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\n* LadykillerInLove: {{Deconstructed}}. He believed himself to be after starting a relationship with [[spoiler: Marcela]] but it quickly deteriorated because she didn't really care for him to that extent and he grew increasingly possessive and obnoxious, to the point he even tried to [[spoiler: attack her.]]
* TheResenter: At the beginning, he's Armando's best friend and confidante, but, as the story progresses, he starts getting angrier and angrier towards Armando, who he feels is dismissing him and is listening more and more to Betty and her advice. In general, he feels like he's underestimated or unappreciated by the people around and that everyone is out to get him.
* ToxicFriendInfluence: He's Armando's wingman and has accompanied him through all sorts of shenanigans, however, he brings up and encourages some of Armando's worst traits and helps him cheat on Marcela. Later on, he's the one to push Armando to seduce Betty, recognizing that she had a crush on him, all as a way to keep her controlled.

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* HappilyMarried: To Fabio...[[spoiler: or so he thought]]



* KickTheDog: His harsh treatment of Betty and the Squad, having humiliated them in several occasions.

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* LoveMakesYouDumb: Even when there were many signs and hints, [[spoiler: Hugo could never see beyond his love for Fabio, excusing a lot of the weird behavior both him and his "sister", Romina, exhibited and ignoring Ines' repeated warnings.]]
* KickTheDog: His harsh treatment of Betty and the Squad, having humiliated them in on several occasions.

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* InnocentlyInsensitive: A lot of the times whenever she tries to comfort her best friend, she ends up making the situation worse by making an ill timed comment

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* InnocentlyInsensitive: A lot of the times whenever she tries to comfort her best friend, she ends up making the situation worse by making an ill timed commentcomment.



* KickTheDog: She's always fighting with the Squad, and she can actually be really cruel, like when she mocks and fatshames Berta or eats in front of her when she's trying to keep a diet.
** However, she's also being on the other end of this, being humiliated and used by [[spoiler: Daniel]] who threw money at her after spending a night together and mocking her economic situation.

to:

* KickTheDog: She's always fighting with the Squad, and she can actually be really cruel, like when she mocks and fatshames Berta or eats in front of her when she's trying to keep a diet.
** However, she's also being been on the other receiving end of this, being humiliated and used by [[spoiler: Daniel]] who threw money at her after spending a night together and mocking her economic situation.
* MsRedInk: Lost most assets in her divorce, but instead of selling and saving up her money she decided that she needed to keep appearances and continue acting as if she had money to spend, worsening her already bad
situation.


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* {{Jerkass}}: Can be really mean to people that do not measure up to his expectations of beauty, fashion or class. He is particularly mean to Betty and the Squad (minus Ines)
** JerkWithAHeartOfGold: Nevertheless, he does have a lot of people he cares about and is loyal to the company having been with them for several years.
* KickTheDog: His harsh treatment of Betty and the Squad, having humiliated them in several occasions.

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* BookSmart: Had excellent grades in her school and university, also having great work ethic and reputation. However, even when it's recognized time and again how smart she is, people judged her appearance so harshly they never really gave her a chance.



* IJustWantToBeLoved: Had her share of guys and men mocking or using her, pretending to like her and giving her hope and while she has learned to be cautious, she still believed a lot of them because she just wants to find someone that cares for her.



* AllAboutMe: Has a tendency to make every situation, even when is as serious as Marcela suffering because of Armando's infidelity or [[spoiler: the company having to go to Betty to avoid it's complete bankrupt]], all about herself and how it affects her, imagining all sorts of convoluted scenarios.

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* AllAboutMe: Has a tendency to make every situation, even when is as serious as Marcela suffering because of Armando's infidelity or [[spoiler: the company having to go to Betty to avoid it's complete bankrupt]], all about herself and how it affects her, imagining all sorts of convoluted scenarios.



* ItsAllAboutMe: Has a tendency to make every situation, even when is as serious as Marcela suffering because of Armando's infidelity or [[spoiler: the company having to go to Betty to avoid it's complete bankrupt]], all about herself and how it affects her, imagining all sorts of convoluted scenarios.





to:

\n* RichesToRags: Prior to the beginning of the story she was married to a rich guy, but with the divorce she was only able to retain some of her stuff (car, apartment, clothes, etc...) with no other source of income and her family didn't plan on helping her either, but, instead of downsizing/selling the stuff she couldn't afford anymore, she kept it all and tried to keep appearances struggling to make ends meet and not understanding how different her situation was from before.

