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Added example(s), General clarification on work content, Cleaning up Word Cruft


Toys for girls which are marketed as using magic/transformations rather than technology. These ads or brands are aired in countries with truth-in-advertising laws. [[InsaneTrollLogic Therefore]], these toys ''must'' use actual magic!

Okay, seriously, computers, electronics, mechanics, and alkaline batteries allow toys to do amazing things. Toy companies are well aware of this. But how they handle it depends on whether the toy is meant for boys or girls.

to:

Toys for girls which are marketed as using magic/transformations rather than technology. These ads or brands are aired in countries with truth-in-advertising laws. [[InsaneTrollLogic Therefore]], these toys ''must'' use actual magic!

Okay, seriously, computers,
Computers, electronics, mechanics, and alkaline batteries allow batteries--and more!--allow toys to do amazing things. Toy companies are well aware of this. But how they handle it ''market'' the tricks and devices the toys use depends on whether the toy is meant for boys or girls.



* If it's for girls, then it's time to [[MagicVersusScience break out the fairy dust]]. Even the need for batteries is hidden in fine print. Everything the toy does is attributed to magic, transformation, "really being alive", or other mysterious powers. The girls in the commercials will act overawed and amazed as {{dolls}} move, dance, eat, change clothes, transform, and talk in response to voice commands.

to:

* If it's for girls, then it's time to [[MagicVersusScience break out the fairy dust]]. Even the need for batteries is hidden in fine print. Everything the toy does is attributed to magic, transformation, "really being alive", or other mysterious powers. powers rather than technology. The girls in the commercials will act overawed and amazed as toys make flowers appear, cars drive, and {{dolls}} move, dance, eat, change clothes, transform, and talk in response to voice commands.


Added DiffLines:

* The Generation Three ''Franchise/MyLittlePony'' ponies initially came with magnets in one front hoof that allowed the pony to interact with extra playsets, which was never explained in advertising. The magnets were later removed after reports of consumers fretting over magnets and some ponies ruining older CRT [=TVs=] and computer monitors by having been displayed on top of them.
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* If it's for girls, then it's time to [[MagicVersusScience break out the fairy dust]]. Even the need for batteries is hidden in fine print. Everything the toy does is attributed to magic, transformation, "really being alive", or other mysterious powers. The girls in the commercials will act overawed and amazed as dolls move, dance, eat, change clothes, transform, and talk in response to voice commands.

to:

* If it's for girls, then it's time to [[MagicVersusScience break out the fairy dust]]. Even the need for batteries is hidden in fine print. Everything the toy does is attributed to magic, transformation, "really being alive", or other mysterious powers. The girls in the commercials will act overawed and amazed as dolls {{dolls}} move, dance, eat, change clothes, transform, and talk in response to voice commands.
Is there an issue? Send a MessageReason:
None


This is by no means a hard and fast rule, however. In fact, the pure and simple reason for this trope seems to be that most toys for girls are supposed to mimic something living such as dolls or animals. Meanwhile, most boys' toys have historically been based on machinery such as vehicles or weapons, and—[[Franchise/{{Transformers}} barring certain noteworthy exceptions]]—there's no need to convince boys that their new RC car or toy blaster gun is a sentient creature. When a product aimed at boys ''does'' imitate something living, it's also treated as "alive." For example, Mattel's "D-rex" is an interactive robotic dinosaur, aimed mostly at boys, whose advertisements made it out to be a living creature.

to:

This is by no means a hard and fast rule, however. In fact, the pure and simple reason for this trope seems to be that most toys for girls are supposed to mimic something living living, such as dolls babies or animals. Meanwhile, most boys' toys have historically been based on machinery such as vehicles or weapons, and—[[Franchise/{{Transformers}} barring certain noteworthy exceptions]]—there's no need to convince boys that their new RC car or toy blaster gun is a sentient creature. When a product aimed at boys ''does'' imitate something living, it's also treated as "alive." For example, Mattel's "D-rex" is an interactive robotic dinosaur, aimed mostly at boys, whose advertisements made it out to be a living creature.
Is there an issue? Send a MessageReason:
tweaking data


