[[caption-width-right:164:People Start Pollution, People Can Stop It.]]

->''"Somewhere, an Indian is crying."''

In 1971, the [[http://en.wikipedia.org/wiki/Keep_America_Beautiful Keep America Beautiful]] organization aired a famous TV commercial of a Native American shedding a SingleTear at the sight of litter being dropped on the road (in a follow-up ad, the Indian rides with a big smile through towns where people are cleaning up).

It's known as the "Crying Indian" ad, although it is called "People Start Pollution, People Can Stop It". At the time this was quite a powerful ad. Not subtle, but hey, SomeAnvilsNeedToBeDropped!

[[SeinfeldIsUnfunny But these days]], with the overuse of the MagicalNativeAmerican trope (not to mention that [[http://en.wikipedia.org/wiki/Iron_Eyes_Cody the actor]] portraying him was [[PassFail Italian-American]]), this ad has become a [[StockParodies Stock Parody]]. Thus while some still believe in the message, it's hard to resist a good joke from it.

For obvious reasons, this is exclusively an American trope, as the original ads were never used outside the States.

You can find videos online of course.



* The [[https://www.youtube.com/watch?v=5ENHYYdtdU0 crying Steelers fan]] would like you to keep UsefulNotes/{{Pittsburgh}} clean.

* The live-action film version of ''Film/DudleyDoright'' references the weird career of Iron Eyes Cody, the Sicilian-American "Indian" who appeared in the commercial. In the movie, there is an entire "rarely-studied tribe of South Brooklyn Indians, the Canarsie Kumquats". They are quite obviously Italian-Americans pretending to be a Canadian First Nations tribe.
* Inverted in ''Film/{{Kingpin}}'', where a group of Native Americans drove by Ishmael and threw garbage at Ishmael's feet.
* In the 2008 ''Series/KnightRider'' movie, [=KITT=] shows this picture when Mike throws some trash on his floorboard.
* In ''Film/WaynesWorld2'', Jim Morrison's Naked Indian Friend sheds tears on seeing the scattered trash left over from Waynestock. He cheers up though, when he sees Wayne and Garth picking up the mess.

[[folder:Live Action Television]]
* In one ''Series/{{Friends}}'' episode, the characters are stranded at a rest stop. Chandler throws his empty pack of cigarettes on the ground. When scolded, he replies, "I thought maybe if I littered, that crying Indian might come along and save us."
* From ''[[Series/MysteryScienceTheater3000 MST3K]]'''s infamous take on ''Film/{{Mitchell}}'', there is a scene where Mitchell dumps what seems to be two ashtrays worth of cigarette butts on the ground.
-->'''Crow:''' Somewhere, an Indian is crying.
** ''[=MST3K=]'' also referenced it during the film ''Film/{{Werewolf}}''. An Indian contracts lycanthropy, and the early symptoms make him look like he's sobbing more than anything else:
--->'''Crow:''' ''[sobs]'' There's just so much litter on the highway!
* The ad was mocked on the recycling episode of ''Series/PennAndTellerBullshit''. Penn pointed out that the ad was a terrible form of ethnic stereotyping and compared it to making a commercial encouraging people to save their money that showed a Jew shedding a single tear.
* Mocked in ''Series/MarriedWithChildren''. Al wants nothing to do with a Keep Chicago Green movement until he realizes that he's been put in a car pool with some beautiful young girls. Now he wants to make sure that keeps up, so he makes Keep Chicago Green commercials. At the end of one, he takes a fake tear out of his pocket and sticks it on his cheek.

* Parodied by VH-1 during an ad for a [[TheSeventies 1970's tribute week]] several years ago, with the Indian played by [[Series/GoodTimes Jimmie Walker]].
* The opening lyrics to the Music/{{Eels}} song "Mr. E's Beautiful Blues":
-->"''The smokestack spitting black soot into the sooty sky / The load

[[folder: Western Animation]]
* Parodied on ''WesternAnimation/TheSimpsons'' after Homer's stint as Sanitation Commissioner fails miserably. After bankrupting the Sanitation Department with things like concierge garbagemen, fancy uniforms for them (complete with epaulettes), and shiny new garbage trucks, and the garbagemen threatening a strike, Homer offers a deal with nearby towns (like Shelbyville) to dump their trash in Springfield. This works for a while, until the combination of Springfield's trash and everyone else's trash ends up spewing out of sewers and sinkholes, and turns the town into a landfill. The "solution" to ''this'' problem is to jack up all the buildings in town and move them a few miles away. A Native American sees the trash left behind and sheds a tear. His companion warns him not to turn around, but he does anyway, and screams in horror.