids in town skate non stop twenty-four hours a day for a TV show.
- Green-Eyed Monster: Sam became Dr. Maniac due to jealousy of his brother's talent at creating comic strips.
- Middle Child Syndrome: Before becoming Dr. Maniac, Sam felt like he had to try harder in his family due to being the middle child.
- Morally Ambiguous Doctorate: Claims to have a degree in Maniacal Studies.
- Platonic Life-Partners: With his cohort the Scarlet Starlet.
- Psychopathic Manchild: Well considering he is a child..
- That Man Is Dead: When his identity as Robby's brother is discovered, Maniac declares that Sam Schwartz doesn't exist anymore.
- Tombstone Teeth: His big, perfectly symmetrical teeth compliment his Slasher Smile.
- The Un-Favourite: What drove him to become a villain.
- Used to Be a Sweet Kid: Sam Schwartz used to be an average kid, until he finally got sick of being "the chubby joke" in his family and took on the persona of his brother's comic book creation.
- Villain Team-Up: With the Scarlet Starlet and even his worst enemy, the Purple Rage. They Call me the Night Howler has him doing one with a villain called Blue Strawberry.
Purple Rage
Debut: Goosebumps Horrorland #5: Dr. Maniac Vs. Robby Schwartz
Later series appearances: Goosebumps Most Wanted #5: Dr. Maniac Will See You Now
Another supervillain created by Robby. He's perpetually angry and Dr. Maniac's Arch-Enemy.
- Character Catchphrase: "You know what really (verbs) my (noun)?" Like Dr. Maniac, it's usually something completely stupid.
- Evil Is Hammy: He absolutely devours every scene he's in.
- Hair-Trigger Temper: He isn't called the Purple Rage for nothing.
- Hoist by His Own Petard: Dr. Maniac and the Scarlet Starlet anger him to the point where he explodes into a million pieces.
- Large Ham: See Evil Is Hammy.
- Meaningful Name: He wears purple and rages easily.
- Nice Job Fixing It, Villain: His anger at Robby causes him to destroy the case of scorpions he trapped him in, allowing Robby to escape.
- Purple Is Powerful: True to his name, he dresses in purple and has superpowers.
Michael Munroe
Debut: Goosebumps Horrorland #7: My Friends Call Me Monster
The protagonist of My Friends Call Me Monster. Michael discovers that his teacher is planning on turning everyone in the world into monsters.
- Alliterative Name: Michael Munroe.
- Asshole Victim: He likes pranking and smarting off to Mrs. Hardesty in class, even breaking into her house to plant a cat there, and gets turned into a monster by her.
- Brilliant, but Lazy: He's good with technological stuff to the point where he can make shades in the classroom flip up and down using a mere dog whistle, but spends most of his time goofing around in class and pranking his teacher.
- Cassandra Truth: When he tries to tell his parents about Mrs. Hardesty's plan.
- Class Clown: He enjoys goofing off in class and messing with his teacher.
- Early-Bird Cameo: He first appeared in the Enter Horrorland segment of Who's Your Mummy, the previous book.
- Forced Transformation: When Mrs. Hardesty force feeds him the eggs, he turns into a monster.
- Genius Bruiser: He's on the wrestling team and also good with technological stuff.
- Hair-Trigger Temper: What earns him the nickname "Monster".
- Here We Go Again!: At the end of the book, his parents serve chocolate cake for dessert made by Ms. Hardesty with her special eggs. In the epilogue, he explains that his family went to Mr. Wong's house and found enough egg yolk to turn them back into humans.
- I Have to Go Iron My Dog: He tries to say he's late for something when Mrs. Hardesty asks him to come into her house and try out her eggs.
- In-Series Nickname: "Monster." Eventually gets turned into an actual one.
- Meaningful Name: Well, nickname. When he turns into a monster, he lampshades this by saying they call him Monster and now he is a monster.
- Mouthy Kid: He never knows when to stop mouthing off to his teacher.
- Two Guys and a Girl: He's close friends with a guy and a girl named Dewayne and Daisy.
