History Characters / TheApprenticeUKSeason10

* OneHitWonder: Was pretty dreadful in the first few tasks, designing what Lord Sugar deemed the worst product in the show's history in Week 2, nearly getting fired for behaving like an arrogant jerk in Week 3, and then doing the same thing again in Week 5. In Week 6, he actually improved a lot and led his team to a resounding win despite Bianca nearly screwing them over royally. But the wheels came off completely in Week 8, and he was fired.[[invoked]]

* DrivenToSuicide: Almost. After receiving a TheReasonYouSuckSpeech from Claude Littner about his flimsy business plan, Claude simply told him to GetOut of the interview; after unsuccessfully trying to plead his case, Solomon eventually left...but ended up heading for the window and it was up to Claude to [[TheExitIsThatWay point him to the ''proper'' way out]].

* YouKeepUsingThatWord: Suggested the name "Decadence" for the women's team, despite having absolutely no idea what the word actually ''meant'', purely because it sounded like "decade" and this was the show's tenth season. Lord Sugar hated the name so much that he ordered the team to change it for the next task.

** Taken UpToEleven in the Honest Subtitles, where this is the ''only'' way he refers to himself.

-> "I've told you how pleased I was, with your CV then I looked at the proposal that you're pitching for Lord Sugar. And frankly...[[WhamLine it's a bloody disgrace]]. It's a bloody disgrace!"

-> "Sanjay, Sanjay Sanjay. I think you are deluded into thinking this will ever make any money."

* SchmuckBait: In the Week 2 task briefing, Lord Sugar said that while he wasn't going to appoint specific team leaders, he thought Robert should do the job for the men. When Robert immediately blew the job off with a fatuous-sounding explanation that he only wanted to deal with extreme luxury goods that would be sold in the most exclusive stores, Sugar fired him right after the task result was announced.

* ArtisticLicenceEconomics: If she shot herself in the foot with her business plan, then her claim that using up the whole £250,000 investment in two months didn't matter because the banks would happily lend her millions of pounds put a bullet in her other foot for good measure. Lord Sugar pointed out that if it were that easy to get such large loans from banks, then no-one would need his investment prize.

* ArtisticLicenceEconomics: If she shot herself in the foot with her business plan, then her claim that using up the whole £250,000 investment in two months didn't matter because the banks would happily lend her millions of pounds put a bullet in her other foot for good measure.

-> "Scott, if you spent less time covering your arse and more time answering questions, we might get some names for Lord Sugar!"

-> "You need to be a very brave man to actually ''ignore'' pretty clear instructions from Lord Sugar. But my word, Robert shirked responsibility within seconds!"