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* WomanScorned:
to:
* WomanScorned: What she becomes after Armando ends their relationship for good.
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* TheCasanova: Calderón is known for this. He's an expert at figuring it out what women want and their behavior to a sickening level.
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* TheCasanova: Calderón is known for this. He's an expert at figuring it out what women want and their behavior to a sickening level.
Changed line(s) 96 (click to see context) from:
* GoldDigger: The fact that she left college just to marry a very wealthy man cannot just be a coincidence. Also, she tried to manipulate two men, [[spoiler: Daniel and Mario]], with a [[spoiler: fake pregnancy]] just so she could get away with as much money as posible before being discovered (although she ultimately failed).
to:
* GoldDigger: The fact that she left college just to marry a very wealthy man cannot just be a coincidence. Also, she tried to manipulate two men, [[spoiler: Daniel and Mario]], with a [[spoiler: fake pregnancy]] just so she could get away with as much money as posible before being discovered (although she ultimately failed). failed); later she attempts to steal Nicolas away from Betty while she's under the impression that he's her rich boyfriend, going as far as sleeping with him in two ocassions despite the fact that she makes no secret that she's repulsed by him.
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[[folder:María Beatriz]]
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[[folder:María Beatriz]]Beatriz Valencia]]
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[[/folder]]:María Beatriz Valencia]]
[[/folder]]
[[/folder]]
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[[/folder]]:María Beatriz Valencia]]
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[[folder:Inés"Incesita" Ramírez]]
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[[folder:Inés Ramírez]]
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[[folder:Inés Ramírez
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[[folder:Inés RamírezRamírez]]
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Not So Different has been renamed, and it needs to be dewicked/moved
Deleted line(s) 89 (click to see context) :
* NotSoDifferent: With Armando, and even tries to convince him he's worse, as he's the one who executed the plan that he's reproaching him for.
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Betty's sweet and doting mother, Julia is highly supportive and encouraging towards he daughter, altough sometimes this behavior can cause her to drive Betty straight into bad situations.
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Betty's sweet and doting mother, Julia is highly supportive and encouraging towards he her daughter, altough sometimes this behavior can cause her to drive Betty straight into bad situations.
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Changed line(s) 96 (click to see context) from:
* PrincessInRags: After her divorce, she falls in status, but instead of that [[FallenPrincess humbling her down]], she acts as the AlphaBitch she always has been, clinging passionately to all the symbols of her former status. Of course, the soap has a particular delight on smacking her with reality. One episode has her trying to keep people of realizing that she is nit wearing pantyhose, because she doesn't have money to buy replacements; another has her having to use public transportation for the first time on her life, after her car was collected by the bank.
to:
* PrincessInRags: After her divorce, she falls in status, but instead Lack of that [[FallenPrincess humbling her down]], she acts as the AlphaBitch she always has been, clinging passionately to all the symbols of her former status. Of course, the soap has a particular delight on smacking her with reality. One episode has her trying to keep people of realizing that she is nit wearing pantyhose, because she money doesn't have money to buy replacements; another has stop her having to use public transportation for keep trying to mantain the first time on image she used to have. Including the haughty attitude, towards those she still consider 'below her', like her life, after her car was collected by the bank.co-workers.
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Deleted line(s) 95 (click to see context) :
* Catchphrase: Her repeated mantra ''Yo estudié seis semestres de finanzas en la San Marino'' becomes a running gag since the very first episode. Many times the phrase gets interrupted or borrowed by other characters through the whole series.
Changed line(s) 97 (click to see context) from:
* PrincessInRags: She finds that without her ex-husbands help, she's unable to keep up with the bills. She wears the same attire plenty of times, gets banned from the Club... For a while, she's [[spoiler: left without electric power]], and even [[spoiler: loses her beloved Mercedes Benz]]. Her payment as secretary is enough to pay her luxurious apartment, but that's about it. This doesn't stop her to act haughtily, mocking her co-workers for being 'below her'.
to:
* PrincessInRags: She finds After her divorce, she falls in status, but instead of that without [[FallenPrincess humbling her ex-husbands help, she's unable down]], she acts as the AlphaBitch she always has been, clinging passionately to all the symbols of her former status. Of course, the soap has a particular delight on smacking her with reality. One episode has her trying to keep up with the bills. She wears the same attire plenty people of times, gets banned from the Club... For a while, she's [[spoiler: left without electric power]], and even [[spoiler: loses her beloved Mercedes Benz]]. Her payment as secretary realizing that she is enough to pay her luxurious apartment, but that's about it. This nit wearing pantyhose, because she doesn't stop have money to buy replacements; another has her having to act haughtily, mocking use public transportation for the first time on her co-workers for being 'below her'. life, after her car was collected by the bank.
Deleted line(s) 99 (click to see context) :
* ScrewTheRules, IHaveConnections!: The only reason why she's in Ecomoda (and she doesn't get fired no matter what she does) is because of Marcela, her bestie.
