- It may be a Ratings Stunt, typically done during the months of November, February, and May when commercial rates are determined (and, in May, the television season generally ends).
- It may be a "special edition" or occasional treat for the viewer (e.g., Richard Dawson's Family Feud primetime specials).
- It may be to get one more season out of the dying Cash Cow Franchise, or a last-ditch effort to save the show when the real fault is likely to be the timeslot or format (e.g., Celebrity Bullseye and Celebrity Hot Potato).
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- All but one Japanese game show (Panel Quiz Attack 25) use Japanese celebrities due to TV prize laws limiting civilian prizes to 2 million yen (about $18,455 / £12,755 as of May 2016) per person and 10 million yen total (about $92,277 / £63,888).
- Bullseye changed on December 7, 1981 to Celebrity Bullseye, which added a best-of-three format to the front game (leading to more straddling than there was prior to this point) and removed the prize package from Bonus Island. Interestingly, the show continued having returning champs, resulting in such celebs as Loanne Bishop and Ernest Borgnine racking up well over $30,000.
- The Australian Deal or No Deal had this with celebrities from Dancing with the Stars.
- Inverted with Definition, as the teams were originally celebrity-civilian and switched to civilians-only on December 16, 1985.
- Subverted by Distraction, which used former Big Brother contestants.
- Don't Forget The Lyrics
- Double Dare had several celebrity episodes (including one with "Weird Al" Yankovic and Lou Ferrigno) playing against each other. Nickelodeon mounted a pilot on July 27, 1987 for a spinoff called Celebrity Double Dare hosted by Bruce Jenner with teams of celebrities (Scott Baio and Heidi Bohay) and adult contestants, but it never got past there and said pilot never aired.
- Family Feud had several of these over its various incarnations, but of particular note is the "almost celebrity" editions which had teams of celebrity lookalikes playing each other. Oddly enough, they still had to donate their winnings to charity, even though they weren't actually celebrities.
- The British version, Family Fortunes, currently only runs as a celebrity version somewhat oxymoronically titled All-Star Family Fortunes, despite only two (usually) out of the ten contestants actually being stars...and even then, the "stars" are usually nothing more than average soap actors.
- Fun House: The 1990-1991 season, which aired as part of Fox Kids' Saturday morning lineup, paired each kid with a child or young teen celebrity from a popular TV series.
- Hot Potato is probably the best example of how this can go very, very wrong. Having aired at Noon for its first thirteen weeks, the show ousted its unique three-of-a-kind contestant teams ("...and WE'RE telegram singers!~") on April 23, 1984 in favor of solo players being paired with two celebrity teammates. The trouble with this was that the celebrities were usually comic actors or comedians who took their wisecracks more seriously than they did the game. The show was canned ten weeks later.
- It should be noted that there was an all-celebrity week during the first part of the show's run, but it was Miss Americas vs. "All-American Sportsmen" and stayed true to the three-of-a-kind format.
- Celebrity Jeopardy!: Andy Richter once talked about his appearance with Conan O'Brien.
Andy: The questions were easier than regular Jeopardy!.
Conan: Oh, because it's for charity.
Andy: Oh... I thought it was (laughing) because we're celebrities. We're the little dumb show ponies.
- The Celebrity Mole
- The Dutch version of The Mole switched from a civilian to an all-celebrity format after Season 4 and has been going on for at least eight seasons since then. This might be due to the majority of its celebrities not being pompous famewhores and clearly being in this for the fun.
- Password played it straight pretty much all the time except in mid-1974, when ABC began falling into Type 3 rather frequently in what appeared to be a last grab for ratings before the debut of All-Stars. In February 1975, the show overhauled its format to bring back civilians and offer more money, only dipping very briefly into Type 2 on the series finale.
- Power of 10 had an interesting example, bringing in two players from the concurrent season of Big Brother to play. Host Drew Carey brought them up to speed on what had happened while they were in the house, although none of these statements were true... well, except the last, which was "I'm the host of The Price Is Right".
- A bunch of special episodes in Season 4 of Robot Wars included a celebrity edition where celebrities were added to roboteer teams from that season, the celebrities had to operate the robot for a whole minute before having the option of handing it over to the actual team.
- The Weakest Link has had a few of these in (at least) both the UK and US versions.
- The Hip-Hop episode of the NBC run — Young MC shamelessly flirting with Anne, Nate Dogg laying waste to geography questions and mocking Da Brat at every turn, Reverend Run's Nice Hat...what more do you need?
- The WWE themed episode of the NBC version, which was hilarious because almost everyone remained completely in character for the entire show, leading to such brilliant moments as Triple H refusing to vote out Stephanie who was at the time (in the strictest sense) his boss (as well as his wife) and The Big Show towering over Anne when he was eliminated.
- The other WWE episode was just as hilarious if not more so. At one point, "Stone Cold" Steve Austin refused to vote out Debra, saying he couldn't vote out his wife. Later that episode, Bubba Ray Dudley cited the same reason for refusing to vote out his tag team partner D-Von.
- Another NBC episode had cast members from the various series of Star Trek playing.
