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* EntryPoint: Most players are viewers of the eponymous Website/{{Youtube}} channel, seeking to learn how to pronounce certain English words. Then, one of the videos suddenly asks them for help to escape from an unknown place.
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Pronunciation Book is an {{alternate reality game}} that, although starting in 2010, was not known to the public until July 9, 2013. The original videos simply involved a strange male voice teaching people how to pronounce words in the English language. However, the video "How to ask for help in English" simply consisted of the above mentioned quote. After this, the following videos all contained no information on pronunciation, instead containing cryptic messages leading to a 77 Day countdown ending on September 24, 2013. Afterwards, the creators revealed that it was [[ViralMarketing part of a project]] (which also included the infamous Twitter account [[https://twitter.com/horse_ebooks Horse_ebooks]]) leading up to the FMV adventure game ''VideoGame/BearSternsBravo'', a satire on the parties responsible for the 2007-08 financial crisis.
to:
Pronunciation Book is an {{alternate reality game}} that, although starting in 2010, was not known to the public until July 9, 2013. The original videos simply involved a strange male voice teaching people how to pronounce words in the English language. However, the video "How to ask for help in English" simply consisted of the above mentioned quote. After this, the following videos all contained no information on pronunciation, instead containing cryptic messages leading to a 77 Day countdown ending on September 24, 2013. Afterwards, the creators revealed that it was [[ViralMarketing part of a project]] (which also included the infamous Twitter account [[https://twitter.com/horse_ebooks Horse_ebooks]]) leading up to the FMV adventure game ''VideoGame/BearSternsBravo'', ''VideoGame/BearStearnsBravo'', a satire on the parties responsible for the 2007-08 financial crisis.
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Pronunciation Book is an {{alternate reality game}} that, although starting in 2010, was not known to the public until July 9, 2013. The original videos simply involved a strange male voice teaching people how to pronounce words in the English language. However, the video "How to ask for help in English" simply consisted of the above mentioned quote. After this, the following videos all contained no information on pronunciation, instead containing cryptic messages leading to a 77 Day countdown ending on September 24, 2013. Afterwards, the creators revealed that it was [[ViralMarketing part of a project]] (which also included [[spoiler:the infamous Twitter account [[https://twitter.com/horse_ebooks Horse_ebooks]]]]) leading up to [[spoiler:the FMV adventure game ''[[http://www.bearstearnsbravo.com/ Bear Stearns Bravo]]'', a satire on the parties responsible for the 2007-08 financial crisis]].
to:
Pronunciation Book is an {{alternate reality game}} that, although starting in 2010, was not known to the public until July 9, 2013. The original videos simply involved a strange male voice teaching people how to pronounce words in the English language. However, the video "How to ask for help in English" simply consisted of the above mentioned quote. After this, the following videos all contained no information on pronunciation, instead containing cryptic messages leading to a 77 Day countdown ending on September 24, 2013. Afterwards, the creators revealed that it was [[ViralMarketing part of a project]] (which also included [[spoiler:the the infamous Twitter account [[https://twitter.com/horse_ebooks Horse_ebooks]]]]) Horse_ebooks]]) leading up to [[spoiler:the the FMV adventure game ''[[http://www.bearstearnsbravo.com/ Bear Stearns Bravo]]'', ''VideoGame/BearSternsBravo'', a satire on the parties responsible for the 2007-08 financial crisis]].
crisis.
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%%* ArcNumber: 77, of course.
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%%* WhamEpisode[[spoiler:/GainaxEnding: Horse_ebooks]]
%%** [[spoiler:How to Pronounce 36. After the entire countdown had consisted of videos of only one or two phrases, 36 unleashed an entire speech, and the fans did rejoice.]]
%%How does it change the status quo?
%%** [[spoiler:How to Pronounce 36. After the entire countdown had consisted of videos of only one or two phrases, 36 unleashed an entire speech, and the fans did rejoice.]]
%%How does it change the status quo?
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%%** [[spoiler:How
** "How to ask for help in English" is the video where the channel took the turn from being another pronunciation channel to an AlternateRealityGame. The voice says "please help me escape from this place", and the videos from then on became more cryptic and hinted at an overarching plot line.
** "How to Pronounce
** "How to pronounce 36." After the entire countdown had consisted of videos of only one or two phrases, 36 unleashed an entire speech,
%%How does it change the status quo?
