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* MarryingTheMark: He married Hugo to have access to his fortune.

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* ConMan: He pretended to be gay to seduce Hugo and secure both modeling gigs as well as be able to use Hugo's money.
* MarryingTheMark: He married Hugo to have access to his fortune. What's interesting in his case is that he doesn't try to physically harm Hugo or get rid of him to inherit his fortune but rather there's the implication he would have stayed married to him indefinitely if Romina hadn't appeared in their lives, demanding he returns with her.
* WouldHarmASenior: Though being more squeamish about the lengths Romina would go in getting rid of Inesita, he doesn't hesitate in going along and supporting her claims, trying to not subtly get Hugo to consider Inesita to be too old to handle the workload.

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*LawOfInverseFertility: Both her and her husband desperately want children, but they never have luck and even with adoption there's so many hoops they have to sort and they have been met with disappointment each time. It isn't until almost the very end of the series that she gets pregnant.


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* CassandraTruth: Has cautioned Hugo about both Romina's and Fabio's erratic behavior but he always dismisses it, especially when Fabio starts sweet talking him.

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* DrowningMySorrows: After Joaquin de Quiroz presents himself at V&M and very clearly admits that he came to New York for Betty and that he wants to have a relationship with her, with everyone around them encouraging Betty to do so, Armando feels completely depressed and jealous, prompting him to spend an evening with Giovanni and Nicolas, drinking all night and lamenting their romantic woes.



* LaserGuidedKarma: By the end of the story, he's burned several bridges and his situation is less than ideal. To sum up, he ends up [[spoiler: having to start over in another company, with barely any money left in his accounts, being taken advantage of by a woman he previously mocked and rejected and just overall humiliated at every turn]].

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* LaserGuidedKarma: By the end of the story, he's burned several bridges and his situation is less than ideal. To sum up, he ends up [[spoiler: having to start all over in another company, with barely any money left in his accounts, being taken advantage of by a woman he previously mocked and rejected and just overall humiliated at every turn]].
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* LadyMacbeth: While Fabio takes the leadership in certain occasions, more often than not Romina is the one coming up with plans and pushing for him to do things. There are times that even Fabio is shocked at how far she's willing to go.

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* MarryingTheMark: He married Hugo to have access to his fortune.




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* WouldHarmASenior: She has no qualms in gaslighting and giving some phony pills to Inesita to get her out of her way to be Hugo's closest confidant. She even anonymously accused Inesita of being the one who sold the designs.

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* TheMole: He gave private information that no one should have access to to Daniel, in the hopes of ousting Armando.

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* MistreatmentInducedBetrayal: By the end of the story, he gets tired of Daniel's abuse towards him and their partnership ends with both of them trying to pin the blame of all the crimes on the other.
* TheDragon: Goes along with every of Daniel's plans and has sabotaged V&M in multiple occasions even after being fired from there.
* TheMole: He gave private information that no one should have access to about the dealings and happenings of the company to Daniel, in the hopes of ousting Armando.





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\nA model and boyfriend of Hugo Lombardi. In actuality, a conman who entered Hugo's life to take as much money from him as he could.





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\nFabio's sister that suddenly comes from Argentina and enters both Hugo's household and workplace. In reality, she's Fabio's real wife and mother of his children who is trying to take him back with her and helping him scam Hugo.

*TheMole: She was the one who sold Hugo's designs to Mata, sabotaging a million dollar deal V&M had with Anderson, while pinning the blame on Inesita.

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* BadBoss: Even when he does reward good work, his treatment of his employees is not the best, always treating them as if they're beneath him.




