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** On the topic of consoles, NEC apparently tried to pick a fight with Sega via their ComicBooks/JohnnyTurbo comics, solely because Sega was the only other console manufacturer at the time who had a CD-ROM accessory out for their console. They even went as far as disputing Sega's claim that the UsefulNotes/SegaGenesis was the first 16-bit console in the market and claims that the UsefulNotes/TurboGrafx16 was first (which isn't technically correct, as the main CPU of the [=TG16=] was an 8-bit 6502 derivative). Sega most likely didn't care as they did nothing to respond in kind to NEC.

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** On the topic of consoles, NEC apparently tried to pick a fight with Sega via their ComicBooks/JohnnyTurbo ComicBook/JohnnyTurbo comics, solely because Sega was the only other console manufacturer at the time who had a CD-ROM accessory out for their console. They even went as far as disputing Sega's claim that the UsefulNotes/SegaGenesis was the first 16-bit console in the market and claims that the UsefulNotes/TurboGrafx16 was first (which isn't technically correct, as the main CPU of the [=TG16=] was an 8-bit 6502 derivative). Sega most likely didn't care as they did nothing to respond in kind to NEC.


* This is the case for the first half of ''Film/TheManWithTheGoldenGun''. Film/JamesBond is tracking down Scaramanga on the basis of the bullet carved with his number which was sent to [[SecretIntelligenceService MI6]] and interpreted as a threat. The bullet was actually sent by Scaramanga's assistant Andrea, who wanted Bond to kill him, and Scaramanga even admits when he meets Bond that he has nothing against him.

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* This is the case for the first half of ''Film/TheManWithTheGoldenGun''. Film/JamesBond is tracking down Scaramanga on the basis of the bullet carved with his number which was sent to [[SecretIntelligenceService [[UsefulNotes/SecretIntelligenceService MI6]] and interpreted as a threat. The bullet was actually sent by Scaramanga's assistant Andrea, who wanted Bond to kill him, and Scaramanga even admits when he meets Bond that he has nothing against him.


* In ''Fanfic/KiraIsJustice'', O is this, being Mello's counterpart. Justin doesn't even know of him, and the closet thing that O had done so far to challenge him was to send [[SecretIntelligenceService SIS]] agents to Chicago-partially to bring out L.

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* In ''Fanfic/KiraIsJustice'', O is this, being Mello's counterpart. Justin doesn't even know of him, and the closet thing that O had done so far to challenge him was to send [[SecretIntelligenceService [[UsefulNotes/SecretIntelligenceService SIS]] agents to Chicago-partially to bring out L.


** One episode deals with the late roboticist Mike Soreyama's [[spoiler: post-mortem]] revenge scheme against his former college roomates Dr. Venture, Baron Ünderbheit, Pete White and Brock Samson. In this case, everyone knows who Soreyama is (even attending what they think is his funeral,) but they had no idea Soreyama hated them so much as to concoct a multi decade-long revenge scheme [[spoiler: especially when the ultimate reasons for his obsessive hatred turn out to be relatively petty.]]

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** One episode deals with the late roboticist Mike Soreyama's [[spoiler: post-mortem]] revenge scheme against his former college roomates Dr. Venture, Baron Ünderbheit, Pete White and Brock Samson. In this case, everyone knows who Soreyama is (even attending what they think is his funeral,) but they had no idea Soreyama hated them so much as to concoct a multi decade-long revenge scheme [[spoiler: especially when the ultimate reasons for his obsessive hatred turn out to be relatively petty.petty, the worst being Brock attacking him (and everyone else in the dorm room) in an angry drunken stupor.]]

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** One episode deals with the late roboticist Mike Soreyama's [[spoiler: post-mortem]] revenge scheme against his former college roomates Dr. Venture, Baron Ünderbheit, Pete White and Brock Samson. In this case, everyone knows who Soreyama is (even attending what they think is his funeral,) but they had no idea Soreyama hated them so much as to concoct a multi decade-long revenge scheme [[spoiler: especially when the ultimate reasons for his obsessive hatred turn out to be relatively petty.]]


* Played with in ''VideoGame/MarioPlusRabbidsKingdomBattle'' with the Phantom, who claims to have hated Mario ever since his ''VideoGame/DonkeyKong'' days, despite having been created literal ''minutes'' ago.