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Changed line(s) 99 (click to see context) from:
* ScrewTheRules,IHaveConnections!: The only reason why she's in Ecomoda (and she doesn't get fired no matter what she does) is because of Marcela, her bestie.
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* ScrewTheRules,IHaveConnections!: ScrewTheRules, IHaveConnections!: The only reason why she's in Ecomoda (and she doesn't get fired no matter what she does) is because of Marcela, her bestie.
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* ScrewTheRules,IHaveConnections!: The only reason why she's in Ecomoda (and she doesn't get fired no matter what she does) is because of Marcela, her bestie.
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* AmazinglyEmbarrasingParents: Overprotective, and extremely proud of his daughter, Betty has to deal with constant embarrassment because of this two traits.
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----
*AmazinglyEmbarrasingParents: AmazinglyEmbarrassingParents: Overprotective, and extremely proud of his daughter, Betty has to deal with constant embarrassment because of this two traits.
*
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* AmazinglyEmbarrasingParents: Overprotective, and extremely proud of his daughter, Betty has to deal with constant embarrassment because of this two traits.
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----
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Patricia is the vain, nosy (and noisy) Armando's second secretary, who also happens to be Marcela's best friend. Patricia came from a wealthy family, and got married with a rich man. Dumb, petty and amazingly manipulative, lost all of her wealth afer her divorce, yet she continues hell bent in leading the same life-style (with hilariously disastrous consequences).
----
* Catchphrase: Her repeated mantra ''Yo estudié seis semestres de finanzas en la San Marino'' becomes a running gag since the very first episode. Many times the phrase gets interrupted or borrowed by other characters through the whole series.
* GoldDigger: The fact that she left college just to marry a very wealthy man cannot just be a coincidence. Also, she tried to manipulate two men, [[spoiler: Daniel and Mario]], with a [[spoiler: fake pregnancy]] just so she could get away with as much money as posible before being discovered (although she ultimately failed).
* PrincessInRags: She finds that without her ex-husbands help, she's unable to keep up with the bills. She wears the same attire plenty of times, gets banned from the Club... For a while, she's [[spoiler: left without electric power]], and even [[spoiler: loses her beloved Mercedes Benz]]. Her payment as secretary is enough to pay her luxurious apartment, but that's about it. This doesn't stop her to act haughtily, mocking her co-workers for being 'below her'.
* RichBitch: What she used to be, before losing the 'rich' title.
----
* Catchphrase: Her repeated mantra ''Yo estudié seis semestres de finanzas en la San Marino'' becomes a running gag since the very first episode. Many times the phrase gets interrupted or borrowed by other characters through the whole series.
* GoldDigger: The fact that she left college just to marry a very wealthy man cannot just be a coincidence. Also, she tried to manipulate two men, [[spoiler: Daniel and Mario]], with a [[spoiler: fake pregnancy]] just so she could get away with as much money as posible before being discovered (although she ultimately failed).
* PrincessInRags: She finds that without her ex-husbands help, she's unable to keep up with the bills. She wears the same attire plenty of times, gets banned from the Club... For a while, she's [[spoiler: left without electric power]], and even [[spoiler: loses her beloved Mercedes Benz]]. Her payment as secretary is enough to pay her luxurious apartment, but that's about it. This doesn't stop her to act haughtily, mocking her co-workers for being 'below her'.
* RichBitch: What she used to be, before losing the 'rich' title.
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Betty's sweet and doting mother, Julia is highly supportive and encouraging towards he daughter, altough sometimes this behavior can cause her to drive Betty straight into bad situations.
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Betty's stern but loving father, Hermés is an old-fashioned man whose ideas about society and child-raising have partially shaped Betty's insecurities.
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[[folder:Nicolás Mora]]
Betty's neighbor and fiercely loyal best friend who serves as her male counterpart, similarly educated and gifted but burdened by his social station and unflattering looks. Nicolas is sort of a honorary member of the family, as both Betty and Hermés refer to him as the brother and son they never had respectively, and Julia enjoys doting him with home-made meals.
[[/folder]]
Betty's neighbor and fiercely loyal best friend who serves as her male counterpart, similarly educated and gifted but burdened by his social station and unflattering looks. Nicolas is sort of a honorary member of the family, as both Betty and Hermés refer to him as the brother and son they never had respectively, and Julia enjoys doting him with home-made meals.
[[/folder]]
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* GreenEyedEpiphany: He doesn’t even realize that what he feels towards Nicolás is jealousy up until much later on.
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* GreenEyedEpiphany: He doesn’t even realize that what he feels towards Nicolás is jealousy up until much later on.on - and he says it out loud after he realizes that's what lead him to hurt Nicolás.
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Changed line(s) 48 (click to see context) from:
* MyGodWhatHaveIDone: He has several "What am I doing/Have I done?" moments in the series, most of them relating to him and his best friend's scheme to 'protect the company', as they put it. One of the worst happens after he learns more about Betty's romantic history and [[spoiler: makes love with her]] for the second time.
to:
* MyGodWhatHaveIDone: He has several "What am I doing/Have I done?" moments in the series, most of them relating to him and his best friend's scheme to 'protect the company', as they put it. One of the worst happens after he learns more about Betty's romantic history and [[spoiler: makes love with her]] for the second time.time, and he drops a variation of this line after what he did to Nicolás outside Inés' house dawns on him.