* The toy brand ''Magic Mixies'' is built on this premise. The Magic Mixies Magical Cauldron has the user "mix" a potion on the lid with specific steps that add glitter, water, and powders to the top, and have the user wave a wand around in between steps; eventually the lid will flip over and "reveal" the electronic toy animal inside, which can interact with the wand. The same is true for the Magic Mixies Magical Crystal Ball, which instead has a ball fill with "mist" before revealing the toy inside. The BlindBagCollectables, Mixlings, do the same but with less mechanics and lights; instead, "magic" bubbling powder is poured on the paper of a cauldron and followed with water, which then dissolves the paper seal and reveals the figurine and a plastic bottle accessory. These figures can then "magically" do things such as change color with cold water, flip fortunes with the wand (via magnets), and glow in the dark. A doll line, Pixlings, has the doll encased in a tall bottle that powders are poured into, then twisted until the potion mixed is magically "cleared" to show the doll inside. The line often has users say magic words to "activate" the magic, but it's all chemical or physical reactions. With the Pixlings, users can even just open the bottle to pull the doll out with no need for all the ceremony.

to:

* The toy brand ''Magic Mixies'' is built on this premise. The Magic Mixies Magical Cauldron has the user "mix" a potion on the lid with specific steps that add glitter, water, scrap paper "charms", and powders to the top, and have the user wave a wand around in between steps; eventually the lid will flip over and "reveal" the electronic toy animal inside, which can interact with the wand. The same is true for the Magic Mixies Magical Crystal Ball, which instead has a ball fill with "mist" before revealing the toy inside. The BlindBagCollectables, Mixlings, do the same but with less mechanics and lights; instead, "magic" bubbling powder is poured on the paper of a cauldron and followed with water, which then dissolves the paper seal and reveals the figurine and a plastic bottle accessory. These figures can then "magically" do things such as change color with cold water, flip fortunes with the wand (via magnets), and glow in the dark. A doll line, Pixlings, has the doll encased in a tall bottle that powders liquids are poured into, then twisted and pressed until the mixed dark blue potion mixed is magically "cleared" to show the doll inside. The line often has users say magic words to "activate" the magic, but it's all chemical or physical reactions. With the Pixlings, users can even just open the bottle to pull the doll out with no need for all the ceremony.
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None


* The infamous "Snack Time Kids" dolls from ''Toys/CabbagePatchKids'' were advertised as "really" chewing the snack food they came with. The dolls ate their plastic food sticks by pulling them in through the mechanical mouth with a motor that activated when the food was pushed in, and deposited into the attached backpack through a hole (or, in the ads, the snacks came back "like magic"). The mechanism didn't differentiate between snacks and anything else put near the mouth such as children's hair or fingers and would keep "chewing" until the item was pulled through--leading to a recall soon after release when multiple kids got their hair and/or fingers caught in the motor.

to:

* The infamous "Snack Time Kids" dolls from ''Toys/CabbagePatchKids'' were advertised as "really" chewing the snack food they came with. The dolls ate their plastic food sticks by pulling them in through the mechanical mouth with a motor that activated when the food was pushed in, and deposited into the attached backpack through a hole (or, in the ads, the snacks came back "like magic"). The mechanism didn't differentiate between snacks and anything else put near the mouth such as children's hair or fingers other toys and would was designed to keep "chewing" until the item was pulled through--leading to a recall soon after release when multiple kids got their hair and/or fingers caught in the motor.motor and had to have it removed.
Is there an issue? Send a MessageReason:
fixing link.


* Toys/Poopsie Surprise Unicorns are large unicorn dolls that "magically poop" slime after being fed their unicorn food--which is made up of various slime-making ingredients--and mixed by rocking the doll, then [[ToiletHumor pooped]] out by pushing their belly buttons. The smaller Sparkly Critters also mix and poop slime, but this is done with the powder already inside and water in a syringe is put inside to activate it.

to:

* Toys/Poopsie {{Toys/Poopsie}} Surprise Unicorns are large unicorn dolls that "magically poop" slime after being fed their unicorn food--which is made up of various slime-making ingredients--and mixed by rocking the doll, then [[ToiletHumor pooped]] out by pushing their belly buttons. The smaller Sparkly Critters also mix and poop slime, but this is done with the powder already inside and water in a syringe is put inside to activate it.
Is there an issue? Send a MessageReason:
new example

Added DiffLines:

