Shouldn't it be added that it is instance of Television Is Trying To Kill Us? As alcohol helps the blood circulate in veins it makes the person feel warmer but it increases heat exchange surrounding - which is good when you are cold and you were brought into shelter but is terrible as first aid for people in avalanche (you keep them warm by preventing heat exchange).
Shouldn't it be added that it is instance of Television Is Trying To Kill Us? As alcohol helps the blood circulate in veins it makes the person feel warmer but it increases heat exchange surrounding - which is good when you are cold and you were brought into shelter but is terrible as first aid for people in avalanche (you keep them warm by preventing heat exchange).