History Creator / Hasbro

In August 2019, Hasbro acquired Creator/EntertainmentOne (aka [=eOne=]), a Canadian entertainment company, and owners of (among others) the Creator/DeathRowRecords catalogue, ''WesternAnimation/PeppaPig'', and ''WesternAnimation/PJMasks''. In a strange case of bringing things full-circle, [=eOne=] is a partial descendant of defunct Canadian film/TV company Alliance Atlantis (via their former film division, which went independent as "Alliance Films" after AA went under in 2007, and was purchased by [=eOne=] in 2012-- [=eOne=] then began to use the final AA/Alliance fanfare for their own VanityPlate)-- which worked with Hasbro on the ''Beast Wars'' animated series (since they had been working with Creator/MainframeEntertainment on ''WesternAnimation/ReBoot''). Even more ironically, the kids library of AA had been bought in 2013 by another Hasbro partner, [[Creator/{{WildBrain}} DHX Media]] (currently known as [=WildBrain=])[[note]][=eOne=] was also the last known rights holder to ''WesternAnimation/AdventuresOfTheGalaxyRangers'', whose current status is unclear.[[/note]] In 2021, Hasbro sold [=eOne=] Music (including Death Row) to The Blackstone Group and renamed itself to MNRK Music Group. The following year, Hasbro began a massive review of their assets & brand portfolio and began putting [=eOne=] for sale. In August 2023, Creator/{{Lionsgate}} agreed to acquire [=eOne=] for $500 million.[[note]]Franchises like ''Peppa Pig'', and ''PJ Masks'', however will remain with Hasbro, as they absorbed eOne's Family Brands division and the shows will continue under the newly formed Hasbro Entertainment.[[/note]] The sale was completed in December of that year. Hasbro also kept their stake in Astley Baker Davies as part of the transaction. By 2024, Hasbro began licensing out most of their brands to other toy companies (most notably Basic Fun, Spin Master, Play Monster and Playmates) and began focusing their toy and game operations under seven key brands (''Magic the Gathering'', Hasbro Gaming, ''Play-Doh'', ''Nerf'', ''Transformers'', ''Dungeons & Dragons'' and ''Peppa Pig'').

In August 2019, Hasbro acquired Creator/EntertainmentOne (aka [=eOne=]), a Canadian entertainment company, and owners of (among others) the Creator/DeathRowRecords catalogue, ''WesternAnimation/PeppaPig'', and ''WesternAnimation/PJMasks''. In a strange case of bringing things full-circle, [=eOne=] is a partial descendant of defunct Canadian film/TV company Alliance Atlantis (via their former film division, which went independent as "Alliance Films" after AA went under in 2007, and was purchased by [=eOne=] in 2012-- [=eOne=] then began to use the final AA/Alliance fanfare for their own VanityPlate)-- which worked with Hasbro on the ''Beast Wars'' animated series (since they had been working with Creator/MainframeEntertainment on ''WesternAnimation/ReBoot''). Even more ironically, the kids library of AA had been bought in 2013 by another Hasbro partner, [[Creator/{{WildBrain}} DHX Media]] (currently known as [=WildBrain=])[[note]][=eOne=] was also the last known rights holder to ''WesternAnimation/AdventuresOfTheGalaxyRangers'', whose current status is unclear.[[/note]] In 2021, Hasbro sold [=eOne=] Music (including Death Row) to The Blackstone Group and renamed itself to MNRK Music Group. The following year, Hasbro began a massive review of their assets & brand portfolio and began putting [=eOne=] for sale. In August 2023, Creator/{{Lionsgate}} agreed to acquire [=eOne=] for $500 million.[[note]]Franchises like ''Peppa Pig'', and ''PJ Masks'', however will remain with Hasbro, as they absorbed eOne's Family Brands division and the shows will continue under the newly formed Hasbro Entertainment.[[/note]] The sale was completed in December of that year. Hasbro also kept their stake in Astley Baker Davies as part of the transaction.

