History Advertising / GotMilk

** In 2016, Creator/LeslieOdomJr appeared in a [[https://www.youtube.com/watch?v=Z-KoAi3Nl9Q&ab_channel=Hamilton remake of the "Aaron Burr" commercial]], which, instead of promoting milk, promoted the musical ''Theatre/{{Hamilton}}. Odom played Aaron Burr in the original Broadway cast.

* BaitAndSwitch: The commercial starring the Advertising/TrixRabbit. He [[ThrowTheDogABone finally gets his cereal...]] only to be distraught when he discovers [[YankTheDogsChain he doesn't have any milk to go with it.]]

* BaitAndSwitch: The commercial starring the Advertising/TrixRabbit.

* TheRealHeroes: In one commercial, a milkman doing his rounds falls down a trapdoor, and into a conference room where ComicBook/TheAvengers and a couple other Marvel heroes are meeting, who assume he's there for an interview. While his only "power" is the ability to deliver his much-desired product to customers, they consider that enough for him to join them.

Got Milk? (or [[AllLowercaseLetters got milk?]] as it's normally rendered) is an advertising campaign by the California Milk Processor Board, advertising (what else) milk. The ads are typically some sort of celebrity or fictional figure encouraging the consumption of milk, usually with a "milk moustache" on their upper lip. Due to the campaign being widespread, it's been "endorsed" by some pretty odd characters and figures, including WesternAnimation/{{Shrek}}, Franchise/{{Batman}}, and even Creator/WhoopiGoldberg.[[note]]Who's lactose-intolerant and initially did not sign on to the campaign until lactose-free milk became available[[/note]]

* QuestioningTitle

* IconicLogo: The "Got Milk?" text and font (Phenix American)[[labelnote:*]]No, not Ph'''o'''enix American.[[/labelnote]] has become infamous, spurring many parodies.

* CruelTwistEnding: Most of the commercials end with the characters eating cookies or brownies, but don't have any milk to wash them down. The most infamous example is the commercial where the Advertising/TrixRabbit finally gets some Trix cereal, only to find out that he doesn't have any milk to put on his cereal.

* CruelTwistEnding: Most of the commercials end with the characters eating cookies or brownies, but don't have any milk to wash them down. The most infamous example is the commercial where the Advertising/TrixRabbit finally gets some Trix, only to find out that he doesn't have any milk to put on his cereal.

* CruelTwistEnding: Most of the commercials end with the characters eating cookies or brownies, but don't have any milk to wash them down.

[[quoteright:295:https://static.tvtropes.org/pmwiki/pub/images/got_milk_2.png]]

[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/gotmilk.png]]
[[caption-width-right:300:Yes, we do.]]

* AesopCollateralDamage: The general theme of "milk is good for you" could be {{Anvilicious}} at times. One commercial features a young boy and his sister who don't want to drink milk, saying it's "for babies". Then the boy points to his elderly neighbor who never drinks it, saying he does just fine. Then said neighbor's arms fall off as he tries to lift something heavy. Cue the boy and his sister screaming in horror, then proceed to gulping their milk. And cue MoralGuardians opposed to depictions of violence deriding the CMPB for the ad.

* BandageMummy: In one well-known commercial, some guys in a hospital share a cookie with a guy like this, but then can't hear him when he can't swallow for lack of milk. Worse, [[FridgeHorror he might be choking]].

Got Milk? (or [[AllLowercaseLetters got milk?]] as it's normally rendered) is an advertising campaign by the California Milk Processor Board, advertising (what else) milk. The ads are typically some sort of celebrity or fictional figure encouraging the consumption of milk. Due to the campaign being widespread, it's been "endorsed" by some pretty odd characters and figures, including WesternAnimation/{{Shrek}}, Franchise/{{Batman}}, and even Creator/WhoopiGoldberg.[[note]]Who's lactose-intolerant and initially did not sign on to the campaign until lactose-free milk became available[[/note]]

* AesopCollateralDamage: The general theme of "milk is good for you" could be {{Anvilicious}} at times. One commercial features a young boy who doesn't want to drink milk, saying it's "for babies", then points to his elderly neighbor who never drinks it, saying he does just fine. Then said neighbor's arms fall off as he tries to lift something heavy. Cue the boy and his sister gulping their milk. And cue MoralGuardians opposed to depictions of violence deriding the CMPB for the ad.

The original campaign initially lasted from October 24, 1993 to February 24, 2014, when it was replaced with a new slogan called "Milk Life". However, its chocolate milk-focused variant (titled Got Chocolate Milk?) is still in active promotion, and the Got Milk ads themselves still run in California.

Got Milk? (or [[AllLowercaseLetters got milk?]] as it's normally rendered) was an advertising campaign by the California Milk Processor Board, advertising (what else) milk. The ads are typically some sort of celebrity or fictional figure encouraging the consumption of milk. Due to the campaign being widespread, it's been "endorsed" by some pretty odd characters and figures, including WesternAnimation/{{Shrek}}, Franchise/{{Batman}}, and even Creator/WhoopiGoldberg.[[note]]Who's lactose-intolerant and initially did not sign on to the campaign until lactose-free milk became available[[/note]]

It lasted from October 24, 1993 to February 24, 2014, when it was replaced with a new slogan called "Milk Life". However, its chocolate milk-focused variant (titled Got Chocolate Milk?) is still in active promotion, and the Got Milk ads themselves still run in California.

[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/gotmilk_2090.jpg]]

The campaign was [[https://www.cnn.com/2020/08/03/business/got-milk-slogan-dairy/index.html revived]] in 2020, taking a new social media based approach.

The campaign was [[https://www.cnn.com/2020/08/03/business/got-milk-slogan-dairy/index.html revived]] in 2020 in the wake of increasing sales due to the UsefulNotes/COVID19Pandemic.