Eight Deadly Words
aka: Audience Apathy

"You need characters that you care about, and you need emotional investment. And then the action and special effects and the slime and the aliens and the coolness is the icing on the cake. But you need 'a cake' to put icing on it. You can't just eat the frosting, or else, uh, it's too sugary and it's bad for you, and you get the diabetes."

"I don't care what happens to these people."

A phrase coined by Dorothy Jones Heydt in a science-fiction based Usenet group in 1991 to describe an Audience Reaction to a work of fiction where the characters are either so universally bland and unengaging or so unlikable and unsympathetic that the reader simply loses interest in their fate and, by extension, the work as a whole. This can happen with or without the presence of more objective shortcomings, but the most interesting examples tend to be those where this is a critic's main complaint, single-handedly dragging an otherwise well-made story down to where it's unenjoyable.

Note that "not caring about" a character is not the same as "not liking" them — some character archetypes, such as the Unsympathetic Comedy Protagonist, are driven by the notion that watching horrible things happen to people that deserve them can be entertaining. In other words, even if you hate the character, you still care about what happens to them (because you want to see them get their comeuppance) so you'll still follow the story. This trope comes into play when even that fails to arouse sufficient interest. In other words, apathy.

Many Horror/monster/Disaster Movies try to avoid this by Developing Doomed Characters, only to make the audience hate the characters more for getting in the way of the slaughter they came there to see.

Also often stated with added emphasis as "I don't care what happens to these people".

See also Darkness-Induced Audience Apathy, where an excessively dark setting renders the protagonist's struggle so futile that the audience can't bring themselves to get invested in it even if the characters have some shred of likability.

Not to be confused with Seven Dirty Words.

In-Universe Examples:

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    Comic Books 
  • Linkara cites this as one of the reasons he dislikes the works created or inspired by Rob Liefeld. None of the grizzled nineties antiheroes are anything more than props that fire massive guns and spew one-liners. He doesn't know who hardly any of the characters are, what they like or dislike, what their hobbies are, or whether or not they like Pina Coladas. And they only seem capable of displaying one emotion: pissed off. They're all so interchangeable that Linkara makes a running joke of referring to individual early Image comics as any of the other, similar early Image comics by "mistake".
  • Evoked by Dan Didio with regards to Countdown the the Final Crisis, as far as Countdown being "52 done right". Countdown ended with all of the main cast of B-Listers and C-Listers alive and well, whereas 52 ended with severe character derailment (Steel, Black Adam) or fan favorite characters like Question and Elongated Man dead, alongside new popular characters such as Isis and Osiris.

