History Main / LoveItOrHateIt

See also HypeAversion, HypeBacklash, ConfirmationBias and ContestedSequel. Applied to food and drink (and fierce poison), this is usually ForeignQueasine. May form a {{Hatedom}}. Compare BaseBreaker, which is basically this trope when applied to characters.

* Creator/JRRTolkien wrote a rhyme about how ''Literature/TheLordOfTheRings'' is this. See the quote page for details.

* LetsPlay/PewDiePie has become [[UpToEleven the biggest]] BaseBreaker on Youtube, and his fandom and hatedom are equally large.

[[folder: Web Comics ]]

[[InUniverseExamplesOnlyPlease Please only add examples that are presented in-story]]. NoRealLifeExamplesPlease.

* One episode of ''WesternAnimation/SouthPark'' was about the critical and popular reception to ''Film/IndianaJonesAndTheKingdomOfTheCrystalSkull''. Much of the town seemed to hate it - to the point that they considered it [[FelonyMisdemeanor nothing less than a crime against humanity]] - but a small and scattered part of the town, including Butters, really enjoyed it.

* One episode of ''WesternAnimation/SouthPark'' was about the critical and popular reception to ''Film/IndianaJonesAndTheKingdomOfTheCrystalSkull''. Much of the town seemed to hate it, but a small and scattered part of the town, including Butters, really enjoyed it.

* This is the newest series of ads for Miracle Whip salad dressing - different folks talking to the camera about how they love it or find it vile.

[[folder: Fan Works]]
* In ''Fanfic/BleachFanWorks'', a collection of fictional authors posting fanfics about Bleach, the typical reaction by the readers (both fellow authors, {{Bleach}} characters, and others) is to either gush over them or write an utterly scathing review pointing out the many flaws and inaccuracies contained within.

Administrivia/InUniverseExamplesOnly.

Administrivia/InUniverseExamplesOnlyPlease.

[[InUniverseExamplesOnlyPlease Please only add examples that are presented in-story]]. NoRealLifeExamplesPlease.

Wild speculation

* ''AlphaProtocol'' may have been the most divisive game of the last console generation. To some, it was a crowning achievement of video game narrative and design, a work of near-infinite depth and replayability, whose flaws were merely the result of its staggering ambitions. To others, it was an unfinished, buggy, disorganized failure.

[[InUniverseExamplesOnlyPlease Please only add examples that are presented in-story]]. In RealLife, this applies to literally everything. No matter how universal the affection for something may seem, there is someone, somewhere who doesn't care for it (and vice versa). The only way to cover all the possible examples would be to write "Everything ever, to some extent", so Real Life examples aren't wanted.

* {{Exploited|Trope}} in ads for Marmite. The manufacturers use "You Either Love It or Hate It" as their advertising slogan, giving this trope an alternative name- The Marmite Effect. As DavidMitchell pointed out, this works by creating a FalseDichotomy: If you don't ''hate'' it, you must be one of those people who ''loves'' it, so why haven't you got any in the house?

* Music/{{Skrillex}} dubstep is either really loved, or really loathed. The same applies to similar styles of dubstep. Has been ''the'' cause of the dubstep {{Broken Base}}.

* Played with in ''VideoGame/MetalGearSolid3'': the more Snake eats items he doesn't like, the more stamina he regains and the more he starts to enjoy them. However, he loves ALL the items thats give you full stamina.

* Programmers working on the Netflix algorithm to recommend films to customers have [[http://www.techdirt.com/articles/20081123/1212542927.shtml expressed difficulties]] in dealing with quirky films like ''Film/NapoleonDynamite'' or ''IHeartHuckabees''. They explain that viewers tend to have strong, immediate Love or Hate reactions to these films that are difficult to predict.

* ''HomeOnTheStrange'' [[InvokedTrope invokes]] this trope when discussing ''HarryPotter/HarryPotterAndTheDeathlyHallows'' in [[http://www.homeonthestrange.com/view.php?ID=236 this strip]].