* Toys/Poopsie Surprise Unicorns are large unicorn dolls that "magically poop" slime after being fed their unicorn food--which is made up of various slime-making ingredients--and mixed by rocking the doll, then [[ToiletHumor pooped]] out by pushing their belly buttons. The smaller Sparkly Critters also mix and poop slime, but this is done with the powder already inside and water in a syringe is put inside to activate it.
Is there an issue? Send a MessageReason:
None


* The toy brand ''Magic Mixies'' is built on this premise. The Magic Mixies Magical Cauldron has the user "mix" a potion on the lid with specific steps that add glitter, water, and powders to the top, and have the user wave a wand around in between steps; eventually the lid will flip over and "reveal" the electronic toy animal inside, which can interact with the wand. The same is true for the Magic Mixies Magical Crystal Ball, which instead has a ball fill with "mist" before revealing the toy inside. The BlindBagCollectables, Mixlings, do the same but with less mechanics and lights; instead, "magic" bubbling powder is poured on the paper of a cauldron and followed with water, which then dissolves the paper seal and reveals the figurine and a plastic bottle accessory. These figures can then "magically" do things such as change color with cold water, flip fortunes with the wand (via magnets), and glow in the dark. A doll line, Pixlings, has the doll encased in a tall bottle that powders are poured into, then twisted until the potion mixed is magically "cleared" to show the doll inside. The line often has users say magic words to "activate" the magic, but it's all chemical or physical reactions. With the Pixlings, users can even just open the bottle to pull the doll out with no need for all the ceremony.

to:

* The toy brand ''Magic Mixies'' is built on this premise. The Magic Mixies Magical Cauldron has the user "mix" a potion on the lid with specific steps that add glitter, water, and powders to the top, and have the user wave a wand around in between steps; eventually the lid will flip over and "reveal" the electronic toy animal inside, which can interact with the wand. The same is true for the Magic Mixies Magical Crystal Ball, which instead has a ball fill with "mist" before revealing the toy inside. The BlindBagCollectables, Mixlings, do the same but with less mechanics and lights; instead, "magic" bubbling powder is poured on the paper of a cauldron and followed with water, which then dissolves the paper seal and reveals the figurine and a plastic bottle accessory. These figures can then "magically" do things such as change color with cold water, flip fortunes with the wand (via magnets), and glow in the dark. A doll line, Pixlings, has the doll encased in a tall bottle that powders are poured into, then twisted until the potion mixed is magically "cleared" to show the doll inside. The line often has users say magic words to "activate" the magic, but it's all chemical or physical reactions. With the Pixlings, users can even just open the bottle to pull the doll out with no need for all the ceremony.ceremony.
* Averted with the ''Project MC[--[[superscript:2]]--]'' toy line, which had an emphasis on science and technology with small science projects included with the fashion dolls.

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Changed: 186

Is there an issue? Send a MessageReason:
Adding some examples.





Toys for girls which are marketed as using magic rather than technology. These ads are aired in countries with truth-in-advertising laws. [[InsaneTrollLogic Therefore]], these toys ''must'' use actual magic!

Okay, seriously, computers and electronics and alkaline batteries allow toys to do amazing things. Toy companies are well aware of this. But how they handle it depends on whether the toy is meant for boys or girls.

to:

Toys for girls which are marketed as using magic magic/transformations rather than technology. These ads or brands are aired in countries with truth-in-advertising laws. [[InsaneTrollLogic Therefore]], these toys ''must'' use actual magic!

Okay, seriously, computers and electronics computers, electronics, mechanics, and alkaline batteries allow toys to do amazing things. Toy companies are well aware of this. But how they handle it depends on whether the toy is meant for boys or girls.



* If it's for girls, then it's time to [[MagicVersusScience break out the fairy dust]]. Even the need for batteries is hidden in fine print. Everything the toy does is attributed to magic or other mysterious powers. The girls in the commercials will act overawed and amazed as dolls move, dance and talk in response to voice commands.

to:

* If it's for girls, then it's time to [[MagicVersusScience break out the fairy dust]]. Even the need for batteries is hidden in fine print. Everything the toy does is attributed to magic magic, transformation, "really being alive", or other mysterious powers. The girls in the commercials will act overawed and amazed as dolls move, dance dance, eat, change clothes, transform, and talk in response to voice commands.