  • Moviebob on The Escapist makes this observation of the movie Monsters, noting that both leads are unsympathetic and Flat Characters.
  • This review of Battleship outright invokes this trope, nearly word for word.
  • Invoked in-universe in Willy Wonka and the Chocolate Factory. Whenever one of the selfish children does something Too Dumb to Live that will clearly lead to their downfall, Wonka's response (if any) is almost bored: "Help. Police. Murder." after Augustus Gloop falls in the chocolate river, for instance.
  • Peter Bradshaw expresses this view of Lawless calling it "an empty exercise in macho-sentimental violence", describing the supposed heroes of the film as flat heroes and the villain as "a pantomime baddie".
  • Roger Ebert gave George Romero's Day of the Dead (1985) one and a half stars in part because much of the movie consists of "unpleasant, violent, insane" or ridiculously noble characters shouting at each other. And while he doesn't utter the eight words out right, he does say that in Romero's previous movies "we cared about the characters."
  • Todd in the Shadows had such an opinion of Bloodhounds of Broadway, summing it up in one word: "POINTLESS". His reason is that it's a compilation movie without any unifying story; the only common thread between the multiple plotlines is that the characters all eat at the same restaurant, and the film switches from story to story so abruptly that there's no reason to get invested in any of them.
  • The Nostalgia Critic makes this observation about The Last Airbender, noting that the movie is nothing but exposition and gives the audience no reason to care about the characters themselves:
    I DON'T FUCKING CARE! And you know why? Because I never once heard anyone in this movie say "I 'feel' this" or "I 'like' this" or "I 'wonder' this". There are no emotions being addressed. Traditional storytelling is setting up a character, sending them on their journey, and learning more about them through their journey. The Last Airbender is just chess piece storytelling: Character goes here, character goes there, character says this, pawn to king four.
    Yes, a lot of epics have big talks and complicated storylines, but the story of King Arthur works because we see our flaws and strengths in the character. Star Wars works because we like these people and want to see them get through alive. Thus, we’re with them when they’re thrown in these complex and dangerous worlds. Here, you don’t care about anybody, so you don’t care about the backstories or the made-up worlds. It attempts instead to sound big instead of feel big. It tries too hard in lesser areas and not hard enough in the ones that really matter. If there is one thing that’s epic in this film, it’s what an epic disaster it gave us in the end. It really is the Valhalla of botched epic stories.
  • Chris Stuckmann stated in his review of Fant4stic that the film's poor world-building prevented him from caring about Earth as Doctor Doom began to destroy it, noting that a Downer Ending would have been more interesting than the actual outcome. Uninteresting characters and a lack of spoiler-warning-worthy events hardly helped.
  • Independence Day: Resurgence was severely criticized, especially by the Screen Junkies crew, for its lack of compelling characters and interaction that people find it hard to care whether or not the Earth is blown up, unlike the first movie. Heck, some even wish the aliens had succeeded if only for the studio to not churn out any more lackluster sequels.
  • Brad Jones, in his Midnight Screenings review of Jason Bourne, argued that much of the Bourne series falls flat for him as he finds the main character to be an absolute bore, simply existing to get into fight scenes and lacking the charisma of comparable characters like James Bond or Ethan Hunt, and pursued by government agencies that are equally uninteresting. He gave some praise to The Bourne Legacy for shifting the focus to the more compelling character of Aaron Cross.

    Live Action TV 

  • Dorothy Heydt coined the words when reading Volume Two of The Wheel of Time, and also applied them to a Fionavar Tapestry book.
  • Mark Twain's essay The Literary Offenses of Fenimore Cooper:
    10. They require that the author shall make the reader feel a deep interest in the personages of his tale and in their fate; and that he shall make the reader love the good people in the tale and hate the bad ones. But the reader of the "Deerslayer" tale dislikes the good people in it, is indifferent to the others, and wishes they would all get drowned together.
  • Slacktivist's page-by-page review of Left Behind often notes how the main characters are far less likable than the villain - who, of course, is the Antichrist.
    • Made worse since the authors believe that You Can't Fight Fate in the real world, and wrote a story with two Author Avatar characters who also agree with the Biblical prophecies the authors believe in. As a result, they grumble a bit about the Antichrist, but don't do anything because everything is still part of God's plan. Even the characters themselves don't care what happens until Jesus comes back and kicks the Antichrist's ass.
    • The reaction is best summed up in "No Heroes":
    These are books without heroes because they are set in a world without heroism — without the possibility of heroism. A world of inexorable prophecies and inevitable doom.

  • The Musical of Musicals: The Musical! registers this complaint about the works of Stephen Sondheim ("Unlikable people with lives that are hollow / It's all food for thought, but a bit hard to swallow...")
  • Shows up In-Universe in the play Seminar, where Leonard, a once respected novelist turned editor gives a series of writing seminars to four aspiring writers. Leonard is infamous for his Brutal Honesty and coarseness, and he repeatedly tears down what he feels are lifeless, bloodless stories from his students. When one of them protests that he hasn't spent enough time getting to know the narrator of her story, he delivers a scathing takedown that works equally well for the writer as well as her narrator.
    I know who your narrator is. She's an over-educated, completely inexperienced, sexually inadequate girl who has rich parents who give her everything. She's got nothing to say so she sits around and thinks of Jane Austen all day. I don't give a shit about her.