[[InUniverseExamplesOnlyPlease Please only add examples that are presented in-story]]. In Real Life, this applies to literally everything. No matter how universal the affection for something may seem, there is someone, somewhere who doesn't care for it (and vice versa). The only way to cover all the possible examples would be to write "Everything ever, to some extent", so Real Life examples aren't wanted.

* {{Skrillex}} dubstep is either really loved, or really loathed. The same applies to similar styles of dubstep. Has been ''the'' cause of the dubstep {{Broken Base}}.

* MitchHedberg has a quote about this: "I played in a death metal band. People either loved us or they hated us. [[TakeAThirdOption Or they thought we were okay.]]"

* Neal Shusterman's ''ScorpionShards'' has a character cursed InUniverse with Love It or Hate It. Every woman he meets immediately falls madly in love with him, and every man he meets immediately develops a powerful and IrrationalHatred towards him. Oh, and if he actually kisses a girl, [[CantHaveSexEver his curse sucks her soul out of her body somehow]]. Tough break. (It turns out [[spoiler:his true superpowers are more benevolent, but he's been corrupted by an otherworldly power-sucking parasite]].)

* Creator/JKRowling [[WordOfGod claimed in the documentary]] about writing [[HarryPotter/HarryPotterAndTheDeathlyHallows the seventh]] ''Literature/HarryPotter'' book: "For some to love it, others must loathe it."

* One episode of ''WesternAnimation/SouthPark'' was about the critical and popular reception to ''IndianaJonesAndTheKingdomOfTheCrystalSkull''. Much of the town seemed to hate it, but a small and scattered part of the town, including Butters, really enjoyed it.

* {{Exploited}} in ads for Marmite. The manufacturers use "You Either LoveItOrHateIt" as their advertising slogan, giving this trope an alternative name- The Marmite Effect. As DavidMitchell pointed out, this works by creating a FalseDichotomy: If you don't ''hate'' it, you must be one of those people who ''loves'' it, so why haven't you got any in the house?

* JKRowling [[WordOfGod claimed in the documentary]] about writing [[HarryPotter/HarryPotterAndTheDeathlyHallows the seventh]] ''HarryPotter'' book: "For some to love it, others must loathe it."

* Neal Shusterman's ''ScorpionShards'' has a character cursed InUniverse with LoveItOrHateIt. Every woman he meets immediately falls madly in love with him, and every man he meets immediately develops a powerful and IrrationalHatred towards him. Oh, and if he actually kisses a girl, [[CantHaveSexEver his curse sucks her soul out of her body somehow]]. Tough break. (It turns out [[spoiler:his true superpowers are more benevolent, but he's been corrupted by an otherworldly power-sucking parasite]].)

* {{Invoked}} by the ''MagicTheGathering'' card [[http://magiccards.info/gp/en/129.html Schismotivate]], which works by inciting strong positive and negative emotions in two target creatures. The happy creature gets powered up; the sad creature gets powered down.

* Played with in ''MetalGearSolid3'': the more Snake eats items he doesn't like, the more stamina he regains and the more he starts to enjoy them. However, he loves ALL the items thats give you full stamina.

* ''HomeOnTheStrange'' [[InvokedTrope invokes]] this trope when discussing ''HarryPotterAndTheDeathlyHallows'' in [[http://www.homeonthestrange.com/view.php?ID=236 this strip]].

* Programmers working on the Netflix algorithm to recommend films to customers have [[http://www.techdirt.com/articles/20081123/1212542927.shtml expressed difficulties]] in dealing with quirky films like ''NapoleonDynamite'' or ''IHeartHuckabees''. They explain that viewers tend to have strong, immediate Love or Hate reactions to these films that are difficult to predict.

* The yearly [[http://ifcomp.org/ Interactive Fiction Competition]] has a special award for games that fall into this category: the Golden Banana of Discord, given to the title with the highest standard deviation.

* {{Exploited}} in ads for Marmite. The manufacturers use "You Either LoveItOrHateIt" as their advertising slogan, giving this trope an alternative name- The Marmite Effect.