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* BrainyBrunette: She's known for being good in the fashion business, because of her seriousness and good taste.




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* AllAboutMe: Has a tendency to make every situation, even when is as serious as Marcela suffering because of Armando's infidelity or [[spoiler: the company having to go to Betty to avoid it's complete bankrupt]], all about herself and how it affects her, imagining all sorts of convoluted scenarios.
* BrainlessBeauty: She's not the sharpest tool in the shed, though she does know how to take advantage of the situation (or her good looks) at times to gain some sympathy or a benefit.
* HiddenDepths: Even when she's really egocentric and greedy, she actually does have moments that show she genuinely cares for Marcela and [[spoiler: Nicolas]] also showing that she's capable of insightful observations.
* InnocentlyInsensitive: A lot of the times whenever she tries to comfort her best friend, she ends up making the situation worse by making an ill timed comment
* KickTheDog: She's always fighting with the Squad, and she can actually be really cruel, like when she mocks and fatshames Berta or eats in front of her when she's trying to keep a diet.
** However, she's also being on the other end of this, being humiliated and used by [[spoiler: Daniel]] who threw money at her after spending a night together and mocking her economic situation.
* NeverMyFault: Whenever she ends up in a bad situation, her first instinct is to find a way to pin the blame on someone else and try to gain pity from whoever is around to hear her.

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** JerkWithAHeartOfAJerk:At one point it seems that he would redeem himself and actually stop be so arrogant yet he actually gets even more insufferable and starts just lashing out


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** JerkWithAHeartOfAJerk:At JerkWithAHeartOfJerk:At one point it seems that he would redeem himself and actually stop be so arrogant yet he actually gets even more insufferable and starts just lashing out

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*
* GreenEyedMonster: You could say this is a bit of karma coming his way, seeing as Marcela spent most of their relationship jealous, because once he falls in love with Betty he experiences these emotions when seeing her being close with her friend Nicolas or with [[spoiler: Joaquin de Quiroz]]


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* TeamMom: She's one of the oldest employees and is quite motherly with everyone, especially with Hugo, who considers her a mother. She also babysat the children of the Mendoza and the Valencia when they first started the company.
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Cleanup.


* YourCheatingHeart: Throughout his long on and off relationship with Marcela, he has flirted and being with a lot of other women. However, those infidelities would be nothing compared to his relationship with Betty, which would prove to be the most important for him but that grew out of false pretenses.


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* YourCheatingHeart: Throughout his long on and off relationship with Marcela, he has flirted and being with a lot of other women. However, those infidelities would be nothing compared to his relationship with Betty, which would prove to be the most important for him but that grew out of false pretenses.




* YourCheatingHeart: Armando cheats on her, however, [[spoiler: she also cheats on him with Ricardo]]



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* YourCheatingHeart: Armando cheats on her, however, [[spoiler: she also cheats on him with Ricardo]]


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Adorkable cleansing


* {{Adorkable}}: While he can pull off the smooth kind of flirting, a lot of his charm comes from his rather boyish attitude and at times naive personality.

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* DrowningMySorrows: Once he realizes he [[spoiler: wants to be with Marcela but she keeps on rejecting him]] he goes to the nearest bar to drink all he can
* {{Jerkass}}: Doesn't show real empathy or consideration for the feelings of others, not even the ones of his best friend, Armando. A the beginning, though, it wasn't that obvious but later on his personality takes a turn for the worse.
** JerkWithAHeartOfAJerk:At one point it seems that he would redeem himself and actually stop be so arrogant yet he actually gets even more insufferable and starts just lashing out

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* {{Adorkable}}: While he can pull off the smooth kind of flirting, a lot of his charm comes from his rather boyish attitude and at times naive personality.