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* PleaseDontLeaveMe: After the infamous scene were Betty [[spoiler: leaves Ecomoda]], Armando hugs her, begging her not to leave. It's worth noting he continues doing it after she returns from Cartagena.
to:
* PleaseDontLeaveMe: After the infamous scene were where Betty [[spoiler: leaves Ecomoda]], Armando hugs her, begging her not to leave. It's worth noting he continues doing it after she returns from Cartagena.
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Changed line(s) 56 (click to see context) from:
* WentCrazyWhenTheyLeft: When Beatriz leaves for [[spoiler: Cartagena]], Armando absolutely loses it. He can't stop drinking, hangs around in bars, becomes suicidal, does ''almost'' get killed, stops caring about his appearance for a while, and practically crawls back to Marcela for comfort.
to:
* WentCrazyWhenTheyLeft: When Beatriz leaves for [[spoiler: Cartagena]], Armando absolutely loses it. He can't stop drinking, hangs around in bars, becomes suicidal, does ''almost'' get killed, stops caring about his appearance for a while, and is practically crawls back unable to Marcela for comfort. do anything but think about her.
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[[folder:Beatriz "Betty" Aurora Pinzón Solano]]
Good-natured, smart, responsible and humble, Betty is a great woman seriously harmed by years of being teased for her ugly appearance that only really exists as a result of her own insecurities and false beliefs. She's hired at Ecomoda as a secretary and quickly jumps through the ranks as the then company president's most trusted person.
Good-natured, smart, responsible and humble, Betty is a great woman seriously harmed by years of being teased for her ugly appearance that only really exists as a result of her own insecurities and false beliefs. She's hired at Ecomoda as a secretary and quickly jumps through the ranks as the then company president's most trusted person.
to:
[[folder:Beatriz Aurora "Betty" Aurora Pinzón Solano]]
Solano [[spoiler:(De Mendoza)]]]]
[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/4a0025b06574f4bbe3e5ca2b2de459c6.jpg]]
[[caption-width-right:350:[[labelnote:Click here to see her after her appearance change.]]https://static.tvtropes.org/pmwiki/pub/images/betty_2_9.jpg]][[/labelnote]]
Good-natured,smart, responsible highly intelligent as well as educated and humble, responsible, Betty is a great woman seriously harmed by years of being teased for her ugly appearance that only really exists as a result of her own insecurities and false beliefs. supposed "ugly" appearance. She's hired at Ecomoda as a the president's secretary and quickly jumps through the ranks as the then company president's most trusted person. ranks. She also winds up haplessly in love with her boss, leading to a lot of misfortune...
[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/4a0025b06574f4bbe3e5ca2b2de459c6.jpg]]
[[caption-width-right:350:[[labelnote:Click here to see her after her appearance change.]]https://static.tvtropes.org/pmwiki/pub/images/betty_2_9.jpg]][[/labelnote]]
Good-natured,
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* BeautifulAllAlong: Betty’s poor choice of clothes came from the belief that no good dress would look good on her and the series makes sure that you know this, because as soon as she makes the most base-level changes to her appearance (such as her hairstyle, or she takes of her glasses after a scene), she looks fantastic.
* BecauseYouWereNiceToMe: She commits acts she never would otherwise because of her moral compass, all because Armando showed kindness to her and caused her to fall in love with him.
* EarnYourHappyEnding: Like Armando, Beatriz endures some very dark times, and she learns to love herself through the pain, changes her attitude and manages to become happy by the end of the series.
* SheCleansUpNicely: Catalina makes sure that she knows this when she changes clothes.
* BecauseYouWereNiceToMe: She commits acts she never would otherwise because of her moral compass, all because Armando showed kindness to her and caused her to fall in love with him.
* EarnYourHappyEnding: Like Armando, Beatriz endures some very dark times, and she learns to love herself through the pain, changes her attitude and manages to become happy by the end of the series.
* SheCleansUpNicely: Catalina makes sure that she knows this when she changes clothes.
to:
*DownfallBySex: Beatriz's first time only came about because of a [[spoiler: bet]], and everyone found out before she did. It's evident that this is one of the things that most damaged her, ruining her already broken self-esteem and causing her to grow some more serious trust issues.
*EarnYourHappyEnding: Like Armando, Beatriz endures some very dark
* SheCleansUpNicely:
*ICantBelieveAGuyLikeYouWouldNoticeMe: When the story's main plot starts moving forward, she has an extremely difficult time believing it due to her past experiences. The first time he declares his love, she blames it on the alcohol. [[spoiler: The thing is, she's completely right to be skeptical...at first. But it's not the alcohol.]]