- One of the more memorable in the UK was the 2007 Doctor Who edition where the contestants included John Barrowman (Captain Jack), Noel Clarke (Mickey Smith), David Tennant (the Tenth Doctor), Camille Coduri (Jackie Tyler), Nicholas Briggs (voice of the Daleks and Cybermen, among others), and the K9 prop, credited as himself and the first voted off due to worries about the machine's stability. The Anne Droid from "Bad Wolf" (2005) appeared at the beginning, reciting the opening spiel before the real Anne unplugged it.
- During the 1990s, Wheel of Fortune played this straight. (Dave Barry wrote a column about his appearance.) In the 2000s, they occasionally tried a variant where each team consisted of a celebrity and a contestant; the game was played normally, with the contestant earning cash and trips as usual while the celeb had an identical amount donated to a charity. Celebrities have not played on Wheel since late 2007, however.
- Special "celebrity" episodes were played as far back as 1980. These Chuck Woolery-era episodes, however, had one star — stars of NBC series and soap operas, the usual game show celebrities (including Bill Daly and Marcia Wallace) and game show hosts (including Bill Cullen, Wink Martindale, Allen Ludden and Tom Kennedy)— each day against two civilian contestants. The celebrity played for a designated member of the audience, and if the celebrity won, the audience member got to go shopping.
- Who Wants to Be a Millionaire?: One of the reasons the ABC version fell down in its final season (2001-02) was about half the episodes being celebrity oriented. The French version took it a step further by completely ceasing to cast non-celebrities and allegedly giving the cash to charity (much like Fort Boyard years earlier). The UK version has now gone down this route as well. In 2002, the Brazilian version once had Presidential Candidates.
- For the early questions in US celebrity editions (where getting one wrong would send you home empty-handed), they would tolerate the current contestant getting hints of varying subtlety from the celebrities still waiting their turn. This ensured that the contestant's chosen charity would at least get something, and made for some funny moments.
- In one celebrity series, the "fastest finger" round whittled down the contestants until only Norm Macdonald was left. His question: "Put the following letters in order to spell a popular man's name. (A) N. (B) O. (C) R. (D) M." Macdonald took just over 9 seconds to get the answer.
- The original Concentration had an annual Christmas episode where two celebrities, both dressed as Santa, would match dollar amounts for charity.
- Done every few weeks/months on The Chase, and usually shown on a Sunday rather than a weekday like the normal episodes.
- When the Bill Cullen edition of The Price Is Right did a Channel Hop from NBC to ABC in 1963, a celebrity was employed to play for members of the studio audience. Recently on the current show with Drew Carey, celebrities were used on special shows to help contestants win their pricing game.
- The Celebrity Apprentice is an egregious case, as one of the first edition's "celebrities" was Omarosa What's-Her-Name, whose main claim to fame was...competing on The Apprentice. In the second edition, one celebrity was a briefcase model from Deal or No Deal.
- Celebrity Big Brother
- "Casa dos Artistas" (House of the Artists) was a Big Brother featuring artists as contestants. It was so much like Big Brother it was Screwed by the Lawyers of the network holding Big Brother's broadcasting rights in Brazil.
- Trading Spaces had several episodes where neighboring celebrities swapped homes, donned smocks, and got spattered with paint under the guidance of a pair of interior designers. Mind you, this doesn't count the episode where Slash of Guns 'n' Roses just wandered in (because he was a friend of one of the couples) and got put to work sewing curtains.
- Wife Swap is being revamped with a "Celebrity" edition, with "celebrities" such as Flava Flav, Meatloaf, and Ted Haggard, the evangelical pastor who in 2006 admitted to being with a gay prostitute and using meth. That last bit is probably the only thing anybody knows about him.
- Downplayed by Overhaulin. The show has had celebrity "marks" (Ian Ziering, Lance Armstrong), but they aired as part of the normal season and the celebrities weren't treated any differently than non-celebrities. (Although Lance Armstrong's episode did get an independent DVD release due to his Livestrong charity.)
- Numberwang did this for Comic Relief with Channel Four's head of numbers Carol Vorderman and Fatboy Slim's famous father-in-law Johnny Ball.
- A Political Cartoon in Private Eye said that due to the Gulf War's blanket TV coverage, it would be followed by a Celebrity Gulf War.
- The Saturday Night Live version of Celebrity Jeopardy!, where the celebs were Too Dumb to Live or downright sadistic towards Alex Trebek (played by Will Ferrell). The categories were hilarious easy stuff like "Automatic Points", "How Many Fingers Am I Holding Up?", "Current Black Presidents", and "Colors That End In -Urple"...but that didn't stop the celebs from racking up insane halftime totals of -$50,000 or more. Recurring characters besides Trebek included Cloudcuckoolander Burt Reynolds (played by Norm MacDonald) and Trebek's sadistic arch-nemesis Sean Connery (played by Darryl Hammond).
- And a brilliant performance of Jeff Goldblum by David Duchovny.
- I'm Sorry I Haven't A Clue gave us Celebrity What's My Line?, where the panellists were asked to guess what Dame Judi Dench did for a living.
- The 30 Rock episode "Game Over" had a celebrity version of "Homonym" (a game show mentioned as a cutaway gag in a previous episode) with John McEnroe failing to distinguish "racket" and "racquet".
- The Monty Python's Flying Circus sketch "World Forum" had famous Communists Karl Marx, Vladimir Lenin, Che Guevara and Mao Zedong as contestants on a Quiz Show about Association Football teams.