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* NiceToTheWaiter: He's thoughtful and caring about the people he works with, even knowing about the circumstances of Aura Maria and greatly respecting Inesita, who helped raise him. He's also one of the few that defends Betty from anyone that insults or verbally attacks her.
* YourCheatingHeart: Throughout his long on and off relationship with Marcela, he has flirted and being with a lot of other women. However, those infidelities would be nothing compared to his relationship with Betty, which would prove to be the most important for him but that grew out of false pretenses.

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* DrowningYourSorrows: Once she finds out just what Armando had been doing with their company and the legacy of their parents on top of with who he was having an affair, she spends more than one day drinking [[spoiler: and taking one too many sleeping pills]]

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* DrowningYourSorrows: DrowningMySorrows: Once she finds out just what Armando had been doing with their company and the legacy of their parents on top of with who he was having an affair, she spends more than one day drinking [[spoiler: and taking one too many sleeping pills]]

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* DrowningYourSorrows: Once she finds out just what Armando had been doing with their company and the legacy of their parents on top of with who he was having an affair, she spends more than one day drinking [[spoiler: and taking one too many sleeping pills]]









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\n\n* NiceToTheWaiter: She is actually nice to the people that work for her and is respectful, but is the circumstances and what happens later on with Armando that sours her relationship with Betty, who she treats in an extremely harsh and unfair way.
* YourCheatingHeart: Armando cheats on her, however, [[spoiler: she also cheats on him with Ricardo]]


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The secretary to Marcela in charge of the marketing and social media of V&M. With Ines, she's one of the most levelheaded in the Squad, offering a advice or a shoulder to cry on when needed.

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The secretary to Marcela in charge of the marketing and social media of V&M. With Ines, she's one of the most levelheaded in the Squad, offering a advice or a shoulder to cry on when needed.



[[folder:Catalina Espasa]]


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[[folder:Catalina Espasa]]

Escarpa]]
One of the best publicists in NY. Has worked several times with V&M and is close friends with the families. She's efficient, down to earth, elegant and smart, being one of the few people in the fashion industry that respects and treats Betty kindly and as an equal, recognizing her skills.





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\nA Spanish fashion designer, who was once a model. He's known in the industry as someone eccentric but with great taste and with an ever growing popularity. He works closely with Catalina, who he considers a good friend and later on he meets Betty, with who he develops a sweet and close bond.
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to:

\nThe mother of Betty. She's a really nurturing and kind lady that supports her daughter unconditionally, defends her whenever someone tries to demean her. She's happily married to Demetrio and she gives reality checks to her daughter, her husband and Nico, who she also views as her own.





to:

\nThe father of Betty. An accountant that prides himself for being ethic and correct in his work, teaching his daughter to always abide to the law and work honestly. At the beginning of the story, however, he's having legal problems due to a mistake in the software he uses which he tries to hide from his wife with the help of his daughter.
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The receptionist of V&M. She's a young single mother that's known to be on the search of a husband that can offer her economic stability and be a good father figure to her son. However, her luck with men is questionable, seeing as almost all of them don't see beyond her body and sometimes even humiliate her. The only man that has shown any true interest beyond the physical for her is Giovanni, but is hard for her to look beyond his social status and lack of wealth.

to:

The receptionist of V&M. She's a young single mother that's known to be on the search of for a husband that can offer her economic stability and be a good father figure to her son. However, her luck with men is questionable, seeing as almost all of them don't see beyond her body and sometimes even humiliate her. The only man that has shown any true interest beyond the physical for her is Giovanni, but is hard for her to look beyond his social status and lack of wealth.




to:

The secretary to Marcela in charge of the marketing and social media of V&M. With Ines, she's one of the most levelheaded in the Squad, offering a advice or a shoulder to cry on when needed.




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The secretary of the VP of finances in V&M. She's loud and outspoken which leads her to a lot of trouble in her work. She's married to Efrain, but their relationship is shown to be deteriorated and is promptly revealed that he's cheating on her with a much younger woman, forcing her to deal with a divorce and having to keep her family going while dealing with work and her ex's lack of empathy.




to:

The secretary of Human Resources at V&M. Known as a complete gossip, always on the lookout for it with a great love for food. Has been happily married for several years but due to several events she starts questioning both her marriage and her self confidence.





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\nThe secretary to Ricardo Calderon. She's known as a tomboy amongst the Squad, having a more rough personality and always down to fight.