*IgnoredEnamouredUnderling: Beatriz ends up having a huge crush on Armando Mendoza, president of a company and her boss. She idolizes him and would do most anything for him...But the guy is notorious for being ''blind as a bat'', especially during the first act, so he often pays zero attention to the things she does for him as he [[ObliviousToLove legitimately can't tell that she's doing them or why she's doing them.]]
*OperationJealousy: Pretending that her best friend Nicolás is her boyfriend, she does everything possible to make sure he becomes the worst nightmare of the person she now knows was using her. [[spoiler: Well, he actually wasn't anymore, but Betty doesn't know this at this point in the story.]]
*OurLoveIsDifferent: Betty expresses this to Armando right after their [[spoiler: love-making session number two,]] insisting that he knows that Armando would never do something like that to her, that he's a different man to the ones that have hurt her...
*PostKissCatatonia: The first time her love-interest kisses her, she downright faints. [[HilarityEnsues He, frustrated, pats her on the cheeks repeteadly, hoping she wakes up.]]
*SheCleansUpNicely: Catalina makes sure that she knows this when she changes
*StepfordSmiler: Turns into this when she's pretending she doesn't know about the letter.
*UndyingLoyalty: Towards Armando, for a good part of the first act. She's completely unconditional with him, even breaking some of her own rules of conduct out of trust and loyalty.
*WasItAllALie: Beatriz discovers a letter from Mario Calderón to Armando, causing her to question everything they've been through. At first she thinks it a joke, or is willing to accept it as a lie. Turns out, the letter was unfortunately real. [[spoiler: Somewhat. At first Armando's "love" was faked, but by the time she read the letter, [[BecomingTheMask Armando had already fallen for her hard.]] Calderón...He just never really changed, hence the rather monstrous writing about her on it.]]
[[folder:Julia Solano De Pinzón]]
[[/folder]]
[[folder:Hérmes Pinzón Galarza]]
[[/folder]]
[[/folder]]
[[folder:Hérmes Pinzón Galarza]]
[[/folder]]
[[folder:Armando Mendoza Sáenz]]
[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/armando2.PNG]]
Armando is the competitive, short-tempered and incredibly ambitious child of the Mendoza family name. After his father’s retirement, he becomes president of Ecomoda, and also infamous for making mistakes that he eventually helps amend through legal yet ethically questionable means, and for executing a dirty ploy to save his company that changes his life forever.
----
*TheAtoner: He tries fixing all his mistakes with varying degrees of success. [[spoiler: Well, ultimately success.]]
*BecomingTheMask: He only dates [[spoiler: Betty]] to help save his company and arguably due to a repressed jealousy for her perceived boyfriend (but only out of a possessive liking towards her). He winds up loving her more than he's loved any other woman in his life and it drives him for the rest of the story.
*BerserkButton: It doesn’t take long for his button to become ''anyone'' who says something bad about Beatriz. If you insult her [[spoiler: you better hope you’re his best friend and can get away with it most of the time]], because you’re messing with him personally. Most of his violent acts in the series have been directly related to protecting Beatriz, or at least, him thinking that he is.
*BlackSheep: Armando becomes this after learning to love more than appearances, because his best friend, girlfriend and family really don't take well to it at first...
*TheCasanova: Starts out this way, alongside his best friend.
*CharacterDevelopment: Armando starts out a superficial, arrogant, and egotistical man with a very short-temper and no knack for being a romantic beyond the bed. Throughout the course of the story his temper fluctuates and is ultimately diminished considerably, he gets more humble and affectionate, and is capable of loving a woman whose appearance at the time got both of them mocked.
*DeadpanSnarker: Armando is very skilled at this when he's not actually yelling at people, and he seems to relish in it - even more so when Patricia "Peliteñida" Fernández is involved.
*DeathGlare: And a good chunk of them are directed towards Calderón or Patricia.
*DeconfirmedBachelor: Weirdly enough, you can consider this having happened twice or just once: He was a huge casanova before being engaged to Marcela, but even when he does get engaged he sees marriage the same way. He never ''really'' wanted to go through with it. He was living life the same way his best friend was and he ultimately cancels a marriage he's being building up to for four years just ''48 hours'' away from the fact. This changes when he meets a certain someone with brackets and glasses a third of her face.
*TheDeterminator: Armando is utterly restless in his search of Betty, and he doesn't stop trying until the very last minute. This also applies to his company for a while.
*EarnYourHappyEnding: Armando, like Betty, suffers plenty, and pays for his misdeeds in ways that are much less than enviable. But he fights. He goes to great lengths to amend his mistakes with the company and with the woman he loves and he eventually gets his well-earned victory with all. While he doesn't [[spoiler: go back to being president]], that's no longer what he wants. He gets to be happy.
*FatalFlaw: His pride. With his only goal being the presidency since he was a kid and as the only male heir to the company in the Mendozas, he grew into a deeply proud, even egotistical man who couldn't admit he was screwing with the company, causing many of the problems he faced.
*GreenEyedEpiphany: He doesn’t even realize that what he feels towards Nicolás is jealousy up until much later on.
