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* OnceOriginalNowOverdone:

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* OnceOriginalNowOverdone: OnceOriginalNowCommon:

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* OnceOriginalNowOverdone:
** After the line's huge success in its early days, Marvel started incorporating some of its stylistic trademarks (e.g the more cinematic pacing and storytelling) into its main universe (under the pens of Creator/MarkMillar and Creator/BrianMichaelBendis to boot), thus leaving the Ultimate Universe without a distinct voice. This is one of the main reasons that led to Ultimate Marvel's sales decline in the mid-late '00s.
** Another initial positive aspect of the Ultimate universe was that it was a fresh start, without the ContinuityLockOut that the mainstream Marvel universe had after so many decades. This aspect was lost simply by the passing of time, as the Ultimate universe would eventually get to a Continuity Lockout of its own.
** The attacks of Magneto in Washington DC and Hulk in New York were not treated as standard superhero conflicts, but as 9/11 type of disasters, where NothingIsTheSameAnymore after them. This served as GenreDeconstruction, as they explored the consequences that those attacks would have if PlotArmor, ConvenientlyEmptyBuilding, NoEndorHolocaust and the like were turned off. However, later writers could not keep up with the deconstruction aspect of the Ultimates.



* SeinfeldIsUnfunny:
** After the line's huge success in its early days, Marvel started incorporating some of its stylistic trademarks (e.g the more cinematic pacing and storytelling) into its main universe (under the pens of Creator/MarkMillar and Creator/BrianMichaelBendis to boot), thus leaving the Ultimate Universe without a distinct voice. This is one of the main reasons that led to Ultimate Marvel's sales decline in the mid-late '00s.
** Another initial positive aspect of the Ultimate universe was that it was a fresh start, without the ContinuityLockOut that the mainstream Marvel universe had after so many decades. This aspect was lost simply by the passing of time, as the Ultimate universe would eventually get to a Continuity Lockout of its own.
** The attacks of Magneto in Washington DC and Hulk in New York were not treated as standard superhero conflicts, but as 9/11 type of disasters, where NothingIsTheSameAnymore after them. This served as GenreDeconstruction, as they explored the consequences that those attacks would have if PlotArmor, ConvenientlyEmptyBuilding, NoEndorHolocaust and the like were turned off. However, later writers could not keep up with the deconstruction aspect of the Ultimates.
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** Spider-Man and Wolverine have a FreakyFridayFlip two-parter, and they both go through several bizarre things. Bendis himself appears at the start of final issue, forcing assistant editor NickLowe to say it was his idea, and admitting that not even [[WritingfortheTrade HE]] could milk more than two issues out of this.

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** Spider-Man and Wolverine have a FreakyFridayFlip two-parter, and they both go through several bizarre things. Bendis himself appears at the start of final issue, forcing then assistant editor NickLowe Nick Lowe to say it was his idea, and admitting assuring readers that not even [[WritingfortheTrade HE]] '''[[WritingfortheTrade Brian Michael Bendis]]''' could milk more than two issues out of this.
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** Spider-Man and Wolverine have a FreakyFridayFlip two-parter, and they both go through several bizarre things. Bendis himself appears at the start of final issue, forcing editor NickLowe to say it was his idea, and admitting that not even [[WritingfortheTrade HE]] could milk more than two issues out of this.

to:

** Spider-Man and Wolverine have a FreakyFridayFlip two-parter, and they both go through several bizarre things. Bendis himself appears at the start of final issue, forcing assistant editor NickLowe to say it was his idea, and admitting that not even [[WritingfortheTrade HE]] could milk more than two issues out of this.
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None


** Spider-Man and Wolverine have a FreakyFridayFlip, and they both go through several bizarre things. Even Bendis himself appears at the start of the episode, accepting how bizarre it was, and that he could not milk more than two episodes from that idea.

to:

** Spider-Man and Wolverine have a FreakyFridayFlip, FreakyFridayFlip two-parter, and they both go through several bizarre things. Even Bendis himself appears at the start of the episode, accepting how bizarre final issue, forcing editor NickLowe to say it was, was his idea, and admitting that he not even [[WritingfortheTrade HE]] could not milk more than two episodes from that idea.issues out of this.
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** Most fans had really bad reactions toward Ultimate ComicBook/{{Deadpool}}, due to him being a psychopathic human supremacist rather than the CrazyIsCool ChaoticNeutral AntiHero character from the mainstream.

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** Most fans had really bad reactions toward Ultimate ComicBook/{{Deadpool}}, due to him being a psychopathic human supremacist rather than the CrazyIsCool ChaoticNeutral AntiHero character from the mainstream.
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Now trivia and requires Word Of God


* AuthorsSavingThrow: In Doctor Doom's last adventure in ''Ultimate Fantastic Four'', he was stranded in the zombie verse. Loeb seems to have skipped that part as he gave no explanation about his presence in ''Ultimates 3''. And then he was killed at the end of ''Ultimatum''. This was all fixed in ''Ultimate FF'', with the return of Van Damme, and the clarification that the guy used by Loeb was actually Mary Storm posing as him.
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To quote the page, "Do not link to this on the wiki, please. Not even under the YMMV tab."