This is by no means a hard and fast rule, however. In fact, the pure and simple reason for this trope seems to be that most toys for girls are supposed to mimic something living. It's just that most boys' toys have historically been based on machinery to start with, and—[[Franchise/{{Transformers}} barring certain noteworthy exceptions]]—there's no need to convince boys that their new RC car or toy blaster gun is a sentient creature. When a product aimed at boys ''does'' imitate something living, it's also treated as "alive." For example, Mattel's "D-rex" is an interactive robotic dinosaur, aimed mostly at boys, whose advertisements made it out to be a living creature.

to:

This is by no means a hard and fast rule, however. In fact, the pure and simple reason for this trope seems to be that most toys for girls are supposed to mimic something living. It's just that living such as dolls or animals. Meanwhile, most boys' toys have historically been based on machinery to start with, such as vehicles or weapons, and—[[Franchise/{{Transformers}} barring certain noteworthy exceptions]]—there's no need to convince boys that their new RC car or toy blaster gun is a sentient creature. When a product aimed at boys ''does'' imitate something living, it's also treated as "alive." For example, Mattel's "D-rex" is an interactive robotic dinosaur, aimed mostly at boys, whose advertisements made it out to be a living creature.

This trope has been around [[OlderThanTheyThink for decades]], going as far back as the creation of plastic baby bottles that "magically" have the doll drink the juice or milk inside and then "refill"--when the actual mechanism is that the hollow bottle has liquid channels and the liquid flows to hide behind the bottle nipple when the bottle is inverted.




----

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--------
!! Examples:

* A non-toy example is found in the ballet dancing video ''Film/BellaDancerella'', where Bella uses magic to make the ballet equipment appear and change costumes.
* The Baby Alive doll brand often claims that the doll "magically" eats its food and in some products the doll "really" goes to the bathroom, complete with diapers to change (and buy new ones when they're used up.) In actuality, the liquid food is flushed through the doll's body. Less messy version have plastic food or liquid that "mysteriously" fills a spoon and is "really" eaten; the food is connected on a plastic spoon, snaps out of sight into the handle when put to the doll's mouth, and is released again when the spoon is pushed into the food bowl.
* The infamous "Snack Time Kids" dolls from ''Toys/CabbagePatchKids'' were advertised as "really" chewing the snack food they came with. The dolls ate their plastic food sticks by pulling them in through the mechanical mouth with a motor that activated when the food was pushed in, and deposited into the attached backpack through a hole (or, in the ads, the snacks came back "like magic"). The mechanism didn't differentiate between snacks and anything else put near the mouth such as children's hair or fingers and would keep "chewing" until the item was pulled through--leading to a recall soon after release when multiple kids got their hair and/or fingers caught in the motor.
* Frequently in the ''{{Franchise/Barbie}}'' line, often when it comes to clothes changes or actions. Clothes "magically" transform from one look to another, Barbie "really" talks, etc. For example, the quickly discontinued Growing Up Skipper from the 1970s could rotate her arm to "instantly" grow up from a child to an teenager--the arm rotation [[https://collection.museumoffailure.com/growing-up-skipper stretched the torso up and out over hidden breast molds underneath the flexible plastic.]]
* The toy brand ''Magic Mixies'' is built on this premise. The Magic Mixies Magical Cauldron has the user "mix" a potion on the lid with specific steps that add glitter, water, and powders to the top, and have the user wave a wand around in between steps; eventually the lid will flip over and "reveal" the electronic toy animal inside, which can interact with the wand. The same is true for the Magic Mixies Magical Crystal Ball, which instead has a ball fill with "mist" before revealing the toy inside. The BlindBagCollectables, Mixlings, do the same but with less mechanics and lights; instead, "magic" bubbling powder is poured on the paper of a cauldron and followed with water, which then dissolves the paper seal and reveals the figurine and a plastic bottle accessory. These figures can then "magically" do things such as change color with cold water, flip fortunes with the wand (via magnets), and glow in the dark. A doll line, Pixlings, has the doll encased in a tall bottle that powders are poured into, then twisted until the potion mixed is magically "cleared" to show the doll inside. The line often has users say magic words to "activate" the magic, but it's all chemical or physical reactions. With the Pixlings, users can even just open the bottle to pull the doll out with no need for all the ceremony.
Is there an issue? Send a MessageReason:
None


[[quoteright:272:[[https://static.tvtropes.org/pmwiki/pub/images/babyalive.png]]]]

to:

[[quoteright:272:[[https://static.[[quoteright:272:https://static.tvtropes.org/pmwiki/pub/images/babyalive.png]]]]png]]
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[[quoteright:272:[[http://www.seanbaby.com/comicads/comicads08.shtml https://static.tvtropes.org/pmwiki/pub/images/babyalive.png]]]]
[[caption-width-right:272:Little do they know, Baby Alive runs on two C batteries ([[UsefulNotes/BatteriesNotIncluded not included]]).]]

to:

[[quoteright:272:[[http://www.seanbaby.com/comicads/comicads08.shtml https://static.[[quoteright:272:[[https://static.tvtropes.org/pmwiki/pub/images/babyalive.png]]]]
[[caption-width-right:272:Little [[caption-width-right:272:[[http://www.seanbaby.com/comicads/comicads08.shtml Little do they know, know]], Baby Alive runs on two C batteries ([[UsefulNotes/BatteriesNotIncluded not included]]).]]
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None

Changed: 148

Removed: 78



->''"Any sufficiently advanced technology is indistinguishable from magic."''
-->-- '''Arthur C. Clarke''', ClarkesThirdLaw

%% One quote is sufficient. Please place additional entries on the quotes tab.

to:

->''"Any sufficiently advanced technology is indistinguishable from magic."''
-->-- '''Arthur C. Clarke''', ClarkesThirdLaw

%% One quote is sufficient. Please place additional entries on the quotes tab.
Quote pulled for being redundant to ClarkesThirdLaw.
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None


[[quoteright:280:[[http://www.seanbaby.com/comicads/comicads08.shtml https://static.tvtropes.org/pmwiki/pub/images/babyalive.PNG]]]]
[[caption-width-right:280:Little do they know, Baby Alive runs on two C batteries ([[UsefulNotes/BatteriesNotIncluded not included]]).]]

to:

[[quoteright:280:[[http://www.[[quoteright:272:[[http://www.seanbaby.com/comicads/comicads08.shtml https://static.tvtropes.org/pmwiki/pub/images/babyalive.PNG]]]]
[[caption-width-right:280:Little
png]]]]
[[caption-width-right:272:Little
do they know, Baby Alive runs on two C batteries ([[UsefulNotes/BatteriesNotIncluded not included]]).]]
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updated references to be more current


Not every advertising campaign uses the trope. For example, the 1980s ''WesternAnimation/{{Jem}}'' toy line which had Synergy, a hologram-making super-computer. Another is the current line of [=GirlTech=] products, which make up for their open high-techness by being [[PinkGirlBlueBoy very,]] [[PinkProductPloy very pink]].

Some boys' toys now also run on "magic." Christmas 2008 brought "D-Rex," a small robotic dinosaur that was aimed at boys but treated in all advertising as though the boys were meant to think it was a real, living creature. In fact, the pure and simple reason for this trope seems to be that most toys for girls are supposed to mimic something living; when a product for boys operates the same way, it's also treated as "alive." It's just that most boys' toys are based on machinery to start with, and—[[Franchise/{{Transformers}} barring certain noteworthy exceptions]]—there's no need to convince boys that their new RC car or toy blaster gun is a sentient creature.

to:

Not every advertising campaign uses the trope. For example, the 1980s ''WesternAnimation/{{Jem}}'' toy line which had Synergy, a hologram-making super-computer. Another is was the current 2000s line of [=GirlTech=] products, which make made up for their open high-techness by being [[PinkGirlBlueBoy very,]] [[PinkProductPloy very pink]].

Some boys' toys now also run on "magic." Christmas 2008 brought "D-Rex," This is by no means a small robotic dinosaur that was aimed at boys but treated in all advertising as though the boys were meant to think it was a real, living creature. hard and fast rule, however. In fact, the pure and simple reason for this trope seems to be that most toys for girls are supposed to mimic something living; when a product for boys operates the same way, it's also treated as "alive." living. It's just that most boys' toys are have historically been based on machinery to start with, and—[[Franchise/{{Transformers}} barring certain noteworthy exceptions]]—there's no need to convince boys that their new RC car or toy blaster gun is a sentient creature. When a product aimed at boys ''does'' imitate something living, it's also treated as "alive." For example, Mattel's "D-rex" is an interactive robotic dinosaur, aimed mostly at boys, whose advertisements made it out to be a living creature.
Is there an issue? Send a MessageReason:
None


[[caption-width-right:280:Little do they know, Baby Alive runs on two C batteries.]]