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* Played with in ''VideoGame/MarioPlusRabbidsKingdomBattle'' with the Phantom, who proclaims himself as Mario's rival and claims to have hated Mario him ever since his ''VideoGame/DonkeyKong'' days, despite having been created literal ''minutes'' ago.

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* Played with in ''VideoGame/MarioPlusRabbidsKingdomBattle'' with the Phantom, who claims to have hated Mario ever since his ''VideoGame/DonkeyKong'' days, despite having been created literal ''minutes'' ago.


* In what is probably the most extreme example, [=UConn=] head football coach Bob Diaco decided to create a conference rivalry game for the team after losing their traditional rival games during the 2013 conference realignment. He chose the University of Central Florida and went on to create the "Civil ConFLiCT" and have a trophy made up. However, UCF has no interest in the rivalry whatsoever, going so far as to ''leave the trophy at [=UConn's=] stadium'' when they first won the game in 2016.

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* In what is probably the most extreme example, [=UConn=] head football coach Bob Diaco decided to create a conference rivalry game for the team after losing their traditional rival games during the 2013 conference realignment. He chose the University of Central Florida and went on to create the "Civil ConFLiCT" [="Civil ConFLiCT"=] and have a trophy made up. However, UCF has no interest in the rivalry whatsoever, going so far as to ''leave the trophy at [=UConn's=] stadium'' when they first won the game in 2016. And with [=UConn=] leaving the conference shortly after, it seems this rivalry was more of a dead on arrival-ry.


* Wrestling/{{TNA}}, as part of its campaign to compete with Wrestling/{{WWE}}, markets itself as a DarkerAndEdgier alternative to WWE, being more violent and bloodier, even going so far as to make occasional not-so-veiled quips at their "competition". WWE responds by...going about their business as usual, not paying any mind to them.
** Then there was that ridiculous and pointless storyline where BG James and [[Wrestling/BillyGunn Kip James]] as the "Voodoo Kin Mafia" would spend weeks mocking Wrestling/ShawnMichaels, Wrestling/TripleH, and Wrestling/VinceMcMahon. They would often challenge the three to a fight with $1 million on the line, wait a few minutes, then denounce them as cowards for not showing up. The three ''never'' gave any indication they were aware of this...Michaels ''did'' make a reference to someone "jerking a curtain" but even the fans mistook it as a jab at ''Wrestling/KurtAngle'' rather than the James gang.

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* Wrestling/{{TNA}}, [[Wrestling/ImpactWrestling TNA]], as part of its campaign to compete with Wrestling/{{WWE}}, markets itself as a DarkerAndEdgier alternative to WWE, being more violent and bloodier, even going so far as to make occasional not-so-veiled quips at their "competition". WWE responds by...going about their business as usual, not paying any mind to them.
** Then there was that ridiculous and pointless storyline where [[Wrestling/RoadDogg BG James James]] and [[Wrestling/BillyGunn Kip James]] as the "Voodoo Kin Mafia" would spend weeks mocking Wrestling/ShawnMichaels, Wrestling/TripleH, and Wrestling/VinceMcMahon. They would often challenge the three to a fight with $1 million on the line, wait a few minutes, then denounce them as cowards for not showing up. The three ''never'' gave any indication they were aware of this...Michaels ''did'' make a reference to someone "jerking a curtain" but even the fans mistook it as a jab at ''Wrestling/KurtAngle'' rather than the James gang.



* John Cena's first major feud was as the UnknownRival to Wrestling/BrockLesnar. Lesnar injured Cena in a match, leading up to months of Cena putting out videos trash talking Lesnar while he recovered. When he returned, Cena would even adopt a new FinishingMove, the F-U, as a mockery of Lesnar's finisher, the F-5. Lesnar showed absolutely no response to Cena, and when they met again... well, Lesnar beat him again, though Cena actually looked really good in the match, even in defeat, solidifying his status as a rising star.

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* John Cena's Wrestling/JohnCena's first major feud was as the UnknownRival to Wrestling/BrockLesnar. Lesnar injured Cena in a match, leading up to months of Cena putting out videos trash talking Lesnar while he recovered. When he returned, Cena would even adopt a new FinishingMove, the F-U, as a mockery of Lesnar's finisher, the F-5. Lesnar showed absolutely no response to Cena, and when they met again... well, Lesnar beat him again, though Cena actually looked really good in the match, even in defeat, solidifying his status as a rising star.