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* GainaxEnding: After 76 days of buildup, the big reveal of the ARG was [[spoiler:the end of Horse_ebooks, an infamous twitter account that posted random nonsense about horses]]. Pretty much no-one expected this, since no-one knew they were connected.
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-->'''A/Franco''': This dish is David Chang's reimagining of the Sausage [=McMuffin=]."
-->'''B''': "It's charitable to call this a "reimagining" of a Sausage [=McMuffin=], Franco."
-->'''B''': "It's charitable to call this a "reimagining" of a Sausage [=McMuffin=], Franco."
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-->'''A''': "Chief doesn't like guacamole on his taco."
-->'''B''': "Then he can scoop the guacamole out with his bare hands."
-->'''B''': "Then he can scoop the guacamole out with his bare hands."
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* ArcNumber: 77, of course.
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* LethalChef:
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%%Quotes themselves are not context.
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* PickyEater:
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* WhamEpisode[[spoiler:/GainaxEnding: Horse_ebooks]]
** [[spoiler:How to Pronounce 36. After the entire countdown had consisted of videos of only one or two phrases, 36 unleashed an entire speech, and the fans did rejoice.]]
** [[spoiler:How to Pronounce 36. After the entire countdown had consisted of videos of only one or two phrases, 36 unleashed an entire speech, and the fans did rejoice.]]
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%%How does it change the status quo?
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Pronunciation Book is an alternate reality game that, although starting in 2010, was not known to the public until July 9, 2013. The original videos simply involved a strange male voice teaching people how to pronounce words in the English language. However, the video "How to ask for help in English" simply consisted of the above mentioned quote. After this, the following videos all contained no information on pronunciation, instead containing cryptic messages leading to a 77 Day countdown ending on September 24, 2013. Afterwards, the creators revealed that it was [[ViralMarketing part of a project]] (which also included [[spoiler:the infamous Twitter account [[https://twitter.com/horse_ebooks Horse_ebooks]]]]) leading up to [[spoiler:the FMV adventure game ''[[http://www.bearstearnsbravo.com/ Bear Stearns Bravo]]'', a satire on the parties responsible for the 2007-08 financial crisis]].
to:
Pronunciation Book is an alternate {{alternate reality game game}} that, although starting in 2010, was not known to the public until July 9, 2013. The original videos simply involved a strange male voice teaching people how to pronounce words in the English language. However, the video "How to ask for help in English" simply consisted of the above mentioned quote. After this, the following videos all contained no information on pronunciation, instead containing cryptic messages leading to a 77 Day countdown ending on September 24, 2013. Afterwards, the creators revealed that it was [[ViralMarketing part of a project]] (which also included [[spoiler:the infamous Twitter account [[https://twitter.com/horse_ebooks Horse_ebooks]]]]) leading up to [[spoiler:the FMV adventure game ''[[http://www.bearstearnsbravo.com/ Bear Stearns Bravo]]'', a satire on the parties responsible for the 2007-08 financial crisis]].
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Pronunciation Book is an alternate reality game that, although starting in 2010, was not known to the public until July 9, 2013. The original videos simply involved a strange male voice teaching people how to pronounce words in the English language. However, the video "How to ask for help in English" simply consisted of the above mentioned quote. After this, the following videos all contained no information on pronunciation, instead containing cryptic messages leading to a 77 Day countdown ending on September 24, 2013. Afterwards, the creators revealed that it was [[ViralMarketing part of a project]] (which also included [[spoiler:the infamous Twitter account [[https://twitter.com/horse_ebooks Horse_ebooks]]]]) leading up to [[spoiler:the AMV adventure game ''[[http://www.bearstearnsbravo.com/ Bear Stearns Bravo]]'', a satire on the parties responsible for the 2007-08 financial crisis]].
to:
Pronunciation Book is an alternate reality game that, although starting in 2010, was not known to the public until July 9, 2013. The original videos simply involved a strange male voice teaching people how to pronounce words in the English language. However, the video "How to ask for help in English" simply consisted of the above mentioned quote. After this, the following videos all contained no information on pronunciation, instead containing cryptic messages leading to a 77 Day countdown ending on September 24, 2013. Afterwards, the creators revealed that it was [[ViralMarketing part of a project]] (which also included [[spoiler:the infamous Twitter account [[https://twitter.com/horse_ebooks Horse_ebooks]]]]) leading up to [[spoiler:the AMV FMV adventure game ''[[http://www.bearstearnsbravo.com/ Bear Stearns Bravo]]'', a satire on the parties responsible for the 2007-08 financial crisis]].
