"Babble babble, bitch bitch, rebel rebel, party partyWhen video gaming first started, almost all of the games created were playable by children. Not to say that early games weren't enjoyable by many adults (they were), they just lacked the mature themes that would be unsuitable for younger audiences — because, let's be honest, it could be pretty hard to get graphic on some of these older systems (though not impossible...). Some of this was due to the Censorship Bureau imposed by Nintendo in the early 1990s; when Nintendo dropped this and backed an industry-supported ratings system, developers became free to develop whatever they desired, and thus began making games that were more realistic in their depiction of violence, and along the way, containing Darker and Edgier themes than previous titles. But thanks to the success of a few specific M-rated titles, the clones and copycat titles that followed them, and the media attention that followed both, today there is a public perception that developers focus solely on extremely violent titles targeted at "hardcore" gamers (that is, those who believe "G" rated movies and "E" rated games are "for kids only"), because hardcore gamers are supposed to be the most profitable demographic. This results in even more attention from Media Watchdogs and Moral Guardians alike, and if those titles are successful, ultimately reinforces the notion of M-rated titles being the best way to make a top-selling title, if not a license to print money outright — in other words, they're just Rated M For Money. "M" rated games are not, in fact, guaranteed hits — only an average percentage of titles sell enough copies to be commercially successful, not at all much different from any other rating or genre in the market. Furthermore, general industry wisdom actually claims "T" for Teen is the most profitable rating, for the same reason that many movies target the PG-13 ratings bracket — these are the highest unrestricted rating of their respective scales, combining the most creative freedom with the broadest possible (if not potential) audience; some developers or publishers have actively restricted levels of violence and/or sexual content in their games order to achieve this rating. Indeed, in 2010 only 5% of video games released had an M rating. However, this small minority was the focus of more hype than the rest. The larger amount of hype M rated games tend to get than E, E10+, or T rated games can probably be attributed to the ongoing public perception that Video Games are for kids. Granted, this perception has significantly diminished over the last 20 or so years, but it's still prevalent enough (mostly among Moral Guardians and Media Watchdogs) to cause quite a stir with the gaming community. Thus, it makes sense that many would perceive M rated games as the key to breaking video games free of this stereotype and, thus, gaining them more respect as an entertainment medium. However, many of these games still contain vulgar and or over-the-top humor that brings them down to "drunk" level of maturity. Ultra Super Death Gore Fest Chainsawer 3000 is what you get when this is the issue of a Very Special Episode. Compare Avoid the Dreaded G Rating. While there are no direct ties between this and Rated M for Manly, it's not uncommon to see both tropes employed at the same time.
Sex sex sex,note and don't forget the violence."
—Marilyn Manson, "This Is The New Shit"