    Video Games 
  • Diabetus of Retsupurae declares a variation in the Dark Seed II wrongpurae, about the protagonist, Mike Dawson, who is suspected of murder.
    slowbeef: To be honest, do you think he did it?
    Diabetus: I would think no.
    slowbeef: Who do you think did?
    Diabetus: Well the problem is I don't really care. It's like an episode of Scooby-Doo, I don't really care who did it, I just want to see the thrilling chase.
    • They declare the same thing when they tackle Zap Dramatic's Ambition series of flash games - they hate pretty much every character in the series, save for Designated Villain Duke Crabtree.
  • Jesse Cox has at times stated that he doesn't really care for any of the characters in the Final Fantasy XIII games, but it wasn't until Lightning Returns: Final Fantasy XIII came out that he finally couldn't stand it anymore.
  • Ross Scott had this problem in his April Fools' Day review video in Ross's Game Dungeon, saying that that nobody is really reacting to or treating any sense of urgency to the horrors around them, which fails to invest him in the characters, which in turn fails to invest him in the game itself. It was bad enough that he couldn't bring himself to finish the game, a first for the series.

    Web Original 
  • Many a Caustic Critic have this mentality when they're supposed to fear for a character's life. Special mention goes to The Cinema Snob and Phelous, since they review exploitation and horror films, respectively, with Phelous spewing a lot of hate at the Hostel movies especially for this flaw.
  • The Annotated Series has this as a staple of comedy, as the annotators often cite not caring for any of the protagonists and instead paying attention to characters that aren't intended as significant or sympathetic.
  • Max-Vader, veteran of the the Project A.F.T.E.R. forum and sometimes co-host of The Other Side has this as one of his main reasons why he hates Sugar Bits by Bleedman.
    "I could forgive a bad story or clichéd writing if only the characters were likable and interesting. You see, in order to give a shit about the story, we need someone we can relate to — a protagonist with human character traits. A good example would be Luke Skywalker. In the beginning we get to know him, learn about his hopes and dreams, and start to care about him. I can't stress this enough: Be sloppy with your writing when it comes to your protagonist, and you can kiss the slightest hope for quality storytelling goodbye. Bleedman doesn't give a shit. Emotional baggage, "tragic" pasts or Jerk Ass behavior do not make a likable, deep or interesting character."
  • This is Harry S. Plinkett's reaction to the Star Wars prequels.
  • CinemaSins' 130th sin about Lucy.
    "This movie should be f*cking OVER. Lucy wins and becomes air. I don't f*cking care what happens, except that what's actually happening is ludicrous.

    Western Animation 
  • When John Kricfalusi wrote a post on his blog discussing Bob Clampett's b&w cartoons with animator Milt Gray, he described how Porky Pig was basically a boring prop character in the hands of Tex Avery and Frank Tashlin, and that Bob best understood how to make the character truly likable and sympathetic.
    "Porky, in both Avery and Tashlin's cartoons is just this animated thing that shit happens to. You don't care about him at all. He's merely the focus of the story. In Clampett's cartoons the characters cause the story and what happens always seems spontaneous and immediate - and as a result, unpredictable. It is happening now, unplanned by a tyrannical director who merely needs characters to plug into his plot and gag structure. Clampett's unique talent is to make it appear that you are watching something in real time; animation that is shot live. He was also handicapped in this by having been forced to star Porky in every single cartoon. He did the best Porky, but Porky is basically a straight man, so Clampett had to create tons of other characters who could carry more comedy. There are some cartoons that star Porky only in name, because he got tired of ONLY directing Porky cartoons and wanted to try something different. But my point is, that only in his cartoons at the time did any of the characters seem like they were causing the action, rather than the writer and director causing the action and just plopping any old characters into the storyline."
  • The Mysterious Mr. Enter has noted that as of the "Little Yellow Book", he doesn't care about any of the main characters of SpongeBob SquarePants at all due to how Squidward's (the last character he had any care towards) actions in the end made him out to be remorseless. Special mention also goes out to Mr. Pickles where he notes that with its first episode, he already doesn't care about any of the characters shown because they focus more on ones who won't be seen again, rather than showcasing the titular Mr. Pickles or any other main cast member.
    • He outright invokes the trope when reviewing Da Boom Crew; citing that the leads were all some variation of a stereotypical Flat Character and he didn't care about their journey because next to no identity was established for them, not to mention the Cliché Storm the story was, and the incomprehensible dialogue made them totally unsympathetic and unrelatable.

Alternative Title(s): Audience Apathy, I Dont Care What Happens To These People