*HeelRealization:
*IWillFindYou: The living embodiment. After Beatriz leaves for the first time, he desperately tries to find out where she is, partly because they need her back and partly because he needs her back. And when she's off with her love interest, he also does everything in his power to find her, even if it means interrogating everyone around until they tell him.
*KnowWhenToFoldEm: After having tried for the longest time to get Betty back in every way possible, he finally decides to quit trying when he realizes that she's going to quit the [[spoiler: presidency of Ecomoda]] because of his presence. Knowing that she wants nothing to do with him anymore and that the company can't afford to lose someone so valuable, he finally gives her space and intends to exile himself to another country. He also gives up the presidency of Ecomoda definitively.
*LoveEpiphany: After being in denial for a long time, Armando finally accepts it to himself while [[spoiler:Betty is in Cartagena.]]
*MyGodWhatHaveIDone: He has several "What am I doing/Have I done?" moments in the series, most of them relating to him and his best friend's scheme to 'protect the company', as they put it. One of the worst happens after he learns more about Betty's romantic history and [[spoiler: makes love with her]] for the second time.
*ObliviousToLove: Armando has absolutely no idea how to be a true romantic, so it stands to reason he would be incredibly oblivious to how much Betty loved him. She starts trying to do romantic things for him that he doesn't notice/finds annoying and strange, and even when he falls in love himself it takes him a really long time to figure it out and accept it.
*PleaseDontLeaveMe: After the infamous scene were Betty [[spoiler: leaves Ecomoda]], Armando hugs her, begging her not to leave. It's worth noting he continues doing it after she returns from Cartagena.
*TheReasonYouSuckSpeech: In his confrontation with [[spoiler: Calderón]], he says a lot of incriminating stuff, including "You cannot distinguish between the sacred and the garbage."
*TheRival: To Daniel, as they practically grew parallel to each other and both were raised to be executives. They became mortal enemies – especially with the presidency of Ecomoda being free reign.
*RomanticFakeRealTurn: The crux of Armando's arc. He falls madly in love with the woman he was only romancing to keep his company.
*TearsOfRemorse: While reading [[spoiler: Betty's]] diary. He completely breaks down into tears.
*TookALevelInIdealism: Armando had stopped believing in romance. He only was going to marry Marcela for a sense of stability, and thought of it as much of a contract as his best friend did by the start of the series. Eventually, he comes to not only believe in true love but also believe that he's got a shot to take the woman he loves back and make amends for the things he's done. In a way, a reverse of Betty's own process that was happening at the same time.
*WentCrazyWhenTheyLeft: When Beatriz leaves for [[spoiler: Cartagena]], Armando absolutely loses it. He can't stop drinking, hangs around in bars, becomes suicidal, does ''almost'' get killed, stops caring about his appearance for a while, and practically crawls back to Marcela for comfort.
[[/folder]]
[[folder:Roberto Mendoza]]
[[/folder]]
[[folder:Margarita Sáenz De Mendoza]]
[[/folder]]
[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/armando2.PNG]]
Armando is the competitive, short-tempered and incredibly ambitious child of the Mendoza family name. After his father’s retirement, he becomes president of Ecomoda, and also infamous for making mistakes that he eventually helps amend through legal yet ethically questionable means, and for executing a dirty ploy to save his company that changes his life forever.
----
*TheAtoner: He tries fixing all his mistakes with varying degrees of success. [[spoiler: Well, ultimately success.]]
*BecomingTheMask: He only dates [[spoiler: Betty]] to help save his company and arguably due to a repressed jealousy for her perceived boyfriend (but only out of a possessive liking towards her). He winds up loving her more than he's loved any other woman in his life and it drives him for the rest of the story.
*BerserkButton: It doesn’t take long for his button to become ''anyone'' who says something bad about Beatriz. If you insult her [[spoiler: you better hope you’re his best friend and can get away with it most of the time]], because you’re messing with him personally. Most of his violent acts in the series have been directly related to protecting Beatriz, or at least, him thinking that he is.
*BlackSheep: Armando becomes this after learning to love more than appearances, because his best friend, girlfriend and family really don't take well to it at first...
*TheCasanova: Starts out this way, alongside his best friend.
*CharacterDevelopment: Armando starts out a superficial, arrogant, and egotistical man with a very short-temper and no knack for being a romantic beyond the bed. Throughout the course of the story his temper fluctuates and is ultimately diminished considerably, he gets more humble and affectionate, and is capable of loving a woman whose appearance at the time got both of them mocked.
*DeadpanSnarker: Armando is very skilled at this when he's not actually yelling at people, and he seems to relish in it - even more so when Patricia "Peliteñida" Fernández is involved.
*DeathGlare: And a good chunk of them are directed towards Calderón or Patricia.
*DeconfirmedBachelor: Weirdly enough, you can consider this having happened twice or just once: He was a huge casanova before being engaged to Marcela, but even when he does get engaged he sees marriage the same way. He never ''really'' wanted to go through with it. He was living life the same way his best friend was and he ultimately cancels a marriage he's being building up to for four years just ''48 hours'' away from the fact. This changes when he meets a certain someone with brackets and glasses a third of her face.