In August 2019, Hasbro acquired Creator/EntertainmentOne (aka [=eOne=]), a Canadian entertainment company, and owners of (among others) the Creator/DeathRowRecords catalogue, ''WesternAnimation/PeppaPig'', and ''WesternAnimation/PJMasks''. In a strange case of bringing things full-circle, [=eOne=] is a partial descendant of defunct Canadian film/TV company Alliance Atlantis (via their former film division, which went independent as "Alliance Films" after AA went under in 2007, and was purchased by [=eOne=] in 2012-- [=eOne=] then began to use the final AA/Alliance fanfare for their own VanityPlate)-- which worked with Hasbro on the ''Beast Wars'' animated series (since they had been working with Creator/MainframeEntertainment on ''WesternAnimation/ReBoot''). Even more ironically, the kids library of AA had been bought in 2013 by another Hasbro partner, [[Creator/{{WildBrain}} DHX Media]] (currently known as [=WildBrain=])[[note]][=eOne=] was also the last known rights holder to ''WesternAnimation/AdventuresOfTheGalaxyRangers'', whose current status is unclear.[[/note]] In 2021, Hasbro sold [=eOne=] Music (including Death Row) to The Blackstone Group and renamed itself to MNRK Music Group. In August 2023, Creator/{{Lionsgate}} agreed to acquire [=eOne=] for $500 million.[[note]]Franchises like ''Peppa Pig'', and ''PJ Masks'', however will remain with Hasbro, as they absorbed eOne's Family Brands division and the shows will continue under the newly formed Hasbro Entertainment.[[/note]] The sale was completed in December of that year. Hasbro also kept their stake in Astley Baker Davies as part of the transaction.

* Creator/EntertainmentOne

* ''TabletopGame/{{Scrabble}}''

* ''Series/TrailerParkBoys'' (Distributed worldwide by eOne, under license from [=SwearNet=])

* ''VideoGame/AngryBirds''

* ''WesternAnimation/Frozen2013'' (2016-2022)

* ''Series/SesameStreet'' (2011-2022)

In August 2019, Hasbro acquired Creator/EntertainmentOne (aka [=eOne=]), a Canadian entertainment company, and owners of (among others) the Creator/DeathRowRecords catalogue, ''WesternAnimation/PeppaPig'', and ''WesternAnimation/PJMasks''. In a strange case of bringing things full-circle, [=eOne=] is a partial descendant of defunct Canadian film/TV company Alliance Atlantis (via their former film division, which went independent as "Alliance Films" after AA went under in 2007, and was purchased by [=eOne=] in 2012-- [=eOne=] then began to use the final AA/Alliance fanfare for their own VanityPlate)-- which worked with Hasbro on the ''Beast Wars'' animated series (since they had been working with Creator/MainframeEntertainment on ''WesternAnimation/ReBoot''). Even more ironically, the kids library of AA had been bought in 2013 by another Hasbro partner, [[Creator/{{WildBrain}} DHX Media]] (currently known as [=WildBrain=])[[note]][=eOne=] was also the last known rights holder to ''WesternAnimation/AdventuresOfTheGalaxyRangers'', whose current status is unclear.[[/note]] In 2021, Hasbro sold [=eOne=] Music (including Death Row) to The Blackstone Group and renamed itself to MNRK Music Group. In August 2023, Creator/{{Lionsgate}} agreed to acquire [=eOne=] for $500 million.[[note]]Franchises like ''Peppa'', and ''PJ Masks'', however will remain with Hasbro, as they absorbed eOne's Family Brands division and the shows will continue under the newly formed Hasbro Entertainment.[[/note]] The sale was completed in December of that year. Hasbro also kept their stake in Astley Baker Davies as part of the transaction.

