"In a land far, far away, lies the Kingdom of Fiore, a small peaceful nation of 17 million, and a place filled with magic! Found in every home, bought and sold in every marketplace, for most, magic is merely a tool, a mundane part of everyday life. For some, however, magic is an art, and they have devoted their lives to its practice. These are the mages. Banded together into magical guilds they apply their skills in search of fame and fortune. Many such guilds dot the landscape of Fiore. But there is a certain guild in a certain town that soars high above the rest, one from which countless legends have been born... a guide that will no doubt continue to create legends well into the future. Its name... is Fairy Tail."
-Official dub translation of the opening from Episodes 1-10.
"Do fairies really have tails? Do they even exist... Like them, this place as an eternal mystery... A never ending adventure!"
-Makarov Dreyar about the true meaning of Fairy Tail to Natsu Dragneel in "The Two Dragon Slayers"
"It doesn't matter if you say the true origin of Magic is "Darkness", It doesn't matter if you say it's "Light" either. Magic is alive. Its place changes over time and it grows along with us. Magic is anything you can think of. It can be felt in infinite ways... as light, as darkness, as red, or as blue and it is living freely, together along side Fairy Tail."
-Makarov Dreyar to Hades in "Magic is Alive"
"You got beyond the frustration of being betrayed and fought for what you believe in. But the thing is, to our guild, there's nothin' more important than the lives of our friends. Even if the fate of the world is in balance..."
-Gildarts Clive to Byro Cracy in "To the Infinity Castle!"
"All I need is the power to be able to protect my comrades. So long as I can have the strength to do that, I don't care if I'm weaker than everyone in the world."
-Erza Scarlet to Azuma in "Tenrou Tree"
"It's tough to accept but I don't have enough power left to defeat that guy, It's impossible for me right now, but I believe that there is someone in the guild who can. So your sister is going to forfeit here, but you don't need to worry, Lisanna.... I will never let you die again!"
-Mirajane Strauss to Lisanna Strauss in "The Ultimate Magic World"
"Although we may defeat our enemies, the Mages of Fairy Tail would never take their lives!"
-Juvia Lockser to Meredy in "Tears of Love and Life"
"I ain't got a clue what your goal is, but I'll hold you responsible for hurting my friends! My family is Fairy Tail! I will crush my family's enemies!"
-Laxus Dreyar to Ivan Dreyar in "A Real Family"
"I am not alone. I can hear them... I can hear everyone's voices... I can sense everyone's feelings... I am not alone... Everyone's feelings... They support me... They are what give me the will to stand and fight!"
-Natsu Dragneel to Zero in "The Power of Feelings"
"What I want isn't money, pretty dresses, or fortune forced upon me. I'm not Lucky Lucy of Heartfilia anymore! Fairy Tail recognizes me as just Lucy and my other family, it's a far more loving family than this!"
-Lucy Heartfilia to her Father in "Farewell"
"We're not your puppets!! We are... Mages of Fairy Tail!!!"
-Happy to Nichiya and Nadi in "Extalia"
"Sorry, but it doesn't matter if you're a woman or even a child. I don't go easy on anybody who hurts my comrades"
-Gray Fullbuster to Juvia Lockser in "Flowers That Bloom in the Rain"
"When people realize how lonely it is being on their own, they will become kind."
-Mirajane to Freed Justine in "Kind Words"
"Do whatever you think is right! That's the way of the Fairy Tail Mages!"
-Makarov Dreyar to the members of the Fairy Tail Guild in "The Fire Dragon, the Monkey, and the Ox"
"Unwavering faith and resilient bonds will bring even miracles to your side."
-Mavis Vermilion to the Fairy Tail Guild members in "Fairy Sphere"
"If you are a guild, take care of your friends. That is all I have to say."
-Natsu Dragneel to the members of Sabertooth in "Pandemonium"
"If it's to protect our family, be it the Kingdom or the entire world... We would make anyone our enemy! That's what it means to be Fairy Tail!!"
-Natsu Dragneel to the leader of the Garou Knights in "The Country We're In"
"Today's youth...will continue to get stronger and lead us into the next era! March forth young ones...unfettered like wind gusting through a field. Your boiling blood...sweat...and tears...are beautiful like the halo of the sun. Be not afraid...young ones. Never falter...march onward...and the path will reveal itself..."
-Mavis Vermillion about the youth of the members of Fairy Tail in "Laxus vs. Jura"
"Comrades isn't simply a word. Comrades are about heart. It's the unconditional trust in your partners. Please, feel free to lean on me... and I, too, will lean on you as well. There will be painful times... sad times... I'll be with you through thick and thin... You are never alone... The hopes we carry are matched by the number of stars twinkling in the night sky, the rustling of the wind on our bodies are premonitions for what's to come tomorrow. Now, let us take a stroll... to the melody from the song of the fairies..."
An old saying of Mavis, as told by Walrot Seeken in "Song of the Fairies"
"We live with pride in our guild's name. This seal we've carved into ourselves isn't merely decoration. It's the proof of our bonds as a family. Binding our fates together we put our lives on the line. Anyone that steps on that holy vow... Be they evil or good, I will cut them down."
Erza Scarlet to Moulin Rouge in "Fairy Tail Special Chapter 2: She's Erza!!"