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* TheMole: He gave private information that no one should have access to to Daniel, in the hopes of ousting Armando.
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* MoralEventHorizon: While it's clear that Daniel resorts to rather unsavory strategies to get what he wants, encouraging corporate espionage, he managed to stay on the right side of the law. However, his obsession to destroy V&M (and Armando) leads him

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* MoralEventHorizon: KickTheDog: While it's clear at the beginning he was impressed by Betty and even offered her a great job, he also says really hurtful and mean stuff about and to her after he realizes she would do whatever Armando asks. He also treats Patricia in a cruel manner, throwing money at her after spending a night together and mocking her financial situation.
* VillainousBreakdown: As the story goes on, he starts losing his façade of a calm and collected businessman, letting his emotions and anger get the best of him, but is once he realizes
that Daniel resorts to rather unsavory strategies to get what there's more than enough evidence [[spoiler: of his dealings in India, that left many dead in a fire caused by faulty wiring in a factory he wants, encouraging corporate espionage, bought, one he managed to stay on acquired for the right side exclusive purpose of the law. However, sabotaging V&M,]] and that his obsession company is falling into ruin, that he starts to destroy V&M (and Armando) leads him
completely lose it and acts erratically.





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\nThe VP of finances in V&M and a close associate of Daniel Valencia.

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* PapaWolf: He worries a lot about Betty, always trying to go pick her up, calling and waiting up for her whenever she's late or meet her friends before letting them come to their house.

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* PapaWolf: He worries a lot about Betty, always trying to go pick her up, calling and waiting up for her whenever she's late or meet her friends before letting them come to their house. \n Whenever he thinks someone is being mean to Betty, his first instinct is to go and confront whoever or whatever is causing his daughter trouble.





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\nThe younger brother of Marcela and María Lucía. He's Armando's main rival in the pursuit of being CEO of V&M, however, while Armando wants to expand the company, Daniel wants to dissolve and sell it. The main antagonist in the story, he resorts to increasingly illegal and, at times, dangerous tactics to try and undermine Armando.
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* {{Jerkass}}: While he can be really charming, this is more often than not a façade and even when he is smiling your way you can be sure it will be coupled with snide and sarcastic commentary meant to belittle and humiliate you. He's known in the corporative world as a ruthless company destroyer, buying businesses in the brink of bankruptcy to then tear them apart and selling them, with the heavy implication that he had something to do with those companies failing.
* MoralEventHorizon: While it's clear that Daniel resorts to rather unsavory strategies to get what he wants, encouraging corporate espionage, he managed to stay on the right side of the law. However, his obsession to destroy V&M (and Armando) leads him
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* BewareTheNiceOnes: She may appear to many as a complete hippie, who would prefer to be all love and peace. However, once she arrives in New York [[spoiler: to both deal with the increasingly chaotic situation in V&M and demand her brother to return the money she left him in charge with]], she's shown to be a capable businesswoman who manages to get [[spoiler: both Daniel and Ricardo]] in their place as well as helping her sister [[spoiler: get through her wedding cancellation and heartbreak.]]

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* BewareTheNiceOnes: She may appear to many as a complete hippie, who would prefer to be all love and peace. However, once she arrives in New York [[spoiler: to both deal with the increasingly chaotic situation in V&M and demand her brother to return the money she left him in charge with]], she's shown to be a capable businesswoman who manages to get both [[spoiler: both Daniel and Ricardo]] in their place as well as helping her sister [[spoiler: get through her wedding cancellation and heartbreak.]]place.



* HairOfGoldHeartofGold: She's blond and one of the nicest characters. Even when the situation at V&M blows up and tensions are high, she's willing to sit down and listen to all parties involved and treats all fairly.

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* HairOfGoldHeartofGold: HairOfGoldHeartOfGold: She's blond and one of the nicest characters. Even when the situation at V&M blows up and tensions are high, she's willing to sit down and listen to all parties involved and treats all fairly.



* HorribleJudgeOfCharacter: Most, if not all, of her dates and boyfriends turn out to be jerks that want to take advantage of her

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* HorribleJudgeOfCharacter: Most, if not all, A lot of her the times the men she dates and boyfriends turn out are very obviously not the best of people but she always gives them more than one chance thinking that they would somehow change. Luckily, she does manage to be jerks that want able to take advantage of herrealize they suck before getting in too deep with them.