*TheDeterminator: Armando is utterly restless in his search of Betty, and he doesn't stop trying until the very last minute. This also applies to his company for a while.
*EarnYourHappyEnding: Armando, like Betty, suffers plenty, and pays for his misdeeds in ways that are much less than enviable. But he fights. He goes to great lengths to amend his mistakes with the company and with the woman he loves and he eventually gets his well-earned victory with all. While he doesn't [[spoiler: go back to being president]], that's no longer what he wants. He gets to be happy.
*FatalFlaw: His pride. With his only goal being the presidency since he was a kid and as the only male heir to the company in the Mendozas, he grew into a deeply proud, even egotistical man who couldn't admit he was screwing with the company, causing many of the problems he faced.
*GreenEyedEpiphany: He doesn’t even realize that what he feels towards Nicolás is jealousy up until much later on.
*HeelRealization:
*IWillFindYou: The living embodiment. After Beatriz leaves for the first time, he desperately tries to find out where she is, partly because they need her back and partly because he needs her back. And when she's off with her love interest, he also does everything in his power to find her, even if it means interrogating everyone around until they tell him.
*KnowWhenToFoldEm: After having tried for the longest time to get Betty back in every way possible, he finally decides to quit trying when he realizes that she's going to quit the [[spoiler: presidency of Ecomoda]] because of his presence. Knowing that she wants nothing to do with him anymore and that the company can't afford to lose someone so valuable, he finally gives her space and intends to exile himself to another country. He also gives up the presidency of Ecomoda definitively.
*LoveEpiphany: After being in denial for a long time, Armando finally accepts it to himself while [[spoiler:Betty is in Cartagena.]]
*MyGodWhatHaveIDone: He has several "What am I doing/Have I done?" moments in the series, most of them relating to him and his best friend's scheme to 'protect the company', as they put it. One of the worst happens after he learns more about Betty's romantic history and [[spoiler: makes love with her]] for the second time.
*ObliviousToLove: Armando has absolutely no idea how to be a true romantic, so it stands to reason he would be incredibly oblivious to how much Betty loved him. She starts trying to do romantic things for him that he doesn't notice/finds annoying and strange, and even when he falls in love himself it takes him a really long time to figure it out and accept it.
*PleaseDontLeaveMe: After the infamous scene were Betty [[spoiler: leaves Ecomoda]], Armando hugs her, begging her not to leave. It's worth noting he continues doing it after she returns from Cartagena.
*TheReasonYouSuckSpeech: In his confrontation with [[spoiler: Calderón]], he says a lot of incriminating stuff, including "You cannot distinguish between the sacred and the garbage."
*TheRival: To Daniel, as they practically grew parallel to each other and both were raised to be executives. They became mortal enemies – especially with the presidency of Ecomoda being free reign.
*RomanticFakeRealTurn: The crux of Armando's arc. He falls madly in love with the woman he was only romancing to keep his company.
*TearsOfRemorse: While reading [[spoiler: Betty's]] diary. He completely breaks down into tears.
*TookALevelInIdealism: Armando had stopped believing in romance. He only was going to marry Marcela for a sense of stability, and thought of it as much of a contract as his best friend did by the start of the series. Eventually, he comes to not only believe in true love but also believe that he's got a shot to take the woman he loves back and make amends for the things he's done. In a way, a reverse of Betty's own process that was happening at the same time.
*WentCrazyWhenTheyLeft: When Beatriz leaves for [[spoiler: Cartagena]], Armando absolutely loses it. He can't stop drinking, hangs around in bars, becomes suicidal, does ''almost'' get killed, stops caring about his appearance for a while, and practically crawls back to Marcela for comfort.
[[/folder]]
[[folder:Roberto Mendoza]]
[[/folder]]
[[folder:Margarita Sáenz De Mendoza]]
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!!The Ecomoda Staff
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Marcela is the beautiful, clever, and classy daughter of the Valencias who's woefully in love with Armando: Her boyfriend and will-be-husband. She loathes Betty from the start for her appearance and social standing, as well as for allegedly helping Armando hook up with women. Marcela is very venomous and controlling, but fiercely loyal to her parent’s legacy, and with a strict moral code to help other women in trouble and will help if she sees fit.
*WomanScorned:
*PleaseDontLeaveMe: Says this to Armando after he officially decides to break up with her.
[[/folder]]
[[folder:Daniel Valencia]]
[[/folder]]
[[folder:Julio Valencia & Susana De Valencia]]
[[/folder]]
!!Ecomoda
[[folder:Mario Calderón]]
[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/portada_100.jpg]]
Calderón is the commercial vice-president of Ecomoda
----
* TheCasanova: Calderón is known for this. He’s an expert at figuring it out what women want and their behavior to a sickening level.
* BreakThemByTalking: Tries to pull this with Armando, and is partly successful with his parting words.
