When the town becomes enamored with a Richard Branson-style millionaire who goes on crazy adventures and loves everyone, Mr. Burns realizes no one in Springfield likes, much less loves, him (save for Smithers, but Mr. Burns doesn't know or even care that his assistant has a crush on him) and enlists Homer's help in changing that — which leads them to Scotland to find the Loch Ness Monster.
This was the last episode to be animated overseas by Anivision
and is often cited as one of many
instances of the show Jumping the Shark
(or, rather, the Loch Ness Monster) due to Mr. Burns acting out of character (why would
Mr. Burns give a damn about everyone liking him when many past episodes establish that he values money over human life?) and the near-Family Guy
style jokes (both sexual and non-sexual).
This episode provides examples of:
- Fan Disservice: Homer wears a kilt the traditional way. Much to the displeasure of the bystanders.
- Have a Gay Old Time: Mr. Burns' story of his first gay experience leads to Accidental Innuendo because he doesn't understand that gay doesn't mean happy anymore (unless it's for literary/ironic purposes). For instance, he recalls his father taking him to a picnic when he was a child, saying "That was a gay old time. I ate my share of wieners that day!"
- Let's Get Dangerous: Mr. Burns towards the Monster of Loch Ness. He rolls up his sleeves and catches it off screen.
- Mercy Kill: Played for Laughs. Bart insists Homer to do so, that he doesn't need to participate the family shopping trip.
- No Celebrities Were Harmed: Jerry Rude is a clear parody of Howard Stern (and is voiced by former Saturday Night Live cast member Michael McKean, who actually played Howard Stern in a couple of sketches).
- Noodle Incident: Mr. Burns capture of the Loch Ness Monster. It involved him somehow being swallowed and passed through the monster's body.