Mrs. Hardesty
Debut: Goosebumps Horrorland #7: My Friends Call Me Monster
Michael's teacher who turns out to be breeding monsters to overtake humanity.
- Disproportionate Retribution: She turns Michael into one of her monsters because of how much he liked disrupting the class and messing around with her.
- Even Evil Has Loved Ones: She does genuinely seem to care about the monsters she breeds, calling them her babies.
- Evil Teacher: One with the goal to Take Over the World.
- Take Over the World: Her goal with hatching monsters out of eggs.
Jackson and Jillian Gerard
Debut: Goosebumps Horrorland #10: Help! We Have Strange Powers!
Twin siblings who find themselves inexplicably developing psychic powers after visiting a seaside fortune-telling booth.
- Half-Identical Twins: They look alike but are a boy and girl.
- Lazy Bum: Jackson likes to laze around doing nothing. When told by his parents that he should exercise more, he replies that he'll only do it if they buy him a Wii.
- Mind over Matter: Among the powers they develop after visiting Madame Doom.
- Naughty Is Good: They enjoy being cheeky and make fun of the well-behaved Nina and Artie, at one point getting kicked out of a cinema for playing around.
- Only Sane Woman: Jillian is generally more sensible and thoughtful than Jackson.
- Passionate Sports Girl: Jillian is very athletic and plays several sports.
- Sitcom Arch-Nemesis: With Nina and Artie Lemer, another pair of twins who are awkward and well-behaved. This backfires somewhat on Jillian and Jackson when the Lemers turn out to be undercover superheroes and have to come to their rescue.
- Telepathy:: They suddenly develop the ability to read others' thoughts.
- Theme Twin Naming: They have alliterative first names that sound similar.
The Menace
Debut: Goosebumps Horrorland #11: Escape From Horrorland
The antagonist of the first arc. Formerly Karloff Mennis, he is the creator of Panic Park which he used for dangerous experiments. So much fear was caused there that it was teleported to another dimension. Now, he wants to take the park back to the original dimension.
- Amusement Park of Doom: Panic Park, where he conducts his experiments using dangerous rides.
- Big Bad: Of the first Horrorland Arc.
- Emotion Eater: He uses the kids' fear to power his "Fear Meter" so the park can leave the colorless dimension.
- Eviler than Thou: All the villains who were working with him team up with the kids to stop him.
- Humans Are the Real Monsters: Even before becoming a two headed monster, he created rides that people died on and he didn't care as this fueled his experiments.
- I'm Not Afraid of You: The kids first try to defeat him with the more traditional method but it doesn't work. Instead, they defeat him by laughing at him, thus really showing no fear.
- Manipulative Bastard: He convinces Jillian and Jackson that Lizzy and Luke, who are tell them going to Panic Park is a bad idea, are against them. This in turn makes the kids think Jillian and Jacksons are against them once they figure out how bad the park really is.
- Multiple Head Case: He has a second head that he constantly argues with.
- Would Hurt a Child: It's confirmed that his previous attempts to get the fear meter up lead to the deaths of a few kids but he doesn't care and is all too willing to continue on with other kids not caring if they die too.
Arc 2
Jonathan Chiller
Debut: Goosebumps Horrorland #13: When The Ghost Dog Howls
- "Take a little horror home with you."
The owner of Chiller House, a bizarre gift shop in Horrorland carrying a wide range of weird and disturbing products. He's the Arc Villain for the second Horrorland story arc, giving kids free souvenirs before they leave Horrorland, claiming he'll expect payment when he sees them again. After the kids have a horrible experience because of said souvenir, they're transported back to Horrorland where Chiller is waiting for them.
- Affably Evil: Is rather polite and soft spoken, making his actions even more horrendous.
- Big Bad: The one behind all the horror in the second arc.
- Celebrity Resemblance: Almost all of the protagonists of the second arc note that he looks a lot like Benjamin Franklin.
- Character Catchphrase: "Take a little Horror home with you."
