History Recap / BetterCallSaulS2E3Amarillo

* CelebrityParadox: When doing a preview run of his commercial to Kim, Jimmy sets up the scenario by saying they're watching ''Series/MurderSheWrote''. That show has seen guest stars like Creator/BryanCranston (Walter White), Creator/MichaelMcKean (Chuck [=McGill=]), Creator/PatrickFabian (Howard Hamlin), Raymond Cruz (Tuco Salamanca), Creator/DennisBoutsikaris (Rick Schweikert), and Miriam Colon (Tuco's abuelita).

* CelebrityParadox: When doing a preview run of his D&M commercial to Kim, Jimmy sets up the scenario by saying they're watching ''Series/MurderSheWrote''. That show has seen guest stars like Creator/BryanCranston (Walter White), Creator/MichaelMcKean (Chuck [=McGill=]), Creator/PatrickFabian (Howard Hamlin), Raymond Cruz (Tuco Salamanca), Creator/DennisBoutsikaris (Rick Schweikert), and Miriam Colon (Tuco's abuelita).

* JerkassHasAPoint: During the boardroom meeting, Chuck has a point in arguing that Jimmy's success might be construed by Sandpiper's people as solicitation, which could jeapordise the case. Though nobody knows how he did it, the fact that he bribed a bus driver so he could deliver a speech to a captive audience really doesn't help, in contrast to how mailers and TV commercials can be ignored and thus cannot be construed as solicitation. The "jerkass" part is that Chuck originally didn't have a problem helping provide injunctive relief so Jimmy could go back and ask for information on the residents, back when he thought Jimmy would not be a peer, and part of his motivation for making his point is his personal grievances with his brother.
* JustTrainWrong: Just like "Five-O", a New Mexico Rail Runner train can be seen in the train yard near Mike's booth, four years before the service actually began.

* SpottingTheThread: Everyone at the boardroom meeting is delighted to hear Jimmy's success with nabbing clients against Sandpiper Crossing... except for Chuck, who points to a certain discrepancy in his numbers. Namely, he somehow got dozens of clients from Amarillo despite only one of them actually responding to their mail campaign. He then fears it points to the act of solicitation, and the chance that S&C could end up making this argument themselves.

** Downplayed with Jimmy's D&M commercial, which has hints of this. He forgets to tell his hired camera crew that he needs a dolly or steadicam, and the end result is that they have to use a stair-chair to improvise. Though it looks quite professional, it's also much flashier than what D&M and their clientele are used to.
** However, it's certainly an improvement on Davis & Main's previous advertising, which plays this straight with a cheap, dishwater-dull plain-text-on-swirly-nebulous background with flat narration. Jimmy is told that the firm worked very hard on the swirly background.

* CelebrityParadox: When doing a preview run of his D&M commercial to Kim, Jimmy sets up the scenario by saying they're watching ''Series/MurderSheWrote''. That show has seen guest stars like Creator/BryanCranston (Walter White), Creator/MichaelMcKean (Chuck [=McGill=]), Creator/PatrickFabian (Howard Hamlin), Raymond Cruz (Tuco Salamanca), Dennis Boutsikaris (Rick Schweikert), and Miriam Colon (Tuco's abuelita).

* OOCIsSeriousBuisness: Up until this point Cliff has been portrayed as the nicest character on screen next to Howard and always very welcoming even to Jimmy. At the end of the episode he calls Jimmy practically fuming about his choice to air the commercial without permission, Cliff demands to see the tape with the partners the next day and hangs up on Jimmy mid sentence showing just how serious his mistake is.

* NiceHat: Jimmy's 'cowboy' getup during the bus solicitation is complete with a ten-gallon hat.

* ShutUpHannibal: When Cliff angrily states to Jimmy over the phone that he wants to see this thing, Jimmy assures him that he will be pleased. However, Cliff is too angry and does not want to hear his praise, so [[RudelyHangingUp he furiously hangs up the phone as he’s talking]].

* NiceHat: Jimmy's 'cowboy' getup during the bus solicitation.

* SuspiciouslySpecificDenial: Played with. Jimmy recruits a bunch of clients by giving his pitch on a bus. Afterward, he denies finding clients through solicitation. When Kim presses him, he still denies it, but they both know what's going on.

* JerkassHasAPoint: During the boardroom meeting, Chuck has a point in arguing that Jimmy's success might be construed by Sandpiper's people as solicitation which could jeapordise the case, especially since he bribed a bus driver so he can do his speech to a wide audience (it's solicitation because they're essentially a captive audience; whereas mailers and TV commercials can be ignored and thus do not construe solicitation). The jerkass part is that Chuck never had a problem putting an injunction so Jimmy could go back in the place and asks for resident's information when he thought Jimmy would not be a peer.

* ShutUpHannibal: When Cliff angrily states to Jimmy over the phone that he wants to see this thing, Jimmy assures him that he will be pleased. However, Cliff is too angry and does not want to hear his praise, so [[RudelyHabgingUp he furiously hangs up the phone as he’s talking]].

* StylisticSuck: Downplayed with Jimmy's D&M commercial, which has hints of this. He forgets to tell his hired camera crew that he needs a dolly or steadicam, and the end result is that they have to use a stair-chair to improvise. However, it's certainly an improvement on Davis & Main's previous advertising, which plays this straight with a cheap, dishwater-dull plain-text-on-swirly-nebulous background with flat narration. Jimmy is told that the firm worked very hard on the swirly background.

* ShutUpHannibal: When Cliff angrily states to Jimmy over the phone that he wants to see this thing, Jimmy assures him that he will be pleased. However, Cliff is too angry and does not want to hear his praise, so he furiously hangs up the phone as he’s talking.

** Jimmy shoots his Davis & Main commercial using the same camera crew he used in "Hero" for the billboard stunt.
** Jimmy explaining the crew that the alpine shepherd boy belongs to the nephew.

** Mike is shown assembling for Kaylee "[[http://www.amazon.com/LOL-Laugh-Loud-Rollovers-Bacon/dp/B002QH09HY Bacon the Pig]]", which he uses in "Madrigal" to distract Chris Mara while he's breaking into Duane Chow's house.
** We see the source of Jimmy's holdout company "Ice Station Zebra Associates" – Jimmy and Kim watch the movie ''Ice Station Zebra''.

** Also, there's the matter of Jimmy having to see his bosses (who are ''not'' pleased with the commercial).
* JerkassHasAPoint: During the boardroom meeting, Chuck has a point in arguing that Jimmy's success might be construed by Sandpiper's people as solicitation, especially since he bribed a bus driver so he can do his speech to a wide audience (it's solicitation because they're essentially a captive audience; whereas mailers and TV commercials can be ignored and thus do not construe solicitation). The jerkass part is that Chuck never had a problem putting an injunction so Jimmy could go back in the place and asks for resident's information when he thought Jimmy would not be a peer.

* CelebrityParadox: When doing a preview run of his D&M commercial to Kim, Jimmy sets up the scenario by saying they're watching ''Series/MurderSheWrote''. That show has seen guest stars like Creator/BryanCranston (Walter White), Creator/MichaelMcKean (Chuck [=McGill=]), Patrick Fabian (Howard Hamlin), Raymond Cruz (Tuco Salamanca), Dennis Boutsikaris (Rick Schweikert), and Miriam Colon (Tuco's abuelita).

* RealityEnsues: No matter how successful and legitimate your tactics are (advertising is perfectly legal), going behind your boss's back to do them is not going to be good for your job prospects.