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* Wiki/SCPFoundation: [[http://www.scp-wiki.net/scp-3299 SCP-3299]] is a series of BrownNote internet advertisements that result in various physical or mental changes when viewed. These effects are somewhat related to the headline. For example, reading an article titled "This woman's one weird trick will make you younger! Doctors hate her!" will literally make the viewer 20 to 30 percent younger, unless they have a [=PhD=], in which case they will be compelled to develop an angry and "crippling obsession" towards the woman described in the article.

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* Wiki/SCPFoundation: [[http://www.scp-wiki.net/scp-3299 SCP-3299]] is a series of BrownNote internet advertisements that result in various physical or mental changes when viewed. These effects are somewhat related to the headline. For example, reading an the affected article titled "This woman's one weird trick will make you younger! Doctors hate her!" will literally make the viewer 20 to 30 percent younger, unless they have a [=PhD=], in which case they will be compelled to develop an angry and "crippling obsession" towards the woman described in the article.


* Wiki/SCPFoundation: [[http://www.scp-wiki.net/scp-3299 SCP-3299]] is a series of BrownNote internet advertisements that result in various physical or mental alterations when viewed. These effects are somewhat related to the headline. For example, reading an article titled "This woman's one weird trick will make you younger! Doctors hate her!" will literally make the viewer 20 to 30 percent younger, unless they have a PhD, in which case they will be compelled to develop an angry and "crippling obsession" towards the woman described in the article.

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* Wiki/SCPFoundation: [[http://www.scp-wiki.net/scp-3299 SCP-3299]] is a series of BrownNote internet advertisements that result in various physical or mental alterations changes when viewed. These effects are somewhat related to the headline. For example, reading an article titled "This woman's one weird trick will make you younger! Doctors hate her!" will literally make the viewer 20 to 30 percent younger, unless they have a PhD, [=PhD=], in which case they will be compelled to develop an angry and "crippling obsession" towards the woman described in the article.

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* Wiki/SCPFoundation: [[http://www.scp-wiki.net/scp-3299 SCP-3299]] is a series of BrownNote internet advertisements that result in various physical or mental alterations when viewed. These effects are somewhat related to the headline. For example, reading an article titled "This woman's one weird trick will make you younger! Doctors hate her!" will literally make the viewer 20 to 30 percent younger, unless they have a PhD, in which case they will be compelled to develop an angry and "crippling obsession" towards the woman described in the article.


!!!Web Examples

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!!!Web !!Web Examples



!!!Non-web examples

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!!!Non-web !!Non-web examples


[[folder:Comic Strips]]

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[[folder:Comic Strips]][[folder:Comics]]
* The ''[[ComicBook/TheUnbelievableGwenpool Gwenpool]] Strikes Back'' miniseries revolves around this. All of the covers depict wild things (like her making out with [[ComicBook/FantasticFour Reed Richards]] in front of his angry wife) and the solicits exaggerate or outright lie about the contents inside. It makes sense in-universe: [[MediumAwareness Gwen]] is trying to draw as much attention to her series as possible in order to sell comics and get out of ComicBookLimbo.

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* [[http://elvisandslick.filetwo.com/ The official site]] for the NTTV series ''Series/ElvisAndSlickMonty'' had one site update from co-creator Hyle Russell (profiles of the {{Last Episode New Character}}s) be titled, "click here to see Music/{{jessica|Simpson}} and [[Music/AshleeSimpson ashley simpson]] full penetration (18+ ONLY!!!)" Hyle begins the article proper by saying, "Just trying to make the plethora of spambots on our forums feel more at home on the main page for a change."


With time, the public has become aware of these tactics and they've been labelled "clickbait" since at least [[http://www.jaygeiger.com/index.php/2006/12/01/definition-of-click-bait/ 2006]]. This ubiquity has lead many creators to discuss clickbait more openly and use the obnoxiousness of clickbait as a source of humor. Since clickbait thrives in WebOriginal content, those creators tend to discuss these tactics the most.

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With time, the public has become aware of these tactics and they've been labelled "clickbait" since at least [[http://www.jaygeiger.com/index.php/2006/12/01/definition-of-click-bait/ 2006]]. This ubiquity has lead led many creators to discuss clickbait more openly and use the obnoxiousness of clickbait as a source of humor. Since clickbait thrives in WebOriginal content, those creators tend to discuss these tactics the most.



** "[[https://www.youtube.com/watch?v=K-wIguaX97I YIAY 354]]" features fan-made thumbnails for Jack's videos, most of which exaggerate Clickbait staples like light nudity, giant red arrows, promises of face reveals, guilt-tripping, and the obligatory (not clickbait) text. The thumbnail that he loves the most is one that says "Youtube DELETING THUMBNAILS?", which he states he really wanted to use, but didn't because it was too manipulative.