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\nThe assistant to Hugo Lombardi. Ines is actually one of the oldest employees in the company, having been by the side of the Mendoza and the Valencia since the beginning of it and even taking care of their children, who she views as her own and they love her in return. She's a mother figure to almost everyone there, especially to Hugo, who considers her as sacred and puts her above everyone.

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* GreenEyedMonster: While a beautiful and confident woman, she's prone to be really jealous about Armando. She has really big confrontations with women that had a past with him, or she let's her feelings get in the way and attack those she believes have an interest on him. This actually almost costs V&M an important business deal when she verbally attacked the representative of the other company, wrongly believing she was the secret lover of Armando. Partly {{Justified}} in that Armando was really cheating on her and his lover was actually someone really close to them.

* KickTheDog: Several times to Betty, berating and humiliating her almost everyday.






to:

The receptionist of V&M. She's a young single mother that's known to be on the search of a husband that can offer her economic stability and be a good father figure to her son. However, her luck with men is questionable, seeing as almost all of them don't see beyond her body and sometimes even humiliate her. The only man that has shown any true interest beyond the physical for her is Giovanni, but is hard for her to look beyond his social status and lack of wealth.
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* UndyingLoyalty: To Armando, at the beginning and for a good chunk of the story. However, this is {{Deconstructed}} as her loyalty is used and abused several times to the point that it's broken and she realizes that blindly following someone, even if you love them and they make you believe they love you in return, is not the basis for a healthy relationship nor the wisest of choices.
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\nIn charge of security in V&M. He's a close friend of Giovanni and the Squad. A bit of flirt but also clumsy, he takes his job very seriously and tries to keep a good body condition which prompts him to join a gym that happens to be owned by Sandra's family, something that pushes them together.




to:

In charge of maintenance in V&M. He's a handyman and does miscellaneous work around the place, often helping Wilson to keep an eye on things. Has been in love with Aura Maria since he met her, but because he's not that wealthy she hasn't taken him seriously, even though he has a great relationship with her son and protects her.





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\nFather of Armando and one of the founders of V&M. A serious and caring man, he wants nothing more than to see his son succeed and continue the good legacy he created for their family but not long after he retires, things spiral out of control.





to:

\nMother of Armando and one of the founders of V&M. An elegant and intelligent woman, she cares deeply for her son and Marcela's relationship, being her greatest wish to see them marry and continue their work in V&M together, finally uniting the two families. However, things don't go as planned, with her son putting in jeopardy not onl their company but also his relationship.
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* GirlFriday: PlayedWith. The assistant/secretary to Armando and while they do good work together, he takes advantage of her devotion at first and uses it in his favor.
* HyperCompetentSidekick: Though not a superhero story, and her bosses do know what they're talking about, she goes above and beyond in her tasks, and has a better knowledge when it comes to economy and business management than her direct boss.
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Armando's best friend and a shareholder in V&M. A notorious flirt and casanova that would spend almost every available time he had with models and other beautiful girls, he enabled a lot of Armando's worst habits and ideas.


to:

Armando's best friend and a shareholder in V&M. A notorious flirt and casanova that would spend almost every available time he had with models and other beautiful girls, he enabled a lot of Armando's worst habits and ideas. \n\n Unlike Armando, he's more detached of his feelings and is more willing to do questionable things to secure the money, lacking empathy, especially when it comes to dealing with Betty, who he treats nicely enough but behind her back, distrusts her and just wants to use her to keep the company floating.




Marcela's best friend. S


to:

Marcela's best friend. S

Also part of the high society in New York and accustomed to a certain lifestyle, Patricia begins the series as a divorced woman that tries by any means necessary to keep up appearances even though she only wants to do the minimum effort to do so. Marcela offers her a position in V&M as an assistant to Armando, as a way to help her and to have her keep a close eye on him. Patricia clashes with Betty and the Squad time and time again, shielding herself behind Marcela and her looks but that only helps her so much when she struggles with making end meets, lacking any sort of restraint or foresight with the little money she has.





to:

The in-house designer of V&M. Known to be temperamental and flamboyant, Hugo is respected and well known in the fashion world in New York but is still working to get his big break worldwide. A close friend to Marcela and Patricia, he mocks and is harsh with the Squad (he gave them their name) but he especially hates to deal with Betty, being extremely hurtful with her.
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* LadykillerInLove: Supposedly everyone believed he was this with Marcela, and while he does greatly cares for and adores her, he wasn't really IN love with her. The one that really makes him cut his casanova side completely is Betty.