* ''WesternAnimation/ChallengeOfTheGobots'' (with Creator/{{Bandai|NamcoHoldings}}; acquired from Tonka)

As a media entity, the company reached its peak in 2007, when the first Creator/MichaelBay-directed ''Film/{{Transformers|2007}}'' film was released. The success of the film (and its sequels) enabled Hasbro to increase its mass media exposure, including film versions of ''[[Film/GIJoeTheRiseOfCobra G.I. Joe]]'' and ''Film/{{Battleship}}''. In 2008, Hasbro reclaimed the rights to its animated series from TV Loonland (which owned Creator/SunbowEntertainment). In 2010, Hasbro and Discovery Communications would launch Creator/TheHub, whose launch programming (much of it produced by Hasbro Studios, an in-house production company launched the year before) included ''WesternAnimation/MyLittlePonyFriendshipIsMagic'', which stumbled upon massive interest from [[PeripheryDemographic older men]], and ''WesternAnimation/TransformersPrime'', a mere success within the core demographic of the franchise. In 2015, Hasbro and Creator/{{Universal}} Studios resurrected ''WesternAnimation/{{Jem}}'' as a live-action musical based off the animated series from the 80s, known as ''Film/JemAndTheHolograms2015''. They also plan a live-action comedy from Creator/AdamSandler based off the preschool-based board game ''TabletopGame/CandyLand'' in the near future, but the project has jumped from Universal to Creator/ColumbiaPictures to Creator/WarnerBros. 2016 saw comic book partner Creator/IDWPublishing jumpstart the ComicBook/HasbroComicUniverse with the ''[[ComicBook/Revolution2016 Revolution]]'' crossover, spinning out from their ''Transformers'' and ''G.I. Joe'' series to encompass nearly all the other IDW Hasbro titles (the newly-launched ''ComicBook/MicronautsIDW'', ''[[ComicBook/RomSpaceknight ROM]]'' and ''ComicBook/ActionMan'', plus ''WesternAnimation/{{MASK}}''; ''ComicBook/JemAndTheHologramsIDW'' is also a part of the universe, but isn't involved in ''Revolution'').

* ''Zelda/TheLegendOfZelda''

* ''Franchise/{{Transformers}}'' (with [=TakaraTomy=])

* ''Toys/StretchArmstrong'' (acquired when Hasbro bought Cap Toys, who bought it from Kenner)

* ''WesternAnimation/StretchArmstrongAndTheFlexFighters''

Then, on November 3, 2017, following the moderate success of ''[[WesternAnimation/MyLittlePonyTheMovie2017 My Little Pony: The Movie]]'', Hasbro signed an exclusive, five-year production and distribution deal with Creator/{{Paramount}} Pictures (producer of the ''Transformers'' and ''G.I. Joe'' movies) to begin producing their own slate of films and television programs under the Allspark Pictures banner, covering both live-action and animated fare. Paramount will co-own and distribute the films and shows worldwide under the deal and give Paramount access to a large number of Hasbro franchises. Due to the UsefulNotes/COVID19Pandemic, however, the [[WesternAnimation/MyLittlePonyANewGeneration pilot movie]] for the fifth generation of ''My Little Pony'' ended up [[ChannelHop shifting]] to Creator/{{Netflix}}, which took over distribution for future works in the series as well.

In August 2019, Hasbro acquired Creator/EntertainmentOne (aka [=eOne=]), a Canadian entertainment company, and owners of (among others) the Creator/DeathRowRecords catalogue, ''WesternAnimation/PeppaPig'', and ''WesternAnimation/PJMasks''. In a strange case of bringing things full-circle, [=eOne=] is a partial descendant of defunct Canadian film/TV company Alliance Atlantis (via their former film division, which went independent as "Alliance Films" after AA went under in 2007, and was purchased by [=eOne=] in 2012-- [=eOne=] then began to use the final AA/Alliance fanfare for their own VanityPlate)-- which worked with Hasbro on the ''Beast Wars'' animated series (since they had been working with Creator/MainframeEntertainment on ''WesternAnimation/ReBoot''). Even more ironically, the kids library of AA had been bought in 2013 by another Hasbro partner, [[Creator/{{WildBrain}} DHX Media]] (currently known as [=WildBrain=])[[note]][=eOne=] was also the last known rights holder to ''WesternAnimation/AdventuresOfTheGalaxyRangers'', whose current status is unclear.[[/note]] In 2021, Hasbro sold [=eOne=] Music (including Death Row) to The Blackstone Group and renamed itself to MNRK Music Group. In August 2023, Creator/{{Lionsgate}} agreed to acquire [=eOne=] for $500 million.[[note]]Franchises like ''Peppa'', and ''PJ Masks'', however will remain with Hasbro, as they absorbed eOne's Family Brands division and the shows will continue under the newly formed Hasbro Entertainment.[[/note]] The sale was completed in December of that year.