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** "[[https://www.youtube.com/watch?v=K-wIguaX97I YIAY 354]]" features fan-made thumbnails for Jack's videos, most of which exaggerate Clickbait staples like light nudity, giant red arrows, promises of face reveals, guilt-tripping, and the obligatory (not clickbait) text. The thumbnail that he loves the most is one that says "Youtube DELETING THUMBNAILS?", which he states he really wanted to use, use but didn't because it was too manipulative.



* The Halbek Device was made in Rhodesia to control muzzle climb on FAL rifles. The (generally sober) [=YouTube=] channel WebVideo/ForgottenWeapons made [[https://youtu.be/oznjv7KbmsQ a video about it]] called "Rhodesia made their [=FALs=] great with this one weird Halbek device!" This parodies the common "X did Y with this one weird Z" click bait. One of the top rated comments provides the standard follow up "Doctors hate him."

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* The Halbek Device was made in Rhodesia to control muzzle climb on FAL rifles. The (generally sober) [=YouTube=] channel WebVideo/ForgottenWeapons made [[https://youtu.be/oznjv7KbmsQ a video about it]] called "Rhodesia made their [=FALs=] great with this one weird Halbek device!" This parodies the common "X did Y with this one weird Z" click bait. clickbait. One of the top rated top-rated comments provides the standard follow up "Doctors hate him."



* In episode 8 of ''Manga/MagicOfStella'', Yumine clicks an article whose title was about the retirement of one of her favourite voice actors, but turns out to be a restaurant advertisement.

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* In episode 8 of ''Manga/MagicOfStella'', Yumine clicks an article whose title was about the retirement of one of her favourite voice actors, actors but turns out to be a restaurant advertisement.



** In season 4 Diane works at Girl Croosh, which seems to be a combination of Buzzfeed and Cosmo with a StrawFeminist twist. The headlines shown in the background of one scene include "Swipe Left On Patriachy!" and "Chris Hemsworth's Penis Outline".

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** In season 4 Diane works at Girl Croosh, which seems to be a combination of Buzzfeed and Cosmo with a StrawFeminist twist. The headlines shown in the background of one scene include "Swipe Left On Patriachy!" Patriarchy!" and "Chris Hemsworth's Penis Outline".


* ''Webcomic/DarthsAndDroids'' parodied this, by titling one comic page in a common clickbait format: [[http://www.darthsanddroids.net/episodes/1151.html Page 1151]]: "All They Did Was Have a Chat Over a Bottomless Pit. You Won't Believe What Happens Next".

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* ''Webcomic/DarthsAndDroids'' parodied this, by titling one comic page their spoof the famous "LukeIAmYourFather" scene from ''Film/TheEmpireStrikesBack'' in a common clickbait format: [[http://www.darthsanddroids.net/episodes/1151.html Page 1151]]: "All They Did Was Have a Chat Over a Bottomless Pit. You Won't Believe What Happens Next".


* The Halbek Device was made in Rhodesia to control muzzle climb on FAL rifles. The (generally sober) [=YouTube=] channel Forgotten Weapons made [[https://youtu.be/oznjv7KbmsQ a video about it]] called "Rhodesia made their [=FALs=] great with this one weird Halbek device!" This parodies the common "X did Y with this one weird Z" click bait. One of the top rated comments provides the standard follow up "Doctors hate him."

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* The Halbek Device was made in Rhodesia to control muzzle climb on FAL rifles. The (generally sober) [=YouTube=] channel Forgotten Weapons WebVideo/ForgottenWeapons made [[https://youtu.be/oznjv7KbmsQ a video about it]] called "Rhodesia made their [=FALs=] great with this one weird Halbek device!" This parodies the common "X did Y with this one weird Z" click bait. One of the top rated comments provides the standard follow up "Doctors hate him."


* One of the videos from ''WebVideo/IHateEverything'' is titled "5 Epic Ways to Be a Website/YouTube Celebrity!" It even has a check-mark in the title. The thumbnail has LetsPlay/PewDiePie, WebVideo/{{Markiplier}}, a hot chick's face, and another hot chick's [[MaleGaze booty surrounded by a red circle with an arrow pointed at it.]] In the video, Alex discusses clickbait and various tactics that some [=YouTube=] channels use to garner clicks, such as everything in the title of his video as well as what he put in his own thumbnail.

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* One of the videos from ''WebVideo/IHateEverything'' is titled "5 Epic Ways to Be a Website/YouTube Celebrity!" It even has a check-mark in the title. The thumbnail has LetsPlay/PewDiePie, WebVideo/{{Markiplier}}, LetsPlay/{{Markiplier}}, a hot chick's face, and another hot chick's [[MaleGaze booty surrounded by a red circle with an arrow pointed at it.]] In the video, Alex discusses clickbait and various tactics that some [=YouTube=] channels use to garner clicks, such as everything in the title of his video as well as what he put in his own thumbnail.



** "[[https://www.youtube.com/watch?v=YcwGLjl2W_s The CLICKBAIT Game]]" has Jack list all of his fans attempts to make clickbait titles out of everyday situations like "I ate Chinese food." From that simple challenge, we get divine listicles like "DOES CHINESE FOOD MAKE YOU GAY?", "MY BEARD GOT DRUNK (THREESOME!?)", and "why im shutting down my channel (not clickbait)."

