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  • Jack in the Box’s Jack Box was voiced by his creator Richard Sittig from his inception in 1994, until 2015 when Jack in the Box parted ways with Sittig’s agency, Secret Weapon. Since then Jack has been voiced by David Tomkins.
  • The GEICO gecko was voiced by Kelsey Grammer in his first ad, then Dave Kelly, and finally Jake Wood. The first one may be a different character; he doesn't work for the company, he just wants Geico customers to stop calling him by mistake.
  • Speedy from the Alka Seltzer commercials was originally voiced by veteran voice actor Dick Beals. When he was revived decades later, he has since been voiced by Debi Derryberry.
  • The baby in the E-Trade commercials has changed several times over the years for obvious reasons.
  • Altel's commercials featuring a group of nerds working for different cell-phone companies changed the actor playing the Sprint guy, notable because he later donned a previously absent afro.
  • Chicago area car dealership O'Conner Ford went through several spokewomen, all of whom were (allegedly) his daughter Katie.
    • Another Chicago auto dealer, Howard Pontiac, went through two spokesmothers.
  • The M&M's' voices have changed a couple times. The red M&M was originally voiced by Jon Lovitz, but has since been voiced by Billy West. The yellow M&M was voiced by John Goodman for years, but is now voiced by J. K. Simmons.
  • Tony the Tiger has been voiced by Thurl Ravenscroft, Dallas McKinnon, Lee Marshall, Tom Clarke Hill (in the UK), and Tony Daniels (in Canada).
  • Lucky the Leprechaun for the Lucky Charms commercials was voiced by Arthur Anderson back in the day, but is now voiced by Doug Preis.
  • The Aflac duck was voiced by Gilbert Gottfried, although after he got fired making insensitive comments about the Japanese tsunami, he was replaced by Dan McKeague.
  • In the McDonaldland commercials, Grimace and Birdie were Frank Welker and Russi Taylor, but in The Wacky Adventures Of Ronald Mc Donald, they are replaced by Kevin Michael Richardson and Christine Cavanaugh respectively. Charlie Adler voices the Hamburglar in both however.
  • In Small Soldiers Major Chip Hazard was voiced by Tommy Lee Jones, but for a Burger King commercial he was voiced by Jim Cummings.
  • In a The Flintstones commercial for Busch Beer from 1967 most of the cast were able to reprise their roles with the sole exception of Jean Vander Pyl as Wilma Flintstone, for some reason she was unable to voice her so they had Betty's voice actress Gerry Johnson voice her instead.
  • Toucan Sam in the early Froot Loops commercials was voiced by Mel Blanc, which featured him speaking Pig Latin in a normal American accent. They decided to drop the Pig Latin gimmick and replaced Blanc with Paul Frees, giving him an English accent. Frees voiced the character until his death in 1986, after which Maurice LaMarche took over. He voiced the character for 35 years (save for a single commercial from 2020 where Matthew Curtis voiced the character, who was given a redesign that did not last long) until 2021 when Colin Cassidy took over the role when the character was redesigned that year.
  • Jake from State Farm was originally played by a real State Farm agent (at the time) named Jake Stone. By the time it was decided to make Jake from State Farm the company mascot in 2020, Stone had already left State Farm, plus they felt that a professional actor should play him, so Kevin Mimms was hired as the new Jake. Mimms' first appearance in the role was a remake of the original Jake from State Farm commercial with Stone making a cameo.
  • KC the Penguin from Kid Cuisine has had three voice actors, two of them being David Kaufman and Chris Phillips.
  • Chris Phillips voiced Face, the first host of Nick Jr., from his debut 1994 until 2003, when he was replaced by Babi Floyd. He would shortly return to the role for a few NickRewind bumpers, but he was ultimately replaced by Cedric L. Williams in the 2022 reboot Face's Music Party.
  • Colonel Harland Sanders, the founder of Kentucky Fried Chicken/KFC, appeared in advertisements for the restaurant chain while he was still alive. After his death he was portrayed by actor Henderson Forsythe. In the 21st century increasingly comic spots have seen him played by Darrell Hammond, George Hamilton, Norm Macdonald, Rob Riggle, and Reba McEntire.
  • Gaffer from the Tetley Tea Folk was originally voiced by Brian Glover, but after Glover died in 1997, Gaffer was now voiced by Bobby Knutt until the campaign ended in 2017.
  • The Vicks Formula 44 commercial that spawned the line "I'm Not a Doctor, but I Play One on TV" originally starred Chris Robinson, who played Dr. Rick Webber on General Hospital. After Robinson left GH in 1986, the spot was refilmed with Peter Bergman (Dr. Cliff Warner on All My Children at the time).
  • This was invoked in a 2023 Liberty Mutual commercial in their "LiMu Emu & Doug" campaign where a cold reading by Doug implied he was to be crushed by a baby grand piano, and replaced with the "Struggling Actor" from a different Liberty Mutual commercial.
    Struggling Actor: Customize your insurance with Libidi Bibidi.
    Doug: HE DOESN'T EVEN HAVE A MUSTACHE!
  • CinnaMon from the Apple Jacks commercials was voiced by Jeffery Anderson-Gunter in the majority of ads, but Jonathan Adams voiced CinnaMon in the ad for the short-lived Spin-Off cereal Cinnamon Jacks. An ad which is, to date at least, the final ad featuring the character.

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