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* LadykillerInLove: Supposedly Almost everyone believed he was this with Marcela, and while he does greatly cares for and adores her, he wasn't really IN love with her. The one that really makes him cut his casanova side completely is Betty.



Armando's best friend and a shareholder in V&M.


to:

Armando's best friend and a shareholder in V&M. A notorious flirt and casanova that would spend almost every available time he had with models and other beautiful girls, he enabled a lot of Armando's worst habits and ideas.






to:

\nMarcela's best friend. S

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to:

One of the executive directors at V&M as well as shareholder. Marcela is known in New York as one of the most beautiful and elegant women, with an impeccable taste in fashion and with a strong character. Nevertheless, she's also known to be quite possessive and jealous of Armando, who she knows and has loved since they were young. More often than not, she would side with Armando and fight her brother, Daniel, to support him, but when her fiance gains the presidency and appoints Betty as his main assistant, much to her displeasure, their relationship deteriorates fast.




to:

Armando's best friend and a shareholder in V&M.

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to:

The newly appointed president of V&M, a company created and raised from the ground by his dad. Armando wants nothing more than prove that he's up to the task to not only maintain the prestige of the company but also expand it and increase its influence. However, his ambition and rashness proves to be a problem when he plunges the company into an economic nosedive that only Betty's savviness manages to salvage time and time again, prompting him into delegating more and more tasks and responsibilities on her, depending greatly on her.

*LadykillerInLove: Supposedly everyone believed he was this with Marcela, and while he does greatly cares for and adores her, he wasn't really IN love with her. The one that really makes him cut his casanova side completely is Betty.



[[folder:Patricia]]


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[[folder:Patricia]]

[[folder:Patricia Fernandez]]








!!The "Ugly" Squad or the Squad of the Non-Conventional Beauty

[[folder:Aura Maria]]


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!!The "Ugly" Squad or the Squad of the Non-Conventional Beauty

[[folder:Aura Maria]]

[[folder:Roberto Mendoza]]




[[folder:Mariana]]


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[[folder:Mariana]]

[[folder:Margarita Mendoza]]




[[folder:Sofia]]


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[[folder:Sofia]]


!!The "Ugly" Squad or the Squad of the Non-Conventional Beauty

[[folder:Aura Maria]]




[[folder:Berta]]


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[[folder:Berta]]

[[folder:Mariana]]




[[folder:Sandra]]


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[[folder:Sandra]]

[[folder:Sofia]]




[[folder:Ines]]


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[[folder:Ines]]

[[folder:Berta]]




!!Betty's Family and Friends

[[folder:Julia Rincon]]


to:

!!Betty's Family and Friends

[[folder:Julia Rincon]]

[[folder:Sandra]]




[[folder:Demetrio Rincon]]


to:

[[folder:Demetrio Rincon]]

[[folder:Ines]]




[[folder:Nicolas]]


to:

[[folder:Nicolas]]

!!Betty's Family and Friends

[[folder:Julia Rincon]]




[[folder:Catalina Espasa]]


to:

[[folder:Catalina Espasa]]

[[folder:Demetrio Rincon]]




[[folder:Joaquin de Quiroz]]


to:

[[folder:Joaquin de Quiroz]]

[[folder:Nicolas Ramos]]




!!Antagonists

[[folder:Daniel Valencia]]


to:

!!Antagonists

[[folder:Daniel Valencia]]

[[folder:Catalina Espasa]]




[[folder:Roberto Mata]]


to:

[[folder:Roberto Mata]]

[[folder:Joaquin de Quiroz]]




[[folder:Fabio]]


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[[folder:Fabio]]

!!Antagonists

[[folder:Daniel Valencia]]




[[folder:Romina]]


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[[folder:Romina]]

[[folder:Gregorio Mata]]




[[folder:Efrain]]


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[[folder:Efrain]]

[[folder:Fabio]]