to:

[[caption-width-right:280:Little do they know, Baby Alive runs on two C batteries.batteries ([[UsefulNotes/BatteriesNotIncluded not included]]).]]
Is there an issue? Send a MessageReason:
None


* If it's for boys, then the technology in the toy will be prominent in the advertising. The design of the toy and its description in commercials will suggest bleeding-edge technology. UsefulNotes/BatteriesNotIncluded" will be displayed relatively prominently.

to:

* If it's for boys, then the technology in the toy will be prominent in the advertising. The design of the toy and its description in commercials will suggest bleeding-edge technology. UsefulNotes/BatteriesNotIncluded" "UsefulNotes/BatteriesNotIncluded" will be displayed relatively prominently.
Is there an issue? Send a MessageReason:
None


* If it's for boys, then the technology in the toy will be prominent in the advertising. The design of the toy and its description in commercials will suggest bleeding-edge technology. UsefulNotes/BatteriesNotIncluded will be displayed relatively prominently.

to:

* If it's for boys, then the technology in the toy will be prominent in the advertising. The design of the toy and its description in commercials will suggest bleeding-edge technology. UsefulNotes/BatteriesNotIncluded UsefulNotes/BatteriesNotIncluded" will be displayed relatively prominently.
Is there an issue? Send a MessageReason:
None


Not every advertising campaign uses the trope. For example, the 1980s ''{{Jem}}'' toy line which had Synergy, a hologram-making super-computer. Another is the current line of [=GirlTech=] products, which make up for their open high-techness by being [[PinkGirlBlueBoy very,]] [[PinkProductPloy very pink]].

to:

Not every advertising campaign uses the trope. For example, the 1980s ''{{Jem}}'' ''WesternAnimation/{{Jem}}'' toy line which had Synergy, a hologram-making super-computer. Another is the current line of [=GirlTech=] products, which make up for their open high-techness by being [[PinkGirlBlueBoy very,]] [[PinkProductPloy very pink]].
Is there an issue? Send a MessageReason:
unfortunate implications need citations


* If it's for girls, then it's time to [[MagicVersusScience break out the fairy dust]]. Even the need for batteries is hidden in fine print. Everything the toy does is attributed to magic or other mysterious powers. The girls in the commercials will act overawed and amazed as dolls move, dance and talk in response to voice commands... [[UnfortunateImplications even though they probably see TV remote controls and personal computers on a daily basis]].

to:

* If it's for girls, then it's time to [[MagicVersusScience break out the fairy dust]]. Even the need for batteries is hidden in fine print. Everything the toy does is attributed to magic or other mysterious powers. The girls in the commercials will act overawed and amazed as dolls move, dance and talk in response to voice commands... [[UnfortunateImplications even though they probably see TV remote controls and personal computers on a daily basis]].
commands.
Is there an issue? Send a MessageReason:
None


* If it's for boys, then the technology in the toy will be prominent in the advertising. The design of the toy and its description in commercials will suggest bleeding-edge technology. BatteriesNotIncluded will be displayed relatively prominently.

to:

* If it's for boys, then the technology in the toy will be prominent in the advertising. The design of the toy and its description in commercials will suggest bleeding-edge technology. BatteriesNotIncluded UsefulNotes/BatteriesNotIncluded will be displayed relatively prominently.
Is there an issue? Send a MessageReason:
None


* If it's for boys, then the technology in the toy will be prominent in the advertising. The design of the toy and its description in commercials will suggest bleeding-edge technology. "BatteriesNotIncluded" will be displayed relatively prominently.

to:

* If it's for boys, then the technology in the toy will be prominent in the advertising. The design of the toy and its description in commercials will suggest bleeding-edge technology. "BatteriesNotIncluded" BatteriesNotIncluded will be displayed relatively prominently.
Is there an issue? Send a MessageReason:
None


* If it's for boys, then the technology in the toy will be prominent in the advertising. The design of the toy and its description in commercials will suggest bleeding-edge technology. "Batteries not included" will be displayed relatively prominently.

to:

* If it's for boys, then the technology in the toy will be prominent in the advertising. The design of the toy and its description in commercials will suggest bleeding-edge technology. "Batteries not included" "BatteriesNotIncluded" will be displayed relatively prominently.
Is there an issue? Send a MessageReason:
None


