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 Guy 1: "I-I only play it for the fighting. I-I appreciate the expansive multi-tier environment, and the sixteen characters...the pixel-shaded bump-mapping...and the rich plot development. Seriously, why else would I play it?"
Guy 2: "She kicks high."
The primary demographic for video games is still males ages 15 to 25, with everything that implies. This is slowly changing, but video game developers and publishers still do quite a bit of Pandering to the Base. Expect Fanservice, especially in the form of Stripperiffic female characters, gratuitous violence, and concepts that are oriented more to explosions and racking up a high body count than plot or character development.
People who are not males between the ages of 15 and 25 can still enjoy games, but they should always keep in mind who the publishers are aiming for, and adjust their expectations accordingly. We're getting there, but it's not all William Shakespeare yet.
The actual statistics regarding how many women make up the demographic vary on what kind of games are being counted, the age group, and from study to study. The percentage usually falls somewhere between 20-40%. The opinions on why women are the minority demographic vary.
See also Rated M for Money and Male Gaze. Compare and Contrast with Gamer Chick and Otaku Surrogate.
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