* SugarWiki/DevelopmentHeaven: The main thing of the Ultimate Marvel, from day one to its very end, was to take creative risks and try things that would never be attempted in the prime universe. Some of those attempts were lauded successes, such as ''ComicBook/TheUltimates'' (The Avengers as a state-sponsored group), others were largely failures such as ''ComicBook/{{Ultimatum}}'' (a KillEmAll event, even killing for good all the X-Men's sacred cows), but the risks have always been taken.
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Dork Age was renamed


** In its early days, the ''Ultimate'' titles were a big success and overshadowed the original titles. This was especially the case with the Ultimates, which had far greater success than the relatively obscure Avengers (remember that there was no MCU at this point yet). In fact, let's just say that the first two Ultimates miniseries, the most beloved ones, coincide with the Avengers' DorkAge under Chuck Austen. The process was eventually reverted in later years, mainly by the work of Bendis (in New Avengers) and Mark Millar (in Civil War).

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** In its early days, the ''Ultimate'' titles were a big success and overshadowed the original titles. This was especially the case with the Ultimates, which had far greater success than the relatively obscure Avengers (remember that there was no MCU at this point yet). In fact, let's just say that the first two Ultimates miniseries, the most beloved ones, coincide with the Avengers' DorkAge AudienceAlienatingEra under Chuck Austen. The process was eventually reverted in later years, mainly by the work of Bendis (in New Avengers) and Mark Millar (in Civil War).



** At the end of the '90s, Marvel declared bankruptcy and their comics were underselling as a result of a general DorkAge that had gripped the Marvel Continuity since the '90s. Ultimate Marvel, especially under the pen of Creator/BrianMichaelBendis provided a refreshing spin and change of scenery, as well as a proving ground for alternative takes on familiar characters that were tentative experiments on the direction Marvel could go in the future.

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** At the end of the '90s, Marvel declared bankruptcy and their comics were underselling as a result of a general DorkAge AudienceAlienatingEra that had gripped the Marvel Continuity since the '90s. Ultimate Marvel, especially under the pen of Creator/BrianMichaelBendis provided a refreshing spin and change of scenery, as well as a proving ground for alternative takes on familiar characters that were tentative experiments on the direction Marvel could go in the future.
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* UnintentionalPeriodPiece: The line as a whole, but ''especially'' any part written by Mark Millar. Constant references to mostly now-forgotten celebrities and events, ComicBookFantasyCasting all over the shop, and most famously, the "You think this letter on my head stands for France?" moment, when America was disdaining France for not joining in the Iraq War (just a few years later, public opinion turned ''strongly'' against the war, and Ultimate Cap even expressed regret for saying it).
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Not minor characters, therefore not eligible for this trope.


** [[https://www.cinemablend.com/new/Marvel-Comic-Reboot-Affect-Marvel-Cinematic-Universe-71871.html Cinema Blend]] described Ultimate Tony Stark as an "alcoholic, arrogant, and slightly detestable version of Tony Stark who you still couldn’t help but be charmed by and root for."
** The ''ComicBook/MarvelZombies'' were created in Ultimate Fantastic Four. They were so successful that they got their own miniseries (but as they were from an alternate universe to the Ultimate universe, they are not considered part of Ultimate Marvel imprint, regardless of their editorial origin).
** "Hippie" Thor is considered as such by [[https://www.newsarama.com/22552-10-things-we-d-keep-from-ultimate-universe-at-marvel-comics.html#s9 Newsarama]].
** ComicBook/MilesMorales is perhaps the most famous example in the Ultimate Universe, and one of the few characters to migrate over to the 616 universe after the events of ''ComicBook/SecretWars2015''. While still a fairly recent creation, he already has a prominent presence in pop culture, with [[WesternAnimation/SpiderManIntoTheSpiderVerse a central role in an animated film]] and is referenced in the MCU, several appearances in cartoons, video games (mainly [[VideoGame/SpiderManPS4 the 2018 PS4 game]] and [[VideoGame/SpiderManMilesMorales eventually getting his own]]), a young adult novel, and other merchandise, establishing himself as a new yet integral part of the overall Spider-Man mythos.
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And now 20 years since the original Ultimates.

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** This also applies to Tony Stark who openly seduces and sleeps with his interns and co-workers and where Wolverine at least gets some pushback, this is glorified as Ultimate Tony's usual playboy schtick, when today that kind of stunt would be seen as red flags and unbecoming of a supposed superhero.
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Added DiffLines:

* SugarWiki/DevelopmentHeaven: The main thing of the Ultimate Marvel, from day one to its very end, was to take creative risks and try things that would never be attempted in the prime universe. Some of those attempts were lauded successes, such as ''ComicBook/TheUltimates'' (The Avengers as a state-sponsored group), others were largely failures such as ''ComicBook/{{Ultimatum}}'' (a KillEmAll event, even killing for good all the X-Men's sacred cows), but the risks have always been taken.
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None


* TheyWastedAPerfectlyGoodCharacter: Ultimate ComicBook/CaptainMarVell. A Kree soldier who defects to try and save Earth from Gah-Lak-Tus because he thinks we're interesting, showing himself to be smart, snarky (well, he was created by Warren Ellis), but openly good and decent, a rarity in the Ultimate Universe. But he was not incorporated as a regular character in any of the ongoing series, and just had roles in some crossover events. He was eventually killed in the "Hunger" miniseries.

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* TheyWastedAPerfectlyGoodCharacter: Ultimate ComicBook/CaptainMarVell.ComicBook/{{Captain Marvel|MarvelComics}}. A Kree soldier who defects to try and save Earth from Gah-Lak-Tus because he thinks we're interesting, showing himself to be smart, snarky (well, he was created by Warren Ellis), but openly good and decent, a rarity in the Ultimate Universe. But he was not incorporated as a regular character in any of the ongoing series, and just had roles in some crossover events. He was eventually killed in the "Hunger" miniseries.

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