Some boys' toys now also run on "magic." Christmas 2008 brought "D-Rex," a small robotic dinosaur that was aimed at boys but treated in all advertising as though the boys were meant to think it was a real, living creature. In fact, the pure and simple reason for this trope seems to be that most toys for girls are supposed to mimic something living; when a product for boys operates the same way, it's also treated as "alive." It's just that most boys' toys are based on machinery to start with, and—[[{{Transformers}} barring certain noteworthy exceptions]]—there's no need to convince boys that their new RC car or toy blaster gun is a sentient creature.

to:

Some boys' toys now also run on "magic." Christmas 2008 brought "D-Rex," a small robotic dinosaur that was aimed at boys but treated in all advertising as though the boys were meant to think it was a real, living creature. In fact, the pure and simple reason for this trope seems to be that most toys for girls are supposed to mimic something living; when a product for boys operates the same way, it's also treated as "alive." It's just that most boys' toys are based on machinery to start with, and—[[{{Transformers}} and—[[Franchise/{{Transformers}} barring certain noteworthy exceptions]]—there's no need to convince boys that their new RC car or toy blaster gun is a sentient creature.
Is there an issue? Send a MessageReason:
None


Compare MotherNatureFatherScience, WomenAreWiser, PinkProductPloy.

to:

Compare MotherNatureFatherScience, WomenAreWiser, PinkProductPloy.PinkProductPloy, DoingInTheScientist.
Is there an issue? Send a MessageReason:
It\'s funnier without the hottip.


[[caption-width-right:280:Little do they know Baby Alive runs on two C batteries.[[hottip:*: Or maybe they do, but think of it as magic anyway...]]]]

to:

[[caption-width-right:280:Little do they know know, Baby Alive runs on two C batteries.[[hottip:*: Or maybe they do, but think of it as magic anyway...]]]]
]]

Changed: 1178

Is there an issue? Send a MessageReason:
None


Toys for girls which are marketed as using magic rather than technology.

These ads are aired in countries with truth-in-advertising laws. [[InsaneTrollLogic Therefore]], these toys ''must'' use actual magic! Okay, seriously, computers and electronics and alkaline batteries allow toys to do amazing things. Toy companies are well aware of this. But how they handle it depends on whether the toy is meant for boys or girls.

If it's for boys, then the technology in the toy will be prominent in the advertising. The design of the toy and its description in commercials will suggest bleeding-edge technology. "Batteries not included" will be displayed relatively prominently.

If it's for girls, then it's time to [[MagicVersusScience break out the fairy dust]]. Even the need for batteries is hidden in fine print. Everything the toy does is attributed to magic or other mysterious powers. The girls in the commercials will act overawed and amazed as dolls move, dance and talk in response to voice commands... [[UnfortunateImplications even though they probably see TV remote controls and personal computers on a daily basis]].

to:

Toys for girls which are marketed as using magic rather than technology.

technology. These ads are aired in countries with truth-in-advertising laws. [[InsaneTrollLogic Therefore]], these toys ''must'' use actual magic! magic!

Okay, seriously, computers and electronics and alkaline batteries allow toys to do amazing things. Toy companies are well aware of this. But how they handle it depends on whether the toy is meant for boys or girls.

* If it's for boys, then the technology in the toy will be prominent in the advertising. The design of the toy and its description in commercials will suggest bleeding-edge technology. "Batteries not included" will be displayed relatively prominently.

prominently.
*
If it's for girls, then it's time to [[MagicVersusScience break out the fairy dust]]. Even the need for batteries is hidden in fine print. Everything the toy does is attributed to magic or other mysterious powers. The girls in the commercials will act overawed and amazed as dolls move, dance and talk in response to voice commands... [[UnfortunateImplications even though they probably see TV remote controls and personal computers on a daily basis]].
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Not every advertising campaign uses the trope. For example, the 1980s ''{{Jem}}'' toy line which had Synergy, a hologram-making super-computer. Another is the current line of [=GirlTech=] products, which make up for their open high-techness by being [[PinkGirlBlueBoy very, very pink]].

to:

Not every advertising campaign uses the trope. For example, the 1980s ''{{Jem}}'' toy line which had Synergy, a hologram-making super-computer. Another is the current line of [=GirlTech=] products, which make up for their open high-techness by being [[PinkGirlBlueBoy very, very,]] [[PinkProductPloy very pink]].

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