Memetic Mutation: "Sponsored by Raid: Shadow Legends."ExplanationShortly after the game came out, Plarium Games started aggressively marketing it through sponsorship deals with multiple popular YouTube, Twitch, and Vimeo channels, leading to many users of the sites constantly seeing plugs for it partway through seemingly every video and stream that they watched. The ubiquity of these sponsor plugs quickly became a subject of jokes among netizens, who began portraying the game as lending Plarium's cash to anything and everything under the sun in exchange for a namedrop. And now it seems that Plarium has invaded This Very Wiki as well.
Overshadowed by Controversy: The game is practically never discussed for its gameplay or its lore, only about its very active marketing efforts which many people find extremely annoying, although others might defend it due to YouTube's inconsistent monetization, so giving Raid an Enforced Plug at least provides an alternative source of revenue. If the gameplay is brought up, it's to accuse it of having predatory monetization, as Gacha Games tend to have, and whether or not people who take the sponsorship deals are complicit in giving people gambling addictions.
