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Examples Are Not Recent, adding video link to compensate
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** Specsavers ads are quite fond of this sort of BaitAndSwitch. One more recent ad showed a delivery driver hauling a ''huge'' parcel up the stairs of an apartment building, set to "I'm Gonna Be (500 Miles)" by Music/TheProclaimers, making it look like a courier ad... until the man is informed that he's in the wrong apartment building. Again, "Should've gone to Specsavers".
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** Specsavers ads are quite fond of this sort of BaitAndSwitch. One more recent ad showed [[https://www.youtube.com/watch?v=b6aK3cVX2Ts This ad, in particular,]] shows a delivery driver hauling a ''huge'' parcel up the stairs of an apartment building, set to "I'm Gonna Be (500 Miles)" by Music/TheProclaimers, making it look like a courier ad... until the man is informed that he's in the wrong apartment building. Again, "Should've gone to Specsavers".
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* Creator/DisneyPlus has a downplayed variant, as it's subverting its own ad campaign to promote a sister service. It began a billboard campaign in 2024 where they would simply show iconic lines from media they had on the service. When Creator/{{Hulu}} shows began airing as part of Disney Plus, some of these ads would be subverted with characters from Hulu shows bursting through the billboard. For example, the [[WesternAnimation/LiloAndStitch "Ohana means family"]] billboard had a digital variant with [[WesternAnimation/FamilyGuy Peter Griffin]] bursting through the screen, and [[Film/ANewHope "These are not the droids you're looking for"]] had [[WesternAnimation/{{Futurama}} Bender]] burst his head through.
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* Creator/DisneyPlus has a downplayed variant, as it's subverting its own ad campaign to promote a sister service. It began a billboard campaign in 2024 where they would simply show iconic lines from media they had on the service. When Creator/{{Hulu}} shows began airing as part of Disney Plus, Disney+, some of these ads would be subverted with characters from Hulu shows bursting through the billboard. For example, the [[WesternAnimation/LiloAndStitch "Ohana means family"]] billboard had a digital variant with [[WesternAnimation/FamilyGuy Peter Griffin]] bursting through the screen, and [[Film/ANewHope "These are not the droids you're looking for"]] had [[WesternAnimation/{{Futurama}} Bender]] burst his head through.
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* Creator/DisneyPlus has a downplayed variant, as it's subverting its own ad campaign to promote a sister service. It began a billboard campaign in 2024 where they would simply show iconic lines from media they had on the service. When Creator/{{Hulu}} shows began airing as part of Disney Plus, some of these ads would be subverted with characters from Hulu shows bursting through the billboard. For example, the [[WesternAnimation/LiloAndStitch "Ohana means family"]] billboard had a digital variant with [[WesternAnimation/FamilyGuy Peter Griffin]] bursting through the screen, and [[Film/ANewHope "These are not the droids you're looking for"]] had [[WesternAnimation/{{Futurama}} Bender]] burst his head through.
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* One of Nickelodeon's promos for ''WesternAnimation/RiseOfTheGuardians'' had it interrupted a promo ad for ''Series/BigTimeRush''
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* One of Nickelodeon's promos for ''WesternAnimation/RiseOfTheGuardians'' had it interrupted interrupt a promo ad for a new episode of ''Series/BigTimeRush''
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* One of Nickelodeon's promos for ''WesternAnimation/RiseOfTheGuardians'' had it interrupted a promo ad for ''Series/BigTimeRush''
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** A few other commercials used this formula, appearing with another product usually used with milk, only for a lack of milk to cause some sort of issue. For example, [[https://www.youtube.com/watch?v=_D5kMBSlWtk the Pillsbury Doughboy]] helps a family make delicious cookies, only for them to turn on him because he put an empty milk carton back in the fridge, and they [[DisappropriateRetribution torch him in the oven as punishment]]. It even has a [[https://www.youtube.com/watch?v=ypgW73jxzlE sequel]] where the Doughboy gives a plate of cookies to a Russian family and start to celebrate, only to learn that they're all out milk, thankfully the Doughboy is spared in that one. There's also [[https://www.youtube.com/watch?v=b4y7KPE7BSE the invention of the Oreo]] which reveals that it got its name from a Mondegreen of, "I don't know," when an employee ran out of milk and had to speak with his mouth full.
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** A few other commercials used this formula, appearing with another product usually used with milk, only for a lack of milk to cause some sort of issue. For example, [[https://www.youtube.com/watch?v=_D5kMBSlWtk the Pillsbury Doughboy]] helps a family make delicious cookies, only for them to turn on him because he put an empty milk carton back in the fridge, and they [[DisappropriateRetribution [[DisproportionateRetribution torch him in the oven as punishment]]. It even has a [[https://www.youtube.com/watch?v=ypgW73jxzlE sequel]] where the Doughboy gives a plate of cookies to a Russian family and start to celebrate, only to learn that they're all out milk, thankfully the Doughboy is spared in that one. There's also [[https://www.youtube.com/watch?v=b4y7KPE7BSE the invention of the Oreo]] which reveals that it got its name from a Mondegreen of, "I don't know," when an employee ran out of milk and had to speak with his mouth full.
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** A few other commercials used this formula, appearing with another product usually used with milk, only for a lack of milk to cause some sort of issue. For example, [[https://www.youtube.com/watch?v=_D5kMBSlWtk the Pillsbury Doughboy]] helps a family make delicious cookies, only for them to turn on him because he put an empty milk carton back in the fridge. There's also [[https://www.youtube.com/watch?v=b4y7KPE7BSE the invention of the Oreo]] which reveals that it got its name from a Mondegreen of, "I don't know," when an employee ran out of milk and had to speak with his mouth full.