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** "[[https://www.youtube.com/watch?v=YcwGLjl2W_s The CLICKBAIT Game]]" has Jack list all of his fans fans' attempts to make clickbait titles out of everyday situations like "I ate Chinese food." From that simple challenge, we get divine listicles like "DOES CHINESE FOOD MAKE YOU GAY?", "MY BEARD GOT DRUNK (THREESOME!?)", and "why im shutting down my channel (not clickbait)."



* ''LetsPlay/PewDiePie'' parodies, discusses, and criticizes the practice in "YOU WONT BELIEVE THIS CLICKBAIT (LetsPlayPewDiePie React)", by looking through a variety of videos with clickbait, spoiling the fact that their titles don't reflect the content, and then ending with a brief AuthorFilibuster on how clickbait is necessary to succeed on [=YouTube=], even if it isn't ideal.

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* ''LetsPlay/PewDiePie'' parodies, discusses, and criticizes the practice in "YOU WONT BELIEVE THIS CLICKBAIT (LetsPlayPewDiePie (LetsPlay/PewDiePie React)", by looking through a variety of videos with clickbait, spoiling the fact that their titles don't reflect the content, and then ending with a brief AuthorFilibuster on how clickbait is necessary to succeed on [=YouTube=], even if it isn't ideal.



* In the ''Series/HowIMetYourMother'' episode "[[Recap/HowIMetYourMotherS3E08SpoilerAlert Spoiler Alert]], Barney gives Marshall a disc link to what he says is software to find his password to be able to see if he passed the bar exam, instead it's a cat video that Barney has been trying to get him to watch.

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* In the ''Series/HowIMetYourMother'' episode "[[Recap/HowIMetYourMotherS3E08SpoilerAlert Spoiler Alert]], Alert]]", Barney gives Marshall a disc link to what he says is software to find his password to be able to see if he passed the bar exam, instead it's a cat video that Barney has been trying to get him to watch.


[[quoteright:336:[[WebVideo/RedLetterMedia https://static.tvtropes.org/pmwiki/pub/images/roguetoponethingsyoudidntknow.jpg]]]]
[[caption-width-right:336:Obnoxious yellow text and red arrows? Better click it.]]

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[[quoteright:336:[[WebVideo/RedLetterMedia [[quoteright:325:[[WebVideo/RedLetterMedia https://static.tvtropes.org/pmwiki/pub/images/roguetoponethingsyoudidntknow.jpg]]]]
[[caption-width-right:336:Obnoxious [[caption-width-right:325:Obnoxious yellow text and red arrows? Better click it.]]

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* Creator/SandyMitchell strongly implies that in the [[TabletopGame/Warhammer40000 grim darkness of the far future]], there is still clickbait. Some of Amberley Vail's additions to ''[[Literature/CiaphasCain Duty Calls]]'' are excerpts from planetary news services. One article on the announcement that genestealers are active on Periremunda wraps up with:
--> [=IS YOUR NEIGHBOUR A GENESTEALER? 20 WAYS TO TELL! (See page 7)=]


* Over-the-top teases that promise life-changing information at the end of a story -- for example, "What This Mother Did for Her Child Will Restore Your Faith in Humanity" or "Doctors Hate This Man Who Cured X With One Weird Trick!" May invoke CouldThisHappenToYou to play off paranoia, or peddle some kind of {{snake oil|Salesman}}.

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* Over-the-top teases that promise life-changing information at the end of a story -- for example, "What This Mother Did for Her Child Will Restore Your Faith in Humanity" or "Doctors Hate This Man Who Cured X With One Weird Trick!" May invoke CouldThisHappenToYou to play off paranoia, or peddle some kind of {{snake oil|Salesman}}.


* Over-the-top teases that promise life-changing information at the end of a story -- for example, "What This Mother Did for Her Child Will Restore Your Faith in Humanity" or "Doctors hate this man who cured X with one weird trick!" May invoke CouldThisHappenToYou to play off paranoia, or peddle some kind of {{snake oil|Salesman}}.

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* Over-the-top teases that promise life-changing information at the end of a story -- for example, "What This Mother Did for Her Child Will Restore Your Faith in Humanity" or "Doctors hate this man who cured Hate This Man Who Cured X with one weird trick!" With One Weird Trick!" May invoke CouldThisHappenToYou to play off paranoia, or peddle some kind of {{snake oil|Salesman}}.


* Over-the-top teases that promise life-changing information at the end of a story -- for example, "What This Mother Did for Her Child Will Restore Your Faith in Humanity." May invoke CouldThisHappenToYou to play off paranoia.

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* Over-the-top teases that promise life-changing information at the end of a story -- for example, "What This Mother Did for Her Child Will Restore Your Faith in Humanity." Humanity" or "Doctors hate this man who cured X with one weird trick!" May invoke CouldThisHappenToYou to play off paranoia.paranoia, or peddle some kind of {{snake oil|Salesman}}.

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