* ''WesternAnimation/ChallengeOfTheGobots'' (with Creator/{{Bandai|NamcoEntertainment}}; acquired from Tonka)

As a media entity, the company reached its peak in 2007, when the first Creator/MichaelBay-directed ''Film/{{Transformers}}'' film was released. The success of the film (and its sequels) enabled Hasbro to increase its mass media exposure, including film versions of ''[[Film/GIJoeTheRiseOfCobra G.I. Joe]]'' and ''Film/{{Battleship}}''. In 2008, Hasbro reclaimed the rights to its animated series from TV Loonland (which owned Creator/SunbowEntertainment). In 2010, Hasbro and Discovery Communications would launch Creator/TheHub, whose launch programming (much of it produced by Hasbro Studios, an in-house production company launched the year before) included ''WesternAnimation/MyLittlePonyFriendshipIsMagic'', which stumbled upon massive interest from [[PeripheryDemographic older men]], and ''WesternAnimation/TransformersPrime'', a mere success within the core demographic of the franchise. In 2015, Hasbro and Creator/{{Universal}} Studios resurrected ''WesternAnimation/{{Jem}}'' as a live-action musical based off the animated series from the 80s, known as ''Film/JemAndTheHolograms2015''. They also plan a live-action comedy from Creator/AdamSandler based off the preschool-based board game ''TabletopGame/CandyLand'' in the near future, but the project has jumped from Universal to Creator/ColumbiaPictures to Creator/WarnerBros. 2016 saw comic book partner Creator/IDWPublishing jumpstart the ComicBook/HasbroComicUniverse with the ''[[ComicBook/Revolution2016 Revolution]]'' crossover, spinning out from their ''Transformers'' and ''G.I. Joe'' series to encompass nearly all the other IDW Hasbro titles (the newly-launched ''ComicBook/MicronautsIDW'', ''[[ComicBook/RomSpaceknight ROM]]'' and ''ComicBook/ActionMan'', plus ''WesternAnimation/{{MASK}}''; ''ComicBook/JemAndTheHologramsIDW'' is also a part of the universe, but isn't involved in ''Revolution'').

In August 2019, Hasbro acquired Creator/EntertainmentOne (aka [=eOne=]), a Canadian entertainment company, and owners of (among others) the Creator/DeathRowRecords catalogue, ''WesternAnimation/PeppaPig'', and ''WesternAnimation/PJMasks''. In a strange case of bringing things full-circle, [=eOne=] is a partial descendant of defunct Canadian film/TV company Alliance Atlantis (via their former film division, which went independent as "Alliance Films" after AA went under in 2007, and was purchased by [=eOne=] in 2012-- [=eOne=] then began to use the final AA/Alliance fanfare for their own VanityPlate)-- which worked with Hasbro on the ''Beast Wars'' animated series (since they had been working with Creator/MainframeEntertainment on ''WesternAnimation/ReBoot''). Even more ironically, the kids library of AA had been bought in 2013 by another Hasbro partner, [[Creator/{{WildBrain}} DHX Media]] (currently known as [=WildBrain=])[[note]][=eOne=] was also the last known rights holder to ''WesternAnimation/AdventuresOfTheGalaxyRangers'', whose current status is unclear.[[/note]] In 2021, Hasbro sold [=eOne=] Music (including Death Row) to The Blackstone Group and renamed itself to MNRK Music Group. In August 2023, Creator/{{Lionsgate}} agreed to acquire [=eOne=] for $500 million. [[note]]Franchises like ''Peppa'', and ''PJ Masks'', however will remain with Hasbro, as they absorbed eOne's Family Brands division and the shows will continue under the newly formed Hasbro Entertainment.[[/note]]

