Muv-Luv is a sprawling continuity involving multiple parallel worlds, giant robots and unstoppable aliens. It also begins with an intentionally cliched harem romance with Muv-Luv Extra before dropping the protagonist, Shirogane Takeru, into the apocalyptic land of Unlimited and Alternative. It started out as a spinoff of Kimi ga Nozomu Eien, âge's drama VN/anime, and has become the company's current flagship franchise.With the setting of Alternative encountering unexpected popularity, âge began putting out works which further flesh out that world, starting with Muv-Luv Alternative: Total Eclipse (which got animated in Summer 2012), followed by the various sidestories collectively called Muv-Luv Alternative Chronicles, and the light novel Schwarzesmarken, which finished serialization in 2014. In addition, there is a serial photonovel called Tactical Surface Fighter in Action (TSFIA), which contains short vignettes from the Alternative universe, and a chronological sequel of Unlimited, called The Day After.
Works in this franchise:
- Muv-Luv Extra
- Muv-Luv Unlimited
- Muv-Luv Unlimited: The Day After
- Muv-Luv Alternative
- Muv-Luv Alternative: Total Eclipse
- Art Evolution: Due to a change character designers. Take a look at a screenshot◊ from Alternative versus the newer side story◊ Confession.note
- Battle Harem: Yuuya's in Total Eclipse and Hibiki's in The Day After.
- Death Seeker: Atonement reveals that Marimo, seeking death in the aftermath of those of her squadmates, began to fight like a mad dog, but ironically surviving, all the while losing close friends and subordinates. In The Day After, Hibiki's crew realise that she's getting terminal, and manage to more or less snap her out of it.
- "Freaky Friday" Flip: In the upcoming fandisk Kimi ga Nozomu Muv-Luv ("The Muv-Luv You Wished For"), between Takeru and Takayuki of Kimi Ga Nozomu Eien. This results in Takayuki (in Takeru's body) living the carefree life of Extra, while Takeru (in Takayuki's body) is stuck trying to manage the heavy drama of Rumbling Hearts.
- Gratuitous German: The title of the Unlimited/Alternative side story Schwarzesmarken.
- Harder Than Hard: In the two turn-based strategy game spinoffs. What is more difficult than Hell Mode (which outright tells you that winning is impossible), you ask? Why, Real Mode, of course! And the second game's Real Mode is even harder than that of the first!
- Hero of Another Story: This is pretty much the whole point of Tactical Surface Fighters in Action, save for the occasional stories about the main casts of Alternative, The Euro Front, The Day After and Total Eclipse.
- Lighter and Softer: The main story of Altered Fable: "Kagayaku Toki ga Kienu Ma ni" (Before That Shining Moment Fades), which is the direct sequel of Alternative from Takeru's point of view.
- Nintendo Hard: The Rumbling Angel card game included in the Muv Luv Supplement fandisk (known as "that card game from hell") and the two Turn-Based Strategy games included with the fandisks Altered Fable and Haruko Maniax (infamously known as "Get Raped By BETA: The Game" and "Get Raped By BETA: The Game 2".
- Number of the Beast: Two examples in sidestories.
- The number designation of the unit the main cast of the Unlimited/Alternative prequel/sidestory Schwarzesmarken belongs to: the 666th TSF Squadron.
- The standard military code for "impending G-Bomb deployment" is CODE 666, which is first seen at the aptly-named Operation Lucifer.
- Old Save Bonus: Unlimited shows several scenes for certain heroines only when their corresponding routes in Extra had been cleared. Alternative does similar things with regards to both Extra and Unlimited. In-universe this is a major plot point: see Tomato in the Mirror below. There was an issue in the 18+ version of Alternative where it would not check for applicable event flags taken from the previous two games; this was fixed in the all-ages version.
- Omake: Several non-canonical, and comedic, "Radio Dramas" set in the world of Alternative, about such things as Mitsuki attempting to find out what exactly the relationship between two of her squadmates is, the Shogun (or so it seemed) showing up in place of Meiya during Squadron 207's breakfast, and Squadron A-01 facing off with a berserk Base Commander.
- Running Gag: Meiya injures her left ankle while in a cave in Extra, prompting Takeru to carry her out on his back. In Unlimited, she injures it again while rescuing the old women during the Mount Tengen eruption, again prompting Takeru to carry her to safety. In Altered Fable, she injures it in a skiing accident with Takeru. This time, however, he gets knocked unconscious, resulting in her dragging him to safety.
- Someone to Remember Him By: The True End of each heroine's route in Unlimited. It's actually a subversion, though, since the moment he actually dies the world of Unlimited resets.
- Spiritual Successor: The non-Extra ones can be considered a successor to the Gunparade March in many aspects. Alternate history caused by Alien Invasion? Check. Very low draft age? Check. Anyone Can Die? Check.
- Taking the Bullet: Marimo's former squad leader shielding her TSF from a laser-class BETA in the side-story Atonement.
- The Dead Have Names: The names of fallen Marines and naval personnel are read at a Memorial Day service in The Day After 00, just before a 21-gun salute.
- Trolling Creator: Go fire up a new installation of Extra after finishing the trilogy. Notice those random lines in the background? That's actually a Type-00R Takemikazuchi. And you were expecting some random comedic "moe" game, haven't you?