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* MamaBear: She's fiercely protective of Betty, especially after seeing how callous and mean people could be to her due to her appearance. When she starts suspecting that Armando may be taking advantage of Betty, she doesn't hesitate in going to his work and put him in his place, and once she confirms her suspicions she berates him and kicks him out of their house.




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* PapaWolf: He worries a lot about Betty, always trying to go pick her up, calling and waiting up for her whenever she's late or meet her friends before letting them come to their house.

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* FlatCharacter: Out of everyone in the squad, she doesn't really have an arc of her own, mostly being involved as a third party in everyone else's story and the one that everyone goes to for spiritual or more conventional advice.

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* FlatCharacter: Out of everyone in the squad, she doesn't really have an arc of her own, mostly being involved as a third party in everyone else's story and the one that everyone goes to for spiritual or more conventional advice.story.


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* GreenEyedMonster: Because of her insecurities regarding her weight, she always fears her husband will look for someone else, which worsens after seeing Sofía's situation. Luckily, her husband only has eyes for her.

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* DrowningMySorrows: Once she finds out just what Armando had been doing with their company and the legacy of their parents on top of with who he was having an affair, she spends more than one day drinking [[spoiler: and taking one too many sleeping pills]]

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* DrowningMySorrows: Once Several times, but two stand out: The first one when she ends up in bed with Ricardo, starting an on-off affair and when she finds out just what Armando had been doing with their company and the legacy of their parents on top of with who he was having an affair, affair with, she spends more than one day drinking [[spoiler: and taking one too many sleeping pills]]



In charge of security in V&M. He's a close friend of Giovanni and the Squad. A bit of flirt but also clumsy, he takes his job very seriously and tries to keep a good body condition which prompts him to join a gym that happens to be owned by Sandra's family, something that pushes them together.

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In charge of security in the building but mostly hangs around V&M. He's a close friend of Giovanni and the Squad. A bit of a flirt but also clumsy, he takes his job very seriously and tries to keep a good body condition which prompts him to join a gym that happens to be owned by Sandra's family, something that pushes them together.



* FoolishSiblingResponsibleSibling: PlayedWith, she was considered by many at the beginning as the irresponsible and flighty sibling spending all her money around the globe compared to Marcela and Daniel that seemed to have it all figured it out with high ranking corporative jobs. However, as the story progresses, both Marcela and Daniel start making several mistakes in both their personal and professional lives and is only when Malu returns that some order is brought back to their lives.




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* ReasonableAuthorityFigure: While not on the same level as Roberto and Margarita, people in the company has a lot of respect for her and listen to what she says.


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* FlatCharacter: Out of everyone in the squad, she doesn't really have an arc of her own, mostly being involved as a third party in everyone else's story and the one that everyone goes to for spiritual or more conventional advice.
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* KickTheDog: He's callous and very indifferent to Sofia's plight, letting Jenny to walk over her and even his own kids at one point.

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* KickTheDog: He's callous and very indifferent to Sofia's plight, letting Jenny to walk over her and even his own kids at one point.
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* KickTheDog: Her husband, Efrain, cheats on her with a younger woman called Jenny, who takes every chance she gets to disparage and insult her, going as far as enter V&M to harass Sofia, subbing in her face how her husband chose her.

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* KickTheDog: On the receiving end. Her husband, Efrain, cheats on her with a younger woman called Jenny, who takes every chance she gets to disparage and insult her, going as far as enter V&M to harass Sofia, subbing in her face how her husband chose her.



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* KickTheDog: He's callous and very indifferent to Sofia's plight, letting Jenny to walk over her and even his own kids at one point.




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* RagsToRiches: After suffering an accident, he sues the city and manages to win, getting 250k. However...
** RichesToRags: Due to his and Jenny's excessive spending and bad investment decisions, they end up wasting the money and have to work as waiters in a catering business.


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* NeverMyFault: Her fights with Sofia had disrupted the workplace several times, but she always spins the story to make herself as the innocent victim who has done nothing wrong, even though she's the one that normally goes out of her way to verbally harass Sofia and the Squad.
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