[[http://hasbro.com Hasbro]][[note]]a {{Portmantitle}} of the original name "'''Has'''senfeld '''Bro'''thers"[[/note]], based in Pawtucket, Rhode Island, is a global leader in the toy and games industry, and perhaps the leader in integrated [[MerchandiseDriven toy-based]] entertainment. The company was founded on December 6, 1923 as a textile remnant factory and expanded into toys in the 1940s. Its first big success was Toys/MrPotatoHead, which arrived in 1952. In 1965, Hasbro created the UrExample of the action figure with ''Franchise/GIJoe''. In 1982, Hasbro launched the ''A Real American Hero'' sub-franchise, and with it, pioneered a new multimedia strategy as [[ComicBook/GIJoeARealAmericanHeroMarvel comic books]] and [[WesternAnimation/GIJoeARealAmericanHero an animated TV series]] became hugely successful, thanks to the storytelling work of Creator/MarvelComics and its animation division [[Creator/DepatieFrelengEnterprises Marvel Productions]]. Hasbro and Marvel then duplicated their success with ''Franchise/MyLittlePony'' that same year, which was a hit with girls, and in 1984 with ''The Franchise/{{Transformers}}'', using toys repurposed from two Japanese toylines[[note]]which were both spin-offs of ''Toys/{{Micro|nauts}}man'', which in turn was a lineal descendant of Takara's license of the original ''G.I. Joe''[[/note]]. ''WesternAnimation/{{Jem}}'', Hasbro's 1986 attempt to compete with Franchise/{{Barbie}} in the doll market, failed, although the cartoon gained a cult following. The ''Maxie'' line and its animated series ''WesternAnimation/MaxiesWorld'' were only slightly more successful than ''Jem''. Hasbro's next attempts to create action figure/cartoon franchises, ''WesternAnimation/{{Inhumanoids}}'', ''WesternAnimation/{{Visionaries}}'' and ''[[WesternAnimation/COPS1988 C.O.P.S.]]'', got cult followings but weren't as successful as ''G.I. Joe'' or ''Transformers''.

* ''TabletopGame/CatchPhrase''

* ''Creator/MarvelComics'' (since 2007)

In August 2019, Hasbro acquired Creator/EntertainmentOne (aka [=eOne=]), a Canadian entertainment company, and owners of (among others) the Creator/DeathRowRecords catalogue, ''WesternAnimation/PeppaPig'', and ''WesternAnimation/PJMasks''. In a strange case of bringing things full-circle, [=eOne=] is a partial descendant of defunct Canadian film/TV company Alliance Atlantis (via their former film division, which went independent as "Alliance Films" after AA went under in 2007, and was purchased by [=eOne=] in 2012-- [=eOne=] then began to use the final AA/Alliance fanfare for their own VanityPlate)-- which worked with Hasbro on the ''Beast Wars'' animated series (since they had been working with Creator/MainframeEntertainment on ''WesternAnimation/ReBoot''). Even more ironically, the kids library of AA had been bought in 2013 by another Hasbro partner, [[Creator/{{WildBrain}} DHX Media]] (currently known as [=WildBrain=])[[note]][=eOne=] was also the last known rights holder to ''WesternAnimation/AdventuresOfTheGalaxyRangers'', whose current status is unclear.[[/note]] In 2021, Hasbro sold [=eOne=] Music (including Death Row) to The Blackstone Group and renamed itself to MNRK Music Group. In August 2023, Creator/{{Lionsgate}} agreed to acquire [=eOne=] for $500 million. [[note]]Franchises like ''Peppa'' and ''PJ Masks'' however will remain with Hasbro, as they absorbed eOne's Family Brands division and the shows will continue under the newly formed Hasbro Entertainment.[[/note]]