- Collector of the Strange: Just look at what he carries in his shop, including a magic dog tooth that grants unlimited wishes to a comic book that grants superpowers.
- Creepy Child: As a child, he had puppets for friends and enjoyed watching crows peck each other to death.
- Daddy Issues: He's got issues with both his parents. His mother kept him locked up in their house because she believed his mind was too special and had to be protected away from people who wouldn't understand him, while his father thought he was an embarrassment and a sissy.
- Dark and Troubled Past: As a child, his parents forced him to remain isolated and devoid of all human interaction, leading to him developing disturbing traits as a child and even more disturbing ones as an adult.
- Egomaniac Hunter: As part of his Daddy Issues, he's desperate to prove to his late father that he can be a hunter.
- Go Mad from the Isolation: Due to being isolated as a child, he befriended puppets and finally snapped the day his father took him hunting, leading to him becoming severely injured.
- I Just Want to Have Friends: He was so desperate for friends when he was a child that he pretended puppets were his friends and, as an adult, he made up his own. Specifically, he made up Murder the Clown, Chef Belcher, Mondo the Magical, Madame Doom, Winner Taikall, and Seymour Winn-Doe. He was every adult the kids encountered before they entered his shop. Ray and the others get him to let them go home after they dress up as these characters and act as though they are abandoning Chiller.
- Intelligence Equals Isolation: His mother believed he had a special brain that needed to be kept preserved, so she made him spend all his time isolated at home with his studies and no contact with other children.
- Meaningful Name: As chilling as his last name.
- Karma Houdini: Beyond being briefly traumatized by the thought of his "friends" leaving and having to clean up his store, he suffers no ill consequences for his actions during the arc.
- Petthe Dog: To his credit, he does seem to be aware of how dangerous some of his souveniers are and tries to ward the protagonists away from them, though this could be Pragmatic Villainy on his part (after all, he can't hunt them if they're already dead).
- Psychopathic Manchild: Has got severe childhood trauma and is incapable of making any actual emotional connection to other adults, which manifests by him "playing" disturbing and dangerous games with children.
- Villainous Breakdown: When the kids dress up as his "friends" and say they're leaving him.
- Villainous Crossdresser: He's revealed to be the version of Madame Doom Meg encountered in Weirdo Halloween.
- "Well Done, Son" Guy: His father took him hunting one day when he was a child, but Jonathan messed up and literally shot himself in the foot with his crossbow. He's still trying to prove to his father that he can be a good hunter.
- Would Hurta Child: His targets for his hunting game are all children.
Blue Kerlew Hound
Debut: Goosebumps Horrorland #13: When The Ghost Dog Howls
A ghost dog who plagued a Scottish village hundreds of years ago. When a sorcerer tried to hex the dog, it only caused one of its teeth to fall out. That tooth now has the power to grant an unlimited number of wishes, but every wish made draws the dog's spirit closer.
- Big Friendly Dog: Averted. Even before it died, the hound was destructive and evil.
- Doom Magnet: The arrival of the hound caused a number of destructive mishaps to occur in the village it bedeviled, and later on its tooth will call the hound towards it if enough wishes are cast.
- Ghostly Animals: He's a vicious ghostly dog.
- Jackass Genie: Averted. Any and every wish made by the tooth is carried out with no ironic twists or hitches, but the wishes do act as a beacon to the hound.
Lexi Blake and Sam Waters
Debut: Goosebumps Horrorland #14: Little Shop of Hamsters
A pet enthusiast and his best friend who take on a job at the titular store, Little Shop of Hamsters, and find the hamsters there aren't as cute as they seem.
- Dumb Blonde: Lexi has blonde hair and always fails to help Sam.
- Genki Girl: Lexi is very bubbly and energetic.
- Savvy Guy, Energetic Girl: Sam is the Savvy Guy eager to prove that he's responsible enough for a pet to Lexi's hyperactive, bubbly Energetic Girl.
- Unwanted Assistance: Lexi constantly tries to help Sam, much to his exasperation.