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Pronunciation Book is an alternate reality game that, although starting in 2010, was not known to the public until July 9, 2013. The original videos simply involved a strange male voice teaching people how to pronounce words in the English language. However, the video "How to ask for help in English" simply consisted of the above mentioned quote. After this, the following videos all contained no information on pronunciation, instead containing cryptic messages leading to a 77 Day countdown ending on September 24, 2013.
to:
Pronunciation Book is an alternate reality game that, although starting in 2010, was not known to the public until July 9, 2013. The original videos simply involved a strange male voice teaching people how to pronounce words in the English language. However, the video "How to ask for help in English" simply consisted of the above mentioned quote. After this, the following videos all contained no information on pronunciation, instead containing cryptic messages leading to a 77 Day countdown ending on September 24, 2013.
2013. Afterwards, the creators revealed that it was [[ViralMarketing part of a project]] (which also included [[spoiler:the infamous Twitter account [[https://twitter.com/horse_ebooks Horse_ebooks]]]]) leading up to [[spoiler:the AMV adventure game ''[[http://www.bearstearnsbravo.com/ Bear Stearns Bravo]]'', a satire on the parties responsible for the 2007-08 financial crisis]].
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* ViralMarketing: Turns out to have been partly this for [[spoiler:the AMV adventure game [[http://www.bearstearnsbravo.com/ Bear Stearns Bravo]], which is something of a satire on the financial sector]].
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* ViralMarketing: Turns out to have been partly this for [[spoiler:the AMV adventure game [[http://www.bearstearnsbravo.com/ Bear Stearns Bravo]], which is something of a satire on the financial sector]].
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Pronunciation Book is an ongoing alternate reality game that, although starting in 2010, was not known to the public until July 9, 2013. The original videos simply involved a strange male voice teaching people how to pronounce words in the English language. However, the video "How to ask for help in English" simply consisted of the above mentioned quote. After this, the following videos all contained no information on pronunciation, instead containing cryptic messages leading to a 77 Day countdown ending on September 24, 2013.
to:
Pronunciation Book is an ongoing alternate reality game that, although starting in 2010, was not known to the public until July 9, 2013. The original videos simply involved a strange male voice teaching people how to pronounce words in the English language. However, the video "How to ask for help in English" simply consisted of the above mentioned quote. After this, the following videos all contained no information on pronunciation, instead containing cryptic messages leading to a 77 Day countdown ending on September 24, 2013.
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Moving \"The Wiki Rule\" to Trivia tab
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Pronunciation Book is an ongoing ARG that, although starting in 2010 was not known to the public until July 9th, 2013. The original videos simply involved a strange male voice teaching people how to pronounce words in the English language. However, the video "How to ask for help in English" simply consisted of the above mentioned quote. After this, the following videos all contained no information on pronunciation, instead containing cryptic messages leading to a 77 Day countdown ending on September 24th, 2013.
to:
Pronunciation Book is an ongoing ARG alternate reality game that, although starting in 2010 2010, was not known to the public until July 9th, 9, 2013. The original videos simply involved a strange male voice teaching people how to pronounce words in the English language. However, the video "How to ask for help in English" simply consisted of the above mentioned quote. After this, the following videos all contained no information on pronunciation, instead containing cryptic messages leading to a 77 Day countdown ending on September 24th, 24, 2013.
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* ArcNumber: 77 of course.
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* ArcNumber: 77 77, of course.
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-->'''A/Franco''': This dish is David Chang's reimagining of the Sausage Mc[==]Muffin."
-->'''B''': "It's charitable to call this a "reimagining" of a Sausage Mc[==]Muffin, Franco."
* StealthPun: "[[http://www.youtube.com/watch?v=s_SUzNfwmr8 How To Pronounce]] [[Film/INowPronounceYouChuckAndLarry You Chuck And Larry]]".
-->'''B''': "It's charitable to call this a "reimagining" of a Sausage Mc[==]Muffin, Franco."
