The title was an early joke code name. By the time it was time to actually decide on the official title, the devs realized they didn’t have anything better and decided that the South Park reference might be a plus, and went ahead with it.
http://tvtropes.org/pmwiki/pmwiki.php/WMG/HelloKittyIslandAdventure
FollowingWMG / Hello Kitty Island Adventure
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