i might speak only for myself, but new dreams ltd was a slightly derisive practical joke aimed at the witch house/seapunk/net music scene. it is bred from the hypothesis that the scene has such a backwards mentality of music that they will listen to anything, no matter how tragically unfashionable the music sounds, if it's packaged fashionably. new dreams ltd was essentially built to exploit how heavily the perception of sound is affected by imagery
—Vektroid herself on the New Dreams Ltd. project, which comprises all of her vaporwave albums