* LackOfEmpathy: While he certainly doesn’t lack charisma, Calderón’s motivations are always calculated and cold, and he doesn’t even show any level of empathy for the woman he hurt [[spoiler: as he reads her diary]].
* ManipulativeBastard: He's notably good at getting Armando to distrust the woman he outright says he trusts the most in the whole world, manipulating his obsession with protecting his family’s patrimony and his unrealized jealousy to get him to agree to his plans to keep Ecomoda.
* NotSoDifferent: With Armando, and even tries to convince him he's worse, as he's the one who executed the plan that he's reproaching him for.
* WhatDoesHeSeeInHer: He expresses this to Armando many times regarding who he’s fallen for, and he seems partly amused by it at first. [[spoiler: Then he realizes he’s really serious about it, and it gets less funny...]]
[[/folder]]
[[folder:Patricia Fernández]]
[[/folder]]
[[folder:Wilson Sastóque]]
[[/folder]]
[[folder:Hugo Lombardi]]
[[/folder]]
[[folder:Saúl Gutiérrez]]
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[[folder:Aura María]]
MasterOfTheMixedMessage: Can't seem to agree on what kind of behavior she wants to see from Freddy - She pushes him aside on several occasions only to get mad when he flirts with other women, and most egregiously: She spends the night with him then says he's just one of her "friends".
[[/folder]]
[[folder:Sandra Patiño]]
[[/folder]]
[[folder:Bertha De Gonzáles]]
[[/folder]]
[[folder:Sofía De Rodríguez]]
[[/folder]]
MasterOfTheMixedMessage: Can't seem to agree on what kind of behavior she wants to see from Freddy - She pushes him aside on several occasions only to get mad when he flirts with other women, and most egregiously: She spends the night with him then says he's just one of her "friends".
[[/folder]]
[[folder:Sandra Patiño]]
[[/folder]]
[[folder:Bertha De Gonzáles]]
[[/folder]]
[[folder:Sofía De Rodríguez]]
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* BecauseYouWereNiceToMe: She commits acts she never would otherwise because of her moral compass, all because Armando showed kindness to her.
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* BecauseYouWereNiceToMe: She commits acts she never would otherwise because of her moral compass, all because Armando showed kindness to her.her and caused her to fall in love with him.
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!!Ecomoda
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!!Supporting Cast
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* WhatYouAreInTheDark: Beatriz receives an unethical yet legal, and very lucrative chance to profit off of a commission from the [[spoiler:manufacturer “Rag Tela”.]] Due to her father’s sudden unemployment and her not wanting to talk to Armando about her salary, she agrees to it at first. She fantasizes about her newfound wealth, but eventually a [[spoiler:call from her father convinces her not to go through with it before she receives her first payment and she confesses to her boss – who actually seems impressed by her honorable nature, causing them to grow closer and he actually gives her a considerable raise.]]
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!!Fridge Brilliance
* Armando's and Marcela's best friends are marginally worse than they are. It's pretty insane Marcela is able to tolerate Patricia, and it's crazy Armando doesn't punch Calderón into oblivion [[spoiler: more than once in the series]]. Unfortunately, when they became friends they were probably a lot more alike, and them not being able to cut ties with them basically means they're still unable to leave who they used to be, and that's even more true in the case of Armando. They also serve a narrative purpose as the devils on their shoulder: How much they push them aside, or are able to ignore them tells you what you need to know about their mental states and their growth as people.
!!Fridge Horror
* Armando kicking [[spoiler: Nicolás]] over and over outside Inés' house. He admitted later he couldn't stop once he started. He defended Betty against Marcela when she reproached him that Betty had [[spoiler: slapped him]] - because had Betty not [[spoiler: slapped him in defense of Nicolás]], he would have kept kicking. He ''admitted'' to Marcela that he was so drunk and full of pent-up rage that he could have killed him. [[spoiler: Nicolás]] could have ''died''. Armando could have killed or at the very least left very seriously injured or crippled [[spoiler: Betty's not just friend, but brother in all but blood.]] The entire romance of the two main characters would have ''fallen to pieces'' right then and there, alongside everything else.
** It's also horrific that Marcela's jealousy was such that she was able to shrug this moment off and think it was an excuse. You should never defend your boyfriend in such a situation, even if you love him. If anything, Betty saved all of them.
* Had [[spoiler: Nicolás punched Armando]] in the stomach instead of the face when he visited the Pinzóns, he would have probably wound up in the ICU at the very least for the injury to the ribs he already had and didn't want to visit a medic for. That would have been pretty horrible to look at.
* Armando's and Marcela's best friends are marginally worse than they are. It's pretty insane Marcela is able to tolerate Patricia, and it's crazy Armando doesn't punch Calderón into oblivion [[spoiler: more than once in the series]]. Unfortunately, when they became friends they were probably a lot more alike, and them not being able to cut ties with them basically means they're still unable to leave who they used to be, and that's even more true in the case of Armando. They also serve a narrative purpose as the devils on their shoulder: How much they push them aside, or are able to ignore them tells you what you need to know about their mental states and their growth as people.