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** A few other commercials used this formula, appearing with another product usually used with milk, only for a lack of milk to cause some sort of issue. For example, [[https://www.youtube.com/watch?v=_D5kMBSlWtk the Pillsbury Doughboy]] helps a family make delicious cookies, only for them to turn on him because he put an empty milk carton back in the fridge.fridge, and they [[DisappropriateRetribution torch him in the oven as punishment]]. It even has a [[https://www.youtube.com/watch?v=ypgW73jxzlE sequel]] where the Doughboy gives a plate of cookies to a Russian family and start to celebrate, only to learn that they're all out milk, thankfully the Doughboy is spared in that one. There's also [[https://www.youtube.com/watch?v=b4y7KPE7BSE the invention of the Oreo]] which reveals that it got its name from a Mondegreen of, "I don't know," when an employee ran out of milk and had to speak with his mouth full.
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* [[https://youtu.be/9JJQfa2yPrQ This advert]] starts off like an ad for a state-of-the-art sports car. That is until the price is revealed at just £39,99. Turns out it's an advert for the UsefulNotes/PlayStation game ''[[VideoGame/RidgeRacer Ridge Racer Type 4]]''.
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* [[https://youtu.be/9JJQfa2yPrQ This advert]] starts off like an ad for a state-of-the-art sports car. That is until the price is revealed at just £39,99. Turns out it's an advert for the UsefulNotes/PlayStation Platform/PlayStation game ''[[VideoGame/RidgeRacer Ridge Racer Type 4]]''.
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* A rather heart-breaking anti-smoking [=PSA=] starts out as a trailer for a dramatic movie about a man who has to give away his daughter at her wedding. Near the end, the camera pulls back to reveal this commercial displayed on a television in a hospital room. The patient and his adult daughter watch with sadness. The implication is that due to the father's (apparently smoking related) illness, he won't live to give away his daughter at her wedding.
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* [[https://adsspot.me/media/tv-commercials/quitplan-down-the-aisle-158a2b589527 A rather heart-breaking anti-smoking [=PSA=] PSA]] starts out as a trailer for a dramatic movie about a man who has to give away his daughter at her wedding. Near the end, the camera pulls back to reveal this commercial displayed on a television in a hospital room. The patient and his adult daughter watch with sadness. The implication is that due to the father's (apparently smoking related) illness, he won't live to give away his daughter at her wedding.
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[[folder:Web Original]]
* Wah!Banana's [[https://www.youtube.com/watch?v=Oj9JI-RH5Q4) Unexpected Commercials]] video features several spoofs of this trope.
[[/folder]]
* Wah!Banana's [[https://www.youtube.com/watch?v=Oj9JI-RH5Q4) Unexpected Commercials]] video features several spoofs of this trope.
[[/folder]]
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* A trailer in 2002 advertised the film ''Lucky Star'' directed by Michael Mann and starring Benicio Del Toro as a professional gambler milking vast amounts of money from casinos and the stock market before drawing the attention of government agents. Turned out that there was never going to be a film at all -- the whole thing was actually an advert for the new Mercedes SL, his getaway car. The new Volvo [=S80=] also used a film-trailer-style TV ad, and LG also pulled this stunt with its new Scarlet line of [=TVs=].
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* A 2023 advert promotes "The New One". It's new, it's exciting, you have to have it, it has all these features that you definitely need like a dozen cameras. As the description gets both vaguer and more ridiculous, the voiceover eventually asks if you ''really'' need The New One after all. The ad turns out to be for Back Market, a company selling ''refurbished'' electrionics.
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* There is a Lifelock internet ad on Website/ThisVeryWiki that begins as a banner ad for the comedy movie ''Film/IdentityThief'' (which, interestingly, is a real movie). It then switches to an ad that says "Identity theft in movies: Funny! (In theaters February 8.) Identify theft in real life: not so much."
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* There is a Lifelock internet ad {{internet ad|s}} on Website/ThisVeryWiki that begins as a banner ad for the comedy movie ''Film/IdentityThief'' (which, interestingly, is a real movie). It then switches to an ad that says "Identity theft in movies: Funny! (In theaters February 8.) Identify theft in real life: not so much."
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IIRC, this was the font from the films, not the font from the comic covers. (Also cutting the redundant Trailer Spoof line.)
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* There's an entire trope for this sort of thing in movies and TV - TrailerSpoof.
* A commercial from summer 2002 invites people to "take a spin with this summer's newest action hero" in ''ComicBook/SpiderMan'' font while Music/DannyElfman like music plays. Then it abruptly cuts to [[Franchise/StarWars Yoda]] igniting his lightsaber.
* A commercial from summer 2002 invites people to "take a spin with this summer's newest action hero" in ''ComicBook/SpiderMan'' font while Music/DannyElfman like music plays. Then it abruptly cuts to [[Franchise/StarWars Yoda]] igniting his lightsaber.
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Updating Link
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* A commercial from summer 2002 invites people to "take a spin with this summer's newest action hero" in ''Franchise/SpiderMan'' font while Music/DannyElfman like music plays. Then it abruptly cuts to [[Franchise/StarWars Yoda]] igniting his lightsaber.
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* A commercial from summer 2002 invites people to "take a spin with this summer's newest action hero" in ''Franchise/SpiderMan'' ''ComicBook/SpiderMan'' font while Music/DannyElfman like music plays. Then it abruptly cuts to [[Franchise/StarWars Yoda]] igniting his lightsaber.