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[[folder:Romina]]


[[/folder]]

[[folder:Efrain]]


[[/folder]]
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Added DiffLines:

[[/folder]]

!!Betty's Family and Friends

[[folder:Julia Rincon]]


[[/folder]]

[[folder:Demetrio Rincon]]


[[/folder]]

[[folder:Nicolas]]


[[/folder]]

[[folder:Catalina Espasa]]


[[/folder]]

[[folder:Joaquin de Quiroz]]


[[/folder]]

!!Antagonists

[[folder:Daniel Valencia]]


[[/folder]]

[[folder:Roberto Mata]]


[[/folder]]

[[folder:Fabio]]


[[/folder]]

[[folder:Romina]]


[[/folder]]

[[folder:Efrain]]


[[/folder]]

[[folder:Jenny Wendy]]

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[[/folder]]

[[folder:Armando Mendoza]]


[[/folder]]

[[folder:Marcela Valencia]]


[[/folder]]


!!V&M

[[folder:Ricardo Calderon]]


[[/folder]]

[[folder:Patricia]]


[[/folder]]

[[folder:Hugo Lombardi]]


[[/folder]]

[[folder:Wilson]]


[[/folder]]

[[folder:Giovanni]]


[[/folder]]

!!The "Ugly" Squad or the Squad of the Non-Conventional Beauty

[[folder:Aura Maria]]


[[/folder]]

[[folder:Mariana]]


[[/folder]]

[[folder:Sofia]]


[[/folder]]

[[folder:Berta]]


[[/folder]]

[[folder:Sandra]]


[[/folder]]

[[folder:Ines]]

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[[//folder]]

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[[//folder]][[/folder]]
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[[folder: Beatriz "Betty" Aurora Rincon Lozano]]

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[[folder: Beatriz [[folder:Beatriz "Betty" Aurora Rincon Lozano]]

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[[foldercontrol]]



* FriendlessBackground: While not completely lonely, thanks to having her friend Nicolas, she had little to no friends throughout her life, with a lot of classmates and coworkers ignoring or outright bullying her because of her looks or shy demeanor. Thankfully, when she arrives to V&M, she would meet the Squad who promptly integrate her and treat her with much kindness.

to:

* BeautifulAllAlong: Towards the end of the series, right at the point where she realizes she deserves better than the way she was treated all those years, she would go through a makeover that would show that she was this in order to help boost her already rising confidence and inner strength.
* FriendlessBackground: While not completely lonely, thanks to having her friend Nicolas, she had little to no friends throughout her life, with a lot of classmates and coworkers ignoring or outright bullying her because of her looks or shy demeanor. Thankfully, when she arrives to V&M, she would meet meets the Squad who promptly integrate her and treat her with much kindness.
* LoveMakesYouDumb: Well, more than dumb, because Betty keeps her smart and wit throughout, she lets the love for Armando become her main motivation in almost everything, wanting nothing more than to help him even when she knows that his plans are NOT the best or the most reliant. Granted, she does try to voice her opinion but more often than not is shut down or not heard.
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!!Main Characters

[[folder: Beatriz "Betty" Aurora Rincon Lozano]]

Beatriz, or Betty as she's referred to by almost everyone, is a smart, shy and sweet young woman who throughout her entire life she has been made fun of or discriminated because of her looks, with more than one person calling her ugly to her face. While really intelligent, hardworking and studious, she has had bad luck in finding or keeping jobs because in the end, her bosses always seemed to prefer to keep the prettier coworker. She finally gets a chance for a job in the fashion house V&M, thanks to a fortuitous encounter with the recently appointed president, Armando Mendoza, who she helped escape from an unlucky situation involving him and an ex lover, hiding it from his fiance, Marcela. Thanks to her intelligence and hard work she ends up being invaluable to Armando but her devotion to her new boss will prove to bring more than one problem into her life.

-------

* FriendlessBackground: While not completely lonely, thanks to having her friend Nicolas, she had little to no friends throughout her life, with a lot of classmates and coworkers ignoring or outright bullying her because of her looks or shy demeanor. Thankfully, when she arrives to V&M, she would meet the Squad who promptly integrate her and treat her with much kindness.

[[//folder]]

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