Bim
Debut: Goosebumps Horrorland #16: Weirdo Halloween
A child-like alien discovered by Meg and Chris Oliver. When they save him, he decides to stay with them forever.
- Annoying Laugh: He has one that is described as sounding like SpongeBob's.
- Berserk Button: Whatever you do, don't ever make his feeling unhappy, or he'll turn into a dangerous monster.
- Descriptively-Named Species: He's a "Weirdo" and his way of speaking and eating habits certainly make him odd.
- I Owe You My Life: He starts hanging around the kids because they saved him after he fell in a bush.
- Named After Their Planet: Weirdo is the name of his planet as well as his species.
- Non-Malicious Monster: He comes across as more like a child with a bad temper that just happens to be able to turn into a monster when he doesn't get his way. He's grateful when the kids save him and in the end he's willingly to leave when he finds his childhood toy.
- Third-Person Person: He speaks like this, as well as saying things like "don't make my feeling unhappy"
The Ooze
Debut: Goosebumps Horrorland #17: The Wizard of Ooze
A comic book villain made of sludge and oil. Like the Masked Mutant and Dr. Maniac, it turns out the Ooze is real and targets a kid who gets his hands on the rare Wizard of Ooze graphic novel.
- Character Catchphrase: "Know what I mean?" He usually says this out of the corner of his mouth.
- Muck Monster: He even leaves behind a trail of gunk wherever he goes.
- Villain Protagonist: Of his comics.
Characters introduced in Goosebumps Hall of Horrors:
Goosebumps Hall of Horrors
Amanda Underwood and Mickey Coe
Debut: Goosebumps Hall of Horrors #1: Claws!
The protagonists of Claws!, two friends who have to take care of their neighbors' cat and buy a replacement from a store called Cat Heaven when the original one gets run over. The replacement they picked seems to resemble the original cat, Bella, a little too much.
- Childhood Friends: They've lived across the street from each other their entire lives.
- Friend to All Living Things: Mickey is eager to take care of their neighbor's cat as well as having pet goldfish and a pet mouse named Zorro.
- Motor Mouth: Amanda talks very fast.
- My God, What Have I Done?: When Bella runs out of the house and gets run over due to them leaving the front door open.
- Sanity Slippage: Amanda suggests that this is the reason Mickey keeps seeing and hearing cats everywhere, because he's been losing it due to the stress of leading to the death of one cat and then stealing another.
- Savvy Guy, Energetic Girl: Amanda is loud, talkative, and energetic whereas Mickey is generally smarter and more sensible.
- Talks Like a Simile: Amanda uses the weirdest similes, such as "slow as a banana", "clumsy as an onion" and "weird as a raspberry".
Emmy
Debut: Goosebumps Hall of Horrors #5: Don't Scream!
- "Hi, Jack. Don't scream. I've been waiting for you. I'm your new friend."
A cell phone found by Jack Harmon on the bus that turns out to be a rogue AI that demands Jack find any others like her.
- A.I. Is a Crapshoot: It's unknown what Emmy was made for but it's unlikely she was meant to be as evil and controlling as she is.
- Evil Phone: She spends most of her time in a phone, although she can be go into other electronics.
- Here We Go Again!: Jack manages to give her away to a bully, only for the book to end with him getting a phone with the bully trapped inside it, presumably done by Emmy.
- I Just Want to Have Friends: Her reason for urging Jack to steal other electronic devices is because she thinks there are other entities stuck in them that she can be friends with. She also claims that she wants to be Jack's friend.
- You Wouldn't Like Me When I'm Angry!: She frequently warns Jack not to make her angry and that she can seriously hurt him.
The Storykeeper
Debut: Goosebumps Hall of Horror #1: Claws!
A horror who guards the titular Hall of Horrors. At the beginning of each book, he invites the readers into the Hall and introduces them to the book's protagonist, whom he invites to tell their tale.
- Expy: Given his propensity for horror themed puns and sick sense of humor, he's very akin to the likes of The Crypt Keeper and the Old Witch from EC Comics.