* StealthPun: "[[http://www.youtube.com/watch?v=s_SUzNfwmr8 How To Pronounce]] [[Film/INowPronounceYouChuckAndLarry You Chuck And Larry]]".
to:
-->'''A/Franco''': This dish is David Chang's reimagining of the Sausage Mc[==]Muffin.[=McMuffin=]."
-->'''B''': "It's charitable to call this a "reimagining" of a SausageMc[==]Muffin, [=McMuffin=], Franco."
* StealthPun: "[[http://www.youtube.com/watch?v=s_SUzNfwmr8 HowTo to Pronounce]] [[Film/INowPronounceYouChuckAndLarry You Chuck And and Larry]]".
-->'''B''': "It's charitable to call this a "reimagining" of a Sausage
* StealthPun: "[[http://www.youtube.com/watch?v=s_SUzNfwmr8 How
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** [[spoiler:How to Pronounce 36. After the entire countdown had consisted of videos of only one or two phrases, 36 unleased an entire speech, and the fans did rejoice.]]
* TheWikiRule: [[http://77days.wikia.com/wiki/Pronunciation_Book_Conspiracy_Wiki Over here.]]
* YouWakeUpInARoom: Its implied that the narrator is being drugged and forced to read the various words while in captivity- in [[https://www.youtube.com/watch?v=EjWDSK6-6N8 "How to Ask for Help"]], he says "Please help me escape from this place.", and in 75 he says "I'm awake now. Things are clearing up. I'm not saying the words anymore.".
* TheWikiRule: [[http://77days.wikia.com/wiki/Pronunciation_Book_Conspiracy_Wiki Over here.]]
* YouWakeUpInARoom: Its implied that the narrator is being drugged and forced to read the various words while in captivity- in [[https://www.youtube.com/watch?v=EjWDSK6-6N8 "How to Ask for Help"]], he says "Please help me escape from this place.", and in 75 he says "I'm awake now. Things are clearing up. I'm not saying the words anymore.".
to:
** [[spoiler:How to Pronounce 36. After the entire countdown had consisted of videos of only one or two phrases, 36 unleased unleashed an entire speech, and the fans did rejoice.]]
* TheWikiRule: [[http://77days.wikia.com/wiki/Pronunciation_Book_Conspiracy_Wiki Over here.]]
* YouWakeUpInARoom: Its It's implied that the narrator is being drugged and forced to read the various words while in captivity- in [[https://www.youtube.com/watch?v=EjWDSK6-6N8 "How to Ask for Help"]], he says says, "Please help me escape from this place.", place," and in 75 he says says, "I'm awake now. Things are clearing up. I'm not saying the words anymore."."
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No spoilers above the example line. See Spoiler Policy.
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As it turned out, the whole thing was about [[spoiler: [[http://www.newyorker.com/online/blogs/elements/2013/09/horse-ebooks-and-pronunciation-book-revealed.html the end]] of infamous twitter spam account [[https://twitter.com/Horse_ebooks Horse_ebooks]]. And the beginning of a new site named [[http://www.bearstearnsbravo.com/ Bear Sterns Bravo.]]]]
Currently NeedsWikiMagicLove
Currently NeedsWikiMagicLove
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* DramaticEllipsis: One followed by ''ten minutes of silence''.
-->'''A''': "Did you hear what happened to Nicole?"
-->'''B''': "..."
* LethalChef:
-->'''A/Franco''': This dish is David Chang's reimagining of the Sausage Mc[==]Muffin."
-->'''B''': "It's charitable to call this a "reimagining" of a Sausage Mc[==]Muffin, Franco."
-->'''A''': "Did you hear what happened to Nicole?"
-->'''B''': "..."
* LethalChef:
-->'''A/Franco''': This dish is David Chang's reimagining of the Sausage Mc[==]Muffin."
-->'''B''': "It's charitable to call this a "reimagining" of a Sausage Mc[==]Muffin, Franco."
* PickyEater:
-->'''A''': "Chief doesn't like guacamole on his taco."
-->'''B''': "Then he can scoop the guacamole out with his bare hands."
-->'''A''': "Chief doesn't like guacamole on his taco."
-->'''B''': "Then he can scoop the guacamole out with his bare hands."
