"Above all else, my children, be hard. For what is done for love is beyond good and evil."
— Friedrich Nietzsche, Beyond Good and Evil
My either/or does not denote in the first instance the choice between good and evil, it denotes the choice whereby one chooses good and evil or excludes them.
"Nature, in her indifference, makes no distinction between good and evil."
— The Revolt of the Angels, Anatole France
"You must learn, child, that what would be wrong for you or any of the common people is not wrong in a great Queen such as I. The weight of the world is on our shoulders. We must be freed from all rules. Ours is a high and lonely destiny."
—Jadis, The White Witch, The Magician's Nephew
"The morality of my activities escapes me."
— Doctor Manhattan, Watchmen
"What's good for me is right."
"I don't bother with petty labels such as 'good' and 'evil. Why should I? I am much more concerned with 'necessary' and 'unnecessary'."
"You would seek to punish me? I am beyond good and evil."
Truth, loyalty are private virtues; kings
Do as they will."
— Atreus, Thyestes
"There is no good and evil... there is only power, and those too weak to seek it..."
The time would be easy to know, for then mankind would have become as the Great Old Ones; free and wild and beyond good and evil, with laws and morals thrown aside and all men shouting and killing and reveling in joy. Then the liberated Old Ones would teach them new ways to shout and kill and revel and enjoy themselves, and all the earth would flame with a holocaust of ecstasy and freedom.
—H.P. Lovecraft, "The Call of Cthulhu"