Somewhere, an Indian is crying.
People Start Pollution, People Can Stop It.
In 1971, the Keep America Beautiful
organization aired a famous TV commercial of a Native American shedding a Single Tear
at the sight of litter being dropped on the road (in a follow-up ad, the Indian rides with a big smile through towns where people are cleaning up).
It's known as the "Crying Indian" ad, although it is called "People Start Pollution, People Can Stop It". At the time this was quite a powerful ad. Not subtle, but of the Some Anvils Need to Be Dropped
But these days, with the overuse of the Magical Native American
trope (not to mention that the actor
portraying him was Italian-American
), this ad has become a Stock Parody
. Thus while some still believe in the message, it's hard to resist a good joke from it.
You can find videos online of course.
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- Inverted in Kingpin, where a group of Native Americans drove by Ishmael and threw garbage at Ishmael's feet.
- In the 2008 Knight Rider movie, KITT shows this picture when Mike litters in him.
- In Wayne's World 2, Jim Morrison's Naked Indian Friend sheds tears on seeing the scattered trash left over from Waynestock. He cheers up, though, when he sees Wayne and Garth picking up the mess.
Live Action Television
- Bob and George. Megaman throws away a projectile, and Tomahawk Man sheds a single tear. Then Tomahawk Man goes to pick it up, and it turns out to be the one weapon he's weak against, so it kills him.
- Interestingly enough, Word of God says the original plan was to have the camera cut back to Megaman after Tomahawk shed the tear, but not explicitly showing his defeat might've created plotholes later. (Given that the second game parody had a Robot Master return after his death wasn't shown on-camera, and fans had taken to assuming He's Just Hiding in cases where a death was not explicitly shown, this was probably a wise move.)
- Used in an editorial cartoon by Terrence Nowicki Jr., crying at a littered Tea Party flyer with "ITS ARE COUNTRY - AN WE WANT IT BACK" on it.
- Referred to in You Damn Kid.
- The Non-Adventures of Wonderella: "Diamonds are WHATEVER". Wonderella defeats some villains by causing their Kill Sat to "harmlessly" fire into the ocean. She declares the day is saved. The final panel shows all the ocean creatures—killed by the laser—washing ashore. In the foreground, an Indian sheds a single tear.
- Directly parodied in the 200th episode of The Simpsons, "Trash of the Titans," in which, as Springfield moves five miles away to a new location, a Duff beer can is discarded at the foot of an Indian. The Indian stares at the litter, then at the camera, and sheds a tear. Another Indian comes up from behind him and warns, "Do yourself a favor: Don't turn around." The camera pans to Springfield's former location, now buried with all the trash Homer buried underground. The first Indian screams, and the second one lectures, "I told you not to turn around."
- The Critic: When Duke tries to make "Savvy Indian Chewing Tobacco" a sponsor, complete with an Indian on the set, Jay rips up his contract and throws the pieces at the Indian's feet, making him shed a tear.
- Subverted in Futurama. A native Martian sheds a tear at a can of Slurm which was carelessly discarded by Zapp Branigan. Leela thinks the native Martian is crying over how wasteful Zapp is; turns out he's crying because someone he knew named Cynthia used to drink Slurm.
- Ceviche from Chowder has done this multiple times. While these were most likely not a direct parody, it's still worth mentioning.
- Parodied in Moral Orel with the mascot of Diorama Elementary. The mascot is called "The Vanishing American" and is a stereotypical Indian chief with a teardrop painted on his cheek.
- In a flashback to the Arizona episode of Gargoyles, Elisa's grandfather sheds a single tear when his son (Elisa's father) leaves the tribe to go to New York.
- King of the Hill: In "The Arrow Head", Bill cries a single tear when comparing the government taking Hank's land to the government taking the Indians' land. Right before he finishes his beer can and tosses it to the ground.
- Parodied in a Harvey Birdman, Attorney at Law episode by Apache Chief.
- In the Phineas and Ferb episode "Isabella and the Temple of Sap", a hippie guru sheds a single tear as he relates how the maraca-nut trees the Fireside Girls are looking for were harvested to the brink of extinction.
- Parodied in the Pepper Ann episode "Dances With Ignorance," in order to show Pepper's cluelessness about that part of her own heritage.
- In a Pinky and the Brain episode where they try to pass themselves off as an endangered species, a propaganda ad is shown with Brain looking over the city of Pittsburgh and shedding a tear.