History Advertising / GEICO

* TakeThatUs: The Caveman commercials portray the company as casually racist towards cavemen, with the "dumb brute in a loincloth" portrayal of the in-universe ads being roughly equivalent to blackface.

* OminousMusicBoxTune: In a Gecko commercial, the Gecko is exploring the attic of a newly-bought house with its owner. After the Gecko opens a music box,[[note]]Being British, he calls it a "tiny dancer"[[/note]] the owner turns on the light, [[SurpriseCreepy finding the attic is full of mannequins]] as [[LettingTheAirOutOfTheBand the music box slows to a stop]].

* FracturedFairyTale: Some of the fairy tales ads for the department that does stuff like renters insurance, such as retelling of "Ba Ba Black Sheep" in which a guy doesn't have any wool because all of his wool sweaters, as well as his flat-screen television and other stuff were stolen by some hooligan. Fortunately, he had the renters insurance, so they replaced it all and later the guy whole stole the stuff was caught selling it online and arrested.

* EarlyInstallmentWeirdness: In the Gecko's first few commercials, he was unaffiliated with GEICO, and just got annoyed at people mistaking him for the company. He was also voiced by Dave Kelly (and in one commercial, Creator/RichardStevenHorvitz), not Jake Wood as was the norm in later ads. His very ''first'' appearance depicted him as more animalistic, and had him voiced by Kelsey Grammar.

GEICO is an insurance company that spends around a ''billion'' dollars a year in advertising. Their commercials are unavoidable on American television. The campaigns are well known for using strange off-the-wall or satirical humor, usually to reinforce an advertising slogan. GEICO has several {{mascot}}s, the most famous of which is Gecko, the cute anthropomorphic lizard known for his trademark UsefulNotes/AustralianAccent. Following the Gecko are the racially offended cavemen, Kash, the creepy stalking wad of cash with googly eyes, Creator/MichaelMcGlone, the FilmNoir spokesman who asks rhetorical questions with the same answer to “Can GEICO really save you 15% or more on car insurance?” and lately Maxwell the Pig has cropped up in a slew of commercials as well (debuting in one of [=McGlone=]'s commercials, as a matter of fact).

** Also, with the Gecko, Rocky and Bullwinkle. Rocky is the one who does the facepalm first. The Gecko just catches on to it.
---> '''Rocky:''' Aww, come on, Bullwinkle. They're named after-
---> '''Bullwinkle:''' First president George Rockington!
---> *Rocky looks at Gecko*
---> '''Gecko:''' That doesn't even make any sense, Mr. ...uh... Winkle.

* HalloweenEpisode: A series of ads in October of 2019 put out a few spooky-themed ads with the tagline "Happy [=GEICOween=]!" One of these ads featured WesternAnimation/CasperTheFriendlyGhost annoying the residents of a haunted house. Another included a witch as an unsavory roommate.

* OminousMusicBoxTune: In a Gecko commercial, the Gecko is exploring the attic of a newly-bought house with its owner. After the Gecko opens a music box,[[note]]Being British, he calls it a "tiny dancer"[[/note]] the owner turns on the light, [[SurpriseCreepy find the attic is full of mannequins]] as [[LettingTheAirOutOfTheBand the music box slows to a stop]].

* OminousMusicBoxTune: In a Gecko commercial, the Gecko is exploring the attic of a newly-bought house with its owner. After the Gecko opens a music box,[[note]]Being British, he calls it a "tiny dancer"[[/note]] the owner turns on the light, [[SurpriseCreepy find the attic is full of mannequins]] as [[LettingTheAirOutOfTheBand the music box slows to a stop.

* WhatYearIsIt: In one ad, a man digs a number of old things out of his couch including Dave Coulier from ''Series/FullHouse'', who asks "What year is this?" followed by a LaughTrack.

* WhatYearIsIt: In one ad, a man digs a number of old things out of his couch including [[Series/FullHouse Dave Coulier]], who asks "What year is this?" followed by a LaughTrack.

* WarmHeartedWalrus: One commercial depicts an UsefulNotes/IceHockey game where one team has a walrus as its goalie. The point is that saving with GEICO is "walrus in a goal" easy, since there's no way for a puck to get by the walrus. (Well, the commercial ends with the walrus, named Duncan, falling asleep and the coach telling him "No sleepies.")

* The GEICO Gecko: Their original charming reptilian mascot. He would frequently promote GEICO while being in humorous situations.
** He wasn't always so buddy buddy with the company however, in fact his first appearances (when he was played by Creator/KelseyGrammer--yes, ''[[Series/{{Cheers}} that]]'' [[Series/{{Frasier}} Mr. Grammer]]) had him complaining about people confusing the word gecko for GEICO and informing them that they should call the insurer if they needed to save money on car insurance and stop calling him unless they, ya know, needed an actual gecko to do whatever it is that a talking gecko does...
* Maxwell the Pig: A reoccurring character who's the little piggy who cried "weeee" all the way home and [[CueTheFlyingPigs can fly]] (at least on a plane). Interestingly enough, Maxwell's commercials were a SpinOff of the Creator/MichaelMcGlone commercials.

** A 2021 ad featured the Gecko imagining what things would have been like if he had been an Eternal, while promoting the Marvel film ''Film/TheEternals''.

--> '''Rocky:''' Aww, come on, Bullwinkle. They're named after-
--> '''Bullwinkle:''' First president George Rockington!
--> *Rocky looks at Gecko*
--> '''Gecko:''' That doesn't even make any sense, Mr. ...uh... Winkle.

* {{Dualvertisement}}: In one commercial, the Gecko turns from promoting insurance to the benefits of Helzberg Diamonds. It's corporate synergy at work: Both companies are owned by Berkshire Hathaway.

** A sixth ad has a couple warning about an animal in the attic. Cue [[TheMuppets/Animal]] going wild in the attic.