* Within Wrestling/RingOfHonor itself, the Briscoes Decade feud was setup by BJ Witmer encouraging Adam Page to call out Jay Briscoe while Briscoe was not around in an attempt to make Jay look bad. Page, [[GenreBlind not really getting the point]], went on to confront and challenge Jay on the first show they were both on together after this. Jay accepted, but not before admitting he had no idea who Page was.

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* Within Wrestling/RingOfHonor itself, the Briscoes Decade feud was setup by BJ Witmer Whitmer encouraging Adam Page to call out Jay Briscoe while Briscoe was not around in an attempt to make Jay look bad. Page, [[GenreBlind not really getting the point]], went on to confront and challenge Jay on the first show they were both on together after this. Jay accepted, but not before admitting he had no idea who Page was.


-->'''[[ComicBook/ScarletWitch Wanda Maximoff]]:''' You. Took. EVERYTHING. From me.\\

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-->'''[[ComicBook/ScarletWitch --->'''[[ComicBook/ScarletWitch Wanda Maximoff]]:''' You. Took. EVERYTHING. From me.\\


-->''"Yet notice that Scrooge never learns Flintheart's name, since his African rival is unknown and unrecognized by him in their later "first" meeting in "The Second Richest Duck" in'' Scrooge McDuck ''#15. On the other hand, we have no indication that Flintheart doesn't already know Scrooge in that tale; in fact, the cool manner in which Flintheart receives Scrooge. could be inferred as a sign that Flintheart knew who he was, and knew he was on his way to Africa, having met him on the ship coming over."''

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-->''"Yet notice that Scrooge never learns Flintheart's name, since his African rival is unknown and unrecognized by him in their later "first" meeting in "The Second Richest Duck" in'' Scrooge McDuck ''#15.[=McDuck=]''#15. On the other hand, we have no indication that Flintheart doesn't already know Scrooge in that tale; in fact, the cool manner in which Flintheart receives Scrooge. could be inferred as a sign that Flintheart knew who he was, and knew he was on his way to Africa, having met him on the ship coming over."''

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* ''WebVideo/FixingRWBY'': Arslan is bitter towards Pyrrha because she always comes in second place against Pyrrha in tournaments. Pyrrha, however, hasn't noticed Arslan's disdain. She doesn't even really care about winning.


* ''Fanfic/TheWesterosi'': Cersei Lannister becomes paranoid of and obsessed with destroying Jade Hasegawa because she suspects Jade is the "younger, more beautiful girl" in the prophecy who will overthrow her. While Jade sees Cersei as an opponent because Cersei won't cooperate with her, she doesn't worry about her because she is more concerned with helping Westeros survive the Long Night. Jade doesn't know about the prophecy and doesn't care about the Iron Throne or any of Westeros' political power struggles.

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* ''Fanfic/TheWesterosi'': ''Fanfic/TheWesterosi'':
**
Cersei Lannister becomes paranoid of and obsessed with destroying Jade Hasegawa because she suspects Jade is the "younger, more beautiful girl" queen" in the prophecy who will overthrow her. While Jade sees Cersei as an opponent because Cersei won't cooperate with her, she doesn't worry about her because she is more concerned with helping Westeros survive the Long Night. Jade doesn't know about the prophecy and doesn't care about the Iron Throne or any of Westeros' political power struggles.
** Euron Greyjoy is also obsessed with defeating Jade, seeing her as a rival in magic, and believes she is also working to defeat him. [[spoiler:When Jade is in the House of the Undying, they are able to see and hear each other during one of Jade's visions. Euron lectures her on resorting to going to the House of the Undying for the secret of defeating him. She says she has no idea who he is.]]

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* ''Series/TheGoodPlace'': At one point, a visual list of Eleanor's shames, quirks, and other embarrassments is brought up. Among many other things, Eleanor has a one-sided rivalry with Barefoot Contessa and [[Disney/{{Aladdin}} Princess Jasmine]], while UsefulNotes/NeilDegrasseTyson apparently has a one-sided rivalry with ''her''.

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