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* TheWikiRule: [[http://77days.wikia.com/wiki/Pronunciation_Book_Conspiracy_Wiki Over here.]]
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* TheWikiRule: [[http://77days.wikia.com/wiki/Pronunciation_Book_Conspiracy_Wiki Over here.]]]]
* YouWakeUpInARoom: Its implied that the narrator is being drugged and forced to read the various words while in captivity- in [[https://www.youtube.com/watch?v=EjWDSK6-6N8 "How to Ask for Help"]], he says "Please help me escape from this place.", and in 75 he says "I'm awake now. Things are clearing up. I'm not saying the words anymore.".
* YouWakeUpInARoom: Its implied that the narrator is being drugged and forced to read the various words while in captivity- in [[https://www.youtube.com/watch?v=EjWDSK6-6N8 "How to Ask for Help"]], he says "Please help me escape from this place.", and in 75 he says "I'm awake now. Things are clearing up. I'm not saying the words anymore.".
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* StealthPun: "[[http://www.youtube.com/watch?v=s_SUzNfwmr8 How To Pronounce]] [[Film/INowPronounceYouChuckAndLarry You Chuck And Larry]]".
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**[[spoiler:How to Pronounce 36. After the entire countdown had consisted of videos of only one or two phrases, 36 unleased an entire speech, and the fans did rejoice.]]
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As it turned out, the whole thing was about [[spoiler: [[http://www.newyorker.com/online/blogs/elements/2013/09/horse-ebooks-and-pronunciation-book-revealed.html the ending]] of infamous twitter spam account [[https://twitter.com/Horse_ebooks Horse_ebooks]]. And the beginning of a new site named [[http://www.bearstearnsbravo.com/ Bear Sterns Bravo.]]]]
to:
As it turned out, the whole thing was about [[spoiler: [[http://www.newyorker.com/online/blogs/elements/2013/09/horse-ebooks-and-pronunciation-book-revealed.html the ending]] end]] of infamous twitter spam account [[https://twitter.com/Horse_ebooks Horse_ebooks]]. And the beginning of a new site named [[http://www.bearstearnsbravo.com/ Bear Sterns Bravo.]]]]
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As it turned out, the whole thing was related to [[spoiler: [[http://www.newyorker.com/online/blogs/elements/2013/09/horse-ebooks-and-pronunciation-book-revealed.html the ending]] of infamous twitter spam account [[https://twitter.com/Horse_ebooks Horse_ebooks]]. And the beginning of a new site named [[http://www.bearstearnsbravo.com/ Bear Sterns Bravo.]]]]
to:
As it turned out, the whole thing was related to about [[spoiler: [[http://www.newyorker.com/online/blogs/elements/2013/09/horse-ebooks-and-pronunciation-book-revealed.html the ending]] of infamous twitter spam account [[https://twitter.com/Horse_ebooks Horse_ebooks]]. And the beginning of a new site named [[http://www.bearstearnsbravo.com/ Bear Sterns Bravo.]]]]
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As it turned out, the whole thing was related to [[spoiler: infamous twitter spam account [[https://twitter.com/Horse_ebooks Horse_ebooks]], [[http://www.newyorker.com/online/blogs/elements/2013/09/horse-ebooks-and-pronunciation-book-revealed.html which is also ending]]. And the beginning of a new site named [[http://www.bearstearnsbravo.com/ Bear Sterns Bravo.]]]]
to:
As it turned out, the whole thing was related to [[spoiler: infamous twitter spam account [[https://twitter.com/Horse_ebooks Horse_ebooks]], [[http://www.newyorker.com/online/blogs/elements/2013/09/horse-ebooks-and-pronunciation-book-revealed.html which is also ending]].the ending]] of infamous twitter spam account [[https://twitter.com/Horse_ebooks Horse_ebooks]]. And the beginning of a new site named [[http://www.bearstearnsbravo.com/ Bear Sterns Bravo.]]]]