!!Fridge Horror
* Armando kicking [[spoiler: Nicolás]] over and over outside Inés' house. He admitted later he couldn't stop once he started. He defended Betty against Marcela when she reproached him that Betty had [[spoiler: slapped him]] - because had Betty not [[spoiler: slapped him in defense of Nicolás]], he would have kept kicking. He ''admitted'' to Marcela that he was so drunk and full of pent-up rage that he could have killed him. [[spoiler: Nicolás]] could have ''died''. Armando could have killed or at the very least left very seriously injured or crippled [[spoiler: Betty's not just friend, but brother in all but blood.]] The entire romance of the two main characters would have ''fallen to pieces'' right then and there, alongside everything else.
** It's also horrific that Marcela's jealousy was such that she was able to shrug this moment off and think it was an excuse. You should never defend your boyfriend in such a situation, even if you love him. If anything, Betty saved all of them.
* Had [[spoiler: Nicolás punched Armando]] in the stomach instead of the face when he visited the Pinzóns, he would have probably wound up in the ICU at the very least for the injury to the ribs he already had and didn't want to visit a medic for. That would have been pretty horrible to look at.
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* Armando's
[[folder:Beatriz "Betty" Aurora Pinzón Solano]]
Good-natured, smart, responsible and
*
*
* SheCleansUpNicely: Catalina makes sure that she knows this when
* WhatYouAreInTheDark: Beatriz receives an unethical yet legal, and very
[[/folder]]
!!The Mendozas
!!The Valencias
!!Ecomoda
!!El Cuartel de Las Feas/The Club of Ugly Women
!!Supporting Cast
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!!Fridge Brilliance
*Armando's and Marcela's best friends are marginally worse than they are. It's pretty insane Marcela is able to tolerate Patricia, and it's crazy Armando doesn't punch Calderón into oblivion [[spoiler: more than once in the series]]. Unfortunately, when they became friends they were probably a lot more alike, and them not being able to cut ties with them basically means they're still unable to leave who they used to be, and that's even more true in the case of Armando. They also serve a narrative purpose as the devils on their shoulder: How much they push them aside, or are able to ignore them tells you what you need to know about their mental states and their growth as people.
!!Fridge Horror
*Armando kicking [[spoiler: Nicolás]] over and over outside Inés' house. He admitted later he couldn't stop once he started. He defended Betty against Marcela when she reproached him that Betty had [[spoiler: slapped him]] - because had Betty not [[spoiler: slapped him in defense of Nicolás]], he would have kept kicking. He ''admitted'' to Marcela that he was so drunk and full of pent-up rage that he could have killed him. [[spoiler: Nicolás]] could have ''died''. Armando could have killed or at the very least left very seriously injured or crippled [[spoiler: Betty's not just friend, but brother in all but blood.]] The entire romance of the two main characters would have ''fallen to pieces'' right then and there, alongside everything else.
**It's also horrific that Marcela's jealousy was such that she was able to shrug this moment off and think it was an excuse. You should never defend your boyfriend in such a situation, even if you love him. If anything, Betty saved all of them.
*Had [[spoiler: Nicolás punched Armando]] in the stomach instead of the face when he visited the Pinzóns, he would have probably wound up in the ICU at the very least for the injury to the ribs he already had and didn't want to visit a medic for. That would have been pretty horrible to look at.
*Armando's and Marcela's best friends are marginally worse than they are. It's pretty insane Marcela is able to tolerate Patricia, and it's crazy Armando doesn't punch Calderón into oblivion [[spoiler: more than once in the series]]. Unfortunately, when they became friends they were probably a lot more alike, and them not being able to cut ties with them basically means they're still unable to leave who they used to be, and that's even more true in the case of Armando. They also serve a narrative purpose as the devils on their shoulder: How much they push them aside, or are able to ignore them tells you what you need to know about their mental states and their growth as people.
!!Fridge Horror
*Armando kicking [[spoiler: Nicolás]] over and over outside Inés' house. He admitted later he couldn't stop once he started. He defended Betty against Marcela when she reproached him that Betty had [[spoiler: slapped him]] - because had Betty not [[spoiler: slapped him in defense of Nicolás]], he would have kept kicking. He ''admitted'' to Marcela that he was so drunk and full of pent-up rage that he could have killed him. [[spoiler: Nicolás]] could have ''died''. Armando could have killed or at the very least left very seriously injured or crippled [[spoiler: Betty's not just friend, but brother in all but blood.]] The entire romance of the two main characters would have ''fallen to pieces'' right then and there, alongside everything else.
**It's also horrific that Marcela's jealousy was such that she was able to shrug this moment off and think it was an excuse. You should never defend your boyfriend in such a situation, even if you love him. If anything, Betty saved all of them.
*Had [[spoiler: Nicolás punched Armando]] in the stomach instead of the face when he visited the Pinzóns, he would have probably wound up in the ICU at the very least for the injury to the ribs he already had and didn't want to visit a medic for. That would have been pretty horrible to look at.
