From the pre-title sequence, Bond emerges from the water in a diving suit (with a duck on the top), takes the suit off — and reveals a perfect tux underneath.
Even more awesome now that Mythbusters proved it can be done for real.
Q: "I never joke about my work, 007."
Goldfinger (the person, not the movie) was awesome for the simple reason that he was smarter than most Bond villains. To wit:
Bond: Do you expect me to talk? Goldfinger:(laughing) No, Mister Bond, I expect you to die!
And then Goldfinger stays there to watch Bond die. No assuming it will go as planned and that the hero is dead for good old Auric. He's going to be sure he's dead.
Bond only survives by bluffing Goldfinger about "Operation Grand Slam".
Even Goldfinger's decision to spare Bond at the last second ends up being a CMOA for Goldfinger. He keeps Bond alive to fool Bond's allies into thinking Bond's doing a better job than he is. And it works!
Goldfinger's spectacular air attack against Fort Knox definitely qualifies. It even comes with a villainous Theme Music Power-Up!
"Who said anything about removing it?" Followed by a very subtle Oh Crap moment from Sean Connery.
In one part Bond escapes by tricking the lone guard, but is recaptured later. Next scene shows Bond sitting on his bed in the cell. The camera pans to show the same guard now armed and sitting in a chair a few feet away, and then the camera pans some more to show another six or so guards in the cell with him. Bond survives because of his intelligence, not the villain's stupidity for once.
Oddjob showing off his razor-rimmed hat is pretty awesome, too. If busted by Mythbusters.
Even better when Oddjob drives past Felix and his CIA partner, who don't even realize that they just passed the car with Bond's message.
Bond using his wits to defeat Oddjob, rather than brute force.
Blow that, Oddjob himself is completely awesome. And Bond hardly uses his wits until that final, desperate improvisation. What really makes it so awesome is that Connery's Bond is clearly scared shitless by Oddjob's apparent invulnerability, every blow proceeding through fists to wooden clubs to freakin' bars of solid gold doing nothing. It's rare to see Bond scared, and almost always awesome when he is. Plus, a villain who can be that scary without even saying a word is quite awesome.
Also a real one for Harold Sakata, who was badly burned by the pyrotechnics but still held on until he heard the director yell "Cut."