A married, middle-class American working mother.Ted Forth
- Deadpan Snarker: Not as much as Sally but it seems her sense of humor has rubbed off on him.
- Happily Married
- Heroic BSOD: Almost had one when he found a college-era journal of Sally's where she writes that she never wants to get married. Later became a Call Back when Sally found out he was still hurt over it.
- Man Child / One of Us: After the writer changed Ted became very into pop-culture and a little insane. On his own website Marciuliano implies that Ted takes psychiatric drugs.
- White Collar Worker most of the time, with a stretch of unemployment that lasted about a year when he was downsized from his job in "strategic sourcing".
Sally and Ted's preteen daughter.
- Genre Savvy: Her Meet Cute with Jon is so unbearably cliche that she puts a stop to it and tells him what will likely happen next and tries to avert it as much as possible. Her parents even comment on how savvy she is.
- It's All About Me: She's shocked that Faye — who has divorced parents, no money, and no boyfriend — doesn't support her when she complains about going to Rhode Island for Christmas and missing Jon. Calling Faye her best (and/or only) friend when Nona is right next to them doesn't help Hilary's case.
- Leaning on the Fourth Wall: Hillary is surprised that Jon is a year older than her since she feels like she's been repeating the sixth grade for ages.
- Yandere: She's usually level-headed but was strangely cold and defensive towards Jon, then becomes close once he reveals he already knows Faye. Her weird behavior is explained as nervousness and "a lot of bad TV".
The Forths' cat.Jackie
Sally's younger sister.
- Crazy Cat Lady: Years of unsuccessful relationships have her on the verge.
- May-December Romance / Odd Couple: To Sally's horror and confusion she not only hooked up with her boss Ralph but also seems to be quite happy with him.
- And now they're getting married, which caused Sally to bluescreen.
- Evil Matriarch: Is not exactly nice to Sally and loves insulting Ted.
- Odd Couple: Laura is sharp-witted, judgmental, and nasty; her husband (Sally's stepdad) is such a senile Cloud Cuckoo Lander he makes Ted look normal.
- Alliterative Family: Ted's brothers are named Timmy, Tommy, Terry, and Tate and they're all Jerk Jocks (at least to Ted).
- The Eeyore: Ted's mom can be counted on to find the worst in everything, even if it's not there.
Ted's Mom: Was the flight dreadful?
Ted: Actually it was pretty smooth.
Ted's Mom: Yeah, air travel is always a nightmare.
- Later, Sally says she doesn't want help making Christmas dinner because she wants to complain about it later.
- Man Children: All four of Ted's brothers are sports fanatics and live with or near their parents.
- Sibling Yin-Yang(-Yang-Yang-Yang-Yang): Ted's a Fan Boy pop-culture lover; his bothers love sports.
- They Really Do Love Each Other: Ted's dad admits that he likes oddball Ted because Ted was the only one who shared his father's (Ted's grandfather's) love of art. He quickly takes it back, though Thank god for smartphones.
Sally's former Pointy-Haired Boss
and currently her co-manager.
- Odd Couple: Not only with Sally's sister but with Ted since they both have a love of pop-culture.
One of Sally's co-workers and main confidante.
- Blonde, Brunette, Redhead: Alice is blonde, her daughter is a redhead and her son is brunette.
- Imagine Spot: How she survives the daily grind.
- Heroic BSOD: She briefly questioned her friendship with Sally during a round of layoffs and, despite not getting fired, was still disturbed weeks later.
- Write Who You Know: The writer based her son on his brother. His brother's only request was that the kid be "as insane as possible".
Sally's blandly competent current boss.The Art Department
Sally's hilariously lazy and incompetent staff. They make her yearn for Ralph. She eventually fired them all.
Hilary's best friend.Nona
Hilary and Faye's classmate.
- Everyone Loves Blondes: Aria is/was a major temptation for Ted: not only is she young and beautiful, she's also as much of a pop-culture lover as he is and once got him something (I think it was a lunchbox) that he'd always wanted.