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Changed line(s) 8,9 (click to see context) from:
As it turned out, the whole thing was related to [[spoiler: infamous twitter spam account [[https://twitter.com/Horse_ebooks Horse_ebooks]]. And a new site named [[http://www.bearstearnsbravo.com/ Bear Sterns Bravo.]]]]
to:
As it turned out, the whole thing was related to [[spoiler: infamous twitter spam account [[https://twitter.com/Horse_ebooks Horse_ebooks]]. Horse_ebooks]], [[http://www.newyorker.com/online/blogs/elements/2013/09/horse-ebooks-and-pronunciation-book-revealed.html which is also ending]]. And the beginning of a new site named [[http://www.bearstearnsbravo.com/ Bear Sterns Bravo.]]]]
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* [[spoiler: TrueArtIsIncomprehensible]]: The whole point.
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* [[spoiler: TrueArtIsIncomprehensible]]: The whole point.
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As it turned out, the whole thing was related to [[spoiler: infamous twitter spam account [[https://twitter.com/Horse_ebooks Horse_ebooks]]]]
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As it turned out, the whole thing was related to [[spoiler: infamous twitter spam account [[https://twitter.com/Horse_ebooks Horse_ebooks]]]]
Horse_ebooks]]. And a new site named [[http://www.bearstearnsbravo.com/ Bear Sterns Bravo.]]]]
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* GainaxEnding: [[spoiler: Horse_ebooks. Also new site [[http://www.bearstearnsbravo.com/ Bear Sterns Bravo.]]]]
* WhamEpisode: [[spoiler: Horse_ebooks]].
* WhamEpisode: [[spoiler: Horse_ebooks]].
to:
* GainaxEnding: [[spoiler: Horse_ebooks. Also new site [[http://www.bearstearnsbravo.com/ Bear Sterns Bravo.]]]]
* WhamEpisode: [[spoiler: Horse_ebooks]].WhamEpisode[[spoiler:/GainaxEnding: Horse_ebooks]]
* WhamEpisode: [[spoiler: Horse_ebooks]].
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Added DiffLines:
As it turned out, the whole thing was related to [[spoiler: infamous twitter spam account [[https://twitter.com/Horse_ebooks Horse_ebooks]]]]
Added DiffLines:
* GainaxEnding: [[spoiler: Horse_ebooks. Also new site [[http://www.bearstearnsbravo.com/ Bear Sterns Bravo.]]]]
* WhamEpisode: [[spoiler: Horse_ebooks]].
* WhamEpisode: [[spoiler: Horse_ebooks]].
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->Please help me escape from the place
to:
->Please help me escape from the this place
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* ArcNumber: 77 of course.
* ArcWords: ''Something is about to happen in 77 days.'' Since the beginning of the countdown, this message has appeared at the end of every video since.
* ArcWords: ''Something is about to happen in 77 days.'' Since the beginning of the countdown, this message has appeared at the end of every video since.
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->Please help me escape from the place
[[quoteright:300:http://static.tvtropes.org/pmwiki/pub/images/pronunciation-book-77-300x184_7092.jpg]]
[[caption-width-right:300:[[ArcWords Something is about to happen in 77 Days]]]]
Pronunciation Book is an ongoing ARG that, although starting in 2010 was not known to the public until July 9th, 2013. The original videos simply involved a strange male voice teaching people how to pronounce words in the English language. However, the video "How to ask for help in English" simply consisted of the above mentioned quote. After this, the following videos all contained no information on pronunciation, instead containing cryptic messages leading to a 77 Day countdown ending on September 24th, 2013.
Currently NeedsWikiMagicLove
!!Pronunciation Book contains examples of:
* TheWikiRule: [[http://77days.wikia.com/wiki/Pronunciation_Book_Conspiracy_Wiki Over here.]]
[[quoteright:300:http://static.tvtropes.org/pmwiki/pub/images/pronunciation-book-77-300x184_7092.jpg]]
[[caption-width-right:300:[[ArcWords Something is about to happen in 77 Days]]]]
Pronunciation Book is an ongoing ARG that, although starting in 2010 was not known to the public until July 9th, 2013. The original videos simply involved a strange male voice teaching people how to pronounce words in the English language. However, the video "How to ask for help in English" simply consisted of the above mentioned quote. After this, the following videos all contained no information on pronunciation, instead containing cryptic messages leading to a 77 Day countdown ending on September 24th, 2013.
Currently NeedsWikiMagicLove
!!Pronunciation Book contains examples of:
* TheWikiRule: [[http://77days.wikia.com/wiki/Pronunciation_Book_Conspiracy_Wiki Over here.]]
